The Beach Bar

What The Beach Bar does

The Beach Bar St. John is a privately held beachfront restaurant and bar operating from a single physical location at 4A Cruz Bay Quarter, Wharfside Village, in Cruz Bay, St. John, U.S. Virgin Islands. It serves walk-in tourists — primarily those arriving via the adjacent Cruz Bay Ferry Dock — and local St. John residents with a casual American and island-inspired menu (brunch, burgers, tacos, beach baskets), a full bar featuring branded signature cocktails (World Famous Painkillers, Bushwackers, Pirate Punch), and a near-nightly live music calendar on an outdoor beach stage. The business explicitly does not accept reservations and applies a 4% surcharge to non-cash payments, with happy hour pricing during brunch (8:30am–Noon) and sunset (3pm–7pm) windows.

The company's technology footprint is modest and consumer-facing rather than proprietary: a Shopify-powered online merchandise shop (T-shirts, rashguards, hats, drinkware, license plates), a 24x7 streaming radio product branded Beach Bar Radio (delivered via browser, iOS app, and a public streaming URL, with stated plans for Android and Alexa support), and four HD live webcams streaming the bar, stage, panoramic beach, and Bay Street continuously to YouTube. These digital surfaces function as low-cost marketing infrastructure that exposes the brand to remote audiences and former visitors rather than as core revenue-generating platforms.

Revenue is generated almost entirely on-site through one-time food and beverage transactions at the bar, with a secondary e-commerce line from merchandise. The go-to-market motion is direct-to-consumer walk-in, supplemented by word-of-mouth, the live-music calendar, and digital touchpoints (radio, webcams, Shopify). Customer segmentation is horizontal: tourists and local residents consume essentially the same offering. The company operates as a sole proprietorship or small local enterprise with no disclosed parent company, institutional investors, or M&A activity, and no public financial disclosures.

Name

The Beach Bar

Legal name

Beach Bar St. John

Website

https://beachbarstjohn.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

The Beach Bar St. John is a private beachfront restaurant and bar in Cruz Bay, St. John, USVI, serving walk-in tourists and locals with casual island food, signature cocktails, and near-nightly live music, supplemented by a Shopify merchandise shop and Beach Bar Radio streaming service.

Ownership category

akta.pro rank

Product category

Beach Bar & Restaurant Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

akta.pro secondary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Beach bar services
• Casual dining
• Tropical cocktails
• Live music venue
• Beachfront hospitality

Headquarters

HQ city

St. John's

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Food and Beverage Sales: Primary revenue stream from selling fresh casual food menu items including brunch, burgers, tacos, beach baskets, and alcoholic/non-alcoholic beverages including their World Famous Painkillers, Bushwackers, and draft/beer selection.
2. Merchandise Sales: Online shop selling Beach Bar branded merchandise including T-shirts, rashguards, hats, visors, insulated cups, license plates, and assorted swag through Shopify storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Beach Bar St. John operates a beachfront restaurant and bar in Cruz Bay, St. John, USVI, serving fresh casual American and Caribbean-inspired food (brunch, burgers, tacos, beach baskets) alongside signature tropical cocktails such as the World Famous Painkiller and Bushwackers. It also provides nightly live music entertainment and complements the on-premises experience with a 24x7 streaming radio (Beach Bar Radio), HD live webcams streamed to YouTube, and a Shopify-powered branded merchandise store.

Product overview

The Beach Bar is a beachfront restaurant and bar located in Cruz Bay, St. John, USVI, offering food and drink hospitality services, live music entertainment, and digital streaming products. The core offering is the physical beach bar and restaurant experience with a menu of Caribbean cuisine, signature cocktails (World Famous Painkillers, Bushwackers), and live music performances. Digital products include Beach Bar Radio (24x7 music streaming with iOS app), Beach Bar Webcams (4 live HD streams to YouTube), and an online merchandise shop on Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• Food & Drink Service at The Beach Bar Restaurant and bar service offering fresh casual American and island-inspired food (brunch items like Build Your Own Breakfast, Benedict Burrito, Avocado Toast, BLT; baskets like Chicken Basket, Burger Basket, Shrimp Basket; signature cocktails such as World Famous Painkiller, Bushwackers, Pirate Punch, frozen drinks, beer, and wine) served to walk-in guests at the beachfront location in Cruz Bay, St. John.
• Live Music Entertainment Nightly live music performances at The Beach Bar featuring local and visiting musicians playing rock, island music, bluegrass, and other genres on a beach stage in Cruz Bay. Includes karaoke nights and a public music calendar with scheduled acts.
• Beach Bar Radio 24x7 internet radio streaming service that plays the curated music played inside The Beach Bar, allowing fans worldwide to stream the same music via browser, iOS mobile app, and external audio players.
• Beach Bar HD Live Webcams Live HD webcam streams of Cruz Bay beach, bar interior, stage area, and Bay Street streamed to YouTube, allowing remote viewers to watch the venue and live music performances in real time.
• Beach Bar Online Merchandise Shop Shopify-powered online store selling Beach Bar branded merchandise including T-shirts, rashguards, hats, visors, insulated cups, license plates, and assorted Beach Bar apparel and beach gear to customers worldwide.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Miss Lucy's: Beachfront restaurant and bar on St. John's north shore. Comparable as a Caribbean beachfront full-service restaurant with cocktails, casual island menu, and a strong live-music identity serving the same tourist base.
• Soggy Dollar Bar: Iconic barefoot beach bar on White Bay, Jost Van Dyke (BVI), widely credited as the originator of the Painkiller cocktail. Directly comparable to Beach Bar St. John as a Caribbean beach bar whose identity is tied to a signature rum cocktail and beachfront live music.
• Myett's Garden: Beach bar and restaurant on Cane Garden Bay, Tortola (BVI). Directly comparable as a Caribbean beachfront bar/restaurant hosting live music nightly and serving Painkillers and rum cocktails to tourists.
• Skinny Legs: Casual open-air bar and grill in Coral Bay, St. John, USVI — same island and same walk-in beach-bar positioning, serving locals and tourists with burgers and drinks. Closest geographic competitor to Beach Bar St. John's casual Cruz Bay offer.
• Woody's Seafood Saloon: Locally-owned bar and seafood restaurant in St. John, USVI. Directly competes for the same tourist and resident dining dollar on the same island, with a similar casual island-grill menu and live music program.
• Lime Inn: St. John, USVI restaurant and bar known for cocktails and live music. Competes for the same Cruz Bay-adjacent tourist traffic and the same casual dinner-and-drinks use case as Beach Bar St. John.
• Bomba's Shack: Legendary beach shack bar on Apple Bay, Tortola (BVI). Same walk-in Caribbean beach bar model with live music, rum drinks, and a graffiti-covered tourist destination identity — direct functional peer.
• Rick's Cafe: World-famous cliffside bar in Negril, Jamaica, known for sunset views, cliff jumping, and live music nightly. Comparable as a Caribbean destination bar with tourism-dependent walk-in traffic and iconic signature experience.

Broad incumbents

• Senior Frog's (Señor Frog's): International chain of high-energy Caribbean-themed bars and restaurants located in cruise ports. Comparable tourist-driven casual bar business, but operates at scale across multiple Caribbean destinations rather than a single iconic venue.
• Margaritaville Caribbean: Multi-location Caribbean resort and cruise-port bar/restaurant chain. Comparable in beach-bar casual dining and tropical cocktail identity, but operates as a broad portfolio player rather than a single-location landmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/beachbarstjohn
• Facebookfacebook.com/BeachBarSTJ

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Beach Bar