Universidad Argentina John F. Kennedy

What Universidad Argentina John F. Kennedy does

Universidad Argentina John F. Kennedy (legal name: Asociación Civil Universidad Argentina John F. Kennedy) is a private non-profit Argentine university founded in 1964 by Dr. Miguel Herrera Figueroa and Dr. Pedro David, organized as an Asociación Civil sin fines de lucro. It operates three physical campuses in the Buenos Aires metropolitan area (CABA, Lanús, and San Isidro) and roughly 50 distributed 'Puntos Kennedy' service points across Argentina, offering in-person, virtual, hybrid, and 'UK en vivo' (live hybrid) modalities. Its academic structure comprises six faculties — Ciencias Sociales y Humanas, Ciencias Jurídicas, Ciencias Psicológicas, Ciencias de la Salud, Ciencias Económicas y Empresariales, and Diseño, Arquitectura e Innovación — plus a Escuela Universitaria de Sistemas, collectively delivering more than 50 undergraduate, graduate, short-career, and continuing-education programs.

The institution's core technology platform is the Canvas-based virtual campus, accessed through the student portal 'Mi Portal Kennedy' (miportal.kennedy.edu.ar), which supports learning materials, study guides, quizzes, practical exercises, and exams across modalities. Its distance education system (Sistema Institucional de Educación a Distancia) is formally validated by CONEAU, Argentina's national university evaluation and accreditation body, under Resolución IF-2019-36342887-APN-CONEAU. The university has also extended its educational footprint through two wholly-owned K-12 subsidiaries — Instituto Privado Simón Bolívar (1988, secondary) and Instituto Privado Arcángel San Miguel (1993, initial/primary/secondary) — and publishes seven academic journals (Voces Universitarias, Conexión Kennedy, Prospectivas en Psicología, Borromeo, Revista de Derecho Penal, Triple Hélice).

The business model is tuition-driven: revenue comes primarily from matrículas (enrollment fees) and aranceles (tuition fees) across degree and short-program offerings, supplemented by continuing education and extension courses. Customer acquisition is direct-to-consumer via the institutional website, 0800 phone hotlines differentiated by audience (ingresantes vs. alumnos), WhatsApp-based advisor consultation, and social media (#SomosLaKennedy). Customer segments are individual personas — new undergraduate ingresantes (primary), alumnos vocacionales pursuing a second career, and graduates/professionals seeking postgraduate or specialization study — with the latter receiving alumni scholarships of 25–100% on matrículas and 25–50% on specialization/postgraduate aranceles. No enterprise customers, external investors, or parent company are disclosed.

Name

Universidad Argentina John F. Kennedy

Legal name

Asociación Civil Universidad Argentina John F. Kennedy

Website

https://kennedy.edu.ar

Company type

Private

Founded year

1964

Operating status

Operating

Short description

Universidad Argentina John F. Kennedy is a private non-profit Argentine university founded in 1964, offering 50+ undergraduate, graduate, and short programs across six faculties via in-person, virtual, hybrid, and live modalities, serving individual students and alumni through three Buenos Aires campuses and a national network of service points.

Ownership category

akta.pro rank

Product category

Higher Education Services

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)

akta.pro secondary industries

Land-Grant–Like/Extension-Oriented Private Research Universities (Applied Outreach) (EDAHABAK), Online Nonprofit Universities (EDAHALAK)

Keywords

• Higher education services
• Undergraduate degree programs
• Distance learning university
• Postgraduate education
• Academic journals

Headquarters

HQ city

Buenos Aires (CABA)

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Tuition Revenue (Matrículas y Aranceles): The university generates revenue primarily through tuition payments (matrículas) for enrollment and aranceles (fees) for courses and programs. Graduate students receive scholarships of 25% to 100% on matrícula and 25% to 50% on specialization and postgraduate fees.
2. Short Programs and Continuing Education: Revenue from short programs, diplomas, and continuing education courses offered through extension university programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Universidad Argentina John F. Kennedy is a private, non-profit university that delivers undergraduate degrees, postgraduate programs, short courses, and continuing education across six faculties and a University School of Systems. It operates in-person, virtual, hybrid (UK en vivo), and distance modalities, anchored by a Canvas-based virtual campus and a CONEAU-validated Institutional Distance Education System. It also runs affiliated secondary and primary schools (Instituto Privado Simón Bolívar and Instituto Privado Arcángel San Miguel) and publishes several academic journals.

Product overview

Universidad Argentina John F. Kennedy es una universidad privada sin fines de lucro fundada en 1964, con más de 60 años de trayectoria en educación superior. Su oferta académica se estructura en seis facultades (Ciencias Sociales y Humanas, Ciencias Jurídicas, Ciencias Psicológicas, Ciencias de la Salud, Ciencias Económicas y Empresariales, Diseño Arquitectura e Innovación) y una Escuela Universitaria de Sistemas. La institución ofrece educación presencial, virtual, híbrida y en vivo a través de su Sistema Institucional de Educación a Distancia validado por CONEAU. La plataforma central de educación virtual utiliza Canvas, complementada con el portal estudiantil Mi Portal Kennedy. Además, la universidad publica diversas revistas académicas incluyendo Prospectivas en Psicología, Borromeo, Voces Universitarias, Conexión Kennedy, y otras. La institución también extiende su proyecto educativo a niveles inicial, primario y medio a través de sus institutos subordinados.

