Medikamente-per-klick
Medikamente-per-klick is a German online and mail-order pharmacy operated by Luitpold Apotheke Bad Steben, selling prescription medications, OTC drugs, cosmetics, supplements, and pet health products directly to German consumers via its e-commerce website and iOS/Android mobile app with free shipping on orders above €15.
- Company typePrivate
- Founded2004
- HeadquartersBad Steben, Germany
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Medikamente-per-klick does
Medikamente-per-klick is a German direct-to-consumer online pharmacy and mail-order pharmacy operated by the brick-and-mortar parent Luitpold Apotheke Bad Steben, headquartered in Bad Steben, Upper Franconia, Bavaria, and founded in 2004. The platform serves German (and several other EU) consumers with prescription medications, over-the-counter drugs, cosmetics, nutritional supplements, homeopathy, natural remedies, and medical devices, operating through a responsive e-commerce website and a dedicated iOS and Android mobile application built in partnership with pharmacy software vendor noventi. Pricing is structured transactionally with discounts of 12-80% off manufacturer recommended prices across a catalog of 100+ brands organized into Markenshops (brand storefronts) and Themenshops (condition-organized shops), with free shipping within Germany on orders above €15.
The technology stack centers on a custom e-commerce platform that supports both traditional paper prescription submission (Rezeptbestellung) and Germany's E-Rezept electronic-prescription flow. Notable domain features include the WechselwirkungsCheck drug-interaction lookup tool and the mobile app's barcode scanner, PZN search, and e-prescription scanning. Distribution is run from a logistics center equipped with photovoltaic infrastructure via a multi-carrier shipping stack (DHL as primary partner with home and Packstation coverage, plus Hermes and trans-o-flex for specialized shipments), and the pharmacy surfaces on German price-comparison platforms including Medizinfuchs, Idealo, apomio, MediPreis.de, and Gebrauchs.info for upper-funnel acquisition.
The business model is primarily transactional product sales (prescriptions and OTC) with pricing benchmarked to the German Lauer-Taxe for prescriptions and discounted UVP for OTC. Customer segments are consumer end-customers (prescription patients, self-medication/wellness buyers, and pet owners via a Tiergesundheit section) with no B2B/enterprise channel documented. Compliance is anchored by DIMDI Versandhandels-Register registration (human and veterinary), DIN EN ISO 9001 certification, and Trusted Shops/eKomi third-party trust signals. The company is privately held and founder-operated, with approximately 170 employees and no disclosed external investors.
Medikamente-per-klick firmographics
Firmographics- Name
- Medikamente-per-klick
- Legal name
- Luitpold Apotheke Bad Steben
- Website
- https://medikamente-per-klick.de
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Medikamente-per-klick is a German online and mail-order pharmacy operated by Luitpold Apotheke Bad Steben, selling prescription medications, OTC drugs, cosmetics, supplements, and pet health products directly to German consumers via its e-commerce website and iOS/Android mobile app with free shipping on orders above €15.
- Ownership category
- akta.pro rank
Medikamente-per-klick industry classification
Industry- Product category
- Online Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Mail-Order & Home Delivery Pharmacies (HLAFALAD)
- akta.pro secondary industry
- Pharmacy & Health Essentials Delivery (CRAFAFAI)
Keywords
Where Medikamente-per-klick is headquartered
LocationHeadquarters
- HQ city
- Bad Steben
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Medikamente-per-klick business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Pharmaceutical and health product sales: Revenue generated from the sale of prescription medications, over-the-counter drugs, cosmetics, nutritional supplements, homeopathic products, and medical devices. Products are sold at competitive prices with discounts off manufacturer recommended retail prices (UVP/RP).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with volume discounts and promotional offers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Medikamente-per-klick product offering
Product offeringCore offering
Medikamente-per-klick is a German online and mail-order pharmacy operated by Luitpold Apotheke Bad Steben, selling prescription and over-the-counter medications, cosmetics, dietary supplements, homeopathy, natural remedies, medical devices, and pet health products directly to consumers via an e-commerce platform and mobile app. The service supports both paper and electronic prescriptions, offers pharmacist consultation, custom-compounded preparations, and ships from a logistics center in Upper Franconia to addresses and Packstations across Germany.
Product overview
Medikamente-per-klick is an online pharmacy and mail-order pharmacy operated by Luitpold Apotheke Bad Steben in Upper Franconia, Germany. The core offering is the Medikamente-per-klick Online Pharmacy Platform, which provides access to medications, cosmetics, dietary supplements, homeopathy, and natural remedies. The platform is supplemented by prescription services (Rezeptbestellung) and an E-Rezept service for electronic prescriptions. Additional features include brand-specific Markenshops featuring over 100 brands (Eucerin, ratiopharm, Hansaplast, Femibion, Aspirin, etc.), themed Themenshops organized by health condition, a WechselwirkungsCheck tool for drug interaction verification, and an MPK Mobile App for iOS and Android. The company also offers custom-compounded formulations (Rezepturen) and a subscription service (Spar-Abo). Shipping is available within Germany starting at 15€ order value, with CO₂-neutral delivery options.
Differentiator
Problem solved
Functional benefit
Products and services
- Medikamente-per-klick Online Pharmacy Platform Full-featured German online pharmacy where individual consumers can purchase prescription and OTC medications, cosmetics, dietary supplements, homeopathic products, and medical devices at discounted prices with home or Packstation delivery.
