Audio Messaging Solutions, LLC

What Audio Messaging Solutions, LLC does

Spectrio (formerly Audio Messaging Solutions, LLC, founded 1986) is a Tampa, Florida-based customer engagement platform provider that sells integrated sight, sound, scent, and data solutions to businesses operating physical locations. The company powers 150,000+ customer locations worldwide and serves 21 million+ daily visitors across at least ten verticals, with primary focus on retail, QSR/restaurants, and hospitality, and secondary reach into healthcare, corporate, senior living, banking, fitness, salon/spa, and convenience stores. Named customers include Google, Marriott Bonvoy, Subway, Coca-Cola, Radisson Hotel, Thermo Fisher Scientific, WeWork, and Ace Hardware, alongside SMB accounts such as Grace Ridge and Nichols Equipment.

Spectrio's core technology is Spectrio Cloud, a centralized content management platform with three subscription tiers (DS Essential, DS Professional, DS Enterprise) that controls digital signage, interactive kiosks, overhead music, on-hold messaging, scent marketing, WiFi marketing, sound masking, and audience measurement deployments. The 4K Engage Media Player is the primary hardware endpoint, and integrations span Power BI, Slack, Zoom, MS Teams, POS, ERP, CRM, Google Workspace, and major social platforms. The platform is SOC 2 Type II certified, GDPR compliant, PCI compliant, and registered under the EU-US Data Privacy Framework. Supporting service lines include Spectrio Studio (credit-based creative services), Spectrio Care (tiered 24/7 support SLAs), and Spectrio Academy (training and certification). MYLO, a natural-language AI assistant, handles customer support and product inquiries.

Revenue mechanics span recurring software subscriptions, hardware sales, professional creative services, and tiered managed support, sold through enterprise field sales with dedicated account managers, a global partner/reseller network, and self-service website channels. The company is privately held with no disclosed external funding rounds, indicating a self-funded operating model. In April 2026, Spectrio launched its Intelligent Engagement Suite bundling Studio, Academy, and Care, and has subsequently introduced a Retail Media Network Gateway for programmatic ad insertion on in-store screens, signaling a shift toward platform-level monetization on top of its installed base.

Name

Audio Messaging Solutions, LLC

Legal name

Spectrio LLC

Website

https://spectrio.com

Company type

Private

Founded year

1986

Operating status

Operating

Short description

Spectrio (formerly Audio Messaging Solutions, LLC) is a Tampa, Florida-based customer engagement platform providing digital signage, interactive kiosks, overhead music, scent marketing, and WiFi analytics to 150,000+ business locations across retail, QSR, hospitality, healthcare, and other verticals.

Ownership category

akta.pro rank

Product category

Customer Engagement Technology

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Indoor and Outdoor Display Advertising (541850)

SIC

Computer Communications Equipment (3576), Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Cloud‑Managed Wi‑Fi Platforms (WLANaaS) (HDAFACAD)

Keywords

• Digital signage solutions
• Customer engagement platform
• Interactive kiosk systems
• Overhead music programming
• In-store marketing technology

Headquarters

HQ city

Oldsmar

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Software Subscription (Spectrio Cloud): Monthly or annual subscription for access to Spectrio Cloud platform, content library, and digital signage management features. Subscription tiers include DS Essential, DS Professional, and DS Enterprise.
2. Hardware Sales: Sale of 4K Engage Media Player hardware that connects to HDMI-enabled displays.
3. Spectrio Studio (Content Creation Services): Credit-based model providing ongoing access to an in-house creative team for custom motion graphics, animation, video production, and branded content.
4. Spectrio Care (Support Services): Tiered support services with different response times and service levels (Level One Critical Care to Level Four Base Care).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Spectrio provides an integrated customer engagement platform combining digital signage, interactive kiosks, overhead music, on-hold messaging, scent marketing, WiFi marketing, and audience measurement. The Spectrio Cloud Portal enables centralized content creation, scheduling, and deployment across display networks. Offerings span hardware (4K Engage Media Player), subscription software (DS Essential, Professional, Enterprise tiers), and value-added services (Spectrio Studio for creative content, Spectrio Care for tiered support, Spectrio Academy for training).

Product overview

Spectrio operates as a unified customer engagement platform offering an ecosystem of sight, sound, scent, and data solutions. The core platform, Spectrio Cloud Portal, provides centralized content management for digital displays and audio systems. The product portfolio includes Digital Signage and Interactive Kiosks for visual engagement, Overhead Music and On-Hold Messaging for audio experiences, Scent Marketing for olfactory branding, WiFi Marketing for customer data collection, Audience Measurement for analytics, Content Creation for custom materials, and Retail Media Network for ad monetization. Three service offerings augment the platform: Spectrio Studio provides ongoing creative content development, Spectrio Care delivers tiered technical support with 24/7 monitoring, and Spectrio Academy provides training and certification programs. Hardware options include the 4K Engage Content Player for digital signage delivery. Available in three tiers: DS Essential, DS Professional, and DS Enterprise.

