Gold Coast United FC

Name

Gold Coast United FC

Website

https://goldcoastunitedfc.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Youth Football Academy

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC)

akta.pro secondary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Youth football development
• Soccer academy programs
• Player development pathways
• Football coaching services
• Community football club

Headquarters

HQ city

Tallebudgera

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Academy and Program Memberships: Revenue generated from player registrations across Pre-Academy, Academy, and NPL Mens and Womens programs. Programs operate on term-based fee structures.
2. United Plus Accelerated Development Program: Premium supplementary training program with term-based fees ($250 per term or $650 for full 3-term program) targeting accelerated player development from U9-U15 age groups.
3. Focus Group Sessions: Small group and 1-on-1 coaching sessions sold in 6-week blocks. Pricing varies by group size: $300 for 4 players, $240 for 6 players, $600 for individual sessions.
4. Coaching Staff Recruitment: Revenue from coaches registering interest to join the club through online application forms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Gold Coast United FC is a community football club that delivers structured player development programs spanning Pre-Academy through to NPL Mens and Womens competition levels. Its core offering consists of Football Queensland-accredited academy coaching, supplemented by the United Plus accelerated development program for U9-U15 age groups and small-group Focus Group Sessions for personalized skill training. The club also integrates a wellness content program led by Dr. Jeff Kemp OAM covering mental health, mindset, communication and resilience for players and parents.

Product overview

Gold Coast United FC offers a multi-tiered football development ecosystem centered on Academy Programs spanning Pre-Academy through NPL Mens and Womens competition levels. The core offering is supplemented by United Plus, an accelerated development add-on program for U9-U15 players featuring additional training blocks. A Wellness Program provides weekly mental skills content for players and parents. Focus Group Sessions offer personalized small-group and 1-on-1 coaching as an enhancement to the main curriculum.

Differentiator

Problem solved

Functional benefit

Brands

• United Plus: An accelerated player development program for U9-U15 age groups, engineered to develop players who want to accelerate their learning and go further faster. Delivered by GCU FQ Accredited Academy Coaching Staff overseen by Director of Football Jamie Dixon.

Products and services

• Academy Programs Structured Football Queensland-accredited football development programs running from foundational Pre-Academy level through Academy and into senior competitive NPL Mens and Womens teams, delivered by qualified coaching staff at Coplick Family Park.
• United Plus Accelerated Development Program Premium supplementary training program engineered to accelerate technical skills development and football intelligence for ambitious U9-U15 players, delivered in 8-week blocks across Terms 1, 2 and 3 by FQ Accredited Academy Coaching Staff under Director of Football Jamie Dixon. Open to players inside and outside the club.
• Focus Group Sessions Small-group training sessions of 4 or 6 players and individual 1-on-1 coaching sessions sold in 6-week blocks, providing personalized skill development with high coach-to-player ratios.

Quantifiable outcome

• 8-week training blocks across Terms 1, 2, and 3
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• P3 RecoverycoreGTM or Marketing PartnerP3 Recovery provides wellness and recovery services to Gold Coast United families, players, coaches, and staff. Members access special rates at P3 Recovery Burleigh Heads using code GCU10. P3 offers science-backed therapies including infrared saunas, compression therapy, hot/cold pools, red light therapy, hyperbaric oxygen therapy, and IV therapy. The partnership supports player wellbeing and recovery as part of the club's holistic approach.
• YOMGcoreGTM or Marketing PartnerYoMG is the official frozen yoghurt partner of Gold Coast United FC. The partnership celebrates the culture of being a UNITED player by aligning effort to outcome through rewards. YoMG provides treats for players after games as part of the club's reward culture philosophy. Founded in Melbourne with locations across Australia.
• Burleigh Brewing CocoreGTM or Marketing PartnerBurleigh Brewing is a local craft brewery partner supporting Gold Coast United FC. Established in 2006, they share values of quality, process, and community with the club. GCU families, players, coaches, and staff receive special rates at the Burleigh Brewing Taphouse and online shop. The partnership reflects shared Gold Coast community values.
• Fiona Watson RecruitmentcoreGTM or Marketing PartnerFiona Watson Recruitment supports Gold Coast United's Women's Football program. Launched in 2014, FWR is a specialist recruitment firm for accounting, construction, and marketing roles on the Gold Coast. GCU families and partner businesses receive discounted rates on permanent, contract, and temporary recruitment services.
• BrandHotelcoreGTM or Marketing PartnerBrandHotel is a marketing business partner supporting Gold Coast United FC. The partnership offers free business and marketing consultations to GCU families and partner businesses. BrandHotel, founded by Troy Archer, provides marketing and growth services with a focus on community and human connections.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Magic United FC: Gold Coast-area community and competitive football club operating junior and senior teams in Football Queensland competitions. Directly comparable to Gold Coast United FC as a hyper-local competitor for the same Gold Coast player and family market at the grassroots and competitive levels.
• Brisbane Strikers FC: Established Queensland-based football club with NPL-level teams and a long history in Brisbane football. Comparable to Gold Coast United FC as a state-level competitor offering senior and youth development pathways under the Football Queensland umbrella.
• APIA Leichhardt FC: NPL NSW football club with senior and academy programs focused on player development. Comparable to Gold Coast United FC as another community-rooted NPL operator running multi-tier academy and senior pathways, though operating in a different state.
• Gold Coast Knights FC: Gold Coast-based NPL football club fielding senior men's, women's, and youth teams. Directly comparable to Gold Coast United FC as a regional NPL competitor operating in the same metro, drawing from the same player pool and competing in similar Football Queensland competitions.
• Moreton Bay United FC: South-east Queensland NPL football club with senior and youth programs. Comparable as a Football Queensland NPL operator offering similar multi-tier development pathways from juniors through senior competition in the same broader region.

Broad incumbents

• Brisbane Roar FC: Professional A-League club based in Queensland operating men's, women's, and extensive academy/youth development programs. Comparable as the professional apex of the Queensland player pathway that Gold Coast United feeds into, with overlapping youth development operations at much larger scale.
• Sydney FC: One of the foundation A-League clubs in Australia operating men's, women's, and large-scale academy programs nationally. Comparable as the broader incumbent whose player pathway and youth development model sits above the regional NPL tier that Gold Coast United competes in.
• Melbourne City FC: A-League professional club with extensive youth academy and women's programs. Comparable as a broad incumbent at the apex of the Australian player development pyramid, with overlapping youth operations but at significantly larger scale.
• Adelaide United FC: A-League club operating men's, women's, and academy programs across South Australia. Comparable as a broad incumbent whose youth development infrastructure sets the benchmark for what regional NPL academies like Gold Coast United aspire to feed into.

Others

• Football Queensland: The state governing body for football in Queensland that administers NPL competitions, accredits academies, and oversees the award framework under which Gold Coast United FC received its 2024 Academy of the Year recognition. Comparable as the institutional ecosystem the club operates within rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/gcunitedfc/?hl=en
• Xx.com/gcunitedfc
• LinkedInlinkedin.com/company/gcufc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gold Coast United FC