Name

Renord

Legal name

Renord S.p.A.

Website

https://renord.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Automotive Retail and Dealership Services

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Equipment Rental and Leasing (5321), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Replacement / Service Loaner & Dealer Rental Programs (THADAAAK)

Keywords

• Automotive dealership
• Multi-brand car sales
• Long-term vehicle rental
• Authorized vehicle service
• Certified pre-owned vehicles

Headquarters

HQ city

Sesto San Giovanni

HQ country

Italy

HQ region

Europe

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: New vehicle sales across multiple brands (Renault, Dacia, Nissan, Alpine, Dongfeng, Voyah, M-Hero), including new cars, km 0 (near-new pre-registered vehicles), and certified used vehicles under the Renord Prime program.
2. Vehicle Service and Maintenance: Authorized service centers providing maintenance, repairs, diagnostics, and parts replacement for all supported brands.
3. Long-term Rental (Remobiz): Long-term vehicle rental services for businesses and private individuals, including maintenance, insurance, and roadside assistance bundled into monthly fees.
4. Financial Services: Vehicle financing and payment plan services, including 0% interest promotions and various financing options through partnerships with financial institutions.
5. Parts and Accessories: Sale of original spare parts and accessories for all supported vehicle brands.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Renord S.p.A. is a multi-brand automotive dealership operating 20 showroom and service center locations across the Lombardy and Pavia/Piacenza regions of Italy, selling new, km 0, and certified pre-owned vehicles for seven brands (Renault, Dacia, Nissan, Alpine, Dongfeng, Voyah, M-Hero). The company provides the full vehicle lifecycle, including authorized multi-brand service and maintenance, body shop repairs, long-term rental through its Remobiz sub-brand, and vehicle financing partnerships. Renord Prime serves as the dedicated certified pre-owned program with warranty coverage.

Product overview

Renord is a multi-brand automotive dealership operating as a unified platform for vehicle sales and services. The core offering encompasses new vehicles (1670 models), KM 0/nearly-new (77), and certified used cars (332) through the Renord Prime sub-brand. The company represents eight vehicle brands: Renault, Dacia, Nissan, Alpine, Dongfeng, Voyah, and M-Hero, plus commercial vehicle services via Renault PRO+. Ancillary services include long-term rental through Remobiz, maintenance and repair at authorized service centers, body shop services, and vehicle financing support. The product ecosystem connects vehicle sales with lifecycle services including maintenance, insurance, and tire management.

Differentiator

Problem solved

Functional benefit

Brands

• Remobiz: Long-term vehicle rental service offering flexible rental solutions for both private customers and businesses, covering maintenance, insurance, and road assistance.
• Renord Prime

Products and services

• Renault vehicle sales Sales of new Renault passenger vehicles including electric, hybrid, and traditional combustion models across all segments. Targeted at individual consumers and business buyers in the Lombardy region.
• Dacia vehicle sales Sales of value-oriented Dacia vehicles including Duster, Sandero, Spring, Jogger, and Bigster models. Targeted at price-sensitive individual buyers and young drivers.
• Nissan vehicle sales Sales of Nissan vehicles including electric and hybrid models such as Leaf, Ariya, Qashqai, Juke, X-Trail, and Micra. Targeted at individual consumers and business fleet buyers.
• Alpine vehicle sales Sales of premium Alpine sports cars including A110 and A290 electric sports models, with dedicated Alpine Store Milano presence. Targeted at premium sports car enthusiasts.
• Dongfeng vehicle sales Sales of Chinese automotive group Dongfeng vehicles including Box, Mage, Huge, Shine, and 007 models spanning electric, hybrid, and traditional powertrains. Launched November 2025.
• Voyah vehicle sales Sales of premium Chinese Voyah brand extended-range hybrid and electric vehicles focused on luxury, comfort, and smart technology. Launched November 2025.
• M-Hero vehicle sales Sales of M-Hero high-end electric off-road vehicles representing strength, design, and innovation from Dongfeng. Launched November 2025.
• Renord Prime certified pre-owned vehicles Certified pre-owned vehicle program offering quality-checked, meticulously reconditioned used cars with warranties and favorable purchase conditions including financing options. Targeted at value-conscious individual buyers and disability benefit claimants.
• Remobiz long-term rental Long-term vehicle rental service for both businesses and private customers, offering all-inclusive monthly packages covering maintenance, insurance, seasonal tire changes, and roadside assistance. Available in 2-5 year durations with annual mileage packages.
• Renault PRO+ commercial vehicles Commercial vehicle services and support program for business customers including dedicated van and light commercial vehicle offerings. Targeted at small businesses and fleet operators.
• Authorized multi-brand service and maintenance Multi-brand authorized service network offering maintenance, repairs, diagnostics, spare parts, tire changes, and vehicle inspection services for all represented brands. Available at 8 service center locations across Lombardy.
• Carrozzeria body shop services Body shop services for collision repair and vehicle restoration across all supported brands. Targeted at insurance claims, accident repair, and cosmetic vehicle restoration customers.
• Vehicle financing and payment plans Vehicle financing and payment plan services, including 0% interest promotions and various financing options through partnerships with financial institutions. Monthly payment examples start at €99/month (Dacia Sandero).

