What Euromobil does

Euromobil GmbH is the captive car rental specialist of the Volkswagen Group, operating under the umbrella of Volkswagen Financial Services AG and majority-owned (51%) by Europcar Mobility Group since September 2023, with the remaining 49% held by EURO-Leasing GmbH. Headquartered in Sittensen, Germany, with a second central administrative site in Isernhagen near Hannover, the company manages a combined fleet exceeding 35,000 vehicles across more than 2,000 rental stations in Germany, supplemented by franchise partner operations in the Netherlands and Italy. It rents exclusively vehicles from Volkswagen Group brands (Volkswagen, Audi, ŠKODA, SEAT, CUPRA, Porsche, Volkswagen Nutzfahrzeuge) through two consumer-facing brands: VW FS | Rent-a-Car (direct and partner stations, ~470 locations, ~18,500 vehicles) and Euromobil | Rent-a-Car (franchise stations inside VW Group dealerships, ~1,700 locations, ~16,000 vehicles), employing approximately 400 staff across Germany.

The product portfolio spans short-term rental (1-29 days), long-term rental (1-12 months for business and 3 or 6 months for private customers), the Business Abo monthly vehicle subscription launched October 2023 from EUR 499/month, workshop and accident replacement vehicles routed through the dealer franchise network, partner rental programs, E-Bike rentals, and a 24/7 roadside assistance hotline. Distribution combines a self-service online booking portal (autovermietung.vwfs.de), a direct enterprise sales force with regional sales specialists for corporate long-term rental and Business Abo contracts, and a franchise/license partner system of approximately 2,000 VW Group auto dealers. Revenue is generated through per-transaction rental fees on the direct fleet and long-term/Business Abo monthly subscriptions, plus licensing and franchise economics from dealer-operated stations.

The underlying technology stack is conventional enterprise IT rather than proprietary platform IP: a Microsoft Azure cloud transformation, Power Automate and Power Apps for internal workflow automation, an optimized CRM system for franchise and corporate account management, and standard SaaS integrations for booking, payments (Logpay, PayByPhone), identity (Verimi, IDEM), and analytics (Google Analytics, Google Tag Manager). Compliance posture covers GDPR, the EU Data Act, and the German Supply Chain Due Diligence Act (LkSG) as part of the VW Group framework. The company has no disclosed AI/ML capabilities and operates without external funding as a privately held subsidiary under dual Europcar and VW Financial Services ownership.

Name

Euromobil

Legal name

Euromobil GmbH

Website

https://euromobil.de

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111), Passenger Car Leasing (532112), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)

akta.pro secondary industries

Vehicle Subscription Services (All-Inclusive, Flexible Term) (TLABAAAE), Self-Drive Car Rental (THADAAAF), Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD)

Keywords

• Car rental services
• Vehicle subscription
• Corporate fleet rental
• Workshop replacement vehicles
• Mobility services

Headquarters

HQ city

Sittensen

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Short-term Car Rental (Kurzzeitmiete): Daily rental of vehicles for 1–29 days to both private and business customers. Revenue earned on a per-rental transaction basis. Bookable online or at stations across Germany.
2. Long-term Car Rental (Langzeitmiete): Monthly rental of vehicles for 1–12 months to business and private customers. Includes fleet management, maintenance, and delivery/collection services bundled into the monthly rate. Primary growth driver for corporate segment.
3. Business Abo (Vehicle Subscription): Vehicle subscription product with fixed 6-, 9-, or 12-month terms, starting from EUR 499/month including 1,500 free km/month, business equipment, and all vehicle-related costs. Targets corporate customers seeking an all-inclusive alternative to leasing.
4. Franchise / License Partner Revenue: Euromobil operates a franchise/license system in VW Group auto dealerships. Franchise partners pay licensing fees and operate their own rental stations. This network generates revenue through partner fees and vehicle fleet volume managed through the franchise.
5. Workshop & Accident Replacement Vehicle Rental: Replacement vehicles provided to customers whose cars are in for service or repair at VW Group dealerships. Revenue generated per rental transaction from the franchise partner network.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Euromobil GmbH operates as the captive car rental specialist within the Volkswagen Group under Volkswagen Financial Services AG, exclusively renting Volkswagen, Audi, ŠKODA, SEAT, CUPRA, Porsche and Volkswagen Nutzfahrzeuge vehicles to private and business customers in Germany. The company delivers short-term rentals (1-29 days), long-term rentals (1-12 months), private long-term rentals (3 or 6 months), and a Business Abo vehicle subscription product, distributed through its VW FS | Rent-a-Car and Euromobil | Rent-a-Car brands across more than 2,000 stations and a franchise network embedded in VW Group dealerships.

