CastingAbout
CastingAbout is a subscription-based casting intelligence platform for working actors in North America. It provides a daily-updated database of over 3,000 casting personnel across Los Angeles, New York, Toronto, and Vancouver, supporting audition targeting and relationship building with casting directors.
- Company typePrivate
- Founded2004
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What CastingAbout does
CastingAbout is a subscription-based casting intelligence platform serving professional actors in the North American entertainment industry. Founded in 2004 and operated by Breakdown Services as its parent company, the platform centralizes verified information about more than 3,000 casting personnel — directors, associates, and assistants — across four production markets: Los Angeles, New York, Toronto, and Vancouver. The system tracks union television, film, and theater projects through their lifecycle stages (Casting, On Hiatus, Ordered, Wrapped, Cancelled), capturing casting-office contact details, mailing addresses, social media handles, and staff movements. The differentiating claim is the daily verification cadence: researchers work directly with casting offices, and the database is refreshed continuously rather than relying on crowdsourced or scraped data.
The product is delivered as a self-serve web application accessible from up to three computers per account. Core functionality centers on "The Grid" dashboard — a filterable and sortable project view — augmented by subsidiary features: a mailing label generator producing PDF output compatible with Avery 5160/8160 sheets, a personal note-taking facility ("My Notes"), and a tagging system ("My Tags") that lets subscribers annotate and organize casting personnel and projects. The technical stack is described as a standard web-based platform with a relational backing store; no mobile application, API, or integration ecosystem is offered. Privacy practices cover FERPA, COPPA, and California's Shine the Light statutes, with payment processing handled by Authorize.net and PayPal.
CastingAbout operates a regional subscription model with both monthly recurring and annual prepaid billing. The Los Angeles tier — the most expensive — is priced at $9.95/month or $48.95/year; the Toronto and Vancouver markets are bundled together at $4.95/month or $35.95/year; New York pricing is not explicitly disclosed in source material. Refunds are available within 72 hours of purchase for monthly subscribers and prorated for annual subscribers before day 30. Distribution is purely self-serve through the castingabout.com website, with marketing relying on the website itself plus word-of-mouth referrals within the acting community and endorsements from industry professionals (casting directors, acting coaches, and working actors). The company is a private, bootstrapped entity with no disclosed external equity investors, headquartered in Los Angeles, California, operating under California law with personal jurisdiction in Los Angeles County courts.
CastingAbout firmographics
Firmographics- Name
- CastingAbout
- Legal name
- CastingAbout
- Website
- https://castingabout.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CastingAbout is a subscription-based casting intelligence platform for working actors in North America. It provides a daily-updated database of over 3,000 casting personnel across Los Angeles, New York, Toronto, and Vancouver, supporting audition targeting and relationship building with casting directors.
- Ownership category
- akta.pro rank
CastingAbout industry classification
Industry- Product category
- Casting and Production Industry Intelligence
- NAICS
- Independent Artists, Writers, and Performers (7115)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL)
- akta.pro secondary industries
- Casting & Talent Services (Casting, Background, Talent Holding) (MPADAFAI), Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM)
Keywords
Where CastingAbout is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CastingAbout business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Regional Subscriptions: Recurring subscription access to casting information for specific geographic regions. Users can subscribe to Los Angeles, New York, Toronto, and/or Vancouver. Subscriptions auto-renew at term end unless cancelled. Both monthly recurring and annual prepaid options available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Los Angeles - Monthly |
| Subscription | Annual | Los Angeles - Annual |
| Subscription | Monthly | Toronto & Vancouver - Monthly |
| Subscription | Annual | Toronto & Vancouver - Annual |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
CastingAbout product offering
Product offeringCore offering
CastingAbout is a subscription-based web platform that provides working actors with a daily-updated database of over 3,000 casting directors, associates, and assistants across Los Angeles, New York, Toronto, and Vancouver, along with tracked status of union television, film, and theater projects. Subscribers access searchable personnel records, project tracking, printable mailing labels, and personal note/tag tools to find casting contacts and build professional relationships that lead to auditions.
Product overview
CastingAbout is a subscription-based casting intelligence platform for working actors, providing access to union television, film, and theater project information across Los Angeles, New York, Toronto, and Vancouver. The core product centers on The Grid interface, which displays projects with production status and casting staff. The platform operates on a regional subscription model, with separate tiers for each market. Key features include searchable databases of over 3,000 casting personnel, printable mailing labels for direct outreach, personal note-taking (My Notes), and tagging capabilities (My Tags). Subscriptions are processed through Authorize.net and PayPal, and users can access the service from up to three computers per account.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 3,000+ casting personnel tracked with verified information
- +1 more outcomes
Companies that use CastingAbout
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
CastingAbout technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
CastingAbout partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Breakdown ServicescoreParent company and operator of CastingAbout. The service is branded as 'The Casting & Production Guide for the Working Actor powered by Breakdown Services.' All legal terms reference Breakdown Services as the controlling entity.
