Fit Tours NYC

What Fit Tours NYC does

City Fit Tours, operating legally as CITY FIT TOUR, LLC and publicly branded as City Fit Tours (with a New York City-focused identity sometimes referenced as Fit Tours NYC), is a privately held US experiential tourism company founded in 2013. It delivers guided fitness and wellness tours in seven US markets — Boston, Chicago, Columbus, New York City, Philadelphia, San Diego, and Washington DC — combining physical activity (running, walking, and fitness workouts) with city sightseeing led by local fitness professionals. The company serves two customer segments: individual leisure travelers seeking active, authentic local experiences and corporate/meeting planner clients booking group wellness and team-building events through a dedicated MICE (Meetings, Incentives, Conferences, Exhibitions) channel.

The core product is the in-person guided tour experience, sold on a transaction-fee, per-booking basis. The underlying technology stack is minimal: a Squarespace-hosted website with city-specific landing pages and "Book Now" CTAs routing customers to self-service booking flows. There is no mobile app, no proprietary software, no disclosed API or integrations, and no data flywheel. Distribution is direct-to-consumer via the website, supplemented by organic social media (@cityfittours, #sweatandsightsee), earned media (a Pinterest press board), and affiliate memberships in the international Running Tours Network and Still I Run. The business has not raised institutional funding, has 1-10 employees, and is structured as an LLC with no disclosed ownership or management team details. A 2024 Travelers' Choice green award badge is displayed on the homepage as the primary third-party credibility signal.

Name

Fit Tours NYC

Legal name

CITY FIT TOUR, LLC

Website

https://fittoursnyc.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

City Fit Tours (Fit Tours NYC) is a privately held US experiential tourism company offering guided running, walking, and fitness tours that combine sightseeing with workouts in seven US cities, serving both leisure travelers and corporate group events.

Ownership category

akta.pro rank

Product category

Wellness Tourism

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

FIT & Private Tour Operators (Customized Day Tours) (THAKAEAC)

akta.pro secondary industries

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Outdoor Fitness & Park Bootcamps (HSADABAC)

Keywords

• Guided city tours
• Fitness sightseeing tours
• Wellness travel experiences
• Corporate team building
• Running tours

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tour Experience Bookings: Individual and group fitness/wellness tours in major US cities. Customers book guided running/fitness tours that combine sightseeing with exercise activities.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels4 records

Core offering

City Fit Tours (operating as Fit Tours NYC among other locations) provides guided fitness and wellness tours in major US cities including New York City, Boston, Chicago, Columbus, Philadelphia, San Diego, and Washington DC. The tours combine physical activities such as running and fitness workouts with local sightseeing, led by local fitness professionals. Services are available to individual leisure travelers and corporate/group event clients seeking team building or wellness experiences.

Product overview

City Fit Tours operates as a single unified service offering wellness travel and experiential tourism experiences. The company provides guided fitness tours across multiple U.S. cities (Boston, Chicago, Columbus, New York City, Philadelphia, San Diego, and Washington DC), combining physical fitness activities with local sightseeing experiences. Services are available for both individual leisure travelers and corporate/group events, delivered by local fitness professionals and enthusiasts who share their city with visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• City Fit Tours Experience Guided fitness and wellness tours that combine physical activities such as running and exercise with sightseeing across major US cities. Delivered by local fitness professionals for individual leisure travelers and corporate/group events.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Still I Run (SIR)minorOthersPartner organization featured in logo section of website. Still I Run is an organization focused on running, with City Fit Tours shown as a partner/affiliate member.
• Running Tours NetworkminorOthersInternational network of running tour operators. City Fit Tours shown as member/affiliate of this global network of city running tour providers.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Big Bus Tours: Large global sightseeing tour operator offering hop-on/hop-off bus tours across major US and international cities. Operates in the same cities as City Fit Tours and competes for the same sightseeing-tourer wallet, though with a less fitness-oriented format.
• Adventure Life: Specialty tour operator offering active and experiential small-group tours worldwide. Comparable in curating active, locally-led travel experiences, though at multi-day/small-group scale rather than urban day tours.

Emerging players

• Yogascapes: Wellness-focused travel company offering yoga and active retreats domestically and internationally. Comparable in combining wellness/fitness with travel experiences, though focused more on retreats than urban day tours.
• Freedom Trail Run: Boutique running tour company based in Boston offering guided historical runs. Directly comparable fitness-plus-sightseeing concept in a market that overlaps with City Fit Tours' Boston location.

Direct peers

• Urban Adventures: Small-group guided city tours across many global destinations, often themed around local lifestyle and active experiences. Comparable in offering locally-led, experiential city tours booked directly online.
• City Running Tours: US-based running tour operator offering guided running tours in multiple cities. Closely comparable product (fitness-led city sightseeing), similar self-service booking model, and overlapping geographies (the City Fit Tours brand appears linked to the same operator network on Pinterest).
• Go Running Tours: International running tour operator with presence across many global cities. Directly comparable guided running tour format combined with sightseeing, similar GTM via online booking, and operates in several US markets overlapping with City Fit Tours.
• Fat Tire Tours: Operator of guided bike and Segway tours in major US cities (NYC, Chicago, San Francisco, Washington DC, etc.). Comparable sightseeing-led small-group guided tour model with overlapping cities, though centered on cycling rather than running.
• Walk Eat Talk Tours: Operator of guided small-group city walks combining local storytelling with cultural experiences. Comparable small-group, locally-guided city tour format sold via direct online booking.

Regional players

• Bike and Roll: US bike tour and rental operator offering guided sightseeing bike tours in major cities. Comparable active-sightseeing tour product with similar group sizes and direct-booking model in overlapping US geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Pinterestpinterest.com/cityrunningtour
• Xx.com/fittoursnyc
• Facebookfacebook.com/fittoursnyc
• LinkedInlinkedin.com/company/fittoursnyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit Tours NYC