What Pro Sesto 1913 does

Pro Sesto 1913 is an Italian amateur football club founded in 1913 and headquartered in Sesto San Giovanni, Lombardy, operating as a private S.R.L. (limited liability company) with 51–100 employees. The club fields a men's first team in Serie D and a women's first team in Serie C, alongside a youth academy that has produced a regional U15 championship. Stadio Breda serves as the home venue.

The club's commercial model rests on four pillars: (i) matchday revenue from season tickets priced €60–€400, (ii) a small set of local sponsor relationships (Il Gigante, Renord, Zeus Sport, Notorious Cinemas), (iii) off-pitch stadium monetization including a 2024 rental agreement enabling Inter Milan to host matches at Stadio Breda and a Notorious Cinemas entertainment partnership, and (iv) ancillary pitch rental via Playtomic. The women's program, which won the 2024 Coppa Italia, is positioned as a distinct competitive vertical and brand asset. Following a 2024 ownership transition, the executive layer was restructured around the incoming S.R.L. shareholder base, and a Zeus Sport kit deal was added to the sponsorship portfolio.

Operationally, Pro Sesto 1913 exhibits the typical structure of a lower-tier Italian club — reliance on volunteer and part-time staff, community-driven fan base, and limited commercial sophistication. Technology adoption is limited to standard ticketing SaaS, Playtomic for facility booking, and conventional digital marketing; no proprietary data, AI, or platform technology is disclosed. Strategic direction in 2024 has centered on broadening revenue streams beyond matchday income and elevating the women's and youth programs, in parallel with stadium-asset leverage through Inter and Notorious Cinemas.

Name

Pro Sesto 1913

Legal name

PRO SESTO 1913 S.R.L.

Website

https://prosesto1913.com

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

51–100 employees

Short description

Pro Sesto 1913 is a 1913-founded Italian amateur football club based in Sesto San Giovanni, competing in men's Serie D and women's Serie C, serving local fans, youth players, and sponsors via matchday, stadium-rental, and sponsorship revenue streams.

Ownership category

akta.pro rank

Product category

Amateur Football Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Amateur football club
• Youth football academy
• Match ticket sales
• Women's football team
• Field rental services

Headquarters

HQ city

Sesto San Giovanni

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Matchday Ticket Sales: Revenue generated from individual match tickets sold online via Ticketmaster and at the stadium box office. Children under 14 enter free. Prices vary by stand (Tribuna d'Onore, Tribuna Il Gigante, Tribuna Renord, Tribuna Notorious Cinemas, Curva Vito Porro).
2. Season Ticket Subscriptions: Season tickets (abbonamenti) sold for Serie D and Serie C matches. The 2026/27 campaign 'Tutte le storie portano qui' offers various tiers from €60 (reduced) to €400 (Tribuna d'Onore with hospitality). Early subscribers receive promotional benefits.
3. Sponsorship: Revenue from main sponsors including Il Gigante, Renord, Zeus Sport (technical sponsor), and Notorious Cinemas (partnership). Sponsors receive brand visibility on kits, stadium signage, and promotional rights.
4. Field Rental: The club rents its Campo a 7 and Campo a 11 facilities through Playtomic platform, Monday through Friday evenings (21:00-22:00). Revenue from local sports enthusiasts and amateur teams.
5. Youth Academy Enrollment: Revenue from youth sector (settore giovanile) registrations, Summer Camp programs, and Pro Sesto Off Season training programs for young footballers born 2012 or earlier.
6. Merchandise Sales: Official merchandise including kits sold through the club shop (merchandising.givovashopping.it), stadium outlets, and partner retail locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Pro Sesto 1913 is an Italian football club based in Sesto San Giovanni, founded in 1913. The club operates men's and women's senior teams in national amateur leagues (Serie D and Serie C respectively), runs a youth development sector (Settore Giovanile), sells match tickets and season subscriptions, offers merchandise, and rents out its football fields for public use.

Product overview

Pro Sesto 1913 is an Italian football club based in Sesto San Giovanni offering a comprehensive football ecosystem. The club operates the men's Serie D team, women's Serie C team (Pro Sesto Women), and an extensive youth sector (Settore Giovanile). Home matches are played at Stadio Ernesto Breda. The club provides match tickets and season tickets (abbonamenti) through Ticketmaster, field rental services via Playtomic, and official merchandise through its online shop. The 2026/27 season features a new technical partnership with Zeus Sport for kits and ongoing stadium renovations to host Inter Under 23 matches.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Senior Football Team Senior men's football team that competes in Serie D, the fourth tier of Italian amateur football. The team plays home matches at Stadio Ernesto Breda.
• Women's Senior Football Team

