Marketing Magazine
- Company typePrivate
- Founded1996
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
Marketing Magazine firmographics
Firmographics- Name
- Marketing Magazine
- Legal name
- Brunico Communications Ltd.
- Website
- https://marketingmag.ca
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Marketing Magazine industry classification
Industry- Product category
- Trade Publishing
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where Marketing Magazine is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Marketing Magazine business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Advertising Revenue: Revenue from advertising sold to brands, agencies, and media companies targeting the Canadian marketing industry. Includes display advertising, sponsored content, and branded content opportunities on the website and in the magazine.
- Subscription Revenue: Paid subscriptions providing access to print magazine issues and digital archives. Subscribers receive AM and PM Marketing Daily eNewsletters as part of the subscription package.
- Events and Awards: Revenue from event sponsorships, attendance fees, and awards program participation for industry events including CMO Forum, AToMiC Awards, Marketing Awards, and Media Innovation Awards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Magazine Subscription (Print + Digital) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Marketing Magazine product offering
Product offeringCore offering
Marketing Magazine is a Canadian trade publication providing news, analysis, and insights on the marketing industry through print and digital magazine issues, daily email newsletters, awards programs, and industry events. The publication covers media planning, digital marketing, television, multicultural marketing, agency rankings, and out-of-home industry in Canada.
Product overview
Marketing Magazine and Strategy are Canadian marketing industry publications providing news, analysis, and awards programs to the marketing community. The portfolio includes the core Marketing Magazine publication (covering brands, advertising, consumer, media, tech, and PR), the Strategy publication, and multiple award programs including Creative Report Card, AToMiC Awards, Marketing Awards, Strategy Awards, Agency of the Year, and Media Innovation Awards. The publications also offer daily email newsletters (Marketing Daily AM and PM), events including CMO Forum, and special issues including The Marketing Awards Issue, Marketer of the Year Issue, Digital Media Tree, and Salary Survey.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Magazine Marketing Magazine is a trade publication comprising special reports emphasizing insight, analysis, context and debate covering media planning and buying, digital marketing, television, multicultural marketing, agency rankings, and the out-of-home industry in Canada. Targeted at Canadian marketing professionals.
- Marketing Daily Newsletter AM and PM daily email newsletters providing breaking news and industry updates to subscribers as part of the subscription package.
- AToMiC Awards
Companies that use Marketing Magazine
Customer profileSegments2 records
Ideal customer profiles2 records
Marketing Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Marketing Magazine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Brunico Communications Ltd.coreBrunico Communications acquired Marketing Magazine in 2016. The publication now operates as part of Brunico's portfolio of industry publications alongside Strategy, Media In Canada, Stimulant, Kidscreen, Playback, Realscreen, and Banff Media Festival publications.
Scale indicators2 records
Marketing Magazine competitors and assessment
Company assessmentBroad incumbents
- Adweek: Established US B2B trade publication covering advertising, media, and marketing. Broadly incumbent and much larger, but a comparable B2B advertising/marketing trade title with similar advertising, subscription, and events revenue model.
- The Drum: Global marketing industry publisher covering advertising, media, and the business of marketing. Comparable in product (trade news, awards, events) and audience (marketers, agencies, brands), though with a much larger international footprint than Marketing Magazine.
- Campaign Magazine: Haymarket-owned global marketing and advertising trade title. Comparable as a B2B advertising trade publication with awards programs (Agency of the Year equivalents) and advertising-driven revenue model, though it operates primarily in the UK and globally.
- Ad Age (Advertising Age): Long-established US trade publication covering advertising, marketing, and media industry news. A broader incumbent with significant scale, but highly comparable in product offering, audience, and B2B ad/subscription revenue model to Marketing Magazine.
Emerging players
- MediaPost: US B2B publisher covering media, marketing, and advertising with newsletters and online publications. Comparable in focus area (media/marketing trade) and ad-supported digital publishing model, though it serves a US audience and is digital-first.
Regional players
- Marketing Week (Centaur Media): UK-based B2B trade title covering the marketing industry with a similar mix of news, analysis, events, and awards. Comparable in product offering and revenue model, but operates in a different geography (UK vs Canada) rather than directly competing for the same audience.
Direct peers
- Strategy Magazine (Brunico Communications): Sister publication under Brunico Communications covering Canadian marketing, advertising, and media. Directly comparable as a B2B marketing trade title with overlapping editorial coverage, awards programs, and shared audience of Canadian marketers, agencies, and brands.
- Media In Canada (Brunico Communications): Another Brunico-owned marketing/media trade title focused on media planning and buying. Directly comparable as a Canadian B2B trade publication with shared ownership, similar ad-driven model, and the same target audience of agencies and brand marketers.
- Stimulant (Brunico Communications): Sister Brunico publication covering marketing creativity and agencies. Directly comparable in mission, audience, and revenue model within the same Brunico portfolio and Canadian marketing trade space.
Others
- Kidscreen (Brunico Communications): Another Brunico-owned B2B trade publication covering the kids entertainment industry. Not a direct competitor in marketing trade content, but highly comparable in business model (B2B trade magazine, events/awards, subscriptions, advertising) and as a portfolio peer within Brunico.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Customer concentration
Marketing Magazine social profiles
Digital presenceMarketing Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marketing Magazine leadership team
Management profileNumber of profiles
Profiles10 records
Marketing Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marketing Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marketing Magazine
What does Marketing Magazine do?
Marketing Magazine is a Canadian trade publication providing news, analysis, and insights on the marketing industry through print and digital magazine issues, daily email newsletters, awards programs, and industry events. The publication covers media planning, digital marketing, television, multicultural marketing, agency rankings, and out-of-home industry in Canada.
Is Marketing Magazine a public or private company?
Marketing Magazine is a private company. It is classified as corporate owned and is currently operating.
When was Marketing Magazine founded?
Marketing Magazine was founded in 1996. It employs 11 to 50 people.
Where is Marketing Magazine based?
Marketing Magazine is headquartered in Toronto, Canada, in the North America region.
How does Marketing Magazine make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are subscription Revenue and events and Awards.
Who are Marketing Magazine's main competitors?
Broad incumbents on record are Adweek, The Drum, Campaign Magazine and Ad Age (Advertising Age). MediaPost is listed as an emerging player. Marketing Week (Centaur Media) is listed as a regional player. Direct peers are Strategy Magazine (Brunico Communications), Media In Canada (Brunico Communications) and Stimulant (Brunico Communications). Kidscreen (Brunico Communications) is listed as an others.
Does Marketing Magazine have an API?
No public API is recorded for Marketing Magazine.
What industry is Marketing Magazine in?
Marketing Magazine's product category is Trade Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 513120 and its SIC code is 2721.