Jayli Clothing

What Jayli Clothing does

Jayli Clothing, legally Jayli Imports Inc., is a small family-owned apparel company founded in 1992 and headquartered in Point Reyes Station, California. The company designs, sources, and sells bohemian and hippie-inspired clothing for men and women, with a flagship licensed Grateful Dead collection (held since 2004) and a complementary Phish collection. Since 2008, Jayli has designed and printed its own fabrics using Nepali woven textiles sourced through a 17+ year relationship with small family-owned factories in Nepal, including a women's co-op in Kathmandu that enables flexible working hours. The product catalog spans women's tops, pants, dresses, skirts, rompers, jumpsuits, cover-ups, and dusters; men's shirts, shorts, pants, jackets, and hoodies; unisex and plus-size (2X–3X) lines; Boho Essentials sub-categories (crochet, tie-dye, patchwork, hats, bags); and accessories, with unit prices publicly listed from roughly $17.50 to $112, mostly clustered between $25 and $65.

The business operates a dual-channel go-to-market: a direct-to-consumer BigCommerce e-commerce storefront (www.jayli.com) plus event-driven sales at Grateful Dead, Phish, Dead & Company, and jam-band festivals across the United States (High Sierra, Skull & Roses, Hangtown), supported by a small physical presence at the Point Reyes Station headquarters. A separate wholesale portal (wholesale.jayli.com) indicates a secondary B2B channel selling into boutiques and resellers, and digital gift certificates are sold in custom amounts. Revenue streams are entirely transactional (one-time product purchases, wholesale orders, and gift certificates) with no subscription, membership, or licensing-out revenue model. Marketing relies on festival/event presence, organic social (Instagram, Facebook, YouTube), email newsletters, and on-site content (blog, style boards). The company is privately held, family-owned, with no external investors, no subsidiaries, no M&A activity, and headcount reported at 11–50 employees.

Name

Jayli Clothing

Legal name

Jayli Imports Inc.

Website

https://jayli.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Jayli Clothing is a small, family-owned bohemian apparel brand based in Point Reyes Station, California, designing and selling hippie-inspired clothing and accessories for men and women — including official licensed Grateful Dead and Phish collections — via DTC e-commerce, festival sales, and a wholesale portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Point Reyes Station

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Sales: One-time product purchases through the company's BigCommerce-powered online storefront. Products include clothing items ranging from tops ($17.50-$60), pants ($37-$96), dresses ($49.50-$77), shorts ($23-$55), and accessories ($13-$58).
2. Wholesale Distribution: The company maintains a wholesale portal (wholesale.jayli.com) indicating B2B wholesale distribution to retailers.
3. Gift Certificates: Digital gift certificates available for purchase in various themes (Birthday, Christmas, Celebration, etc.) with amounts determined by purchaser.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Jayli is a small family-owned business that designs, manufactures, and sells bohemian and hippie-inspired clothing for men and women, including officially licensed Grateful Dead and Phish collections. The apparel is produced in partnership with small family-owned factories and a women's co-op in Nepal, and is sold through a direct-to-consumer e-commerce storefront, a wholesale portal to retailers, and on-site sales at music festivals and concerts across the United States.

Product overview

Jayli is a bohemian and hippie-inspired clothing brand operated by Jayli Imports Inc., a small family-owned business. The company offers a diverse portfolio of products across multiple sub-brands including Women's Hippie Clothing (bralettes, tops, dresses, skirts, pants, shorts, rompers, jackets, cover-ups, dusters), Men's Hippie Clothing (shirts, shorts, pants, jackets, hoodies), the licensed Grateful Dead Collection, the Phish Collection, Boho Essentials (crochet, dusters, tops, maxi skirts, dresses, pants, hats, tie-dye, patchwork, bags), Unisex clothing, Plus Size options, and Accessories. The brand is an official Grateful Dead licensee and emphasizes artisan-made, eco-friendly clothing with earth-friendly fibers including hemp and cotton, manufactured through fair trade practices with Kathmandu co-ops.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Hippie Clothing
• Men's Hippie Clothing
• Grateful Dead Licensed Collection
• Phish Collection
• Boho Essentials
• Unisex Hippie Clothing
• Plus Size Women's Hippie Clothing
• Hippie Accessories
• Jayli Gift Certificates

