Ehouse

What Ehouse does

Ehouse is a Danish private company founded in 2015 and based in Klampenborg, Denmark, that develops custom-made software enabling advanced connectivity between suppliers and shopping platforms. The company operates with a small team of 1–10 employees and is positioned in the B2B commerce infrastructure segment, focused on linking suppliers to marketplaces and shopping platforms.

The data provided alongside this profile is dominated by operational detail for MerchHouse, a Danish B2B e-commerce platform that appears to share corporate contact details with Ehouse (phone +45 4453 1222; email [email protected]; Danish VAT registration DK26724589). MerchHouse sells customizable promotional merchandise, corporate gifts, and branded apparel to business customers and government entities, operating from Charlottenlund, Denmark. Its commerce stack is built on Magento with Adobe Experience Cloud integration, and customer-facing tooling includes TronLogo, a self-serve logo upload and visualization feature enabling preview of print techniques and color choices before production.

Ehouse's revenue model is not disclosed in the input. Pricing for the affiliated merchandise storefront is per-unit in DKK and EUR, ranging roughly from DKK 16.88 to DKK 410.63 per item, with monthly cost-price promotional categories. Go-to-market is direct-to-business via a self-serve webshop (merchhouse.eu) supplemented by phone and email consultation, with shipping across the European Union (excluding Norway, the Faroe Islands, and Greenland). No funding rounds, acquisitions, leadership changes, or AI/ML initiatives are evidenced for Ehouse specifically.

Name

Ehouse

Legal name

MerchHouse

Website

https://ehouse.as

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Ehouse is a Danish private software company (founded 2015, Klampenborg, 1–10 employees) that builds custom connectivity software linking suppliers with shopping platforms. It is operationally associated with MerchHouse, a B2B promotional merchandise platform serving EU businesses and government entities.

Ownership category

akta.pro rank

Product category

E-commerce Integration Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

iPaaS (Cloud Integration Platforms) (HDAEAIAB)

Keywords

• Custom software development
• Supplier platform integration
• E-commerce connectivity
• Shopping platform software
• B2B integration solutions

Headquarters

HQ city

Klampenborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations

Revenue model

1. Merchandise Product Sales: MerchHouse generates revenue through direct sales of promotional merchandise, corporate gifts, and branded products with customization/print options. Products include electronics, travel items, leisure goods, drinkware, apparel, stationery, and wellness products. Revenue is primarily one-time transactional, though they offer Veya Gift Vouchers for corporate gifting.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ehouse develops custom-made software that connects suppliers and shopping platforms with advanced connectivity. Headquartered in Klampenborg, Denmark, the company delivers tailored connectivity solutions for businesses operating in the e-commerce and shopping platform ecosystem.

Product overview

MerchHouse is a B2B merchandise platform offering customized promotional products and corporate gifts. The core offering includes Merchandise with Print across 10+ categories (Electronics, Travel/Bags, Leisure, Drinkware, Toys, Stationery, Promotion, Wellness), Corporate Gifts including Veya Gift Vouchers with design and digital solutions, Writing Utensils, and Apparel. All products can be customized with company branding using various print techniques. The platform features TronLogo, a logo visualization tool enabling customers to preview designs on products before ordering.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Products delivered before deadline with high quality packaging
• +1 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Shopify: Dominant SMB e-commerce platform that powers thousands of direct-to-consumer and B2B storefronts comparable to MerchHouse's. Relevant as the broad incumbent against which any 'custom supplier-to-marketplace' software play (the Ehouse thesis) must compete.

Emerging players

• SwagUp: Tech-enabled promotional merchandise platform targeting tech/startup/SMB customers with bundled 'swag pack' offerings and a modern e-commerce UX. Comparable to MerchHouse on the merchandise side and a relevant benchmark for Ehouse's software-platform thesis on the buy-side.
• BrandChamp: SaaS-driven platform for branded merchandise and employee swag programs, combining storefronts with fulfillment integrations. Comparable to Ehouse/MerchHouse on the integration-of-suppliers-with-shopping-platforms angle and on targeting B2B gifting/merchandise programs.

Direct peers

• 4imprint: One of the largest North American/UK promotional merchandise distributors operating a self-serve B2B e-commerce platform. Directly comparable to MerchHouse in product range (drinkware, apparel, writing instruments, tech accessories) and in targeting enterprise marketing/gifting buyers, but at materially greater scale and geographic reach.
• Quality Logo Products: US-based online promotional products retailer with a large self-serve catalog and same-day shipping on many SKUs. Comparable to MerchHouse in its e-commerce-led GTM and broad, customizable product range, though at higher US market focus.
• Crestline Promotional Products: B2B promotional merchandise distributor operating a self-serve online storefront with logo decoration across apparel, drinkware, and writing instruments. Directly overlaps with MerchHouse's catalog, channel mix, and target buyer profile.
• HALO Branded Solutions: US-headquartered promotional products distributor with a large enterprise sales force and integrated e-commerce platform. Closely comparable to MerchHouse's mix of customization, broad catalog, and enterprise/government customer base.
• National Pen (now Amazing Concepts): Promotional writing instruments and customized merchandise specialist with B2B e-commerce. Directly overlaps with MerchHouse's writing-utensils category and customization-led value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ehouse