CoggerGurry Chartered Accountants

What CoggerGurry Chartered Accountants does

CoggerGurry Chartered Accountants, trading as Brentnalls Western Victoria since a June 2026 rebrand, is a privately-held chartered accounting and business advisory firm headquartered at 44 Gray Street, Hamilton, Victoria, Australia. The firm employs 11–50 staff and has operated continuously for over 35 years serving regional Australian businesses and families, with a documented specialization in primary production and agribusiness including cattle stations, family farms, livestock services, and rural supply merchants. Services span core accounting and taxation compliance (BAS/GST, payroll including single touch payroll), specialized advisory (business performance reviews, cash flow forecasting, KPI tracking, succession and estate planning, taxation planning and business structuring), and finance broking via a panel of lender relationships, alongside SMSF establishment/administration and Centrelink/aged care advisory. The technology stack is built on third-party cloud and desktop accounting platforms — Xero (where the firm holds Platinum Partner status), MYOB, QuickBooks, Reckon, and Figured — used for client implementation, migration, and training, with delivery supplemented by an outsourced back-office arrangement with Backoffis (Australia/India team). The go-to-market is a sales-led, relationship-driven model with direct engagement of business owners, farming families, individuals and leadership teams in regional Australia, combined with content marketing through a blog and self-service diagnostic tools, referral-based client acquisition, and a complimentary strategy session offer. Pricing is not publicly disclosed and follows a quote-based professional services model with revenue streams entirely classified as professional_services across accounting/tax, advisory, SMSF, succession/estate, taxation planning, bookkeeping/payroll, finance and Centrelink/aged care work. The firm is independently owned by its directors and principals (Andrew Heazlewood, Stacey Shelden, Lachlan Wark, Toni Wright, Hamish McDonald, Kieran Neeson, Erin White) and is a member of the Brentnalls Affiliation, a network of independent chartered accounting firms spanning Brisbane, Sydney, Melbourne, Adelaide, Perth and Auckland, providing access to resources and BRW Top 100 brand association.

Name

CoggerGurry Chartered Accountants

Legal name

Brentnalls Western Victoria ABN 77 661 052 414

Website

https://coggergurry.com.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

CoggerGurry Chartered Accountants (trading as Brentnalls Western Victoria) is a regional Australian chartered accounting and advisory firm specializing in agribusiness, succession planning, SMSF and taxation services for farming families, primary production businesses and individuals across Western Victoria and broader regional Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamilton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Accounting and Taxation Services: Recurring and project-based accounting, tax compliance, financial reporting, and BAS/GST services for businesses and individuals.
2. Business Advisory: Strategic advisory engagements including business performance reviews, cash flow forecasting, budgeting, strategy sessions, and KPI tracking.
3. Self-Managed Superannuation Fund (SMSF) Services: SMSF establishment, administration, tax compliance, and audit services with accredited advisors.
4. Succession and Estate Planning: Business succession planning and estate planning services for families and business owners.
5. Taxation Planning and Business Structuring: Tax planning advice, end-of-financial-year planning, and business structuring services.
6. Bookkeeping and Payroll Support: Full bookkeeping, transaction processing, payroll services including STP, and software training.
7. Finance Services: Loan reviews, lending proposals, and introductions to panel of lenders for home, business, and equipment finance.
8. Centrelink and Aged Care Services: Centrelink entitlement assistance and aged care accommodation advice.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CoggerGurry Chartered Accountants (trading as Brentnalls Western Victoria) is a regional chartered accounting firm providing accounting, taxation, and business advisory services to agribusinesses, family businesses, and individuals across Western Victoria and regional Australia. Core offerings span accounting and tax compliance, business advisory, succession and estate planning, SMSF services, bookkeeping and payroll, and finance broking introductions, delivered as engagement-based professional services rather than technology products.

Product overview

CoggerGurry Chartered Accountants (now operating as Brentnalls Western Victoria) offers a comprehensive suite of accounting, taxation, and business advisory services designed for regional Australian businesses and individuals. The core offering comprises Business Advisory and Accounting & Taxation services, supplemented by specialized services including Primary Production & Agribusiness, Succession & Estate Planning, Taxation Planning & Business Structuring, Finance, Bookkeeping & Payroll Support, Centrelink & Aged Care Accommodation, and Superannuation & Retirement. The firm also provides technology-enabled services through Cloud Accounting (Xero-based) and offers diagnostic tools (Business Growth and Profit Solutions, Business Scale Up) and Financial Calculators as client resources. The service portfolio is unified under a single advisory practice with specialized divisions addressing distinct client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Advisory Strategic advisory services for business owners and leadership teams covering business performance reviews, cash flow forecasting, budgeting, strategy and planning sessions, and KPI tracking and reporting. Designed for regional business owners seeking to strengthen performance and drive sustainable growth.
• Accounting and Taxation Clear, proactive accounting and tax advice for businesses and individuals covering tax planning and compliance, financial reporting, BAS and GST, business structuring, and payroll and cloud accounting support.
• Primary Production and Agribusiness Services Specialized accounting and professional services for farming clients and associated service industries including rural supply merchants, livestock agencies, and contractors, built on 35+ years of experience in the agricultural sector.
• Succession and Estate Planning Advisory services for evolving and transitioning businesses and family wealth, including succession planning for business growth and transition to the next generation, and estate planning for protecting wealth and efficient transfer to beneficiaries.
• Taxation Planning and Business Structuring Tax planning advice to minimize and manage tax liabilities while growing wealth, along with business structuring services for succession, sale, transition of ownership, risk minimization, and asset protection.
• Finance Services Financing services through a panel of lenders including major banks, covering loan reviews, lending proposals, and implementation of home, business, or equipment finance requirements.
• Bookkeeping and Payroll Support Full bookkeeping and transaction processing, payroll processing including single touch payroll (STP), compliance obligations such as BAS and employee superannuation, and training on cloud and desktop accounting software.
• Centrelink and Aged Care Accommodation Assistance with Centrelink entitlements including age pension, disability pension, family tax benefits, and aged care accommodation advice including fee structures and liaison with Centrelink.
• Superannuation and Retirement (SMSF) Services Self Managed Superannuation Fund (SMSF) services including fund establishment, administration, tax compliance, SMSF audits, investment options, tax implications, and estate planning strategies, delivered by SMSF Association Specialist Advisors.
• Cloud Accounting Xero-based cloud accounting services providing online accounting software for small businesses, including invoicing, bill payments, GST recording, bank statement imports, and real-time cashflow visibility, delivered as a Xero Platinum Partner.

