Blue Water Homecare and Hospice

What Blue Water Homecare and Hospice does

Blue Water Homecare and Hospice is a privately held, founder-led home health services provider headquartered in Leander, Texas, with a secondary office in Marble Falls. Founded in 2017 by Jennifer Prescott (RN, MSN, CDP) and Travis Prescott (MBA), the company delivers non-medical in-home care, specialized dementia and Parkinson's programs, veterans homecare under the VA Homemaker and Home Health Aide Care Program, and hospice services launched in 2021. It serves more than 17 communities across Central Texas (Austin, Cedar Park, Georgetown, Round Rock, Marble Falls, and others), with care delivered directly into client homes, assisted living facilities, memory care communities, skilled nursing facilities, and hospitals.

The company's technology stack centers on an internal training ecosystem (Blue Water University with a mentor program) and a real-time client portal that gives families visibility into care plans, medications, meals, and caregiver notes. Proprietary caregiver matching aligns staff to clients on training, scheduling, and personality fit, and specialized care protocols address the cognitive, physical, and emotional needs of dementia and Parkinson's patients. The firm holds a Texas Home Care License (agency number 018520), is Medicare-reimbursable for hospice services, and is an approved VA community care provider.

Revenue mechanics combine three recurring streams: private-pay homecare (out-of-pocket with limited insurance), Medicare-reimbursed hospice for eligible terminal patients, and VA-funded veteran homecare. Distribution is primarily direct-to-consumer via phone, web inquiry, and complimentary in-home assessments, augmented by referral relationships with hospitals, skilled nursing facilities, memory care communities, physicians, and the VA, alongside community-based thought leadership by the founder. The company has received repeated regional awards (Hill Country News Best of the Best in 2020 and 2021, Senior Resource Guide awards in 2021 and 2022).

Name

Blue Water Homecare and Hospice

Legal name

Blue Water Homecare

Website

https://bluewaterhomecare.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Blue Water Homecare and Hospice is a Texas-based, founder-led provider of non-medical homecare, specialized dementia and Parkinson's care, veteran homecare, and hospice services for seniors and terminally ill patients across 17+ Central Texas communities.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro industry

PRIMARYHLAFAEAC

Home Hospice Agencies

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

SECONDARYHSABAFAL

In-Home Hospice Nursing Visits (RN/LPN)

Home & Personal Services/Elder Care & In-Home Care Services/Hospice & Palliative In-Home Care

SECONDARYHSABAHAG

End-of-Life 24/7 In-Home Care (Hospice Support)

Home & Personal Services/Elder Care & In-Home Care Services/Live-In & 24/7 In-Home Care

SECONDARYHLADAHAA

Home Hospice (Routine Home Care)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Hospice & Palliative Care (Home/Facility-Based)

Keywords

• Senior homecare services
• Hospice care services
• Dementia care programs
• Parkinson's care support
• Veterans home health

Headquarters

HQ city

Leander

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Hospice Care Services: Blue Water Hospice provides end-of-life care services with a multidisciplinary team including physicians, nurses, social workers, chaplains, nurse aides and volunteers. Hospice care is primarily reimbursed through Medicare for eligible patients with a terminal illness and life expectancy of 6 months or less. The company provides 24/7 nursing and physician coverage with low nurse-to-patient ratios.
2. Private Home Care Services: Non-medical homecare services provided to seniors and individuals needing assistance with daily activities. Services include personal care, companionship, medication reminders, meal preparation, housekeeping, transportation, and specialized dementia/Parkinson's care. These services are typically private pay, with some insurance coverage possible.
3. VA Homemaker and Home Health Aide Care: Home care services for veterans through the U.S. Department of Veterans Affairs Homemaker and Home Health Aide Care Program. Veterans may have costs covered through VA benefits, with potential copays after the first 21 days depending on eligibility and income status.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Blue Water Homecare and Hospice delivers non-medical in-home personal care, companionship, and specialized dementia and Parkinson's support for seniors aging in place, alongside end-of-life hospice care including pain and symptom management, emotional and spiritual support, and bereavement services. The multidisciplinary hospice team (physicians, nurses, social workers, chaplains, nurse aides, volunteers) provides 24/7 nursing coverage with dedicated RN case managers. Services are also delivered under the VA Homemaker and Home Health Aide Care Program for eligible veterans.

Product overview

Blue Water Homecare and Hospice operates as a home healthcare services provider offering a portfolio of non-medical homecare and hospice care services. The core offerings include Homecare Services (non-medical assistance with daily activities), Dementia Care (specialized memory care), a Parkinson's Disease Program (mobility and daily living support), Hospice Care (end-of-life pain management and support), Bereavement Support (post-loss family counseling), and Veterans Homecare (VA-covered personal care). The company provides an online client portal for families to access care plan status updates in real time.

