CIPD HR-inform
CIPD HR-inform is a UK subscription SaaS platform delivering UK employment law guidance, HR templates, an unlimited 24/7 advice line, salary benchmarking and job evaluation tools to over 10,000 HR professionals and business leaders, operated by Croner-i Limited under the CIPD brand.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What CIPD HR-inform does
CIPD HR-inform is a UK subscription-based HR compliance and advisory platform delivered by Croner-i Limited, a private company incorporated in England and Wales (registered number 10878116). The platform is positioned under the brand authority of the CIPD (Chartered Institute of Personnel and Development) and serves HR professionals, business leaders, and specialist public-sector employers including NHS, Local Government, and Police organisations.
The core offering is CIPD HR-inform Pro, a web-based SaaS product combining 2,500+ HR templates, 2,000+ employment law documents, an unlimited 24/7 telephone advice line covering employment law, HR, payroll, and health & safety, plus tools for salary benchmarking, job evaluation, line-manager training, and case-law research. A complementary free tier, HR-inform Lite, provides limited access as a top-of-funnel. The technology stack is content-and-rule-based rather than proprietary AI-native, despite an 'AI-powered' homepage positioning, and there are no disclosed APIs or SDKs.
Commercial mechanics are subscription-recurring on annual billing, with fees defined per Order Form and a 50% discount offered to CIPD members. Go-to-market is hybrid: e-commerce self-serve for SMBs/individuals, phone and demo-led inside sales for mid-market and enterprise, and the CIPD membership channel as a distribution lever. Reported scale signals include 10,000+ HR professional users, 7,000+ advice-line subscribers, 99% annual renewal, 130,000 webinar registrations, and 27,000 advice-line cases resolved annually, with a headcount band of 11-50.
CIPD HR-inform firmographics
Firmographics- Name
- CIPD HR-inform
- Legal name
- Croner-i Limited
- Website
- https://hr-inform.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CIPD HR-inform is a UK subscription SaaS platform delivering UK employment law guidance, HR templates, an unlimited 24/7 advice line, salary benchmarking and job evaluation tools to over 10,000 HR professionals and business leaders, operated by Croner-i Limited under the CIPD brand.
- Ownership category
- akta.pro rank
CIPD HR-inform industry classification
Industry- Product category
- HR Compliance Software
- NAICS
- Human Resources Consulting Services (541612), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742), Services-Legal Services (8111)
- akta.pro primary industry
- HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL)
- akta.pro secondary industry
- HR Service Delivery & Employee Contact Centers (HR Helpdesk) (BPACAKAI)
Keywords
Where CIPD HR-inform is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CIPD HR-inform business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Licensing: Non-exclusive, non-transferable subscription license granting access to the online HR platform and resources for the subscription period. Fees are defined in Order Forms with payment either upfront or by instalments via direct debit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | HR-inform Core - Essential subscription with templates, calculators and legal guidance |
| Freemium | Others | HR-inform Lite - Free tier with limited access |
| Subscription | Annual | HR-inform Pro - Premium subscription with expanded features |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
CIPD HR-inform product offering
Product offeringCore offering
CIPD HR-inform delivers a subscription-based SaaS platform providing UK employment law guidance, over 1,500 customisable HR document templates, 10+ HR calculators, salary benchmarking and job evaluation tools, a 24/7 expert telephone advice line, line manager training, and continuously updated HR best-practice content for HR professionals and business leaders across the UK. The service is offered in two tiers (Pro paid subscription and Lite freemium) with multi-user organisational licences and a CIPD member 50% discount channel.
Product overview
CIPD HR-inform is a subscription-based HR compliance and advisory platform delivered in two tiers: CIPD HR-inform Pro (the primary paid subscription) and CIPD HR-inform Lite (a free entry-level version). The platform provides a unified resource hub combining UK employment law guidance, over 1,500 customizable document templates (contracts, policies, letters, checklists), more than 10 HR calculators (holiday pay, sick leave, salary benchmarking), 2,000+ employment law documents, 200+ practical HR guides, 1,200+ case law summaries, an unlimited 24/7 telephone advice line for employment law, HR, payroll, and health & safety queries, salary benchmarking tools, job evaluation and grading software, line manager training, and expert analysis and news commentary. Content covers the full employee lifecycle from recruitment through termination, including specialist sectors (Local Government, NHS, Police) and international employment law for multiple countries.
Differentiator
Problem solved
Functional benefit
Products and services
- CIPD HR-inform Pro Primary subscription platform providing comprehensive UK employment law guidance, practical HR tools, document templates, an unlimited 24/7 legal and HR advice telephone helpline, salary benchmarking, job evaluation tools, case law databases, expert commentary, and training resources for HR professionals and business leaders in the UK.
