Nicholas & Partners

What Nicholas & Partners does

Nicholas & Partners is a privately held, full-service direct marketing firm headquartered at 1401 N. Main Street, Suite 1, Pleasantville, New Jersey. The company operates with a headcount of 1-10 employees and delivers an integrated bundle of services to direct marketing clients, including strategic consulting, mailing list reselling, USPS-licensed data processing and postal sorting, high-speed ink jet address/barcode imaging, design-assisted printing, humidity-controlled storage, and dedicated hand assembly for non-machinable pieces. Its customer base is segmented horizontally across non-profit fundraising, political advocacy, membership organizations, business-to-consumer brands, and business-to-business campaigns.

Under the hood, the firm runs on a Windows-based ink jet imaging platform for high-speed address and barcode printing and uses USPS-licensed proprietary software that is approved for First Class, Standard, non-profit, periodical, and irregular parcels, with automated sorting for lowest qualifying postage rates. Multiple USPS permits are held at sectional centers and local post offices, enabling postage optimization and compliance support as a core functional capability. Mailing list access is provided through an authorized reseller channel covering nationally compiled consumer, business, and specialty lists with demographic and firmographic search criteria (age, income, gender, SIC codes, employees, sales volume).

Nicholas & Partners earns revenue primarily through professional services engagements priced on a custom quote basis, with multi-year contracts and bundled pricing when multiple services are combined. Distribution is sales-led and owner-operated: President Nick Valinote is the primary client interface, engaging on a relationship-driven, ROI-advisory basis and explicitly declining to recommend products that do not meet target ROI. There are no funding rounds, parent companies, mobile apps, public APIs, or disclosed financial figures in the available data.

Name

Nicholas & Partners

Legal name

Nicholas & Partners

Website

https://nicholasandpartners.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Nicholas & Partners is a privately held, full-service direct marketing firm in Pleasantville, New Jersey, providing consulting, mailing lists, USPS-licensed data processing, ink jet mailing, printing, storage, and hand assembly to non-profits, political groups, membership organizations, B2C and B2B clients.

Ownership category

akta.pro rank

Product category

Direct Marketing Services

NAICS

Direct Mail Advertising (54186), Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Direct Mail Advertising Services (7331), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Direct marketing services
• Mailing list management
• Direct mail consulting
• Data processing services
• Print and mailing services

Headquarters

HQ city

Pleasantville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Direct Marketing Consulting: Strategic consulting services for direct marketing campaigns. Services include non-profit solicitation, political advocacy, membership outreach, B2C and B2B marketing. Consulting puts customer first by maximizing best practices that fit individual industry and unique business aspects.
2. Mailing Lists: Resale of nationally compiled consumer lists, business lists, and specialty lists with extensive search criteria including age, income, gender, SIC codes, number of employees, and sales volume.
3. Data Processing: List cleaning, verification, and postal processing services using USPS licensed software. Includes automatic sorting for lowest postage rates.
4. Mailing Services: High-speed imaging, address/barcode printing, and mail preparation services.
5. Printing Services: Design consultation before printing to optimize postage costs, along with printing services.
6. Storage and Fulfillment: Humidity-controlled storage for program materials and inventory management with re-order threshold assistance. Also includes hand assembly for odd-sized mail pieces, invitations, pocket folders, die cuts, and kits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Nicholas & Partners is a full-service direct marketing firm that provides integrated consulting, mailing list reselling, USPS-licensed data processing, high-speed ink-jet mailing, design-assisted printing, humidity-controlled storage, and hand assembly services. The company packages these into bundled engagements for non-profits, political advocacy groups, membership organizations, and B2C/B2B marketers seeking to maximize return on investment across traditional mail and new media channels.