Differentiator

Problem solved

Functional benefit

Products and services

• Homecare Services Non-medical in-home care services assisting seniors with daily activities including bathing, dressing, grooming, medication reminders, meal preparation, light housekeeping, transportation, and companionship.
• Dementia Care Specialized in-home memory care services for individuals with dementia and Alzheimer's disease, including companionship, music therapy, exercise support, medication reminders, sitter services, and caregiver respite.
• Parkinson's Disease Program Specialized in-home program providing care and support for individuals with Parkinson's disease and their families, focusing on mobility assistance, medication management, and daily activity support.
• Hospice Care End-of-life hospice care services providing pain and symptom management, emotional and spiritual support, palliative care, respite care, and family bereavement services with 24/7 nursing and physician availability.
• Bereavement Support Grief support and counseling services for families following the loss of a loved one, provided for up to 13 months after death.
• Veterans Homecare Home care services for U.S. veterans provided through the VA Homemaker and Home Health Aide Care Program, offering personal care assistance, companionship, and respite care for family caregivers with costs covered by VA benefits.

Quantifiable outcome

• 60% improvement in average caregiver tenure through mentor program
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• U.S. Department of Veterans Affairs (VA)coreChannel Partner/ Reseller/ DistributorBlue Water Homecare is an approved community care provider under the VA Homemaker and Home Health Aide Care Program (HHA). Eligible veterans receive home care services through the program with costs covered by VA benefits. The company accepts referrals from VA Primary Care Providers and works within the VA healthcare system to serve veteran clients.
• Capital Area Parkinson's Society (CAPS)coreStrategic or Co-development PartnerFounder Jennifer Prescott serves as Executive Board Member and Vice President of Outreach and Support Groups for CAPS. The partnership provides community education on Parkinson's disease and connects the company with Parkinson's patients and families needing specialized care support.
• Alzheimer's Association - Capital of Texas ChaptercoreStrategic or Co-development PartnerJennifer Prescott serves as Executive Board Member, support group leader, and community educator for the Alzheimer's Association Capital of Texas Chapter. Partnership supports dementia awareness, caregiver education, and community connections for dementia care services.
• American Association of Caregiving YouthminorStrategic or Co-development PartnerJennifer Prescott serves as Advisory Board Member, advocating for policy change and more support for Caregiving Youth. This partnership focuses on advocacy and awareness rather than direct service delivery.
• Hospitals and Healthcare ProviderscoreChannel Partner/ Reseller/ DistributorBlue Water Hospice coordinates care with doctors, hospitals, care facilities, and family members. The hospice team works with healthcare providers to manage pain and symptoms while supporting patient emotional and spiritual health. Referrals come from healthcare professionals for both hospice and home care services.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Bayada Home Health Care: Large nonprofit home health and personal care organization offering home health, hospice, and private-duty nursing across many states. Comparable as an established multi-service homecare operator serving similar senior and chronically ill populations.
• Amedisys: One of the largest U.S. home health and hospice operators, now part of Optum. Operates at national scale with the same Medicare-reimbursed hospice economics and referral-driven growth model that anchors Blue Water's hospice line.
• Enhabit: Public home health and hospice operator spun off from Encompass Health. Provides skilled home health and hospice services across a national footprint; comparable as a scaled operator in the same Medicare-driven hospice category Blue Water has entered.
• Aveanna Healthcare: Large public home health, hospice, and private-duty nursing provider serving pediatric and adult populations. Overlaps with Blue Water in adult private-duty homecare and hospice, but at materially greater scale and across more states.

Direct peers

• Compassus: National hospice, palliative, and home health provider operating across the U.S. Closely comparable to Blue Water's combined homecare + hospice service model, with similar reliance on Medicare hospice reimbursement and referral-driven patient acquisition.
• BrightSpring Health Services: Public home and community-based health services provider offering home health, hospice, and personal care. Directly comparable to Blue Water across the combined homecare + hospice + specialty (dementia/Parkinson's-adjacent) service mix.
• Interim HealthCare: Franchised homecare, hospice, and personal care provider with localized franchisees serving similar patient segments (seniors aging in place, hospice-eligible patients). Operates in many of the same service categories as Blue Water on a market-by-market basis.
• Vitas Healthcare: Largest hospice provider in the United States, focused on end-of-life care with similar multidisciplinary team model (physicians, nurses, social workers, chaplains, aides). Comparable in service scope to Blue Water's hospice line, though at vastly greater scale.
• Help at Home: Large personal care services provider focused on Medicaid and private-pay in-home aide services for seniors and persons with disabilities. Closely comparable to Blue Water's non-medical homecare arm in target population and service delivery model.
• Gentiva: National hospice and personal care provider with Medicare-reimbursed hospice services and a personal care arm. Overlaps with Blue Water's hospice and non-medical homecare offerings across similar patient acuity.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3qyj2Z7Ma3lAdKJQXAe5Rg
• Facebookfacebook.com/bluewaterhomecare
• LinkedInlinkedin.com/company/blue-water-homecare-and-hospice
• Instagraminstagram.com/bluewaterhomecare

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Water Homecare and Hospice