Differentiator

Problem solved

Functional benefit

Brands

• Intelligent Engagement Suite: Comprehensive ecosystem of sight, sound, scent, data solutions, and service offerings for customer engagement across all touchpoints.
• Spectrio Studio
• Spectrio Care
• Spectrio Academy
• Spectrio Cloud

Products and services

• Spectrio Cloud Portal Centralized cloud-based content management system enabling users to create, update, schedule, and deploy content across displays from anywhere. Includes user roles, content approval workflows, and unlimited users.
• Digital Signage End-to-end digital signage platform supporting single screens to thousands of installations, including hardware, content management, and dynamic display experiences such as menu boards, waiting room TV, and promotional signage.
• Interactive Kiosks Interactive touchscreen experiences allowing customers two-way communication with signage for self-service check-in, wayfinding, product exploration, and information access.
• WiFi Marketing Guest WiFi solution providing branded captive portal, customer data collection, analytics, targeted campaigns, and network control for retail and hospitality environments.
• Overhead Music Fully licensed music programming with custom branded messaging, supporting various genres and artists. Includes turnkey installation and audio equipment for creating branded in-store radio experiences.
• On-Hold Messaging Branded telephone on-hold messaging that transforms customer wait time into communication and marketing opportunity with professionally produced audio content.
• Scent Marketing Signature scent experiences using diffusion systems to create memorable physical environments through custom fragrance programming for various business types.
• Audience Measurement Analytics solution providing real-time occupancy data and audience insights including dwell time, traffic patterns, and engagement metrics to optimize marketing strategies.
• Content Creation High-impact design, animation, and video production services for creating customer-facing content across all touchpoints and digital display formats.
• Retail Media Network Turns in-store digital screens into media placements for shopper-facing advertising campaigns, enabling retailers to monetize their display network.
• Spectrio Studio Dedicated creative team service providing custom motion graphics, animation, seasonal campaigns, and branded visuals through a flexible, credit-based model for ongoing content development.
• Spectrio Care Tiered technical support service offering 24/7 remote monitoring, auto-recovery, dedicated account management, and priority SLA with guaranteed response times across four service levels.
• Spectrio Academy Training platform offering role-based learning paths, certifications, live onboarding workshops, and on-demand video library for team education on Spectrio platform usage.
• 4K Engage Content Player High-performance 4K media player compatible with any HDMI-enabled display, powering media experiences from a sleek, reliable hardware package for digital signage content delivery.
• Sound Masking Acoustic technology solution using tuned background sound to reduce noise distractions and create more private, productive environments, using targeted speaker placement and calculated decibel levels tuned to human speech frequency.

Quantifiable outcome

• Increase brand awareness by up to 47%
• +1 more outcomes

Named customers10 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability2 records

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ScreenCloud: Cloud-native digital signage SaaS focused on SMB and mid-market. Direct overlap with Spectrio's DS Essential/Professional tiers and similar hardware-agnostic approach.
• Soundtrack Your Brand: Cloud-based background music for businesses, comparable to Spectrio's Overhead Music offering. Similar vertical focus on retail, hospitality, and QSR.
• BrightSign: Leading maker of digital signage media players and operating system. Direct competitor to Spectrio's 4K Engage Content Player hardware line.
• Rise Vision: Cloud-managed digital signage platform with templated content for schools, healthcare, and businesses. Direct overlap on subscription-based signage CMS.
• Stratacache: Major digital signage and in-store media network operator (parent of Scala). Competes head-to-head with Spectrio in retail and enterprise signage deployments.
• Four Winds Interactive (FWI): Enterprise digital signage and workplace experience platform (now part of Hughes). Targets similar corporate communications and multi-site display use cases.
• Mood Media: Closest direct peer — multi-sensory customer engagement (music, scent, signage, mobile) sold to global retail and hospitality brands. Highly comparable multi-modal approach and customer base.

Emerging players

• Enplug: Cloud-based digital signage software with strong social media integration. Comparable product surface area, smaller scale than Spectrio.
• Yodeck: Affordable cloud-based digital signage platform with its own media player hardware. Direct competitor in the SMB segment of Spectrio's customer base.

Broad incumbents

• Cisco (Webex): Webex Devices portfolio includes digital signage capabilities bundled with collaboration hardware. Large incumbent that can undercut standalone signage in enterprise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tweetspectrio
• Facebookfacebook.com/LikeSpectrio
• LinkedInlinkedin.com/company/spectrio

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audio Messaging Solutions, LLC