Bassetti Deutschland

What Bassetti Deutschland does

Bassetti Deutschland operates the official German e-commerce storefront for the Bassetti household linen brand, based in Oberhaching, Germany. Its sole commercial surface is bassetti.de, a direct-to-consumer online retail channel offering branded home textiles — primarily Haushaltswäsche (household linens) including bedding, towels, and related home textile products — to individual consumers in the German domestic market.

The business model is a single-channel D2C e-commerce retailer: revenue is generated through online sales of branded household textile products to end consumers, with no disclosed pricing tiers, no subscription component, no B2B/enterprise contracts, and no marketplace or wholesale distribution in evidence. The product catalog is horizontal in segmentation, addressing a single persona segment (individual consumers seeking quality household linens for residential use), and operates on a horizontal segmentation approach centered on the Bassetti brand. No proprietary technology, mobile app, API surface, or integration ecosystem is disclosed; the storefront is built on the Waveum e-commerce platform.

The entity is a privately held, small-scale retailer with 11-50 employees. Ownership structure, management team, parent-company relationships, and any links to the larger Italian Bassetti group are not disclosed in the available source material. No funding rounds, M&A activity, partnerships, awards, certifications, patents, or expansion moves of any kind are documented. Inputs are limited; further proprietary diligence would be required to assess unit economics, brand licensing arrangements, traffic, conversion, and customer retention.

Name

Bassetti Deutschland

Website

https://bassetti.de

Company type

Private

Founded year

1830

Operating status

Operating

Headcount range

11–50 employees

Short description

Bassetti Deutschland operates the official German e-commerce storefront for the Bassetti household linen brand, selling branded home textiles — bedding, towels, and household linens — directly to individual consumers in the German domestic market from Oberhaching, Germany.

Ownership category

akta.pro rank

Product category

Home Textiles

NAICS

Home Furnishings Retailers (44912), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Bath Linens Retail (Towels, Bath Mats, Robes) (CRAIALAB)

Keywords

• Household linens
• Home textiles
• Bedding products
• Branded home decor
• Premium towels

Headquarters

HQ city

Oberhaching

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Distribution channels1 record

Core offering

Bassetti Deutschland operates an official online retail storefront for Bassetti-branded household linens, selling high-quality Haushaltswäsche products including bedding, towels, and related home textiles directly to German consumers. The offering is centered on a single e-commerce platform that presents and fulfills orders for the brand's home textile catalog within Germany.

Product overview

Bassetti Deutschland operates as a single online retail platform, the Bassetti Official Store, which offers high-quality household textiles and linens for home use. The product offering centers on an e-commerce storefront where consumers can browse and purchase home textile products.

Differentiator

Problem solved

Functional benefit

Products and services

• Bassetti Official Store An e-commerce platform offering high-quality household textiles and linens for the home, including bedding, towels, and related home textile products, targeted at German individual consumers seeking branded household linens.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Zara Home: Zara Home is Inditex's home textiles brand, selling bedding, towels, table linens, and decorative home goods primarily through its DTC e-commerce platform. Comparable to Bassetti Deutschland in product category (premium household linens), DTC distribution model, and European market focus.
• DEPOT: DEPOT is a German home decor and lifestyle retail chain offering household textiles, decorative items, and home accessories. Comparable to Bassetti Deutschland in geography (Germany), category overlap (home textiles), and mid-market premium positioning.
• Brooklinen: Brooklinen is a US-based DTC brand specializing in premium sheets, towels, bedding, and loungewear. Highly comparable to Bassetti Deutschland in operating model (single-brand DTC home textile specialist) and category focus on premium linens, though operating in a different geography.
• Home24: Home24 is a German-founded online home furnishings retailer offering furniture, bedding, and home textiles across Europe via e-commerce. Comparable to Bassetti Deutschland in geography (Germany-headquartered), online-first distribution, and home textiles category focus.
• H&M Home: H&M Home is the home textiles division of H&M, operating a DTC e-commerce storefront offering bedding, towels, and household textiles globally. Directly comparable to Bassetti Deutschland as a digitally native, brand-led home linens retailer targeting style-conscious consumers.
• West Elm: West Elm is a Williams-Sonoma-owned home furnishings retailer offering bedding, towels, and home textiles primarily through DTC e-commerce. Comparable to Bassetti Deutschland in product overlap (premium household linens) and direct-to-consumer digital model.
• Crate & Barrel: Crate & Barrel is a multi-channel home furnishings retailer offering bedding, bath, and home textiles through DTC e-commerce and stores. Comparable in product mix (household linens) and premium positioning, though broader assortment and larger scale than Bassetti Deutschland.
• Butlers: Butlers is a German home and lifestyle retailer operating stores and e-commerce focused on home accessories, textiles, and decorative household goods. Directly comparable to Bassetti Deutschland as a Germany-based specialty home textiles and decor retailer with a premium positioning.

Broad incumbents

• Wayfair: Wayfair is a large online home furnishings marketplace offering bedding, bath, and home textiles from multiple brands. Comparable to Bassetti Deutschland in category (home textiles) and DTC e-commerce orientation, but operates at vastly larger scale as a multi-brand marketplace rather than a single-brand specialist.
• IKEA: IKEA is the global home furnishings incumbent offering a broad assortment including bedding, towels, and household textiles. Comparable to Bassetti Deutschland as a major player in the same household textiles category, though with vastly broader assortment, scale, and price-point coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/BassettiDeutschland
• LinkedInlinkedin.com/company/bassetti-deutschland-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bassetti Deutschland