Crave-It Nutrition

What Crave-It Nutrition does

Crave-It Nutrition is a Texas-based, family-owned meal solutions provider founded in 2015 and headquartered at 3573 Far West Blvd, Austin, TX 78731. The company serves K-12 schools and childcare centers across Texas with a portfolio spanning full-service on-site meal programs for schools with kitchen infrastructure, daily pre-ordered individually packaged meal delivery for schools without kitchens, preschool and childcare meals, commercial kitchen equipment supply and maintenance, special event catering, and dedicated allergy and dietary management. All operations are conducted under NSLP and CACFP compliance frameworks, with food preparation in a HACCP-certified central kitchen using NSF/ANSI-compliant equipment, temperature-controlled systems, and color-coded cross-contamination prevention protocols.

The underlying technology is operational rather than digital: the platform consists of commercial kitchen processes, an online pre-ordering portal for meal counts and menu selection, and integrated kitchen equipment supply with maintenance services. The company advertises a 100% compliance guarantee, A+ hygiene standards, and 1M+ meals served cumulatively. Its go-to-market is enterprise field sales targeting school administrators and food service directors through a consultative, customized meal program approach, supported by digital marketing channels (company website, email, Facebook, Instagram). Revenue is generated through managed-service contracts, per-meal delivery pricing, kitchen equipment lease or purchase, and bespoke catering engagements.

The company is privately held under family ownership with no disclosed institutional investors, no parent company, no subsidiaries, no public funding rounds, and no named customer logos in the available data. Geographic reach is constrained to Texas. The company's AI/ML capabilities are not represented in the source material, and the digital infrastructure consists of a WordPress website and standard online ordering portal.

Name

Crave-It Nutrition

Legal name

Crave-It Nutrition

Website

https://craveitnutrition.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Crave-It Nutrition is a Texas-based, family-owned meal solutions provider founded in 2015 that serves K-12 schools and childcare centers across Texas with full-service on-site meal programs, pre-ordered meal delivery, kitchen equipment supply, and allergy management under NSLP/CACFP compliance.

Ownership category

akta.pro rank

Product category

School Meal Services

NAICS

Food Service Contractors (72231), Special Food Services (7223), Cafeterias, Grill Buffets, and Buffets (722514)

akta.pro primary industry

In-House Cafeteria Operations & Meal Preparation (EDAEAEAA)

akta.pro secondary industries

Meal Program Compliance & Administration (NSLP/SBP, Reimbursements) (EDAEAEAC), Menu Planning, Nutrition & Dietary Accommodation Services (Allergens, Special Diets) (EDAEAEAD), Food Allergy Management & Special Diet Support (EDACAMAG), Food Services Administration (Meal Eligibility, POS, Nutrition Compliance) (EDAJAHAJ)

Keywords

• School meal programs
• Childcare meal services
• Preordered meal delivery
• NSLP CACFP compliance
• Commercial kitchen equipment

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Full-Service Meal Programs: Comprehensive on-site meal preparation and service for K-12 schools with existing kitchen facilities. Includes menu planning, food procurement, preparation, service, and dedicated on-site staff management.
2. Preordered Meal Delivery: Delivery of individually packaged, ready-to-eat meals for schools without kitchen infrastructure. Revenue generated through meal delivery with online ordering and per-meal pricing.
3. Preschool & Childcare Meal Services: Age-appropriate balanced meals and snacks for preschool and childcare-aged children, supporting both on-site preparation and delivered options.
4. Kitchen Equipment Supply & Maintenance: Commercial kitchen equipment lease or purchase (ovens, refrigerators, dishwashers, serving lines) plus preventative maintenance and emergency repair services.
5. Special Event Catering: Bespoke catering services for school events including parent-teacher conferences, sports banquets, graduation ceremonies, and faculty lunches.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Crave-It Nutrition provides K-12 schools and childcare centers in Texas with custom meal programs that include full-service on-site hot meal preparation using trained staff, daily delivery of preordered individually packaged ready-to-eat meals, preschool and childcare meal services, and ancillary commercial kitchen equipment supply, installation, and maintenance. All programs are delivered under HACCP, NSLP, CACFP, USDA, FDA, and NSF/ANSI compliance and feature dedicated allergy management protocols.

