Spiritual Gangster

What Spiritual Gangster does

Spiritual Gangster is a direct-to-consumer yoga-inspired activewear and lifestyle apparel brand founded in 2004 and headquartered in Irvine, California. Operating as Spiritual Gangster Holdings, Inc. — a subsidiary within the Unified Commerce Group conglomerate structure incorporated in Delaware — the company sells women's and men's yoga clothing, activewear, loungewear, and accessories. Its product portfolio is organized around proprietary fabric technologies (Auralight, Nirvana, Seamless, Heather Active, Luma Rib, Zen Rib) and thematic collections (Zodiac, Angel Number, Goddess Energy, Rainbow, OG Shop) positioned at the intersection of fitness and mindful lifestyle, with deep sale-discount cadence (up to 70-75% off) and entry pricing from $10 to premium items at $218.

The company runs a Shopify-powered e-commerce site at spiritualgangster.com as its primary sales channel, augmented by a wholesale application program for retail partners and emerging Agentic Storefront partnerships with Google Shopping and Microsoft Copilot that route transactions through Shopify Checkout. Distribution spans 40+ countries across North America, Europe, Asia Pacific, the Middle East, and Latin America, with free US shipping over $99 and Klarna buy-now-pay-later for US customers. Marketing relies on email/SMS, a content blog covering yoga, astrology, and crystal guides, an organic social presence across Instagram, Facebook, Pinterest, and YouTube, and a Good Karma Club points-based loyalty program paired with a Wellness Collective community initiative.

The business model is one-time purchase of branded apparel and accessories sold direct to consumers and through wholesale, with no subscription or recurring revenue disclosed. Operations are lean (1-10 employees) and the company has not raised disclosed funding since a $2.5M round in 2018. The founder (Vanessa Lee, co-founder and creative director) and a VP of Marketing are the only named leaders; there are no named AI/ML capabilities, patents, or proprietary technology assets beyond the branded fabric collections.

Name

Spiritual Gangster

Legal name

Spiritual Gangster Holdings, Inc.

Website

https://spiritualgangster.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Spiritual Gangster is a direct-to-consumer yoga-inspired activewear and lifestyle apparel brand founded in 2004, selling women's and men's clothing, loungewear, and accessories through Shopify e-commerce, wholesale, and Agentic Storefronts to wellness-focused consumers in 40+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Apparel Product Sales: One-time purchase model for yoga clothing, activewear, and spiritual lifestyle apparel sold directly to consumers through owned e-commerce store, wholesale channels, and third-party marketplace storefronts. Products include women's and men's clothing, accessories, and gear.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

No substantive source content was provided in the input describing Spiritual Gangster's product or service offerings. Without verifiable source data, no core offering description can be confirmed.

Product overview

Spiritual Gangster is a direct-to-consumer yoga-inspired activewear and lifestyle apparel brand operating through its e-commerce platform at spiritualgangster.com, with products also available through Agentic Storefronts on Google Shopping and Microsoft Copilot. The company's product portfolio centers on women's and men's yoga clothing, activewear, and loungewear, supported by proprietary fabric technologies including Auralight, Nirvana, Seamless, Heather Active, Luma Rib, and Zen Rib. The brand differentiates through thematic collections including The OG Shop (core classics), The Zodiac Shop, The Angel Number Shop, The Goddess Energy Shop, and The Rainbow Shop, alongside seasonal collections such as The Soulstice Edit, The Good Karma Edit, and The Internal Sunshine Edit. The portfolio spans women's activewear (tanks, leggings, sports bras, shorts), women's lifestyle apparel (tops, bottoms, one-pieces, dresses), men's clothing, accessories (hats, totes, socks, yoga mats, water bottles), and featured curated collections (Graphics, Lounge, Made in LA, Matching Sets, Best Sellers, Gift Cards). The company ships internationally and maintains a loyalty program (Good Karma Club) and wellness community (Wellness Collective).

Differentiator

Problem solved

Functional benefit

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the spiritualgangster.com website with integrated checkout, payment processing (Shopify Payments), and order management. Shopify processes customer data according to their Consumer Privacy Policy and Data Processing Addendum.
• Google (Google Shopping)coreChannel Partner/ Reseller/ DistributorAgentic Storefront partnership enabling customers to purchase Spiritual Gangster products directly through Google Shopping interface. Transaction processed via Shopify Checkout with Google handling product display and recommendations.
• Microsoft (Copilot)coreChannel Partner/ Reseller/ DistributorAgentic Storefront partnership enabling customers to purchase through Microsoft Copilot AI assistant. Transaction processed via Shopify Checkout with Microsoft providing the shopping interface.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Year of Ours: LA-based, female-founded activewear brand with retro-inspired, body-positive aesthetics and a strong DTC ethos — a smaller emerging peer that overlaps with Spiritual Gangster on Southern California origin and inclusive wellness positioning.
• Wolven: Sustainable, female-founded activewear and lifestyle brand with strong community and sustainability messaging. Comparable to Spiritual Gangster on values-led brand narrative and direct-to-consumer, design-forward activewear.

Direct peers

• Vuori: California-based premium activewear and lifestyle brand emphasizing performance, comfort, and mindful living — closely aligned with Spiritual Gangster's Southern California, studio-to-street, and wellness-messaging positioning.
• Carbon38: DTC-first premium activewear retailer curating boutique brands and proprietary collections for the performance-fashion female consumer — overlapping with Spiritual Gangster on premium athleisure positioning and curated wellness lifestyle merchandising.
• Outdoor Voices: DTC-first activewear brand built around community, exercise, and recreational movement. Targets a similar wellness-oriented, design-conscious customer and operates a comparable community- and content-led GTM model.
• Alo Yoga: Premium yoga and lifestyle apparel brand positioned at the intersection of wellness, mindfulness, and fashion — directly comparable to Spiritual Gangster in target customer (wellness-focused women), product mix, and premium athleisure positioning.
• P.E Nation: Lifestyle and activewear brand fusing fashion, sport, and streetwear with a strong social and community presence — competing for the same fashion-forward, wellness-aware consumer with a comparable premium price architecture.
• Beyond Yoga: Female-founded, LA-based premium activewear and lifestyle brand known for inclusive sizing and soft, comfort-led performance fabrics — directly comparable to Spiritual Gangster on geography, customer, and inclusive athleisure positioning.

Broad incumbents

• Lululemon: Category-defining activewear incumbent with deep yoga roots and a global DTC + retail footprint. Competes for the same yoga-focused women's customer and is rapidly expanding into spiritual/wellness lifestyle merchandising.
• Athleta: Gap Inc.-owned women's activewear brand serving yoga, running, and wellness use cases. Competes for the same wellness-focused female customer and brings substantially greater scale and omni-channel distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC1CoNQ8k7bgRp_tVaThnaEQ
• Facebookfacebook.com/SpiritualGang
• Instagraminstagram.com/spiritualgangster
• Pinterestpinterest.com/spiritualgangsterlove
• Xx.com/sgangster
• LinkedInlinkedin.com/company/spiritualgangster

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spiritual Gangster