Pegasus Pharmacy

What Pegasus Pharmacy does

Pegasus Pharmacy (Pegasus-Apotheke) is an independent, single-location community pharmacy in Osnabrück, Germany, owned and operated as a sole proprietorship by Carl Henrik Leue. It serves local retail consumers with prescription pharmaceuticals dispensed under statutory and private insurance, over-the-counter (OTC) medications, derma-cosmetics, and a specialized maternal/infant assortment, the latter formalized through "Babyfreundliche Apotheke" certification that signals verified advisory competence in that vertical. Headcount sits in the 11–50 range, consistent with a single storefront staffed by pharmacists, pharmaceutical-technical assistants, and retail personnel.

The operating model is the standard German community pharmacy construct: in-store dispensing of prescription and OTC medicines alongside front-of-store retail, augmented by a company-operated online shop and the "Apotheken App" mobile application with e-prescription (E-Rezept) support. Wholesale sourcing runs through established German pharmaceutical distributors; selling prices for reimbursable prescription medicines are set under the federal Arzneimittelpreisverordnung (AMPreisV), while OTC and non-prescription retail margins are not regulated in the same way. Revenue is therefore a mix of regulated dispensing fees, statutory co-payments, private prescription margins, OTC/retail markup, and a smaller online channel. The pharmacy is part of a lightweight partner network with roughly three other local pharmacies for cross-coverage and referrals, and publishes an editorial health magazine/blog for organic customer acquisition.

Pegasus is privately held by its proprietor with no external investors, no funding history, and no publicly disclosed financial metrics. There is no indication of additional branches, M&A, franchise activity, or external expansion beyond digital channels.

Name

Pegasus Pharmacy

Legal name

Pegasus-Apotheke

Website

https://pegasus-apotheke.info

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pegasus Pharmacy (Pegasus-Apotheke) is an independent community pharmacy in Osnabrück, Germany, operated by sole proprietor Carl Henrik Leue, serving local and online consumers with prescription, OTC, derma-cosmetic, and certified baby-care products via storefront, online shop, and mobile app.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro industry

PRIMARYCRAEAJAE

Value Convenience with Pharmacy / Health & Wellness Counter

Consumer Products & Retail/Discount, Club & Value Retail/Value Convenience & Small-Format Discount Retail

SECONDARYCRABAAAF

Dermocosmetics & Medical-Grade Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRADAMAF

Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Health & Hygiene OTC Consumer Goods (First Aid, Oral Care, Personal Health)

Keywords

• Retail pharmacy services
• Prescription medications
• Pharmaceutical care
• Derma cosmetics retail
• Medical devices sales

Headquarters

HQ city

Osnabrück

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Prescription Medications: Dispensing of prescription-only medications covered by statutory health insurance (gesetzliche Krankenversicherung) and private insurance. Regulated pricing under German pharmaceutical pricing regulations (Arzneimittelpreisverordnung).
2. Over-the-Counter (OTC) Products: Sale of non-prescription medications, health products, cosmetics, medical devices, and wellness items through both physical store and online shop.
3. Pharmaceutical Services: Fee-based pharmaceutical services including inhaler training, blood pressure risk assessment, extended medication counseling for polymedication patients, breast pump rental (Medela, Ardo), and certified baby-friendly pharmacy services.
4. Home Delivery: Delivery service for online orders and medications, providing additional revenue stream for prescription and OTC product delivery.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Pegasus-Apotheke is a community pharmacy in Osnabrück, Germany that dispenses prescription and over-the-counter medications, dietary supplements, derma-cosmetics, eye and dental care products, and baby care items. It offers pharmaceutical services such as inhaler training, blood pressure risk assessment, and extended medication counseling for polymedication patients, complemented by an online shop, e-prescription processing, mobile app, and same-day home delivery within the local area.

Product overview

Pegasus-Apotheke operates as a traditional pharmacy with digital services. The core offering consists of an online shop for medications and health products, prescription ordering via photo upload or e-prescription scanning, and a mobile app for prescription management. Additional services include pharmaceutical counseling, breast pump rental, and skin care consultations. The pharmacy is certified as baby-friendly and partners with other local pharmacies for referral services.

