Lacen

What Lacen does

Studio Lacen, doing business as Lacen, is a Paris-based professional photography and filming studio operator founded in 2005. The company operates two physically distinct studio locations: a 200m² ground-floor studio at 20 Rue Bouvier in the 11th arrondissement, equipped with a 7m20 x 3.50m LED virtual production volume (pitch 1.5), media server, and white cyclorama; and a 100m² loft-style studio at 57 Rue de Bretagne in Le Marais (3rd arrondissement), featuring natural northeast light, blackout capability, and a white cyclorama. Both studios include makeup stations, kitchen/lounge areas, and are positioned to serve fashion, luxury, e-commerce, advertising, and showroom clients.

The core technology infrastructure is the LED volume, which enables virtual production with back-plates, AI-generated back-plates, and 3D environments, alongside a professional equipment inventory (Profoto Pro 11, Nanlux Evoke 1200, Nanlite Forza 500, HMI Jokerbug 800) and in-house post-production tooling for retouching, color grading, and editing. Lacen operates within La Maison de Production (MP Paris), a parent production structure that extends its offering into full-service advertising, music video, film, and digital content production.

Lacen generates revenue on a transaction-based, day-rate model. Standard studio days range from €950 (editorial) to €6,500 (LED virtual production with media server) per day, plus add-on equipment rentals (Profoto packs €235–€500/day), specialized crew staffing (light assistants from €400, photographer assistants from €650, digital assistants from €500), catering (from €25/person), and post-production services. The company also bundles these into turnkey e-commerce packages for product photography clients. The go-to-market is direct-to-consumer via website, Instagram, and LinkedIn, with no disclosed channel partners or international distribution. The company is privately held, has no disclosed funding rounds, and operates with 1–10 employees.

Name

Lacen

Legal name

Studio Lacen

Website

https://lacenstudio.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Lacen is a Paris-based photography and filming studio operator running two studios — a 200m² LED virtual production space in the 11th arrondissement and a 100m² natural-light loft in Le Marais — serving fashion, luxury, e-commerce, and advertising clients with turnkey shoot and post-production services.

Ownership category

akta.pro rank

Product category

Photography Studio Rental Services

NAICS

Commercial Photography (541922), Photographic Services (54192), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812), Photographic Equipment & Supplies (3861), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Studio Campus / Production Facility Operators (MPADAIAC)

akta.pro secondary industries

Soundstage & Stage Rental (Film/TV) (MPADAIAA), Camera, Grip & Lighting Equipment Rental (MPADAFAB), Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB), Post-Production Facilities & Suites (Edit/Color/Sound Stages) (MPADAGAI), Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH)

Keywords

• Studio rental services
• Photography studio rental
• E-commerce photography
• LED virtual production
• Post-production services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Studio Rental (200m² LED Studio): Day and half-day rental of the 200m² LED-equipped studio space at 20 Rue Bouvier, Paris 11th arrondissement. Includes studio assistant. Standard day rate 1200€ HT, half-day 650€ HT, editorial rate 950€ HT.
2. LED Studio Virtual Production: Premium virtual production rental with LED screen (7m20 x 3.50m pitch 1.5), media server, operator, and 5 media tests included. Day rate 6500€ HT. Optional media creation services (360° back-plates, AI back-plates, 3D environments) available on quote.
3. Studio Rental (100m² Natural Light Studio): Day rental of the 100m² natural light studio at 57 Rue de Bretagne, Paris 3rd arrondissement (Le Marais). Standard day rate 1500€ HT, showroom rate 1650€ HT.
4. E-commerce Photography Turnkey Solutions: Complete e-commerce photography packages including studio rental, equipment, technical team (photographers, assistants, stylists, makeup artists), and integrated post-production. Designed for high-volume product photography with optimized workflow.
5. Equipment and Lighting Rentals: A la carte equipment rental including Profoto lighting packs (Junior 235€ HT, Senior 400€ HT, The Rock 500€ HT), continuous lighting packs (Nanlite, Nanlux, HMI Jokerbug from 120€ HT), paper backgrounds (125€ HT), and digital equipment.
6. Additional Production Services: Catering services (from 25€/personne), on-set retouching, specialized assistant staffing (light assistants from 400€ HT, photographer assistants from 650€ HT, digital assistants from 500€ HT), and post-production services (retouching, color grading, editing).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Studio Lacen rents two professional photography and filming studios in central Paris (a 200m² LED-equipped studio in the 11th arrondissement and a 100m² natural-light loft in Le Marais), and sells turnkey production support including equipment rental, on-set crew, and integrated post-production. The 200m² studio offers advanced LED virtual production capabilities with a 7m20 x 3.50m screen and media server for immersive digital content. Additional services include e-commerce photography solutions, color grading, retouching, and production crew staffing.

