Holbæk Caravancenter

What Holbæk Caravancenter does

Holbæk Caravancenter (HBCC, legal name Holbæk CaravanCenter ApS, CVR 34093598) is a privately held Danish retail dealership for recreational vehicles, operating from a single showroom and workshop at Højvang 2, 4300 Holbæk, Denmark. Founded in 2011 and owner-operated by Preben Nielsen with a staff of approximately 10 including a sales manager (Tobias Mathisen), salespeople, workshop technicians, and shop personnel, the company targets individual Danish consumers seeking camping vans and motorhomes for personal leisure use.

The company's core products are organized into two categories: campingvogne (camping vans/trailers) sold under Adria and Fendt, and autocampere (motorhomes) sold under SunLiving and Euromobil/Eura Mobil. It maintains a multi-tier inventory of 26 new caravans plus approximately 15 used caravans and 15 used motorhomes at any given time, supplemented by a 'kampagnevogne' promotional line and an accessories shop featuring Isabella awnings (including the modular Isabella Villa year-round system), camping furniture, and parts from Camper, DCT, and Isabella. Workshop services include authorized guarantee moisture testing for Adria/SunLiving vehicles, F-gas certified installations, gas testing, insurance claim handling, and all-makes repair. The company holds an authorized F-gas installer certification (autoriseret F-gas installatør).

HBCC generates revenue through one-time vehicle sales, workshop services, parts and accessories sales, and referral/commission income from financing partners Santander and DK Kapital and leasing partner Global Car Leasing. Distribution is exclusively through the physical Holbæk showroom, supported by a basic website (hbcc.dk) and organic social media presence on Facebook and Instagram. No e-commerce, mobile apps, or API integrations are present. Marketing relies on showroom-based personalized sales consultation, with no paid digital advertising infrastructure disclosed.

Name

Holbæk Caravancenter

Legal name

Holbæk CaravanCenter Aps

Website

https://hbcc.dk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Holbæk Caravancenter is a privately held Danish retail dealership selling new and used caravans and motorhomes (Adria, Fendt, SunLiving, Euromobil) and providing workshop, financing, and accessories services to individual Danish consumers from a single showroom in Holbæk.

Ownership category

akta.pro rank

Headquarters

HQ city

Holbæk

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and used recreational vehicles including campingvogne (caravans) and autocampere (motorhomes). New brands include Adria, Fendt, SunLiving, and Euromobil. Used vehicles span multiple price categories.
2. Workshop Services: Professional repair, service, and maintenance services for all vehicle brands. Includes guarantee work, insurance repairs, and preparation services.
3. Parts and Accessories: Sale of camping equipment, awnings, furniture, and accessories. Primary supplier is Isabella for awnings, with additional products from Camper, DCT and Isabella brands.
4. Financing and Leasing Facilitation: Facilitates financing and leasing through partner institutions including Santander, DK Kapital, and Global Car Leasing. Earns referral/commission income from financial partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Holbæk CaravanCenter sells new and used caravans (Adria and Fendt) and motorhomes (SunLiving and Euromobil/Eura Mobil) from a single showroom and workshop in Holbæk, Denmark. The dealership complements vehicle sales with an authorized all-makes workshop offering service, repair, warranty work, gas and moisture testing, F-gas certified installations, and insurance damage handling, plus financing and leasing facilitation through Santander, DK Kapital, and Global Car Leasing. A retail accessories shop sells Isabella awnings (including the year-round Isabella Villa system), camping furniture, and equipment from Camper, DCT, and Isabella.

Product overview

Holbæk CaravanCenter operates as a caravan and motorhome dealership with a diversified product portfolio centered on two main categories: campingvogne (camping vans/trailers) and autocampere (motorhomes). Their new camping van offerings come exclusively from Adria and Fendt brands, while motorhomes are sourced from SunLiving and Euromobil. The company supplements new sales with used vehicles (15+ units each for campingvogne and autocampere) and promotional kampagnevogne. A complementary product line includes Isabella fortelte (awnings) with the premium Isabella Villa year-round model, plus camping accessories from Camper, DCT, and Isabella brands. Services include an authorized workshop offering maintenance, repairs, gas/moisture testing, and insurance claims handling for all brands; financing options through Santander and DK Kapital; and leasing through Global Car Leasing. The company also partners with S2 Udlejning for motorhome rental referrals.

