What Setl Group does

Setl Group is a Saint Petersburg-based Russian residential real estate developer founded in 1994, operating as a privately held holding company. The company builds multi-class residential complexes (ZhK projects) spanning Comfort, High Comfort, Business, and Premium tiers across three Russian regions: Saint Petersburg, Leningrad Oblast/Kaliningrad, and Moscow. Its active portfolio includes named complexes such as Aristokrat, Gorod Zvezd, Setl Loft, Astra Kontinental, Setl Riviera, and Titul, with unit starting prices ranging from 1.8 million RUB down payments to 14.2 million+ RUB for premium offerings and delivery dates extending through Q4 2030.

The company's core offering extends beyond buildings to an integrated lifestyle ecosystem branded under "Setl Lifestyle," which bundles Setl Standards (wellness and design standards), Setl Lyceum (on-site educational facilities, including a newly announced 825-seat school on Vasilievsky Island), and Setl Community (resident networking platform). Go-to-market is direct-to-consumer: apartments are sold through the company's own website, telephone sales lines, and on-site sales offices, bypassing third-party broker channels. The revenue model is one-time unit sales with installment and down-payment promotions, supplemented by bond market financing (484.6 million RUB serviced in June 2026).

Strategic positioning is reinforced by industry recognition (Aristokrat named best under-construction business-class complex by Urban Awards in June 2026) and ongoing municipal infrastructure investment (new street construction near Bionika Zapovednaya). The business is led by co-CEOs Izak Yan Leonidovich and Maxim Shubarev, with 251-500 employees supporting development, sales, and on-site operations across the active project pipeline.

Name

Setl Group

Legal name

SetlGroup

Website

https://setlcity.ru

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Residential Property Sales: Primary revenue from direct sales of apartments and residential units across multiple housing complexes in Saint Petersburg, Kaliningrad, and Moscow regions. Units are sold with and without finishing, with prices ranging from 460,000 RUB down payment for entry-level to 14.2+ million RUB for premium class.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Setl Group develops and sells residential apartment complexes in Saint Petersburg, Kaliningrad, and Moscow across four housing classes—Comfort, High Comfort, Business, and Premium. Each complex is positioned near metro stations with phased delivery schedules and is bundled with the Setl Lifestyle ecosystem (Setl Standards, Setl Lyceum schools, and Setl Community). Direct sales channels include on-site sales offices, the company website, and inbound phone inquiries, with installment plans and promotional down-payment offers available.

Product overview

Setl Group is a Russian real estate development holding based in Saint Petersburg that builds residential complexes across multiple housing classes. The company's product portfolio consists of named residential complexes (ZhK projects) organized into four housing classes: Comfort Class, High Comfort Class, Business Class, and Premium Class. Core residential projects include Aristokrat, Gorod Zvezd, Setl Loft, Astra Kontinental, Setl Riviera, and Titul. Projects are located in Saint Petersburg, Kaliningrad, and Moscow. The company supplements its real estate offerings with Setl Lifestyle services, including Setl Standards (wellness infrastructure), Setl Lyceum (education facilities), and Setl Community (resident networking).