Product overview

Euromobil GmbH operates as the car rental specialist within the Volkswagen Group (under Volkswagen Financial Services AG), offering passenger vehicle rental through two main brands: VW FS | Rent-a-Car (direct and partner stations) and Euromobil | Rent-a-Car (dealership-based). The product portfolio centers on short-term rentals (Kurzzeitmiete, 1–29 days), long-term rentals (Langzeitmiete, 1–12 months), and private long-term rentals (3 or 6 months), supported by a franchise/license partner network of approximately 2,000 dealers across Germany plus partners in the Netherlands and Italy. Key sub-products include the Business Abo (monthly vehicle subscription with fixed terms and business equipment packages), workshop and accident replacement vehicles (Werkstatt- und Unfallersatz), partner rental programs, e-bike rentals, and a 24/7 roadside assistance hotline. In September 2023, Europcar Mobility Group acquired a 51% majority stake, with the remaining 49% retained by EURO-Leasing GmbH. The company manages a combined fleet exceeding 35,000 vehicles at over 2,000 locations in Germany, exclusively offering Volkswagen Group brand vehicles (Volkswagen, Audi, ŠKODA, SEAT, CUPRA, Porsche, Volkswagen Nutzfahrzeuge).

Differentiator

Problem solved

Functional benefit

Brands

• VW FS | Rent-a-Car: Car rental brand of Volkswagen Financial Services offering short-term and long-term rentals of Volkswagen Group vehicles including Volkswagen, Audi, ŠKODA, SEAT, and VW Nutzfahrzeuge. Over 470 locations in Germany with approximately 18,500 vehicles.
• Euromobil | Rent-a-Car
• Business Abo