Product overview

Nicholas & Partners is a full-service direct marketing company offering an integrated suite of services. The core offerings consist of Direct Marketing Consulting (covering Non Profit, Political Advocacy, Membership, B2C, and B2B sectors), Mailing Lists (residential and business lists with extensive targeting criteria), Data Processing (USPS-licensed list cleaning and verification), Mailing Services (high-speed address/barcode printing), Printing (mail planning and design), and Storage and Hand Assembly (add-on fulfillment services). The company operates on a bundled services model where combining multiple services provides competitive pricing, with a focus on maximizing Return on Investment for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Marketing Consulting Strategic consulting services for direct marketing campaigns spanning non-profit solicitation, political advocacy, membership outreach, B2C, and B2B sectors, focused on maximizing client ROI through best practices tailored to industry and business.
• Mailing Lists Consumer lists, business lists, and specialty lists available as a national authorized reseller, with extensive targeting criteria including age, income, gender, SIC codes, number of employees, and sales volume.
• Data Processing List cleaning, verification, and postal processing services using USPS-licensed software, automatically sorting lists to qualify for the lowest postage rates.
• Mailing Services High-speed ink-jet imaging service that imprints delivery addresses and barcodes for expedited mail handling, supporting any Windows-downloadable font and graphics.
• Printing Printing services paired with pre-print design consultation to optimize postage costs and ensure compliance with postal requirements.
• Storage Humidity-controlled storage for program materials and printed inventory, with assistance for inventory management and re-order threshold optimization.
• Hand Assembly Manual hand assembly service for non-machinable mail pieces such as odd-sized items, invitations, pocket folders, die cuts, kits, and custom stuffing and sealing jobs.

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• USPS (United States Postal Service)coreTechnology or IntegrationNicholas & Partners is an authorized reseller of nationally compiled mailing lists and holds multiple permits at sectional centers and local post offices. Their software is USPS approved for First Class, Standard, non-profit, periodical, and irregular parcels. They assist clients with meeting postal requirements, permits, and reports.

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Merkle: Large data-driven marketing solutions provider combining CRM, analytics, and direct marketing execution — comparable integrated marketing services approach, with overlap on B2B/B2C targeting and list-driven campaigns.
• SG360°: Large US direct marketing and print fulfillment provider offering integrated direct mail, data, and printing services to non-profit, political, and B2C clients — directly comparable end-to-end service stack at much greater scale.
• IWCO Direct: National direct mail production and marketing services company providing data, printing, and mail delivery for financial services, non-profit, and consumer marketers — same integrated mail services model as N&P but at enterprise scale.
• Harte-Hanks: Multi-channel marketing services company with strong direct mail, analytics, and consulting capabilities serving B2B and B2C clients — overlaps with N&P on the integrated traditional+digital marketing consulting positioning.
• Epsilon Data Management (Publicis): Large-scale data-driven marketing and direct mail services firm under Publicis, offering list, data, and integrated direct marketing execution — relevant comparable for the data processing, list, and multi-channel positioning at enterprise scale.

Regional players

• Valpak: Cooperative direct mail advertising platform focused on household coupon and offer delivery — adjacent mail-channel marketing model serving consumer and SMB advertisers, partially comparable in channel and execution.

Direct peers

• Allegra Marketing · Print · Mail: Franchise network of locally owned marketing, print, and mail service centers offering direct mail, list services, printing, and mailing for SMB clients — closest structural analog in terms of local full-service direct marketing delivery.
• Amergent (formerly direct2target): Direct marketing services company focused on non-profit fundraising, donor acquisition, and membership acquisition via mail and digital — directly comparable target verticals and integrated mail+digital offering.
• Trend Direct (formerly Trendline): Mid-market direct mail marketing and printing services firm offering list acquisition, data processing, printing, and mailing — close overlap in product mix and target SMB/mid-market clients.
• The Horton Group (direct marketing services): Direct response marketing services firm specializing in non-profit fundraising, membership, and acquisition mailings — directly comparable consulting and execution model for non-profit and membership clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/nicholasandpartners

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nicholas & Partners