MAAS
MAAS GmbH Natursteinmanufaktur is a Wesseling-based custom fabricator of natural stone, engineered quartz, and large-format ceramic surfaces, serving residential and SMB customers across Germany, Switzerland, Austria, and Denmark through an online shop, production facility, and showroom with full measurement-to-installation services.
- Company typePrivate
- Founded2012
- HeadquartersWesseling, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What MAAS does
MAAS GmbH Natursteinmanufaktur is a custom stone and ceramic fabrication company headquartered in Wesseling, Germany, between Köln and Bonn. Founded in 2012, the company purchases raw slabs of natural stone (granite, marble, slate), engineered quartz (Silestone, Caesarstone, Santa Margherita, Diresco, Compac, Dream Quarz), and large-format ceramic (Neolith, Laminam, Dekton, SapienStone, Level, Atlas Plan, Infinity, Coverlam, Porcelanosa, Ariostea), then cuts, edges, finishes, and installs them to customer specifications for kitchens, bathrooms, stairs, windowsills, tiles, washbasins, and facade cladding. Core production capabilities include CNC sawing, precision Proliner-based on-site measurement, edge profiles such as polished, Suede, Volcano, bossierte, roman, and OGEE, large-format ceramic handling up to 320 x 150 cm, and Invisacook invisible induction integration beneath worktops. Additional specialty offerings include SICIS Vetrite decorative glass panels and SikaTack-based facade systems.
The business model is product-led with a transactional, project-based revenue stream. Customers configure materials, thicknesses, and surface finishes via the maasgmbh.com online shop, which publishes detailed per-square-meter pricing across dozens of SKUs, and add optional professional measurement, delivery, and installation services. Pricing is published in euro per square meter (e.g., €395–€2,236/qm) with a 10% summer discount running until July 15, 2026, and prices include 19% VAT. Distribution is direct to end customers across Germany, Switzerland, Austria, and Denmark, supported by a production facility in Wesseling and a Plattenwelt showroom in Bornheim.
The target customer is overwhelmingly residential end customers and SMBs, including a defined sub-segment of IKEA kitchen buyers seeking custom countertops that fit non-standard kitchen dimensions. Distribution and marketing rely on the company website and e-commerce shop, supplemented by SEO across multiple branded domains, plus organic social presence on Facebook, Instagram, X, and YouTube. The company reports a 5-out-of-5 customer rating average and operates with 11–50 employees as a privately held German GmbH with no disclosed external equity or parent company.
MAAS firmographics
Firmographics- Name
- MAAS
- Legal name
- MAAS GmbH Natursteinmanufaktur
- Website
- https://maasgmbh.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MAAS GmbH Natursteinmanufaktur is a Wesseling-based custom fabricator of natural stone, engineered quartz, and large-format ceramic surfaces, serving residential and SMB customers across Germany, Switzerland, Austria, and Denmark through an online shop, production facility, and showroom with full measurement-to-installation services.
- Ownership category
- akta.pro rank
Where MAAS is headquartered
LocationHeadquarters
- HQ city
- Wesseling
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
MAAS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Stone and ceramic surface sales: One-time purchase of custom-cut natural stone, engineered stone (quartz), and ceramic surfaces (worktops, stairs, windowsills, washbasins, tiles, facade panels). Sold by square meter, linear meter, or unit. Additional services include professional measurement, fabrication, delivery, and installation as optional add-ons.