Product overview

Crave-It Nutrition is a Texas-based meal solutions provider offering a portfolio of programs for K-12 schools and childcare centers. The core offerings include the Full-Service Meal Program (on-site hot meal preparation for schools with kitchen facilities) and Preordered Meal Delivery (packaged meals for schools without kitchens). These are supported by Preschool & Childcare Meals, Kitchen Equipment Supply and Maintenance, Food Safety Standards Program, and customization options including Menu Customization, Delivery Schedule Flexibility, Portion Control & Age Grouping, and Special Event Catering. The company also provides Dietary & Allergy Management as a critical add-on module. All programs operate under NSLP/CACFP compliance and are backed by a 100% compliance guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Meal Program Comprehensive on-site meal solution providing daily hot meals prepared by trained staff, including menu planning, food procurement, preparation, and service for K-12 schools with existing kitchen facilities.
• Preordered Meal Delivery Daily delivery of individually packaged, ready-to-eat meals prepared in the HACCP-certified central kitchen for K-12 schools without kitchen infrastructure, with online pre-ordering for menu selection and accurate meal counts.
• Preschool and Childcare Meal Services Age-appropriate, balanced meals and snacks designed for preschool and childcare-aged children, with allergy-friendly options and both on-site preparation and delivered options.
• Kitchen Equipment Supply and Installation Supply of commercial kitchen equipment including ovens, refrigerators, dishwashers, and serving lines, with selection guidance, installation, and setup assistance for schools building kitchen capacity.
• Kitchen Equipment Maintenance and Repair Preventative maintenance and emergency repair services for commercial kitchen equipment by certified technicians to ensure optimal performance and minimize operational downtime.
• Special Event Catering Bespoke catering for school events including parent-teacher conferences, sports banquets, graduation ceremonies, and faculty lunches.
• Dietary and Allergy Management Program Comprehensive dietary accommodation service including allergy management with dedicated preparation areas, color-coded utensils, ingredient tracking, and individualized meal plans for students with severe allergies.

Quantifiable outcome

• 1M+ meals served with 100% client satisfaction
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Aramark: One of the largest contract food service and uniform services companies in North America, with a significant K-12 school nutrition segment. Directly comparable because it serves the same buyer (school districts) with managed on-site meal programs and outsourced food service, though at a national scale far beyond Crave-It's regional Texas footprint.
• Chartwells (Compass Group): Compass Group's dedicated K-12 food service brand in the U.S., operating in thousands of school districts. Comparable because it offers full-service on-site meal management, menu customization, and dietary accommodation for K-12 students — the same core offering as Crave-It's Full-Service Meal Program.
• Elior North America: Contract food service operator serving K-12 and other segments across the U.S. Comparable because it provides full-service school meal programs including menu planning, dietary accommodation, and NSLP-compliant meal preparation — the same managed-services model Crave-It uses.
• Sodexo: Global food services and facilities management company with a K-12 school services segment. Comparable because it provides managed on-site meal programs, nutrition compliance, and customized menus to schools, competing directly for the same district contracts Crave-It targets.

Regional players

• Guadalupe Valley Family Services (meal programs): Texas-region community food service and school nutrition operators serving South Central U.S. districts. Comparable because it competes for the same Texas school district meal contracts Crave-It targets, though typically through community/nonprofit models rather than private commercial operation.

Direct peers

• Whitsons Culinary Group: Regional contract food service management company serving K-12 schools and other institutions on the U.S. East Coast. Comparable because it operates the same on-site managed food service model for schools with attention to nutrition guidelines and dietary accommodations.
• Southwest Foodservice Excellence (SFE): K-12 food service management company headquartered in the Southwest that partners with districts to manage cafeteria operations. Highly comparable because it operates on the same full-service K-12 cafeteria management model, with similar focus on nutrition standards and Texas/Southwestern district relationships.
• Trio Community Meals: K-12 food service provider focused on community-based school meal programs across multiple U.S. states. Comparable because it offers full-service and delivered meal solutions to schools with attention to nutrition guidelines and dietary accommodations, mirroring Crave-It's delivery and on-site options.

Emerging players

• Revolution Foods: Provider of healthy, scratch-cooked meals to K-12 schools and other institutional settings. Comparable because it specializes in nutritious, customized meal programs with strong allergy and dietary accommodation capabilities, similar to Crave-It's preschool/childcare and allergy-management focus.
• NutriStudents K-12: K-12 nutrition support service that provides menu planning, recipes, and training to school foodservice operations. Comparable because it addresses the same NSLP-compliance and menu-customization pain points Crave-It solves, though it operates as an enablement partner rather than a meal operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CraveitNutrition
• Instagraminstagram.com/craveitnutrition
• Xx.com/CraveItNutri

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crave-It Nutrition