Differentiator

Problem solved

Functional benefit

Products and services

• Aristokrat (Аристократ) Business-class residential complex located at 26 liniya VO, house 1, building 1, lit. A in Saint Petersburg, situated a 10-minute walk from Gorny Institut metro station. The complex was recognized as the best under-construction business-class residential complex in Russia by the 2026 Urban Awards. Starting price is from 14.2 million RUB, with phased delivery between Q2 2029 and Q4 2030.
• Gorod Zvezd (Город Звёзд) Comfort-class residential complex located in Vsevolozhsky district, Leningrad Oblast, in the village of Novossaratovka, a 13-minute walk from Obukhovo metro station. The fourth phase was completed in June 2026 and full delivery runs through Q2 2030. Starting prices are from 4.4 million RUB.
• Setl Loft (Сэтл Лофт) High comfort-class loft-style residential complex located on Georgiy Chernyshyov street in Saint Petersburg, a 25-minute walk from Zvezdnaya metro station. Delivery is scheduled for Q4 2027, with starting prices from 7.9 million RUB.
• Astra Kontinental (Астра Континенталь) Business-class residential complex located on Bolshoy Smolensky prospect in Saint Petersburg, a 5-minute walk from Elizarovskaya metro station. Phased delivery runs from Q3 2026 through Q4 2029, with starting prices from 9.0 million RUB.
• Setl Riviera (Сэтл Ривьера) Comfort-class residential complex located on Oktyabrskaya embankment in Saint Petersburg, a 10-minute walk from Bolshevikov prospect metro station. Delivery is scheduled for Q1 2028, with starting prices from 7.8 million RUB.
• Titul (Титул) Residential complex with finishing included, located in Moscow. Promotional pricing allows a 1.8 million RUB down payment with an installment plan available until July 29, 2026.
• Setl Lifestyle (Setl Standards, Setl Lyceum, Setl Community) An integrated lifestyle offering layered across Setl Group residential projects that bundles infrastructure for sports, children's education, community building, and modern living standards. Components include Setl Standards (wellness and amenity benchmarks co-developed with psychologists, trainers, and designers), Setl Lyceum (on-site K-12 education facilities for young residents), and Setl Community (a resident platform for networking, finding like-minded neighbors, socializing, hobbies, and monetizing professional skills).

Quantifiable outcome

• Setl Group recognized for building a school for 825 students on Vasilievsky Island

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• LSR Group: One of Russia's largest residential developers and a Saint Petersburg-headquartered peer. Like Setl Group, LSR develops and sells apartment complexes across comfort, business, and premium classes in Saint Petersburg, Moscow, and other Russian regions, with vertically integrated building materials production. Closest direct competitor on geography and product mix.
• PIK Group: Russia's largest residential developer by volume, focused primarily on the Moscow region but expanding nationwide. Directly comparable business model (high-rise residential development, direct-to-consumer sales, integrated services), but at significantly larger scale than Setl Group.
• Glavstroy: Established Russian residential developer active in Moscow and regional markets. Comparable product offering across comfort and business class apartments and similar land-development-to-completion vertical integration approach.
• Etalon Group: Saint Petersburg– and Moscow–based residential developer listed in London before its move to Moscow Exchange. Operates a similar comfort-to-business-class apartment model with mass-market pre-sale construction methodology analogous to Setl's.
• Samolet Group: Moscow-region-focused residential developer operating a comparable high-volume, pre-sale-driven apartment construction model. Closely overlaps with Setl's direct-to-consumer approach and product class structure (comfort and business).
• Donstroy: Moscow-based residential developer specializing in business- and premium-class high-rise complexes. Directly competes in the same premium residential tier that Setl is targeting with the Aristokrat project.

Emerging players

• Ingrad: Moscow-region residential developer focused on comfort- and business-class apartment complexes. Comparable unit-level product and pre-sale model, at a smaller scale than PIK or Samolet but overlapping with Setl's comfort/business tier.
• FGC (FonGrad): Russian residential developer (formerly FSK) operating predominantly in the Moscow region, with a comfort-class apartment focus. Comparable product positioning and direct-to-consumer sales model, though more geographically concentrated in Moscow.

Broad incumbents

• Capital Group: Large Moscow-headquartered developer with a broader portfolio including premium residential, commercial, and mixed-use projects. Comparable in the premium-class segment where Setl competes via Aristokrat, though Capital Group operates at a higher overall scale and with a wider asset-type mix.
• AFI Development: Diversified Russian real estate developer with significant residential exposure alongside commercial and hotel assets. Comparable in comfort/business class apartment development across multiple Russian regions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/setlcity
• LinkedInlinkedin.com/company/setl-city

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Setl Group