- Measurement, delivery, and installation services: Optional professional measurement using Proliner technology, on-site installation, and delivery to customer locations across Germany, Switzerland, Austria, and Denmark.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Diamond Cream by Laminam — 1.2 cm and 2.0 cm |
| Unit Pricing | Pay-as-you-go | Travertino Bianco — multiple formats and thicknesses |
| Unit Pricing | Pay-as-you-go | Fokos Talco — 1.2 cm |
| Unit Pricing | Pay-as-you-go | Fokos Grafite — 1.2 cm and 2.0 cm |
| Unit Pricing | Pay-as-you-go | Bianco — 1.2 cm and 2.0 cm |
| Unit Pricing | Pay-as-you-go | Grigio — 1.2 cm and 2.0 cm |
| Unit Pricing | Pay-as-you-go | Calacatta Oro Venato — 1.2 cm |
| Unit Pricing | Pay-as-you-go | Statuario Altissimo — 1.2 cm and 2.0 cm |
| Unit Pricing | Pay-as-you-go | Noir Desir — multiple thicknesses and finishes |
| Unit Pricing | Pay-as-you-go | Nero (Serie Calce) — 1.2 cm and 2.0 cm |
| Unit Pricing | Pay-as-you-go | Nero (Serie Ossido) — 1.2 cm and 2.0 cm |
| Unit Pricing | Pay-as-you-go | Antracite — 1.2 cm |
| Unit Pricing | Pay-as-you-go | Terra di Matera — 1.2 cm |
| Unit Pricing | Pay-as-you-go | Bruno — 1.2 cm and 2.0 cm |
| Unit Pricing | Pay-as-you-go | Fokos Terra — 1.2 cm and 2.0 cm |
| Unit Pricing | Pay-as-you-go | Nero Assoluto Laminam — 1.2 cm and 2.0 cm |
| Unit Pricing | Pay-as-you-go | Calacatta Viola Laminam — 1.2 cm |
| Unit Pricing | Pay-as-you-go | Rena — pricing not fully disclosed |
| Unit Pricing | Pay-as-you-go | Pietra Piasentina Grigio — 1.2 cm and 2.0 cm |
| Unit Pricing | Pay-as-you-go | Azul Imperial Granit — 2.0 cm, 3.0 cm, and 4.0 cm |
| Unit Pricing | Pay-as-you-go | Giallo Veneziano — multiple thicknesses and formats |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
MAAS product offering
Product offeringCore offering
MAAS GmbH Natursteinmanufaktur is a custom stone fabricator that cuts, finishes, and delivers natural stone (granite, marble, slate), engineered quartz composite, and large-format ceramic surfaces into made-to-measure products such as kitchen countertops, window sills, stairs, washbasins, tiles, and facade panels. Customers select materials and dimensions online, request professional on-site measurement (Proliner), and can opt for fabrication, delivery, and installation across Germany, Switzerland, Austria, and Denmark.
Product overview
MAAS GmbH Natursteinmanufaktur is a natural and artificial stone manufacturing company based in Wesseling, Germany (between Cologne and Bonn), operating as a custom stone workshop. The company offers a comprehensive portfolio of stone and ceramic products organized into three main material categories: natural stone (Granit, Marmor, Schiefer), artificial stone/quartz composite (Silestone, Caesarstone), and large-format ceramic surfaces (Laminam, Dekton, Neolith, SapienStone, Level Keramik, Atlas Plan, Infinity Keramik, Coverlam, Porcelanosa, Ariostea). The product range spans both materials (slabs and raw plates) and finished products including custom countertops (Arbeitsplatten), window sills (Fensterbänke), stairs (Treppen), washbasins (Waschtische), tiles and large-format tiles (Fliesen, Großformatige Fliesen), bathroom collections (Badkollektion), glass backsplashes (Glasrückwand), and specialty products like the Invisacook invisible induction cooktop and SICIS Vetrite large-format glass panels. The company also provides facade systems (SikaTack Panel System) and custom solutions for IKEA kitchens. MAAS operates a production facility in Wesseling and a showroom in Bornheim (Plattenwelt), serving customers across Germany, Switzerland, Austria, and Denmark through their online shop with delivery services.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Countertops (Arbeitsplatten) Custom-manufactured stone countertops in natural stone, engineered quartz composite, or ceramic materials, cut to specified dimensions and thicknesses (typically 2cm or 3cm), with edge processing and surface finish options. For homeowners, kitchen renovators, and builders.
- Custom Window Sills (Fensterbänke) Custom stone window sills for interior and exterior applications, manufactured from natural stone, quartz composite, or ceramic in various materials and finishes. For residential and commercial renovation projects.