- CIPD HR-inform Lite Free entry-level version of the HR-inform platform offering limited access to content and tools, designed to give prospective customers a preview of the full Pro platform's capabilities.
Quantifiable outcome
- 99% of clients renew subscriptions year on year
- +3 more outcomes
Companies that use CIPD HR-inform
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
CIPD HR-inform technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CIPD HR-inform partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Croner-I LtdcoreCroner-I Ltd is the parent company and Data Controller for HR-inform. They deliver the service including the online platform, advice lines, and content. Address: 240 Blackfriars Rd, London, SE1 8NW.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
CIPD HR-inform competitors and assessment
Company assessmentDirect peers
- Peninsula Group: Peninsula provides outsourced HR, employment law advice, and 24/7 helpline services to UK SMEs, mirroring HR-inform's advice-line and templated documentation offering under a similar membership/subscription model.
- Ciphr: Ciphr is a UK HR and people-management software provider serving HR professionals with HRIS, payroll, and policy/people documents — adjacent stack that competes with HR-inform's HR professional tooling.
- XpertHR: XpertHR is the closest direct competitor: a subscription HR information and employment law service for UK employers, overlapping with HR-inform's templates, calculators, legal guidance, and policy content for HR professionals.
- Worknest (formerly Health & Safety and ELAS): Worknest provides outsourced HR, employment law, and health & safety services including templates and advice lines to UK employers, comparable in service breadth and target audience to HR-inform.
- BrightHR: BrightHR is a UK HR SaaS platform (part of The Access Group) offering HR, employment law, and people-management tools to SMEs, competing head-on with HR-inform for HR professional buyers and multi-user organisational licenses.
- Citation: Citation delivers HR, employment law, and health & safety compliance services (including helplines and documentation) to UK businesses, directly competing for the same HR professional buyer.
Regional players
- MHR: MHR is a UK-based HR, payroll, and people-management software vendor whose broader HRIS stack bundles policy/people functionality that competes with HR-inform for HR professional spend within UK organisations.
Others
- Croner (Croner-i parent brand context): Croner is the parent brand behind Croner-i Limited, the entity delivering HR-inform; while overlapping commercially, Croner's broader advisory business helps frame HR-inform's competitive landscape in UK HR compliance services.
Broad incumbents
- Practical Law (Thomson Reuters): Practical Law is a larger incumbent legal know-how subscription that covers employment law alongside other practice areas, serving in-house HR and legal teams with precedents and updates that overlap with HR-inform's employment law content library.
- Lewis Silkin (employment law practice): Lewis Silkin is a UK employment law firm whose HR Toolkit and digital subscriptions sit directly alongside HR-inform for HR professionals needing employment law guidance, templates, and updates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CIPD HR-inform social profiles
Digital presenceCIPD HR-inform financial estimates
Financial estimateRevenue estimate
Valuation estimate
CIPD HR-inform leadership team
Management profileNumber of profiles
Profiles1 record
CIPD HR-inform funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CIPD HR-inform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CIPD HR-inform
What does CIPD HR-inform do?
CIPD HR-inform delivers a subscription-based SaaS platform providing UK employment law guidance, over 1,500 customisable HR document templates, 10+ HR calculators, salary benchmarking and job evaluation tools, a 24/7 expert telephone advice line, line manager training, and continuously updated HR best-practice content for HR professionals and business leaders across the UK. The service is offered in two tiers (Pro paid subscription and Lite freemium) with multi-user organisational licences and a CIPD member 50% discount channel.
Is CIPD HR-inform a public or private company?
CIPD HR-inform is a private company. It is classified as corporate owned and is currently operating.
When was CIPD HR-inform founded?
CIPD HR-inform was founded in -1. It employs 51 to 100 people.
Where is CIPD HR-inform based?
CIPD HR-inform is headquartered in London, United Kingdom, in the Europe region.
How does CIPD HR-inform make money?
One revenue line is on record: subscription Licensing.
Who are CIPD HR-inform's main competitors?
Direct peers on record are Peninsula Group, Ciphr, XpertHR, Worknest (formerly Health & Safety and ELAS), BrightHR and Citation. MHR is listed as a regional player. Croner (Croner-i parent brand context) is listed as an others. Broad incumbents are Practical Law (Thomson Reuters) and Lewis Silkin (employment law practice).
Does CIPD HR-inform have an API?
No public API is recorded for CIPD HR-inform.
What industry is CIPD HR-inform in?
CIPD HR-inform's product category is HR Compliance Software. Its primary akta.pro industry code is BPACAPAL, HR Service Delivery, Case Management & Employee Self-Service, with a secondary code of BPACAKAI, HR Service Delivery & Employee Contact Centers (HR Helpdesk). Its NAICS code is 541612 and its SIC code is 8742.