What Amergent does

Amergent, operating under the brand name Moore, is a US-based, privately held data and analytics company founded in 1980 and headquartered in Peabody, Massachusetts. The company provides AI-driven fundraising intelligence and omnichannel campaign execution primarily to nonprofit organizations across verticals including healthcare, advocacy, cultural institutions, environmental and conservation groups, religious and faith-based organizations, veterans organizations, animal welfare, and international and domestic relief, with secondary reach into education and government entities. Its stated data scale covers 2 billion+ donation transactions and 127 million+ donor records, which it uses to power predictive donor modeling, audience targeting, and campaign attribution.

The company's core technology is SimioCloud, an AI-powered analytics platform that combines proprietary giving signals with adaptive machine learning to forecast donor behavior across the lifecycle from acquisition through planned giving. The platform is extended by a suite of named modules: SimioAudience for segmentation, SimioConnect for cross-channel data integration, SimioCloud Email Acquisition, SimioEnhance for data enrichment, SimioAccelerate for campaign testing, SimioCloud Offer Assignment, and SimioOptimize. Amergent also operates Moore CRM for donor relationship management, Moore MOBILEpurpose for mobile engagement, Moore ACTS for research and testing, a Neuro-Fundraising Lab, and communication products (STORYconnect, GIVEfluential, PSAdirect, TRUSTbuilder), alongside in-house direct mail production. The combined offering covers predictive analytics, multi-channel attribution across CTV, DRTV, digital, mail, social, and text, and personalization at scale.

Amergent generates revenue through quote-based annual subscriptions priced to nonprofit organization size and campaign scope, with disclosed case studies showing 10.45x return on ad spend for Shriners Children's and +85% response rate, +25% increase in average gift, and +17% faster major-gift conversion for Children's Hospital of Philadelphia. Go-to-market relies on enterprise field sales targeting large nonprofits and an inside-sales consultation model for mid-market organizations, supported by content marketing (white papers, webinars, blog), and organic social channels (LinkedIn, YouTube, Facebook, Instagram). Pricing is not publicly disclosed and no revenue figures, headcount, funding history, or ownership structure are available in the source material.

Name

Amergent

Legal name

Moore

Website

https://amergent.com

Company type

Private

Founded year

1980

Operating status

Operating

Short description

Amergent (operating as Moore) is a US-based, privately held data and analytics company founded in 1980 that provides AI-driven fundraising intelligence, predictive donor modeling, and omnichannel campaign execution primarily to nonprofit organizations through its SimioCloud platform and supporting module suite.

Ownership category

akta.pro rank

Headquarters

HQ city

Peabody

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Analytics and Data Services: Revenue generated from providing data analytics, AI-driven modeling, and intelligence services to nonprofit organizations. Services include donor targeting, predictive modeling, and campaign optimization across multiple channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Amergent (operating under the Moore brand) provides data-driven fundraising analytics and omnichannel marketing services to nonprofit organizations. Its core offering is the SimioCloud platform, an AI-powered analytics and donor modeling system that uses machine learning to predict donor giving behavior. The company also delivers direct mail, email, social media, and digital marketing execution services, supported by a proprietary repository of over 2 billion donation transactions and 127 million donor records.

Product overview

Moore (Amergent) offers a platform-plus-modules architecture centered on SimioCloud, a comprehensive data and analytics platform that provides AI-driven donor modeling and predictive analytics. The SimioCloud suite includes specialized modules for audience targeting (SimioAudience), data integration (SimioConnect), email acquisition, data enhancement (SimioEnhance), campaign acceleration (SimioAccelerate), offer assignment, and optimization (SimioOptimize). Supporting products include Moore CRM for donor relationship management, Moore MOBILEpurpose for mobile engagement, Co-Targeting w/SimioCloud for cross-channel campaigns, research tools (Moore ACTS, Neuro-Fundraising Lab), and communication solutions (STORYconnect, GIVEfluential, PSAdirect, TRUSTbuilder). Direct mail services complete the omnichannel offering for nonprofit fundraising.

