Bboost
Bboost (zBoost) was a consumer and small-business cell phone signal booster brand offering home and in-vehicle RF repeater kits. The product line has been discontinued under parent Wilson Connectivity, with customers redirected to the weBoost brand.
- Company typePrivate
- Founded2002
- HeadquartersNorcross, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bboost does
Bboost was the consumer-facing brand identity associated with the zBoost product line, founded in 2002 and historically offering cell phone signal booster kits for residential and in-vehicle use. Its core products were single- and multi-band RF repeater kits (including the ZB 245, ZB 545, ZB 575X, and ZB 585X series) designed to capture, amplify, and rebroadcast cellular signals to improve voice and data coverage in weak-signal environments. Distribution was primarily through mass-market retail channels (Best Buy, Walmart, Target, Home Depot) and direct e-commerce, serving a long-tail consumer and SMB customer base via a one-time hardware sale model.
Bboost operated as a sub-brand under Wilson Electronics, a Norcross, Georgia-based private company (with related operations in St. George, Utah) that has since rebranded to Wilson Connectivity. In 2024, the parent consolidated its active portfolio under weBoost (consumer), WilsonPro (commercial), and Zinwave (DAS/5G enterprise), formally discontinuing the zBoost line. The Bboost/zBoost website now redirects to the parent's weBoost domain, and legacy SKUs are no longer actively marketed or sold as new product. Residual activity is limited to warranty support, accessory sales, and potential channel inventory clearance of existing units. The business model was straightforward consumer hardware sales with no disclosed subscription, licensing, or recurring revenue component.
Bboost firmographics
Firmographics- Name
- Bboost
- Legal name
- Wilson Electronics
- Website
- https://zboost.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bboost (zBoost) was a consumer and small-business cell phone signal booster brand offering home and in-vehicle RF repeater kits. The product line has been discontinued under parent Wilson Connectivity, with customers redirected to the weBoost brand.
- Ownership category
- akta.pro rank
Bboost industry classification
Industry- Product category
- Cell Phone Signal Boosters
- NAICS
- Telephone Apparatus Manufacturing (334210)
- SIC
- Radio & Tv Broadcasting & Communications Equipment (3663), Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- RF, Antennas & Wireless Components Retail (CRACAKAM)
- akta.pro secondary industry
- RF Filters & Duplexers (SAW/BAW/FBAR) (HDAHAMAG)
Keywords
Where Bboost is headquartered
LocationHeadquarters
- HQ city
- Norcross
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bboost business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Distribution channels1 record
Marketing channels2 records
Bboost product offering
Product offeringCore offering
Bboost (operating under the zBoost brand) sold consumer cell phone signal booster kits designed to improve cellular reception in residential homes and in vehicles. The product line included multiple booster models with dedicated antenna systems for amplifying weak cellular signals to improve voice call quality and mobile data speeds. The zBoost product line has been discontinued, with customers redirected to the parent company's weBoost brand for current product offerings.
Product overview
Bboost's zBoost product line was a portfolio of home and in-vehicle cell phone signal boosters. The line included multiple models: ZB 245 and ZB 545 for home use, ZB 575X series (575X, 575X-A, 575X-V) offering home and vehicle variants, and ZB 585X series (585X-A, 585X-V) providing enhanced coverage for home and vehicle applications. The zBoost product line has been discontinued; the company now focuses on the weBoost brand for current signal booster products.
Differentiator
Problem solved
Functional benefit
Brands
- weBoost: Consumer-grade cell signal boosters for home and in-vehicle use.
- WilsonPro
- Zinwave
- zBoost
Products and services
- ZB 245 Home cell phone signal booster designed to improve cellular reception in residential spaces for consumer users experiencing weak signal coverage.
- ZB 545 Home cell phone signal booster with enhanced coverage designed for larger residential areas, targeting consumer users with weak or unreliable cellular signal.
- ZB 575X Home cell phone signal booster with extended coverage capabilities for consumer residential users experiencing poor cellular reception.
- ZB 575X-A Home cell phone signal booster variant with specific antenna configuration for consumer residential applications.
- ZB 575X-V In-vehicle cell phone signal booster designed for mobile cellular enhancement for consumer vehicle users.