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Grateful DeadcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2004Jayli has been an official Grateful Dead licensee since 2004. As the original female grateful dead licensees, Jayli creates exclusive clothing designs featuring iconic imagery including Steal Your Face, dancing bears, rainbow bolts, and skull & roses. The partnership allows Jayli to produce one of the most comprehensive Grateful Dead clothing collections in the market.
• PhishminorOEM/ Whitelabel/ Licensing PartnerJayli produces a Phish-inspired clothing collection featuring donut motifs, music-inspired prints, and festival-appropriate designs. The collection includes both men's and women's items with coordinating pieces for mix-and-match styling.
• Women's Co-op KathmanducoreStrategic or Co-development PartnerThe women's co-op in Kathmandu is a core strategic partnership. This group of women works on Jayli designs with flexible hours enabling them to maintain balanced family life while earning fair wages. The co-op embodies Jayli's ethical manufacturing values.
• Small Family-Owned Factories (Nepal)coreStrategic or Co-development PartnerJayli has worked with the same small family-owned factories in Nepal for over 17 years. These intimate work environments feature fair wages and comfortable working conditions. The relationship enables Jayli's artisan-made, ethically-produced clothing line.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Indo Era: Bohemian apparel brand manufactured in India with artisan/fair-trade positioning. Comparable to Jayli on South Asia-based ethical manufacturing, bohemian aesthetic, and festival-leaning women's apparel.
• Fossil Riot: Music-inspired graphic apparel brand focused on festival and band merch aesthetics. Comparable to Jayli on music-inspired graphic apparel and festival-wear customer overlap.

Broad incumbents

• Anthropologie: Large multi-category bohemian and lifestyle retailer carrying dresses, tops, and accessories. Comparable to Jayli's bohemian apparel customer and aesthetic, though operating at vastly larger scale and assortment breadth.
• Free People: Large multi-channel bohemian and festival-inspired apparel brand. Comparable to Jayli on product aesthetic (boho, festival wear) and target customer (bohemian fashion consumers), but operates at vastly greater scale and breadth across women's apparel, intimates, and accessories.

Direct peers

• Christy Dawn: Ethically made, boho-leaning dress and apparel brand with a strong sustainable-sourcing narrative. Comparable to Jayli on bohemian aesthetic, ethical-manufacturing positioning, and dresses/rompers as flagship SKUs.
• Mata Traders: Fair-trade bohemian apparel brand sourced from artisan cooperatives in India and Nepal. Directly comparable to Jayli's ethical-manufacturing story, Nepal/India sourcing, and bohemian apparel positioning.
• Liquid Blue: Long-standing Grateful Dead and band-licensed apparel maker that produces tie-dye tees and music-themed clothing. Directly comparable to Jayli's Grateful Dead and Phish licensed collections in product, customer, and licensing-driven model.
• Hard Tail Forever: Bohemian-inspired women's apparel brand known for flowy, festival-ready silhouettes and tie-dye. Comparable to Jayli on bohemian/festival wear aesthetic, women's product focus, and multi-channel DTC-plus-wholesale distribution.
• Spiritual Gangster: Yoga, festival, and lifestyle apparel brand known for bohemian graphic tees and festival wear. Closely comparable to Jayli on festival/festival-wear positioning, tie-dye and graphic-driven product, and DTC-plus-wholesale distribution.
• FEST: Festival-specific apparel brand producing outfits and accessories for music festival attendees. Directly comparable to Jayli on festival-fashion positioning, female-targeted festival wear, and festival-channel distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JayliDotCom
• YouTubeyoutube.com/@jayli
• Facebookfacebook.com/JayliClothing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jayli Clothing