- Custom Stone Stairs (Treppen) Custom stone stairs for indoor and outdoor use, manufactured from natural stone or engineered stone materials to specified dimensions. For homeowners, builders, and renovation projects.
- Custom Washbasins (Waschtische) Custom stone washbasins available as wall-mounted, undermount, built-in, or surface-mounted designs, made from natural stone, engineered stone, ceramic, or Dekton. For residential bathroom projects.
- Stone and Ceramic Tiles (Fliesen) Stone and ceramic tiles for floor and wall applications, available in natural stone, quartz composite, and ceramic materials in standard and large/XXL formats from brands including Level, Infinity, Neolith, Laminam, Porcelanosa, and Ariostea. For residential floor and wall projects.
- Granite Slabs and Surfaces Natural granite slabs available in various finishes, supplied as raw slabs and fabricated into countertops, window sills, tiles, washbasins, and stairs. Sold by square meter, linear meter, or unit. For residential customers and renovation projects.
- Marble Slabs and Surfaces Natural marble slabs in elegant finishes, supplied as raw slabs and fabricated into countertops, window sills, tiles, washbasins, and stairs. Sold by square meter, linear meter, or unit. For residential customers.
- Slate Slabs and Surfaces Natural slate slabs with rustic appearance, supplied as raw slabs and fabricated into countertops, window sills, tiles, washbasins, and stairs. Sold by square meter, linear meter, or unit. For residential customers.
- Silestone Quartz Composite Surfaces Quartz composite artificial stone by Cosentino, available in various colors and finishes for kitchen countertops, bathroom applications, window sills, tiles, washbasins, and stairs. Sold by square meter. For residential customers.
- Caesarstone Quartz Surfaces Premium quartz surface material for countertops, window sills, tiles, washbasins, and stairs. Sold by square meter. For residential renovation and construction projects.
- Laminam Large-Format Ceramic Slabs Large-format ceramic slabs in thicknesses of 1.2 cm and 2.0 cm sold by square meter, fabricated into countertops, wall cladding, and furniture applications. For residential customers.
- Dekton Ultra-Compact Surfaces Ultra-compact surface by Cosentino with high resistance to heat, scratches, and stains, sold by square meter and fabricated for kitchen countertops, bathroom applications, tiles, and facades. For residential customers.
- Neolith Sinterized Stone Surfaces Sinterized stone surface with high technical performance for kitchen countertops and large-format applications. Sold by square meter. For residential customers.
- SapienStone Porcelain Ceramic Surfaces Porcelain ceramic surface with non-porous properties, heat and frost resistant, available from 12mm thickness for kitchen countertops, bathroom applications, tiles, and facades. Sold by square meter. For residential customers.
- Invisacook Invisible Induction Cooktop Induction cooktop installed beneath the stone or ceramic countertop, creating an invisible cooking surface that allows the countertop to be fully used for food preparation. Can be combined with Laminam Bruno worktops. For residential kitchen customers.
- SICIS Vetrite Large-Format Glass Panels Luxury decorative glass panels in formats up to 135 x 400 cm with thickness from 4mm to 4cm, fabricated and installed by MAAS for interior and exterior applications. Backlit-compatible and certified as safety glass. For residential and commercial interior design customers.
- SikaTack Panel Facade System Facade mounting system for large-format panel installations, providing weather-resistant building cladding using the SikaTack Panel adhesive bonding system. For building exterior applications.
- Glass Backsplash (Glasrückwand) Glass backsplash panels for kitchen walls, available in various RAL colors and custom dimensions. For residential kitchen customers.
- Custom IKEA Kitchen Countertops Custom stone countertop solutions specifically designed and fabricated for IKEA kitchen systems, addressing non-standard kitchen dimensions where standard IKEA countertops do not fit. For IKEA kitchen customers.
- Bathroom Collection (Badkollektion) Complete bathroom product line including washbasins, showers, shower trays, bathroom mirrors, and glass shower cabins manufactured from natural stone, engineered stone, ceramic, or Dekton. For residential bathroom renovation customers.