Differentiator

Problem solved

Functional benefit

Brands

• Voces Universitarias: University magazine published by the Faculty of Social Sciences and Humanities, offering journalism students a space for pre-professional practice.
• Conexión Kennedy
• Prospectivas en Psicología
• Revista Borromeo
• Revista de Derecho Penal
• Revista Triple Hélice

Products and services

• Carreras de Grado (Undergraduate Degree Programs) Undergraduate degree programs covering law, psychology, social sciences, health sciences, economics, design, architecture, and information systems, delivered in-person, virtual, hybrid, or live (UK en vivo) modalities for prospective ingresantes entering university for the first time.
• Carreras de Posgrado (Postgraduate and Specialization Programs) Postgraduate degrees and specializations for alumni and working professionals, with scholarship benefits of 25% to 50% on fees for graduates of the institution.
• Ciclos de Complementación (Completion Cycles for Second Careers) Completion cycles designed for graduate students from other universities who wish to pursue an additional undergraduate degree with flexible attendance and recognition of prior studies.
• Carreras Cortas (Short Degree Programs) Shorter vocational degree programs offered through the university, providing quicker pathways into professional qualifications.
• Cursos y Diplomaturas (Extension Courses and Diplomas) Continuing education courses and diplomas, including non-tuition ('no arancelada') diplomaturas, delivered through the university's extension programs for ongoing professional development.
• Educación a Distancia (CONEAU-Validated Distance Education System) Institutional distance education system validated by CONEAU that enables delivery of undergraduate, postgraduate, and continuing education programs in fully virtual modality.
• Instituto Privado Simón Bolívar (Secondary Education) Wholly-owned private secondary school (nivel medio) created in 1988 as an extension of the university's educational project.
• Instituto Privado Arcángel San Miguel (Initial, Primary, and Secondary Education) Wholly-owned private institute covering initial (pre-school), primary, and secondary education, created in 1993 to extend the university's educational project.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Universidad de Ixtlahuaca CUI, MéxicominorStrategic or Co-development PartnerInternational cooperation partnership for academic exchange and collaboration between the two institutions.
• UNICEF ArgentinaminorStrategic or Co-development PartnerThe university participated in the Gala 'Danzar por la Paz' (Dance for Peace) benefitting UNICEF Argentina, demonstrating community engagement and social responsibility.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Universidad Nacional de La Plata (UNLP): Major Argentine public university with comprehensive faculties and active distance-learning programs; functions as a public-sector incumbent that competes with Kennedy on credential recognition rather than price.
• Universidad de Buenos Aires (UBA): Argentina's flagship public university offering free tuition across the same disciplines covered by Kennedy; a direct competitor for students but at a vastly different price point, representing the dominant incumbent against which Kennedy's value proposition is differentiated.

Direct peers

• Universidad Abierta Interamericana (UAI): Private Argentine university historically recognized for distance-learning leadership using its own campus virtual platform; directly comparable as a private, multi-modal Buenos Aires institution with validated distance education offerings.
• Universidad Favaloro: Private Argentine university anchored on health sciences but extended into engineering, social sciences, and law; comparable private-nonprofit structure with multiple modalities and a strong research publication record.
• Universidad de Palermo: Buenos Aires-based private university known for design, business, and social sciences programs with strong virtual learning offerings; directly comparable on multi-modality, brand-driven marketing (#KP in the UK example), and professional-school positioning.
• Universidad de Belgrano: Large private non-profit university in Buenos Aires offering undergraduate and graduate programs across multiple faculties with in-person and online modalities; most direct Argentine private-university comparable given size, location, and multi-disciplinary structure.
• Universidad Argentina de la Empresa (UADE): Private Buenos Aires university with a strong focus on economics, business, and technology including a dedicated systems/informatics track; overlaps with Kennedy's Escuela Universitaria de Sistemas and Economics faculty on target audience and modality mix.
• Universidad de San Andrés: Private Buenos Aires university with research orientation across social sciences, law, business, and humanities; comparable multi-disciplinary private structure though more selective in admissions.
• Universidad Austral: Private Argentine university with comprehensive faculties including health sciences, economics, law, and engineering; comparable as a private, multi-disciplinary Buenos Aires-rooted university with strong emphasis on extension and applied research.
• Universidad CAECE: Private Buenos Aires university focused on economics, engineering, and systems with active online programs; overlaps on technology-oriented faculties and similar private non-profit positioning in AMBA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KennedyNoticias
• Facebookfacebook.com/UniversidadKennedy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Universidad Argentina John F. Kennedy