Refresh Water

What Refresh Water does

Refresh Water is a UK-based workplace hydration and beverage solutions provider, founded in 2003 and headquartered in Skelmanthorpe, Huddersfield. The company supplies, installs, and services bottled and plumbed-in water coolers, drinking fountains, commercial hot water boilers, instant hot water taps, and coffee machines (bean-to-cup and instant) sourced from third-party OEMs including Borg & Overstrom, Arctic, Instanta, Flavia, and Vitro. It also operates its own Completely Coffee sub-brand, supplying UK-roasted coffee beans with white-label options for hospitality venues.

The business generates revenue through a mix of one-time equipment sales with installation, recurring bottled water delivery (18.5-litre and 13-litre reusable bottles on weekly/fortnightly/monthly schedules), recurring servicing and sanitisation contracts, and recurring coffee bean supply. Distribution and service are handled in-house via a nationwide UK field service engineering team covering England, Scotland, and Wales, with three operational sites: the Huddersfield head office, a North West base, and a Daventry Midlands facility opened to support growth following the 2021 acquisition of Completely Water, which officially merged into Refresh Water in 2024–2025.

The customer base spans corporate offices, schools, healthcare and care homes, warehouses and logistics sites, construction projects, and hospitality venues, with named enterprise customer Bowmer and Kirkland. Go-to-market is direct sales-led, with quote-based pricing, freephone (0800) phone sales, website quote forms, email, and field-engineer-led installation and maintenance. SafeContractor accreditation supports credibility in regulated and safety-conscious environments.

Name

Refresh Water

Legal name

Refresh Water

Website

https://refreshwater.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Workplace Hydration Services

NAICS

Bottled Water Manufacturing (312112), Beverage Manufacturing (3121), Coffee and Tea Manufacturing (311920)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Bottled Water & Sparkling Water Wholesale (AFAIAGAC)

Keywords

• Workplace hydration services
• Water cooler supply
• Office coffee machines
• Bottled water delivery
• Hot water boiler installation

Headquarters

HQ city

Clayton West

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Supply: Supply of water coolers (bottled and plumbed-in), hot water boilers, instant hot water taps, coffee machines (bean-to-cup and instant), and water drinking fountains. Equipment sold with full installation by company engineers.
2. Bottled Water Delivery: Scheduled delivery of spring water in reusable bottles (18.5 litre and 13 litre sizes) to offices and workplaces across the UK. Includes collection of empty bottles on each delivery visit. Flexible delivery schedules (weekly, fortnightly, monthly).
3. Servicing and Maintenance: Regular servicing and sanitisation of water coolers and equipment. Filter replacement for taps and coolers. Full maintenance packages available.
4. Coffee Bean Supply: Supply of coffee beans under the Completely Coffee brand, including white-label options for hospitality businesses. Beans roasted in the UK, available in various blends.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Refresh Water supplies, installs, and services workplace hydration equipment for UK businesses, including bottled and plumbed-in water coolers, water drinking fountains, hot water boilers, instant hot water taps, bean-to-cup and instant coffee machines, and its own Completely Coffee brand of roasted beans. The company provides nationwide delivery, professional installation by its own engineers, scheduled bottled water delivery with reusable bottle collection, and recurring maintenance and sanitisation contracts. Customers span offices, schools, healthcare, warehouses, construction sites, and hospitality venues.

Product overview

Refresh Water is a UK-based workplace hydration solutions provider offering a portfolio of bottled and plumbed-in water coolers, water drinking fountains, hot water boilers, instant hot water taps, and coffee machines. The product range spans multiple categories: water coolers (including the Arctic, Borg & Overstrom, Kalix, and Avalanche brands) available as bottled or mains-fed systems; hot water boilers from Instanta, Eclipse, and Kudos brands; bean-to-cup coffee machines under the Vitro brand; instant coffee machines including Flavia; and instant hot water taps from Pro-stream, Ezytap, and T-series. Refresh Water also offers its own Completely Coffee brand of roasted beans (Milano, Barbosa, Sorrento) with white-label options for hospitality venues. Services include nationwide water bottle delivery, installation, and professional sanitisation maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• Completely Coffee: White-label coffee brand offering premium coffee blends roasted in the UK. Available for coffee shops, cafes, and hospitality venues looking to serve coffee under their own branding. Features three signature blends: Barbosa, Sorrento, and Milano.

Products and services

• Plumbed-In Water Coolers
• Bottled Water Coolers
• Water Drinking Fountains
• Hot Water Boilers
• Bean-to-Cup Coffee Machines
• Instant Coffee Machines
• Instant Hot Water Taps
• Completely Coffee (Coffee Beans)
• Nationwide Water Bottle Delivery
• Water Cooler Sanitisation Service

Quantifiable outcome

• 48-hour delivery for water bottle and accessory orders
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Completely WatercoreStrategic or Co-development Partner · 1 January 2021Refresh Water acquired Completely Water in 2021 and officially merged the business in 2024. The merger strengthens Refresh Water's ability to deliver hydration solutions across the UK. The Midlands team from Completely Water was retained and relocated to new premises in Daventry. Completely Water's white-label coffee brand (Completely Coffee) continues under Refresh Water, offering coffee solutions for hospitality businesses.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cooleraid: UK-based water cooler specialist offering bottled and mains-fed coolers, hot water boilers, and coffee solutions to offices and schools — a regional direct competitor with a similar product and service mix.
• Aquaid Water Coolers: UK water cooler provider supplying bottled and plumbed-in coolers with nationwide distribution, plus coffee and hot water solutions to offices and public sector sites — same workplace hydration proposition as Refresh Water.
• Eden Springs UK: European water cooler and office coffee company operating in the UK, delivering bottled water, plumbed-in dispensers, and coffee machines to workplaces — directly comparable subscription-based workplace hydration model.
• Culligan UK: UK arm of global water treatment and hydration company; provides bottled and plumbed-in water coolers, hot water, and coffee solutions to commercial workplaces — same core offering and customer base as Refresh Water, with greater scale.
• Thirsty Work: UK-based direct seller and renter of bottled and plumbed-in water coolers to offices and workplaces, with nationwide delivery, installation, and maintenance services — a near-identical operating model to Refresh Water's core hydration business.
• Angel Springs: UK workplace water cooler specialist offering bottled and mains-fed coolers, hot water boilers, and coffee machines to offices, schools, and healthcare — directly comparable service portfolio and customer segments to Refresh Water.

Broad incumbents

• Lavazza Professional: Global office coffee specialist providing bean-to-cup and capsule machines plus beans to UK workplaces — directly comparable to Refresh Water's coffee machine and Completely Coffee bean supply offering, with a much larger brand and marketing budget.
• BRITA UK: Established water filtration brand supplying filtered water solutions and POU dispensers to UK offices and homes — a broad incumbent in the water quality space that overlaps with Refresh Water's plumbed-in cooler and tap offering.
• Waterlogic (now part of Culligan): Global workplace hydration company (now part of Culligan) offering plumbed-in and bottled water dispensers, with strong enterprise footprint in the UK — competes with Refresh Water in the same product category at larger scale.
• Nespresso Professional: Global premium office coffee brand offering capsule coffee machines and beans to UK workplaces and hospitality — a key competitor to Refresh Water's bean-to-cup and Completely Coffee offering in the office and hospitality segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/refreshwateruk
• LinkedInlinkedin.com/company/refresh-water-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Refresh Water