Differentiator

Problem solved

Functional benefit

Products and services

• New Caravans (Nye campingvogne)
• Used Caravans (Brugte campingvogne)
• New Motorhomes (Nye autocampere)
• Used Motorhomes (Brugte autocampere)
• Workshop Service (Værksted)
• Vehicle Financing Facilitation (Finansiering)
• Motorhome Leasing Facilitation (Leasing)
• Isabella Awnings and Camping Accessories (Butikken)
• Isabella Villa Year-Round Awning

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• S2 UdlejningminorChannel Partner/ Reseller/ DistributorReferral partnership for motorhome rentals. Holbæk CaravanCenter redirects customers seeking rentals to S2 Udlejning. Located at Hejreskovvej 22D, 3490 Kvistgård.
• Isabella A/ScoreChannel Partner/ Reseller/ DistributorPrimary supplier of awnings, camping furniture, and accessories. Isabella Villa products are a key offering. Weekly deliveries available for out-of-stock items.
• AdriacoreChannel Partner/ Reseller/ DistributorExclusive brand partnership for new caravans. Holbæk CaravanCenter offers Adria caravans and provides authorized guarantee moisture testing for Adria vehicles.
• FendtcoreChannel Partner/ Reseller/ DistributorExclusive brand partnership for new caravans. Fendt vehicles complement the Adria product line.
• SunLivingcoreChannel Partner/ Reseller/ DistributorBrand partnership for new motorhomes. SunLiving vehicles are offered alongside Euromobil in the autocamper lineup.
• EuromobilcoreChannel Partner/ Reseller/ DistributorPremium brand partnership for motorhomes. Euromobil vehicles feature exclusive comfort and Mercedes quality, including the Freestyle model.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Møn Caravancenter: Regional Danish caravan dealer selling multiple brands with workshop support. Comparable single-region dealership model serving a distinct geography within Denmark.

Others

• S2 Udlejning: Danish motorhome rental company that HBCC refers customers to. Adjacent ecosystem participant in the RV value chain, comparable on customer profile and product type but operating on a rental rather than sales model.
• Isabella A/S: HBCC's primary awnings and accessories supplier. As the upstream brand owner of Isabella Villa and awning systems, Isabella's product roadmap, marketing investment, and supply reliability directly determine HBCC's accessory category economics.

Broad incumbents

• Adria Mobil: Slovenian-based RV manufacturer and one of HBCC's principal OEM partners. As a vertically broader incumbent, Adria's dealer network economics, brand strategy, and wholesale pricing directly shape HBCC's competitive position.
• Hobby Wohnwagenwerk: German RV manufacturer that owns the Fendt Caravan brand HBCC carries. Comparable as the upstream OEM whose dealer standards, product roadmap, and warranty terms govern HBCC's Fendt-side economics.
• Trigano: Pan-European RV and outdoor equipment manufacturer group. As a leading European RV OEM with extensive dealer networks, it represents the broad incumbent benchmark for distribution economics and brand competition in the same category.
• Knaus Tabbert: Major European RV manufacturer (Knaus, Tabbert, T.E.C., Weinsberg) with a broad European dealer footprint. Relevant incumbent peer shaping competitive dynamics in the same premium caravan/motorhome category.

Direct peers

• Friis Caravan Center: Established Danish RV dealer offering caravans and motorhomes with workshop services and financing options — comparable authorized-dealer business model in the same national market.
• Camping-Outlet.dk: Danish multi-brand caravan and motorhome retailer operating with a similar direct-to-consumer dealership model across new/used units, financing, and accessories. Most direct peer based on geography, channel, and product mix.
• Ringsted Caravan Center: Multi-brand Danish caravan and motorhome retailer with parts, workshop, and financing — directly comparable authorized-dealer go-to-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hbcc.dk
• Instagraminstagram.com/holbaekcaravancenter/?hl=da

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holbæk Caravancenter