Quantifiable outcome

• Pro Sesto Women won Coppa Italia Serie C, marking a historic achievement in club history
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Notorious CinemascoreStrategic or Co-development Partner · 23 July 2026Partnership announced July 23, 2026, with Notorious Cinemas becoming a key partner for the 2026/27 season. The cinema chain supports Pro Sesto's women's football and youth sector, including renaming the Metropolitan Football Cup to 'Metropolitan Notorious Cup 2027'. This is Notorious Cinemas' first football partnership in Lombardy. The collaboration focuses on shared values of inclusion, participation, and community growth, with Notorious Cinemas' tribuna naming rights at Stadio Breda.
• Zero Pensieri BistrotminorGTM or Marketing Partner · 16 July 2026Local restaurant in Viale Sarca 336, Milan, offering 15-25% discounts to season ticket holders and members based on group size (1-3, 4-6, 6+ guests). Part of convenzioni program.
• PackBackminorGTM or Marketing Partner · 16 July 2026Intelligent backpack company from Giussano (MB), offering 10% discount on all backpacks to Pro Sesto season ticket holders and members. Part of convenzioni program.
• Istituto di Bellezza SmeraldominorGTM or Marketing Partner · 16 July 2026Beauty institute in Via Don Minzoni 124, Sesto San Giovanni, offering 20% discount on all services to Pro Sesto season ticket holders and members. Part of convenzioni program.
• Ottica MeF (Marziali e Farneti)minorGTM or Marketing Partner · 16 July 2026Optical store in Via Sant'Anna 50, Brugherio (MB), offering 25% discount on prescription glasses and 10% on ophthalmic lenses to Pro Sesto season ticket holders and members. Part of convenzioni program.
• Medical ServiceminorGTM or Marketing Partner · 16 July 2026Medical clinic in Piazza IV Novembre 29, Sesto San Giovanni, offering 10% discount on services to Pro Sesto season ticket holders and members. Part of convenzioni program.
• FC Internazionale (Inter)coreStrategic or Co-development Partner · 14 July 2026Agreement announced July 14, 2026, hosting Inter Under 23 (Serie C) and Inter Women (European matches) home games at Stadio Breda. The partnership includes a major stadium investment program featuring new natural grass pitch, underground heating, irrigation, hospitality areas, and restaurant facilities. Inter will use Stadio Breda in alternation with Pro Sesto home matches.
• Zeus SportcoreStrategic or Co-development Partner · 3 July 2026Zeus Sport, founded in 1999 in Torre Annunziata, is the new technical sponsor for Pro Sesto from 2026/27 season. The Italian sportswear company produces kits, training gear, and club merchandise. Zeus Sport serves clients in 50+ countries and has partnerships with the Bulgarian Olympic Committee and Trident Motorsport. The partnership includes innovative kit designs inspired by Pro Sesto's 113-year history.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for Pro Sesto match tickets and season subscriptions. Tickets available online via Ticketmaster until match time for home stands, and until 19:00 day before for away sector.
• Il GigantecoreGTM or Marketing PartnerMajor sponsor providing shopping vouchers as benefits for early season ticket subscribers. First 20 Tribuna d'Onore/Il Gigante subscribers receive €50 Il Gigante vouchers. Historic sponsor and partner of Pro Sesto.
• RenordminorGTM or Marketing PartnerSponsor providing promotional support and tribuna naming rights. Named sponsor of Tribuna Renord at Stadio Breda.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• AC Carpi 1909: Italian club where Contini coached previously. Similar in being a lower-tier/community-rooted club with first-team and youth operations in regional football.
• Pro Palazzolo SSD: Lower-tier Lombardy club where Marco Zanardini served as sporting director before joining Pro Sesto. Operates at similar community and competitive tier.
• ACD Legnago Salus: Lega Pro-level Italian club coached by Matteo Contini prior to Pro Sesto. Comparable in operating a multi-tier football program with youth pathway and community base outside the top divisions.
• Imolese Calcio 1919: Italian football club where Director General Luigi Conte previously held executive roles. Comparable tier and community-football operating model.
• US Pergolettese 1932: Lower-tier Italian football club from Crema; recent head coach Matteo Contini won Serie D with Pergolettese before joining Pro Sesto. Comparable community-rooted Lombardy club with recent promotion experience from the same tier.
• SSD Lucchese 1905: Italian club where Luigi Conte held a previous sporting executive role. Similar lower-tier Italian football club profile with comparable community-focused operations.
• AS Giana Erminio: Lower-division Lombardy-based club near Milan, listed among Matteo Contini's prior coaching stops. Operates a community-based football model with youth development comparable to Pro Sesto's structure.
• USD Franciacorta: Serie D Lombardy club where Zanardini previously worked. Comparable community football model in the Brescia-Lombardy area at the same competitive tier.
• FC Desenzano Calvina: Serie D/Lega Pro club from Brescia province where Contini coached and Zanardini served as sporting director. Direct comparable in terms of tier, geography (Lombardy), and operational profile.
• Ardor Lazzate: Local amateur Italian football club based in Lazzate (Monza-Brianza) that played a friendly against Pro Sesto in August 2025 at Centro Sportivo. Operates at a comparable lower-tier community level in Lombardy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/prosestocalcio
• Instagraminstagram.com/prosesto
• Xx.com/ProSesto

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Sesto 1913