- Authorize.netsupportingThird-party subscription management and payment processing. Users provide credit card information through Authorize.net when subscribing. The company maintains its own privacy policies separate from CastingAbout.
- PayPal, Inc.supportingAlternative payment processing option alongside Authorize.net. Users can choose to provide payment information through PayPal for subscription management. PayPal maintains its own privacy policies.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
CastingAbout competitors and assessment
Company assessmentBroad incumbents
- IMDbPro: IMDbPro is the industry-facing subscription from IMDb/Amazon providing contact info, representation details, and project credits for actors and casting professionals. It competes in the broader actor intelligence and casting research category, though at a wider scope than CastingAbout.
- Breakdown Services: Breakdown Services is the parent operator of CastingAbout and a long-established incumbent in the casting industry, providing breakdown notices, casting software, and related tools. It is the broader parent platform that CastingAbout sits within.
- Backstage: Backstage is an established casting and talent resource platform offering auditions, casting notices, and industry articles. It serves the same working-actor audience and overlaps with CastingAbout in the casting information category, but with a broader editorial and jobs-board focus.
Direct peers
- Now Casting: Now Casting is an online casting notice board and project listing service used by actors to find auditions and casting opportunities. It is a direct competitor in casting opportunity aggregation, complementary to CastingAbout's casting personnel research focus.
- Casting Networks: Casting Networks (formerly LA Casting) is a direct competitor providing actors with access to casting director profiles, project listings, and self-submission tools across major US markets. It overlaps directly with CastingAbout's core offering of casting personnel intelligence and project tracking for working actors.
- Casting Frontier: Casting Frontier is a casting platform that connects actors with casting directors and provides audition and project information. It is a direct competitor in the online casting intelligence and self-submission space that CastingAbout operates in.
- Actors Access: Operated by CastingAbout's parent Breakdown Services, Actors Access is a leading online platform for actor self-submissions to casting notices. It is a sibling/related product in the same casting intelligence ecosystem, serving the same working-actor customer base with complementary functionality.
Emerging players
- Stage 32: Stage 32 is an online community and resource hub for entertainment industry professionals, including actors. It overlaps with CastingAbout in serving working actors with industry intelligence, networking, and career tools, though with a community-driven rather than database-driven model.
- Mandy.com: Mandy.com is an online network for actors and creative professionals, listing casting calls, jobs, and resources. It serves the same working-actor customer segment as CastingAbout and overlaps in the casting discovery category, though with a broader creative-jobs focus.
- StarNow: StarNow is an online casting platform connecting actors with casting directors, agents, and auditions. It serves the same working-actor segment as CastingAbout and competes in the broader casting discovery and self-promotion category, though with a global rather than North American focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
CastingAbout social profiles
Digital presenceCastingAbout compliance and trust
Trust signalCompliance3 records
CastingAbout financial estimates
Financial estimateRevenue estimate
Valuation estimate
CastingAbout leadership team
Management profileNumber of profiles
CastingAbout funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CastingAbout M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CastingAbout
What does CastingAbout do?
CastingAbout is a subscription-based web platform that provides working actors with a daily-updated database of over 3,000 casting directors, associates, and assistants across Los Angeles, New York, Toronto, and Vancouver, along with tracked status of union television, film, and theater projects. Subscribers access searchable personnel records, project tracking, printable mailing labels, and personal note/tag tools to find casting contacts and build professional relationships that lead to auditions.
Is CastingAbout a public or private company?
CastingAbout is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CastingAbout founded?
CastingAbout was founded in 2004. It employs 11 to 50 people.
Where is CastingAbout based?
CastingAbout is headquartered in Los Angeles, United States, in the North America region.
How does CastingAbout make money?
One revenue line is on record: regional Subscriptions.
Who are CastingAbout's main competitors?
Broad incumbents on record are IMDbPro, Breakdown Services and Backstage. Direct peers are Now Casting, Casting Networks, Casting Frontier and Actors Access. Emerging players are Stage 32, Mandy.com and StarNow.
Does CastingAbout have an API?
No public API is recorded for CastingAbout.
What industry is CastingAbout in?
CastingAbout's product category is Casting and Production Industry Intelligence. Its primary akta.pro industry code is HSACAHAL, Talent Casting & Auditions (Casting Directors, Open Calls), with a secondary code of MPADAFAI, Casting & Talent Services (Casting, Background, Talent Holding). Its NAICS code is 7115 and its SIC code is 7812.