- E-Rezept (Electronic Prescription) Service
Quantifiable outcome
- Orders over €15 ship free within Germany
- +1 more outcomes
Companies that use Medikamente-per-klick
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Medikamente-per-klick technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Medikamente-per-klick partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- DHLcorePrimary shipping partner for domestic German deliveries. Provides delivery services to home addresses, Packstation locations, and Postfiliale branches. Enables flexible delivery options for customers.
- Hermes GermanyminorAlternative shipping partner for package delivery to home addresses and Hermes Paketshop locations.
- trans-o-flexminorSpecialized logistics partner for temperature-controlled and sensitive shipments.
- MedizinfuchsminorPrice comparison platform partner listing the pharmacy's products for visibility among price-conscious consumers.
- IdealominorPrice comparison platform partner increasing online visibility and price transparency for customers.
- apomiominorPartner apomio price comparison platform for pharmacy products.
- MediPreis.deminorGerman price comparison platform for medications and health products.
- BDVA (Bundesverband der Versandapotheken)minorMembership in the German Association of Mail-Order Pharmacies for industry representation and best practice sharing.
- DIMDI (Deutsches Institut für Medizinische Dokumentation und Information)coreRegistered mail-order pharmacy with DIMDI Versandhandels-Register for human and veterinary medications. Compliance with German pharmaceutical distribution regulations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Medikamente-per-klick competitors and assessment
Company assessmentDirect peers
- DocMorris: Swiss-headquartered mail-order pharmacy group operating the DocMorris and Zur Rose brands with significant German operations. Sells prescription, OTC, and health products DTC in Germany, directly overlapping with Medikamente-per-klick's core offering and e-prescription capabilities.
- Volksversand Versandapotheke: German mail-order pharmacy brand offering OTC, prescription, cosmetics, and supplements with home delivery. Comparable category participant in the German Versandapotheke segment.
- Aponeo: Berlin-based licensed online pharmacy selling prescription, OTC, and health products with same-day Berlin delivery and Germany-wide shipping. Directly comparable in German mail-order pharmacy positioning and DTC prescription fulfillment.
- Redcare Pharmacy (Shop Apotheke Europe): Largest publicly traded online pharmacy in Europe; sells OTC, Rx, and health/beauty products with home delivery across multiple EU countries. Direct competitor to Medikamente-per-klick in the German mail-order pharmacy market with similar product breadth and DTC model.
- Sanicare: German mail-order pharmacy (Sanicare Apotheke) operating as a licensed Versandapotheke with prescription, OTC, and health/beauty assortments. Direct competitor in the German online pharmacy category with similar regulatory profile.
- Medpex: German online mail-order pharmacy owned by DocMorris group, offering prescription fulfillment, OTC, and health/beauty products with home delivery and Packstation support. Directly comparable in assortment and German DTC delivery model.
- mycare.de: German online pharmacy (myCARE eK) operating as a licensed mail-order pharmacy offering prescriptions, OTC, and health products. Comparable in product range, e-prescription acceptance, and German DTC delivery model.
- Apotal.de: German online pharmacy (Apotheke im Paunsdorf Center) offering prescription, OTC, cosmetics, and health products with home delivery. Closely comparable German mail-order pharmacy competitor to Medikamente-per-klick.
- Besamex: German licensed online pharmacy providing prescription, OTC, and health products with Germany-wide shipping. Comparable mail-order pharmacy operating in the same regulatory and competitive landscape.
Others
- BDVA (Bundesverband der Versandapotheken): German trade association representing mail-order pharmacies; Medikamente-per-klick is a member. Not a direct competitor but a relevant industry body for policy advocacy and competitive context in the German mail-order pharmacy sector.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Medikamente-per-klick social profiles
Digital presenceMedikamente-per-klick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medikamente-per-klick leadership team
Management profileNumber of profiles
Profiles1 record
Medikamente-per-klick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medikamente-per-klick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medikamente-per-klick
What does Medikamente-per-klick do?
Medikamente-per-klick is a German online and mail-order pharmacy operated by Luitpold Apotheke Bad Steben, selling prescription and over-the-counter medications, cosmetics, dietary supplements, homeopathy, natural remedies, medical devices, and pet health products directly to consumers via an e-commerce platform and mobile app. The service supports both paper and electronic prescriptions, offers pharmacist consultation, custom-compounded preparations, and ships from a logistics center in Upper Franconia to addresses and Packstations across Germany.
Is Medikamente-per-klick a public or private company?
Medikamente-per-klick is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Medikamente-per-klick founded?
Medikamente-per-klick was founded in 2004. It employs 251 to 500 people.
Where is Medikamente-per-klick based?
Medikamente-per-klick is headquartered in Bad Steben, Germany, in the Europe region.
How does Medikamente-per-klick make money?
One revenue line is on record: pharmaceutical and health product sales.
Who are Medikamente-per-klick's main competitors?
Direct peers on record are DocMorris, Volksversand Versandapotheke, Aponeo, Redcare Pharmacy (Shop Apotheke Europe), Sanicare, Medpex, mycare.de, Apotal.de and Besamex. BDVA (Bundesverband der Versandapotheken) is listed as an others.
Does Medikamente-per-klick have an API?
No public API is recorded for Medikamente-per-klick.
What industry is Medikamente-per-klick in?
Medikamente-per-klick's product category is Online Pharmacy. Its primary akta.pro industry code is HLAFALAD, Mail-Order & Home Delivery Pharmacies, with a secondary code of CRAFAFAI, Pharmacy & Health Essentials Delivery. Its NAICS code is 456110 and its SIC code is 5912.