Quantifiable outcome

• Assisted Farm Foods Pty Ltd with governance and strategic planning implementation leading to defined directors' roles and implemented systems and processes for growth
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Brentnalls AffiliationcoreStrategic or Co-development PartnerBrentnalls Western Victoria is an independent member of the Brentnalls Affiliation of Accounting Firms. The affiliation is a network of independent chartered accounting firms located in Brisbane, Sydney, Melbourne, Auckland, Hamilton, Adelaide, and Perth. The affiliation provides access to networks and resources, shared expertise, and best practice outcomes through collaborative thinking.
• Brentnalls SAminorStrategic or Co-development PartnerAffiliated firm located at 15-19 Holden Street, Hindmarsh SA 5007. Part of the Brentnalls network.
• Harris Black (Brisbane)minorStrategic or Co-development PartnerAffiliated firm located at Level 9, 100 Creek Street, Brisbane Qld 4000. Part of the Brentnalls network.
• Brentnalls WAminorStrategic or Co-development PartnerAffiliated firm located at Level 2, 186 Scarborough Beach Road, Mount Hawthorn WA 6016. Part of the Brentnalls network.
• Brentnalls NSWminorStrategic or Co-development PartnerAffiliated firm located at Suite 1501, Level 15, 9 Castlereagh Street, Sydney NSW 2000. Part of the Brentnalls network.
• Chester Grey (New Zealand)minorStrategic or Co-development PartnerAffiliated firm located at Level 2, vanden Brink House, 652 Great South Road, Manukau City, Auckland, New Zealand. Part of the Brentnalls network.
• OHM (Melbourne)minorStrategic or Co-development PartnerAffiliated firm located at Suite 1, Level 3, 633 Springvale Road, Mulgrave VIC 3170. Part of the Brentnalls network.
• XerocoreTechnology or IntegrationXero is a cloud accounting software partner. The firm is a Xero Platinum partner, providing implementation, setup, migration, and training services for Xero to clients.
• MYOBcoreTechnology or IntegrationMYOB is a desktop and cloud accounting software provider supported by the firm's bookkeeping team for client setup, migration, and training.
• BackoffisminorImplementation/ SI/ Consulting PartnerOutsourced service provider located at 80 Stamford Road, Indooroopilly, Queensland with staff in Australia and India. Provides accounting and year-end processing services under the firm's quality control standards and confidentiality agreements.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Brentnalls SA: Sister firm in the same Brentnalls Affiliation network, also serving regional clients with accounting, tax, and advisory services. Direct structural peer given shared branding, methodology, and mutual referral opportunities.
• Findex (formerly Crowe Australasia rural): Large Australian accounting and advisory network with deep rural and agribusiness presence across regional Australia. Directly comparable in target market (farming families, regional SMBs) and service breadth (tax, advisory, SMSF).
• HLB Mann Judd Australasia: Network of independent accounting firms across Australia and New Zealand serving mid-market and SME clients. Similar network-affiliation structure and regional penetration to Brentnalls.
• RSM Australia: Mid-tier chartered accounting network with regional offices across Australia serving SMBs with advisory, tax, and business services. Comparable in size tier and service mix, though more urban-weighted.
• PKF Australia & New Zealand: Network of mid-tier accounting firms across Australia and New Zealand serving SMEs, agribusiness, and family enterprises with tax, advisory, and assurance services. Closely comparable in scale and target client profile.
• Bentleys Australia: Network of independent mid-tier accounting firms with strong regional and agribusiness focus across Australia. Highly comparable in scale, ownership model (independent member firms), and client profile.
• William Buck: Australian mid-tier accounting and advisory firm with regional offices serving SMBs and agribusiness clients. Comparable in service portfolio (tax, advisory, succession) and target segments.
• Pitcher Partners: Australian mid-tier accounting and advisory firm with regional offices providing tax, business advisory, and succession services to owner-managed businesses and agribusiness. Comparable in segment and service offering.

Broad incumbents

• BDO Australia: Major international accounting network with broad Australian footprint across audit, tax, and advisory. Competes for the same mid-market agribusiness and family business clients but at larger scale and broader scope.
• Crowe Australasia: International accounting network with substantial Australian presence, providing audit, tax, and advisory services. Larger and broader portfolio than the subject firm, but overlapping in regional agribusiness advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoggerGurry Chartered Accountants