Skinny Louie
Skinny Louie is a privately held smash burger restaurant chain operating 12+ locations across Florida and New York City, serving a narrow menu of fresh Black Angus smash burgers, fries, and milkshakes to mainstream casual and late-night diners.
- Company typePrivate
- Founded2024
- HeadquartersMiami, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Skinny Louie does
Skinny Louie is a privately held, Miami-originated smash burger restaurant chain operating 12+ company-owned locations across Florida (Wynwood, Little Havana, Coral Gables, West Palm Beach, Aventura, Dania Beach, South Miami, with announced Doral and Fort Lauderdale) and New York City (NoMad, West Village, Upper East Side, plus announced Park Slope and Penn Station). The concept is built on a deliberately narrow menu of three smash burgers (Skinny Louie Cheeseburger, Classic, Applewood Bacon) made with 100% fresh Black Angus beef, plus fries, three milkshake flavors, and beverages, with gluten-free bun and Impossible plant-based substitutions. The company holds a venue partnership with the Kaseya Center (Miami Heat Arena), where it operates four burger points-of-sale and a full milkshake bar during games and events.
The underlying technology stack is commodity fast-casual: ordering is handled via in-store point-of-sale, the company website links to a third-party order.store storefront, catering runs on the ToastTab platform, and delivery is fulfilled through UberEats, DoorDash, and Postmates. There is no proprietary technology, no public or partner-facing API, no mobile app, and no disclosed AI/ML capabilities. The differentiated technical component is the smash-burger preparation method itself — fresh, never-frozen 100% Black Angus beef cooked without oil or butter and seasoned with kosher salt and pepper, paired with a house-made signature Louie sauce.
Skinny Louie monetizes through transactional food and beverage sales across its restaurant footprint, plus three adjacent revenue streams: event catering with a $350 minimum order processed via ToastTab, branded merchandise sales (apparel, headwear, accessories, stickers) priced from $0.99 to $36.99 through its own e-commerce storefront, and high-volume concessions inside the Kaseya Center. The target customer is mainstream late-night and casual diners, foodies, and neighborhood locals across the company's Florida and NYC trade areas, with extended operating hours (until 2am–5am on weekends) used as a key positioning lever against competitors. Marketing is concentrated on organic social (Instagram, TikTok) and earned media coverage in regional press outlets; no formal advertising spend is disclosed.
Skinny Louie firmographics
Firmographics- Name
- Skinny Louie
- Legal name
- Skinny Louie
- Website
- https://skinnylouie.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Skinny Louie is a privately held smash burger restaurant chain operating 12+ locations across Florida and New York City, serving a narrow menu of fresh Black Angus smash burgers, fries, and milkshakes to mainstream casual and late-night diners.
- Ownership category
- akta.pro rank
Skinny Louie industry classification
Industry- Product category
- Fast-Casual Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Burger Fast Casual (THAFABAA)
- akta.pro secondary industry
- Burger QSR (THAFAAAA)
Keywords
Where Skinny Louie is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
Skinny Louie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Restaurant Food & Beverage Sales: In-restaurant and takeout sales of smash burgers, sides, milkshakes, and beverages at multiple Florida and New York locations
- Third-Party Delivery: Online orders fulfilled through UberEats delivery platform
- Catering Services: Off-site catering for events with minimum $350 order, includes full menu items
- Merchandise Sales: Online merchandise sales including apparel (tees, hoodies, hats), accessories (bags, socks), and stickers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time | Catering minimum order |
| Unit Pricing | One time | Merchandise items |
| Other | One time | Food and beverage items |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Skinny Louie product offering
Product offeringCore offering
Skinny Louie operates a multi-location fast-casual restaurant chain specializing in American-style smash burgers, hand-spun milkshakes, crinkle-cut fries, and soft drinks. The company sells these items through dine-in, takeout, and delivery channels, and offers event catering for group orders. It also sells branded apparel and accessories through an online merchandise store.
Product overview
Skinny Louie is a smash burger restaurant chain offering a simple, focused menu centered on three signature smash burgers made with 100% fresh Black Angus beef (with Impossible plant-based patty and gluten-free bun options), crispy fries, three milkshake flavors, and basic beverages. The company operates multiple restaurant locations across Florida (Wynwood, Little Havana, Coral Gables, West Palm Beach, Aventura, Dania Beach, South Miami) and New York (West Village, Upper East, NoMad, Penn, Park Slope). Beyond its core food service, Skinny Louie provides catering services for events with a $350 minimum order and 3-day advance notice, and sells branded merchandise including apparel (t-shirts, hoodies, crewnecks), headwear, socks, tote bags, and stickers. The brand positions itself on simplicity, quality ingredients, and fast service with late-night hours.
Differentiator
Problem solved
Functional benefit
Products and services
- Skinny Louie Cheeseburger Signature smash burger topped with cheese; a flagship menu item sold across Skinny Louie's restaurant locations for dine-in, takeout, and delivery.
- Classic Burger Traditional smash burger sold at all Skinny Louie restaurant locations for dine-in, takeout, and delivery.