Quantifiable outcome

• 2,079 vehicle inventory available across new, km 0, and used segments
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Dongfeng Motor Italia (DFMI)coreStrategic or Co-development Partner · 17 November 2025Strategic partnership announced November 17, 2025 during Milano Music Week, making Renord the authorized dealer for Dongfeng Motor Corporation brands in Italy. The partnership covers three brands: Dongfeng (generalist brand with electric, hybrid, and traditional vehicles), Voyah (premium brand for extended-range hybrid and electric vehicles), and M-Hero (high-end electric off-road division). The agreement represents a significant expansion of Renord's brand portfolio to include Chinese automotive manufacturers, positioning the company as a bridge between Chinese technological innovation and the Italian market.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Ayvens (formerly ALD Automotive): European leader in vehicle leasing and long-term rental serving corporate and individual customers across 40+ countries. Comparable to Renord's Remobiz long-term rental business model of bundled monthly subscriptions including insurance, maintenance, and roadside assistance.
• Inchcape: Global automotive distributor operating across 40+ markets representing premium and volume OEMs. Comparable as a multi-brand automotive retail and distribution business, though significantly larger, geographically diversified, and operating at a different scale than Renord.
• Arval: BNP Paribas subsidiary offering long-term vehicle leasing and fleet management services across European markets. Comparable to Remobiz for the long-term rental and fleet subscription segment, though operating at substantially greater scale with corporate customer focus.

Regional players

• Leasys: Italian long-term rental and mobility company (Stellantis/CA Auto Bank-affiliated) offering short-, medium-, and long-term rental solutions plus subscription services to private and business customers. Comparable to Remobiz for the long-term rental and mobility subscription business in the Italian market.
• Drivalia: Italian long-term rental and mobility services provider, part of CA Auto Bank, offering subscription and rental solutions to private and business customers across Italy. Directly comparable to Renord's Remobiz long-term rental service in the same Italian market with similar B2B and B2C customer segments.

Others

• Cox Automotive: Global automotive services group providing dealer software, inventory management, and auction services to automotive retailers worldwide. Comparable as an enabler of automotive retail operations, providing technology and services that complement dealership groups like Renord rather than competing directly.

Direct peers

• Autotorino: One of Italy's largest automotive dealer groups operating across northern Italy with multi-brand representation and integrated service operations. Directly comparable business model to Renord as a multi-brand dealer group with similar geographic concentration in Lombardy and surrounding regions.
• Gruppo Bonaldi: Italian multi-brand automotive dealership group headquartered in Bergamo (Lombardy), representing overlapping OEM brands including Renault, Dacia, and Nissan. Directly comparable to Renord due to similar multi-brand strategy, regional northern Italian geographic focus, and integrated sales-service-rental model.
• Intergea: Italian automotive dealer group operating multi-brand showrooms and service centers across Italy. Comparable multi-brand dealership and service model with similar vehicle lifecycle offerings spanning new sales, used vehicles, financing, and after-sales service.

Emerging players

• Auto1 Group: European online used car platform operating across 30+ markets with technology-driven vehicle sourcing, reconditioning, and distribution. Comparable to Renord's Renord Prime certified pre-owned program, though primarily digital-native and operating without a physical showroom network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/renordspa
• LinkedInlinkedin.com/company/renord

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renord