Differentiator

Problem solved

Functional benefit

Products and services

• Prescription Medications Dispensing of prescription-only medications to patients covered by statutory health insurance (gesetzliche Krankenversicherung) and private insurance, with pricing regulated by the Arzneimittelpreisverordnung.
• Over-the-Counter (OTC) Products Sale of non-prescription medications, dietary supplements, skin care cosmetics, medical devices (e.g., blood pressure monitors, blood glucose meters, inhalers), and wellness items sold at manufacturer recommended retail prices (UVP).
• Pharmaceutical Services (Pharmazeutische Dienstleistungen) Professional fee-based pharmacy services including inhaler training, blood pressure risk assessment and measurement, and extended medication counseling for polymedication patients.
• Online Shop & Prescription Pre-Ordering Web-based e-commerce platform (pegasusapo.de/shop) enabling customers to purchase OTC products, photograph or scan prescriptions, and request home delivery or in-store pickup.
• Breast Pump Rental (Milchpumpen-Verleih) Rental service offering Medela and Ardo brand breast pumps to new and breastfeeding mothers in the local area.
• Individual Skin Care Consultation (Hautpflege-Beratung) Personalized skin care consultation service for customers with skin conditions, aging or sensitive skin, offering products from professional derma-cosmetic brands.
• Baby-Friendly Pharmacy Services (Babyfreundliche Apotheke) Certified baby and family care services including breastfeeding support, breast wrap consultations, baby care product selection, and access to a breastfeeding-friendly consultation room.
• Home Delivery Service Local home delivery of prescription medications and OTC products ordered online to customers in the Osnabrück area.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Apotheke am MHOminorChannel Partner/ Reseller/ DistributorPartner pharmacy in Osnabrück providing referral services and emergency pharmacy coordination within the local network.
• Schinkel ApothekeminorChannel Partner/ Reseller/ DistributorPartner pharmacy in Osnabrück offering referral and emergency service coordination within the local pharmacy network.
• Neumarkt ApothekeminorChannel Partner/ Reseller/ DistributorPartner pharmacy in Osnabrück within the local pharmacy referral network for coordinated patient services.
• Deutsche Apotheke (German Pharmacy Network)coreChannel Partner/ Reseller/ DistributorAffiliated pharmacy brand network providing cross-promotion, brand association, and shared platform services including app infrastructure and web templates.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• DocMorris: Major online pharmacy serving the German market with prescription and OTC delivery. Directly competes with Pegasus-Apotheke for OTC and personal care sales via e-commerce and price competition, and increasingly for prescription dispensing as e-prescription adoption grows.
• Sanicare: Established German online pharmacy with prescription dispensing and OTC delivery. Comparable e-commerce-led pharmacy model that competes for the same OTC and personal care wallet share as Pegasus-Apotheke.
• Medikamente-per-Klick: German online pharmacy offering OTC, prescription, and pharmacy-only products with home delivery. Comparable e-commerce pharmacy model competing for non-prescription spend that would otherwise go to a physical Apotheke.
• Aponeo: Berlin-based German online pharmacy with broad OTC, prescription, and personal care assortment. Competes directly with Pegasus-Apotheke for non-prescription e-commerce demand in Germany.
• Vitalsana: German online pharmacy with focus on natural health, OTC, and personal care products. Comparable digital pharmacy model with similar category breadth to Pegasus-Apotheke's OTC and wellness offering.
• EasyApotheke: German pharmacy chain combining physical storefronts with online ordering. Closely comparable omnichannel retail pharmacy model to Pegasus-Apotheke's physical-plus-digital operation.
• Shop Apotheke (Redcare Pharmacy): One of the largest online pharmacies in Europe, headquartered in the Netherlands and operating heavily in Germany. Competes on price and convenience for OTC products and increasingly for prescription fulfillment via e-prescription.
• Linda Apotheken: Germany's largest independent pharmacy cooperative, providing branding, purchasing, and marketing support to member Apotheken. Similar independent-pharmacy positioning as Pegasus-Apotheke but with the scale benefits of a national network.

Broad incumbents

• dm drogerie: Germany's largest drug store chain with extensive OTC, derma-cosmetics, baby, and personal care ranges. Competes for OTC and beauty spend that would otherwise go to a community Apotheke, though it does not dispense prescriptions.
• Müller: Large German drug store chain with pharmacy services in select locations. Competes broadly with Pegasus-Apotheke on OTC, derma-cosmetics, and personal care categories as part of a wider non-pharmacy-specialist assortment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pegasusapothekeosnabrueck
• Instagraminstagram.com/pegasus_apotheke_osnabrueck/?hl=de

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pegasus Pharmacy