- ZB 585X-A Home cell phone signal booster with advanced coverage capabilities for larger residential spaces, targeting consumer users with weak cellular signal.
- ZB 585X-V In-vehicle cell phone signal booster for enhanced mobile connectivity for consumer vehicle users.
Companies that use Bboost
Customer profileSegments1 record
Ideal customer profiles1 record
Bboost technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bboost partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights1 record
Bboost competitors and assessment
Company assessmentBroad incumbents
- CommScope: CommScope is a large incumbent in enterprise wireless, DAS, and small-cell infrastructure — overlapping with Wilson's Zinwave DAS business and representing a broad-based competitor in indoor connectivity.
- JMA Wireless: JMA Wireless provides DAS, small cells, and 5G in-building wireless systems for enterprises and venues, competing with Zinwave in the carrier-grade connectivity infrastructure space.
- Corning Incorporated: Corning's Optical Communications division offers in-building wireless/DAS solutions (Corning Spidercloud/Optical Network Evolution), competing with Zinwave in enterprise 5G coverage deployments.
- Bird Technologies: Bird Technologies manufactures RF components, test equipment, and signal conditioning products — overlapping the broader RF signal-boosting and amplification technology stack underlying booster products.
Direct peers
- SureCall: SureCall is a direct competitor manufacturing consumer and commercial cell phone signal boosters for home, vehicle, and enterprise use, matching weBoost's core offering with overlapping SKUs and channels.
- Nextivity (Cel-Fi): Cel-Fi by Nextivity makes carrier-specific smart signal boosters and 5G-ready amplifiers for consumers and enterprises, the closest technology analog to weBoost and WilsonPro products.
- SolidRF: SolidRF is a smaller direct competitor selling consumer and SMB cell phone signal boosters for homes and vehicles, comparable to weBoost's mainstream offering.
- SmoothTalker Mobile: SmoothTalker designs and sells cell phone signal boosters for M2M, vehicle, home, and commercial markets — directly comparable product categories to zBoost/weBoost/WilsonPro.
Emerging players
- Bolton Technical: Bolton Technical sells cellular antennas, boosters, and signal-improvement accessories for consumer/SMB markets, an emerging player with overlapping product category to weBoost home and vehicle SKUs.
Regional players
- SOLiD Technologies: SOLiD Technologies offers DAS and in-building wireless solutions primarily focused on carrier deployments in Asia/Korea, comparable in product scope to Zinwave though regionally distinct.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Bboost social profiles
Digital presenceBboost financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bboost leadership team
Management profileNumber of profiles
Profiles1 record
Bboost subsidiaries and ownership
Company hierarchySubsidiaries4 records
Bboost funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bboost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bboost
What does Bboost do?
Bboost (operating under the zBoost brand) sold consumer cell phone signal booster kits designed to improve cellular reception in residential homes and in vehicles. The product line included multiple booster models with dedicated antenna systems for amplifying weak cellular signals to improve voice call quality and mobile data speeds. The zBoost product line has been discontinued, with customers redirected to the parent company's weBoost brand for current product offerings.
Is Bboost a public or private company?
Bboost is a private company. It is classified as corporate owned and is currently operating.
When was Bboost founded?
Bboost was founded in 2002. It employs 11 to 50 people.
Where is Bboost based?
Bboost is headquartered in Norcross, United States, in the North America region.
Who are Bboost's main competitors?
Broad incumbents on record are CommScope, JMA Wireless, Corning Incorporated and Bird Technologies. Direct peers are SureCall, Nextivity (Cel-Fi), SolidRF and SmoothTalker Mobile. Bolton Technical is listed as an emerging player. SOLiD Technologies is listed as a regional player.
Does Bboost have an API?
No public API is recorded for Bboost.
What industry is Bboost in?
Bboost's product category is Cell Phone Signal Boosters. Its primary akta.pro industry code is CRACAKAM, RF, Antennas & Wireless Components Retail, with a secondary code of HDAHAMAG, RF Filters & Duplexers (SAW/BAW/FBAR). Its NAICS code is 334210 and its SIC code is 3663.