Products and services

• VW FS | Rent-a-Car Full-service car rental brand of Volkswagen Financial Services offering short-term and long-term rentals of Volkswagen Group passenger vehicles (Volkswagen, Audi, ŠKODA, SEAT, VW Nutzfahrzeuge) at over 470 locations across Germany with a fleet of approximately 18,500 vehicles. Targets both private and business customers.
• Euromobil | Rent-a-Car Car rental brand operating within Volkswagen Group dealerships, specializing in workshop and accident replacement vehicles as well as short-term rentals for private customers at approximately 1,700 locations across Germany with a fleet of around 16,000 vehicles.
• Kurzzeitmiete (Short-Term Rental) Flexible daily, weekend, or weekly car rentals for both private and business customers. Covers any rental from 1 day up to 29 days with vehicles from the Volkswagen Group brand portfolio.
• Langzeitmiete (Long-Term Rental) Passenger vehicle rental for periods of 1 to 12 months for business and private customers. Includes business-equipped vehicles, free delivery and collection, damage and emergency management, and all vehicle-related costs (road tax, maintenance, vehicle protection, insurance) in a fixed monthly rate.
• Business Abo Monthly vehicle subscription for business customers offering pre-configured vehicles with fixed business equipment packages on 6-, 9-, or 12-month terms. Includes 1,500 free kilometers per month, all vehicle-related costs (tax, maintenance, insurance, damage management), and vehicles available within 10 working days. Starting from €499 per month.
• Private Langzeitmiete (Private Long-Term Rental) Long-term rental option for private individuals with fixed terms of 3 or 6 months. Provides access to Volkswagen Group vehicles without purchase or leasing commitment.
• Workshop and Accident Replacement Rental (Werkstatt- und Unfallersatz) Replacement vehicle service for customers whose vehicles are undergoing service, repair, or accident repair. Provides mobility continuity while the customer's own vehicle is unavailable, operated through the Volkswagen Group dealership network.
• E-Bike Rental E-bike rental offering available through VW FS | Rent-a-Car locations, providing an alternative mobility option for short-distance travel.
• PKW Pannenhotline (24/7 Roadside Assistance) 24/7 roadside assistance hotline for rental customers experiencing vehicle breakdowns, available at +49 4282 7899410.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• Europcar Mobility GroupmajorStrategic or Co-development Partner · 15 September 2023Europcar Mobility Group acquired 51% of Euromobil GmbH shares (September 2023, pending cartel approval), with the remaining 49% retained by EURO-Leasing GmbH (a wholly-owned subsidiary of Volkswagen Financial Services AG). The transaction aimed to bundle VW Group's car rental business to create synergies and develop Europcar as a key pillar of VW's mobility platform. Euromobil continues to operate independently with a focus on auto dealers.
• Volkswagen Financial Services AGcoreStrategic or Co-development PartnerEuromobil operates as a brand rental company under the umbrella of Volkswagen Financial Services AG, which provides the corporate framework, brand licensing, and captive financing ecosystem. Euromobil is wholly integrated into the VW Group's mobility strategy.
• Volkswagen Group Auto Dealerships (Franchise Partners)coreChannel Partner/ Reseller/ DistributorApproximately 2,000+ auto dealerships within the Volkswagen Group network operate Euromobil | Rent-a-Car franchise stations. These partners provide rental services on-site (workshop replacement, accident replacement, short-term private rental) using the Euromobil brand, systems, and vehicle fleet. Partners also operate in the Netherlands and Italy.
• NABU (Naturschutzbund Deutschland e.V.)minorStrategic or Co-development PartnerEuromobil supports NABU (German Nature Conservation Association) through a sponsorship focused on protecting biodiversity in the North and Baltic Seas. Voluntary employees also participate in NABU's Coastal Cleanup Day, cleaning local waterways around Sittensen and Isernhagen.
• Mellifera e.V.minorStrategic or Co-development PartnerEuromobil supports Mellifera e.V. with a sustainable blooming and climate sponsorship, promoting biodiversity through plantings and biochar integration in agricultural soils. Part of the company's environmental commitment under the VW Group sustainability framework.
• Weihnachtspäckchenkonvoi (Round Table & Ladies' Circle Germany)minorStrategic or Co-development PartnerSince 2014, Euromobil has served as an official collection point for the Christmas Parcel Convoy, which delivers gifts to underprivileged children in Eastern Europe. Euromobil's own trucks transport parcels as part of the convoy. In 2022, 1,450 Christmas parcels were collected. The initiative is organized with local fire brigades.
• Volkswagen Group Brands (Volkswagen, Audi, ŠKODA, SEAT, CUPRA, Porsche, Volkswagen Nutzfahrzeuge)coreChannel Partner/ Reseller/ DistributorEuromobil exclusively rents vehicles from Volkswagen Group brands. This captive supply relationship is fundamental to Euromobil's business model, ensuring a reliable supply of branded vehicles across all segments from compact cars to commercial vehicles.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SIXT SE: SIXT is the largest German-headquartered car rental company, directly competing with Euromobil across short-term, long-term, and corporate rental in Germany with a broader OEM brand portfolio and strong premium positioning. It is the most direct competitor for Euromobil's core VW FS | Rent-a-Car product line.

Broad incumbents

• Europcar Mobility Group: Europcar acquired 51% of Euromobil in September 2023 and operates its own parallel rental network across Europe, including in Germany; it is both a controlling shareholder and a partial competitor, especially for cross-border corporate accounts.
• Enterprise Mobility: Enterprise is a global car rental and fleet management incumbent with significant presence in Germany; it competes with Euromobil for corporate fleet, long-term rental, and replacement vehicle contracts.
• Avis Budget Group: Avis Budget is a global car rental incumbent with established German operations, competing with Euromobil across corporate, leisure, and replacement vehicle segments.
• Hertz Global Holdings: Hertz is a global rental incumbent with airport-focused German operations, comparable to Euromobil's short-term rental and premium vehicle offerings.
• ALD Automotive / LeasePlan: ALD Automotive (now Ayvens, combining LeasePlan) is one of Europe's largest fleet leasing and management companies, comparable to Euromobil's long-term rental and corporate fleet services for enterprise customers.
• Athlon (Mercedes-Benz Mobility): Athlon is a leading European vehicle leasing and fleet management provider under Mercedes-Benz Mobility, directly comparable to Euromobil's long-term rental and Business Abo offerings for corporate fleet customers.

Emerging players

• FINN.auto: FINN is a German digital-first car subscription startup directly competing with Euromobil's Business Abo for corporate and private customers seeking all-inclusive monthly vehicle subscriptions with flexible terms.

Regional players

• Starcar Autovermietung: Starcar is a German regional car rental competitor that overlaps with Euromobil in short-term and long-term rental for both private and business customers.
• Buchbinder Rent-a-Car: Buchbinder is a German/Austrian car rental operator offering short- and long-term rentals across multiple cities, competing with Euromobil in the German regional rental market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/euromobil-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euromobil