- Applewood Bacon Burger Smash burger featuring applewood-smoked bacon; sold at all Skinny Louie restaurant locations for dine-in, takeout, and delivery.
- French Fries Crinkle-cut french fries offered as a side at Skinny Louie restaurant locations for dine-in, takeout, and delivery.
- Milkshakes Hand-spun milkshakes sold at all Skinny Louie restaurant locations for dine-in, takeout, and delivery.
- Soft Drinks and Bottled Water Bottled water and standard soft drinks offered as beverage options at Skinny Louie restaurant locations.
- Catering Services Group catering service for events and parties, with orders managed via a dedicated catering platform. Available in markets served by Skinny Louie restaurants.
- Branded Apparel and Accessories Branded apparel and accessories (t-shirts, caps, hoodies, beanies, totes) sold online through skinnylouie.com for individual consumers and brand enthusiasts.
Companies that use Skinny Louie
Customer profileSegments2 records
Ideal customer profiles3 records
Skinny Louie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Skinny Louie partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kaseya Center (Miami Heat Arena)coreSkinny Louie operates 4 locations plus a full milkshake bar inside the Kaseya Center (home of the Miami Heat), serving customers during games and events. This is a venue partnership for exclusive food service at the arena.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Skinny Louie competitors and assessment
Company assessmentBroad incumbents
- Cava Group: Public fast-casual Mediterranean concept that shares Skinny Louie's fast-casual category discipline, fresh-ingredient brand, and multi-state expansion playbook (relevant as a comparable public-market comparable for a private fast-casual chain at similar scale).
Direct peers
- Wayback Burgers: Smaller fast-casual burger franchise with a tight menu of smash-style burgers, shakes, and fries. Comparable peer on operating model, menu simplicity, and franchise-friendly format.
- Bareburger: NYC-based fast-casual chain specializing in customizable burgers with organic, plant-based, and traditional options. Comparable peer in NYC premium burger competition and dietary-inclusive positioning.
- Smashburger: Direct smash-burger-specialist peer operating multi-state stores with similar cooking technique and menu positioning. Closest head-to-head competitor on product format and category.
- Five Guys: Established premium burger chain with handmade patties, simple menu, and broad national footprint. Direct competitor in the better-burger fast-casual space that Skinny Louie competes in for consumer mindshare.
- Shake Shack: Public premium fast-casual burger chain with similar menu discipline, fresh-ingredient positioning, and urban real estate strategy. Most directly comparable peer given shared focus on smash-style burgers, milkshakes, and fries, and its dominance in NYC.
- The Habit Burger Grill: Yum! Brands-owned char-grilled burger chain with California roots and a focused menu of burgers, sandwiches, and shakes. Comparable peer on limited-menu discipline and premium-burger positioning.
- BurgerFi: Florida-founded premium fast-casual burger chain serving natural Angus and plant-based burgers with a focused menu. Comparable in geography of origin, menu simplicity, and better-ingredient positioning.
Regional players
- Pincho: Miami-based burger and kebab chain that shares Skinny Louie's South Florida regional turf. Comparable regional peer in terms of Miami growth story and Latin-influenced street-food positioning.
Emerging players
- MrBeast Burger: Virtual delivery-only burger brand leveraging massive social-media reach. Comparable peer in the emerging digital/delivery-only burger segment that competes for the same late-night and convenience-occasion demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Skinny Louie social profiles
Digital presenceSkinny Louie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skinny Louie leadership team
Management profileNumber of profiles
Skinny Louie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skinny Louie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skinny Louie
What does Skinny Louie do?
Skinny Louie operates a multi-location fast-casual restaurant chain specializing in American-style smash burgers, hand-spun milkshakes, crinkle-cut fries, and soft drinks. The company sells these items through dine-in, takeout, and delivery channels, and offers event catering for group orders. It also sells branded apparel and accessories through an online merchandise store.
Is Skinny Louie a public or private company?
Skinny Louie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Skinny Louie founded?
Skinny Louie was founded in 2024. It employs 101 to 250 people.
Where is Skinny Louie based?
Skinny Louie is headquartered in Miami, United States, in the North America region.
How does Skinny Louie make money?
Four revenue lines are on record. Restaurant Food & Beverage Sales are the primary driver. The others are third-Party Delivery, catering Services and merchandise Sales.
Who are Skinny Louie's main competitors?
Cava Group is listed as a broad incumbent. Direct peers are Wayback Burgers, Bareburger, Smashburger, Five Guys, Shake Shack, The Habit Burger Grill and BurgerFi. Pincho is listed as a regional player. MrBeast Burger is listed as an emerging player.
Does Skinny Louie have an API?
No public API is recorded for Skinny Louie.
What industry is Skinny Louie in?
Skinny Louie's product category is Fast-Casual Restaurants. Its primary akta.pro industry code is THAFABAA, Burger Fast Casual, with a secondary code of THAFAAAA, Burger QSR. Its NAICS code is 722513 and its SIC code is 5810.