BF Brokers

What BF Brokers does

BF Brokers (legal name Business & Franchise Brokers Pty Ltd, ACN 107 656 600) is an Australian private business and franchise brokerage firm founded in the late 1990s and headquartered in Perth, WA. The company facilitates the purchase and sale of small-to-mid-market businesses and franchises across multiple industry verticals including retail, professional services, industrial/manufacturing, food/hospitality, education/training, beauty/health, fitness, and franchise categories. It serves two primary customer segments: business owners seeking to sell or exit their business, and prospective buyers seeking acquisition opportunities, with an additional franchise-specific segment. The company operates five physical offices across Australia (Perth, Glen Iris VIC, Neutral Bay NSW, Mandurah WA, Fortitude Valley QLD) and conducts business via a 1800 hotline, local phone numbers, website inquiry forms, and a monthly newsletter.

BF Brokers generates revenue through transaction-based commissions on successful business and franchise sales, with pricing negotiated per transaction based on deal value and complexity rather than published rate cards. The firm holds real estate and business agent licences in VIC (067549), NSW (10116996), and WA (RA82358), and operates as part of the BF Brokers Group of Family Businesses. This group bundles affiliated services under the same parent entity: HBF Finance (home and business loans), BF Valuations (business valuations), and BF Advice (general business and finance advice), creating an integrated ecosystem for SMB transaction lifecycle support. The company publishes a multi-language website (50+ languages) and runs dedicated off-market and international listings channels to expand buyer reach.

The underlying technology stack is minimal: no proprietary platform, no AI/ML capabilities, and no software products. The website is powered by the Aro business broker CRM, and the firm relies on a third-party content management and translation layer for its international reach. Distribution is sales-led through direct, consultative engagements at regional offices and via phone. The company is family-owned, has 1-10 employees, and has no disclosed external funding, M&A activity, or leadership turnover. Founded approximately 1994-1999 (firmographic sources conflict on exact year), BF Brokers presents as a stable, mature, regionally diversified Australian brokerage with deep brand tenure but limited technology differentiation.

Name

BF Brokers

Legal name

Business & Franchise Brokers Pty Ltd

Website

https://bfbrokers.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

BF Brokers is an Australian private business and franchise brokerage that helps SMB owners buy and sell businesses across multiple industry verticals via five regional offices, earning transaction-based commissions as part of a family-owned financial services group.

Ownership category

akta.pro rank

Product category

Business Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Main Street Business Brokerage (SMB/Owner-Operated) (FSAEAIAA)

akta.pro secondary industries

Sell-Side Business Brokerage (FSAEAIAC), Lower Middle-Market Business Brokerage (FSAEAIAB)

Keywords

• Business brokerage services
• Franchise sales
• Business acquisitions
• Business valuations
• Commercial brokering

Headquarters

HQ city

Glen Iris

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Business Sales Commission: The company earns commission fees upon successful completion of business or franchise sales transactions. Revenue is generated through transaction-based fees tied to the sale value of businesses listed and sold through their platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

BF Brokers is a business and franchise brokerage firm that facilitates the purchase and sale of businesses across Australia. The company lists businesses for sale across multiple industry categories (retail, professional, industrial, hospitality, beauty/health, fitness, education, franchise), and also offers off-market and international business opportunities. As part of the BF Brokers Group of Family Businesses, the firm provides integrated complementary services through affiliated entities: HBF Finance (loans), BF Valuations (business valuations), and BF Advice (business and finance advice).

Product overview

BF Brokers offers a unified business brokerage service rather than a modular software platform. The core offering consists of business sales and acquisition services, including a marketplace of businesses for sale across diverse industry categories (retail, professional, industrial, hospitality, beauty/health, fitness, education, food/hospitality, franchise, and more), off-market listings, and international business opportunities. The company operates as part of the BF Brokers Group of Family Businesses, which includes integrated partner services: HBF Finance (for home and business loans), BF Valuations (for business valuation), and BF Advice (for general business and finance advice). These complementary services are presented as affiliated brands that work together to support clients through the full lifecycle of buying or selling a business.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Sales Brokerage Professional business and franchise brokerage service assisting clients with buying and selling businesses, including guidance through the entire transaction process from initial valuation to sale completion.
• Business For Sale Listings Online catalogue of businesses available for purchase, filterable by industry category, providing buyers with a curated view of listed opportunities.
• Off-Market Listings
• International Business Listings Cross-border business acquisition opportunities for clients seeking to purchase businesses outside Australia, supported by 50+ language website translation.
• HBF Finance (Home and Business Loans) Affiliated finance and loan service for home and business borrowers, offered as part of the BF Brokers Group of Family Businesses to support clients during business transitions.
• BF Valuations Affiliated business valuation service providing accurate pricing assessments for businesses being prepared for sale through the BF Brokers network.
• BF Advice Affiliated general business and finance advisory service providing ongoing advice to clients, complementing the brokerage and finance offerings.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• HBF FinancecoreStrategic or Co-development PartnerPart of the BF Brokers Group of Family Businesses. HBF Finance Pty Ltd provides home and business loans, offering complementary financial services to BF Brokers clients during business transitions. Located at 48 Danawa Drive, Torquay VIC 3228.
• BF ValuationscoreStrategic or Co-development PartnerPart of the BF Brokers Group of Family Businesses. Provides business valuation services, enabling accurate pricing for businesses being sold through the network.
• BF AdvicecoreStrategic or Co-development PartnerPart of the BF Brokers Group of Family Businesses. Provides general business and financial advice services to complement the brokerage and finance offerings.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Finchy Business Brokers: Australian business brokerage firm with national coverage. Directly comparable service offering (business sales, franchise sales, valuations) to BF Brokers.
• BC Business Brokers: Australian business brokerage firm facilitating SMB business and franchise sales. Competes head-to-head with BF Brokers in the same Main Street and lower-middle-market segment.
• LINK Business Brokers: Largest business brokerage network in Australia/New Zealand with national office coverage. Directly competes with BF Brokers across SMB and lower-middle-market business sales and franchise transactions.
• Xcllusive Business Sales: Established Australian business brokerage serving SMB and mid-market business sales across multiple states. Comparable in offering mix, transaction-fee model, and target customer profile to BF Brokers.
• Paramount Business Brokers: Australian business brokerage firm focused on SMB and franchise sales. Overlapping service offering, target customer, and geographic footprint with BF Brokers.
• National Business Sales: National Australian business brokerage with multi-state office presence. Directly comparable to BF Brokers in business sales service model and SMB target market.

Broad incumbents

• CBRE Group: Global commercial real estate services firm. While primarily real-estate focused, CBRE's business and asset sales advisory overlaps with BF Brokers in mid-market and upper-end business transactions.

Emerging players

• BusinessesForSale.com: Global online marketplace for buying and selling businesses. Competes with BF Brokers' public listings arm by enabling self-serve listing and discovery, particularly for SMB and franchise transactions.
• SEEK Business: Online business-for-sale marketplace operated by SEEK. Provides digital listing exposure that competes with BF Brokers' marketplace product, particularly for SMB owners seeking self-directed sale.

Others

• HBF Finance: Affiliated entity within the BF Brokers Group providing home and business loan services. Ecosystem partner rather than competitor; demonstrates the integrated services model BF Brokers uses for cross-sell.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bfbrokers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BF Brokers