Companies that use MAAS
Customer profileSegments2 records
Ideal customer profiles2 records
MAAS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MAAS partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- InvisacookcoreInvisacook manufactures invisible induction cooktops installed beneath stone and ceramic worktops. MAAS integrates Invisacook into its custom countertops and promotes the product as a key kitchen innovation. MAAS publishes dedicated Invisacook pricing and technical detail pages.
- IKEAminorMAAS offers custom countertops and stone surfaces specifically designed for IKEA kitchen systems, positioning itself as a preferred fabricator for IKEA kitchen customers.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
MAAS competitors and assessment
Company assessmentDirect peers
- Lechner Group: One of Germany's largest stone fabrication groups, producing custom countertops, facades, and interior stone solutions across multiple sites. Most direct strategic comparable to MAAS at a larger scale — same end markets (kitchen, bath, facade), same custom-cut model, broader geographic footprint.
- Worktop Express: UK D2C custom worktop specialist with online configurator and templating/installation services. Closely mirrors MAAS's product-led growth model (transparent per-sqm pricing, custom fabrication, full-service installation) but operating in the UK market.
- Salvatori: Italian premium natural stone designer and fabricator serving high-end residential and architectural projects across Europe. Comparable on material portfolio (limestone, marble) and custom finishing capability, positioned further upmarket than MAAS.
- Stonemark: Online retailer and fabricator of natural stone, quartz, and ceramic worktops in the UK with templating and fitting. Direct comparable on the e-commerce + custom-cut + install business model.
- Schwanekamp Naturstein: Established German natural stone processor offering custom slabs, countertops, and architectural stone for residential and commercial projects. Closely matches MAAS's custom fabrication, multi-material portfolio, and DACH focus.
Broad incumbents
- Antolini Luigi & C. Major Italian natural stone producer with global distribution of finished and semi-finished stone products. Overlaps with MAAS on premium natural-stone offering and large-format slabs but operates at much greater scale, vertically integrated from quarrying.
- Cosentino: Spanish global manufacturer of Silestone (quartz) and Dekton (ultra-compact) — both core lines MAAS distributes. Functions primarily as a MAAS supplier but also competes via its own fabrication/distribution network in DACH.
- Laminam: Italian large-format ceramic slab producer (a brand MAAS prominently carries). Functions as a material supplier to MAAS but operates its own fabrication/distribution channels, making it an adjacent competitive threat in the ceramic category.
- Stone Italiana: Italian engineered-quartz and mineral surface manufacturer. Adjacent to MAAS as both a potential material supplier and indirect competitor on finished engineered-stone products in Europe.
- Caesarstone: Israeli-origin global quartz surface manufacturer. MAAS lists Caesarstone as a stocked line; Caesarstone itself sells through certified fabricators and retailers, making it both supplier and indirect peer for finished countertops.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
MAAS social profiles
Digital presenceMAAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAAS leadership team
Management profileNumber of profiles
MAAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAAS
What does MAAS do?
MAAS GmbH Natursteinmanufaktur is a custom stone fabricator that cuts, finishes, and delivers natural stone (granite, marble, slate), engineered quartz composite, and large-format ceramic surfaces into made-to-measure products such as kitchen countertops, window sills, stairs, washbasins, tiles, and facade panels. Customers select materials and dimensions online, request professional on-site measurement (Proliner), and can opt for fabrication, delivery, and installation across Germany, Switzerland, Austria, and Denmark.
Is MAAS a public or private company?
MAAS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MAAS founded?
MAAS was founded in 2012. It employs 11 to 50 people.
Where is MAAS based?
MAAS is headquartered in Wesseling, Germany, in the Europe region.
How does MAAS make money?
Two revenue lines are on record. Stone and ceramic surface sales are the primary driver. The others are measurement, delivery, and installation services.
Who are MAAS's main competitors?
Direct peers on record are Lechner Group, Worktop Express, Salvatori, Stonemark and Schwanekamp Naturstein. Broad incumbents are Antolini Luigi & C., Cosentino, Laminam, Stone Italiana and Caesarstone.
Does MAAS have an API?
No public API is recorded for MAAS.