Differentiator

Problem solved

Functional benefit

Brands

• SimioCloud: AI-powered analytics and donor modeling platform that provides predictive targeting, real-time performance tracking, and audience segmentation for nonprofit fundraising campaigns.
• SimioAudience
• SimioConnect
• SimioCloud Email Acquisition
• SimioEnhance
• SimioAccelerate
• SimioCloud Offer Assignment
• SimioOptimize
• Moore CRM
• Moore MOBILEpurpose
• Moore ACTS
• Neuro-Fundraising Lab
• STORYconnect
• GIVEfluential
• PSAdirect
• TRUSTbuilder

Products and services

• SimioCloud AI-powered analytics and donor modeling platform that combines proprietary giving signals with predictive machine learning to identify donors most likely to give, with real-time performance tracking across mail, digital, and video channels.
• Moore CRM Customer relationship management system tailored for nonprofit donor tracking, segmentation, and relationship management across the donor lifecycle.
• Direct Mail Direct mail production, printing, and mailing services supporting nonprofit fundraising campaigns with audience targeting and personalization at scale.
• Moore MOBILEpurpose Mobile-focused fundraising and donor engagement solution that enables nonprofit organizations to reach supporters through mobile-optimized campaigns.
• Co-Targeting w/SimioCloud Cross-channel audience targeting capability that combines direct mail audience data with digital advertising targeting using SimioCloud's donor intelligence.
• Moore ACTS Research and testing solution that supports campaign optimization through controlled experiments and performance testing for nonprofit fundraising programs.
• Neuro-Fundraising Lab Neuroscience-based fundraising research and testing lab that applies cognitive and behavioral science insights to optimize donor appeals and messaging.
• STORYconnect Storytelling and communication solution that helps nonprofit organizations craft donor narratives and engagement messaging across channels.
• GIVEfluential Giving optimization and influence tool designed to improve donor giving appeals through targeted messaging and influence strategies.
• PSAdirect Public service announcement direct marketing solution for nonprofits to deliver PSA-style messaging through direct response channels.
• TRUSTbuilder Trust-building communication solution that supports nonprofit donor relations through credibility and transparency-focused messaging strategies.

Quantifiable outcome

• +85% response rate, +25% increase in average gift, +17% faster conversion to major gifts for Children's Hospital of Philadelphia
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wiland: Data-driven audience and donor marketing intelligence provider for nonprofits and for-profit marketers. Directly competes with SimioCloud's predictive modeling and audience targeting capabilities.
• Bonterra (Classy / Givebutter / Network for Good): Suite of nonprofit fundraising and donor engagement platforms (Classy, Givebutter, Network for Good). Competes with Amergent in online giving, donor acquisition, and retention workflows for mid-market and enterprise nonprofits.
• Pursuant (formerly Russ Reid): Direct response fundraising agency serving large nonprofits with multichannel campaign execution, data, and analytics. Closest agency-side comparable to Amergent's direct mail and omnichannel services.
• Blackbaud: Dominant vertical SaaS provider for nonprofits offering CRM, fundraising, marketing, and analytics. Directly competes with Amergent's Moore CRM and SimioCloud donor modeling within the same nonprofit customer base.
• DonorSearch: Wealth screening and prospect research platform used by nonprofits to identify major gift prospects. Overlaps with Amergent's major/mid-level giving donor identification functionality.
• iWave: Donor research and wealth screening provider for nonprofits. Competes in the same donor identification and prospect research workflows that SimioAudience and SimioEnhance address.

Emerging players

• Funraise: Modern cloud-based nonprofit fundraising platform with donor CRM, online giving, and analytics. Competes for mid-market nonprofits that may also consider Amergent's donor acquisition and retention solutions.
• Neon One: Nonprofit CRM and fundraising platform serving small to mid-sized nonprofits. Overlaps with Amergent's CRM and donor management offerings in the lower end of the market.
• Givebutter: Fast-growing online fundraising, CRM, and marketing platform targeting small and mid-sized nonprofits. Represents the digitally-native competition Amergent faces as direct mail share contracts.

Broad incumbents

• Salesforce.org (Salesforce Nonprofit Cloud): Enterprise CRM giant's nonprofit vertical offering (NPSP, Nonprofit Cloud) competes with Moore CRM and donor lifecycle management. Competes at the high end of the nonprofit market where Amergent also targets enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@WeAreMoore
• Facebookfacebook.com/mooredmgroup
• LinkedInlinkedin.com/company/wearemoore
• Instagraminstagram.com/moorenonprofitmarketing
• Xx.com/Amergent

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amergent