Product overview

Lacen is a Paris-based professional studio rental company operating two distinct photography and filming locations: Studio 100m² (Le Marais) featuring natural light and cyclorama, and Studio 200m² (11th arrondissement) with a flagship LED screen plateau for virtual production. The core offering centers on space rental with optional add-on services including equipment packages (Profoto, Nanlux, Nanlite, HMI lighting), turnkey e-commerce shooting solutions, production crew support (assistants, stylists, makeup artists), and integrated post-production (retouching, color grading, editing). The company positions itself as a full-service creative production partner rather than a simple space provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio 200m² (LED Studio) Professional 200m² filming and photography studio in the 11th arrondissement of Paris featuring a 150m² LED screen plateau (7m20 x 3.50m, pitch 1.5) and white cyclorama. Includes makeup station, equipped kitchen, lounge area, and ground-floor loading dock. Targets fashion, luxury, advertising, and virtual production clients.
• Studio 100m² (Natural Light Studio) Loft-style 100m² studio in Le Marais (3rd arrondissement) with natural light from northeast-facing bay windows, white cyclorama (6.10m x 3.65m, two faces), and 3.5m ceiling height. Ideal for photo shoots, filming, interviews, and showrooms. Targets fashion, beauty, and showroom clients in central Paris.
• Shooting E-commerce Clé en Main (Turnkey E-commerce Photography) Turnkey e-commerce photography solution combining equipped studio space, technical equipment, professional crew (photographers, assistants, stylists, makeup artists), and integrated post-production (retouching, color grading, optimized exports for platforms). Designed for high-volume product photography with optimized workflow for e-commerce brands.
• LED Virtual Production Virtual production service leveraging the 200m² studio's LED screen with media server and dedicated operator for immersive digital content creation, including 360° back-plates, AI-generated back-plates, and 3D environments. Priced at 6500€ HT/day with 5 media tests included.
• Post-Production Services In-house post-production team offering retouching, color grading, optimized exports for web platforms, and video editing/colour grading services. Enables real-time image validation directly on set during shoots and integrated delivery for clients.
• Studio Equipment Rental (Profoto, Nanlux, Nanlite, HMI) Equipment rental packages including Profoto flash packs (Junior, Senior, The Rock), Nanlux Evoke 1200W continuous lights, Nanlite Forza 500, and K5600 HMI Jokerbug 800W, along with modifiers, stands, beauty dishes, softboxes, and accessories. Available as add-on to studio rental.
• Production Support Services Additional production services including catering (breakfast, lunch boxes from 25€/personne, minimum 48-hour notice), on-set retouching, and specialized crew staffing (light assistants, photographer assistants, digital assistants, stylists, makeup artists).

Quantifiable outcome

• Deliver e-commerce content in record time through integrated workflow combining studio, equipment, technical crew, and post-production

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• La Maison de Production (MP Paris)coreStrategic or Co-development PartnerStudio Lacen operates as part of La Maison de Production (MP Paris), a dedicated production structure offering comprehensive advertising, music video, film, and digital content production services. The parent company provides full-service production capabilities from concept to delivery, enabling Studio Lacen to offer integrated production solutions alongside studio rental.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NEP Group: Global provider of broadcast and virtual production facilities, including LED stage infrastructure for live events and film. Overlaps with Lacen on the LED virtual production capability but operates at much larger scale across multiple geographies.
• Hogarth Worldwide: Global production services company producing advertising and marketing content for major brands. Comparable to the broader MP Paris / Studio Lacen production services offering for advertising clients, though at global scale and broader scope.
• Studios de Bry: One of the largest film and television studio complexes in France (Saint-Denis, near Paris). Overlaps with Lacen on film/TV and advertising production facility rentals, but at a much larger scale and broader portfolio of soundstages.
• Éclair Group: Historic French cinema and post-production services group with Paris-based post-production and laboratory facilities. Comparable to Lacen in serving motion picture and advertising clients with production and post-production services in the Paris market.

Direct peers

• Shootin: Paris-based photo studio rental platform and studio operator connecting brands and photographers with professional studio spaces. Directly comparable to Lacen's studio-rental business model in the Paris market.
• Studio Harcourt: Iconic Parisian photography studio specializing in luxury, celebrity, and brand portraiture. Comparable to Lacen as a Paris-based high-end photo studio serving fashion, luxury, and enterprise brand clients, though Harcourt leans more portrait/editorial while Lacen offers rental + virtual production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mp-production-paris
• Instagraminstagram.com/lacenstudio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lacen