PriceDekho
PriceDekho is an India-focused price comparison platform that aggregates e-commerce prices for consumer electronics and home appliances from retailers including Flipkart and Amazon India, earning affiliate commissions on redirected purchases.
- Company typePrivate
- Founded2014
- HeadquartersJaipur, India
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What PriceDekho does
PriceDekho is an India-focused price comparison platform founded in 2014 that aggregates product pricing and specifications from multiple Indian e-commerce retailers. The platform operates across product categories including Mobiles, Laptops, Air Conditioners, Refrigerators, Televisions, Dishwashers, Washing Machines, and Microwave Ovens, presenting listings from retailers such as Flipkart, Amazon India, Tata Cliq, and Croma alongside filterable attributes covering brand, price band, RAM, storage, screen size, processor, camera, and battery specifications. PriceDekho acts purely as an intermediary: it does not operate its own e-commerce infrastructure, mobile application, or published API, and exposes no disclosed proprietary technology beyond the aggregation layer.
The company's revenue model is exclusively affiliate-referral based. PriceDekho is free to consumers; when a user clicks through to a partner retailer and completes a purchase, PriceDekho earns a referral commission. Flipkart and Amazon India are classified as core-tier partners, while Tata Cliq and Croma are minor-tier. The company also publishes technology news and product-launch coverage to drive organic search traffic.
Go-to-market is product-led and SEO-driven. User acquisition relies on the platform's extensive catalog of long-tail product and category pages ranking in organic search, supplemented by editorial/news content. No paid acquisition channels, sales function, mobile app, or institutional funding events are documented in the source data, and no management team, headcount, or revenue figures are available.
PriceDekho firmographics
Firmographics- Name
- PriceDekho
- Legal name
- PriceDekho
- Website
- https://pricedekho.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- PriceDekho is an India-focused price comparison platform that aggregates e-commerce prices for consumer electronics and home appliances from retailers including Flipkart and Amazon India, earning affiliate commissions on redirected purchases.
- Ownership category
- akta.pro rank
PriceDekho industry classification
Industry- Product category
- Price Comparison Platform
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
Keywords
Where PriceDekho is headquartered
LocationHeadquarters
- HQ city
- Jaipur
- HQ country
- India
- HQ region
- Asia
Markets served
PriceDekho business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Affiliate Commission Revenue: PriceDekho earns commissions by redirecting users to partner e-commerce platforms (Flipkart, Amazon, Tata Cliq, Croma, and others) when users click through to make purchases. The platform displays product listings with pricing from multiple retailers and earns referral fees for completed transactions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
PriceDekho product offering
Product offeringCore offering
PriceDekho is a free online price comparison platform that aggregates and displays product pricing, specifications, and reviews from multiple Indian e-commerce retailers including Flipkart, Amazon India, Tata Cliq, and Croma. Users browse product categories such as mobiles, laptops, air conditioners, refrigerators, televisions, dishwashers, washing machines, and microwave ovens, then click through to partner retailers to complete purchases. PriceDekho monetizes by earning affiliate referral commissions from these partner retailers on redirected transactions.
Product overview
PriceDekho is a price comparison platform that aggregates and displays product pricing and specifications across multiple e-commerce retailers in India. The platform serves as a unified gateway for consumers to compare prices across major product categories including Mobiles, Laptops, Air Conditioners, Refrigerators, Televisions, Dishwashers, Washing Machines, and Microwave Ovens. The core platform offers price comparison functionality, product specifications browsing, product comparison features, and tech news aggregation. PriceDekho acts as an intermediary displaying products from third-party retailers like Amazon, Flipkart, Tata Cliq, and Croma without operating its own e-commerce infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Price Comparison Platform A free online price comparison platform that aggregates product pricing, specifications, and reviews from multiple Indian e-commerce retailers including Flipkart, Amazon India, Tata Cliq, and Croma, enabling consumers to compare and find the lowest price across product categories such as mobiles, laptops, air conditioners, refrigerators, televisions, dishwashers, washing machines, and microwave ovens.
Companies that use PriceDekho
Customer profileSegments1 record
Ideal customer profiles1 record
PriceDekho technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PriceDekho partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- FlipkartcoreFlipkart is one of the primary e-commerce retail partners whose product listings and prices are displayed on PriceDekho. Users are redirected to Flipkart to complete purchases, with PriceDekho earning affiliate commissions for referred sales.
- Amazon IndiacoreAmazon India serves as a key retail partner displaying product availability and pricing on PriceDekho. The platform redirects users to Amazon India for purchase completion, generating affiliate revenue for PriceDekho.
- Tata CliqminorTata Cliq is featured as a retail partner providing product listings and pricing on PriceDekho's platform. Users can click through to complete purchases on Tata Cliq.
- CromaminorCroma's retail listings appear on PriceDekho, allowing users to compare prices and redirect to Croma's website for purchase completion.
Recent moves1 record
Expansion highlights2 records
PriceDekho competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
PriceDekho social profiles
Digital presencePriceDekho financial estimates
Financial estimateRevenue estimate
Valuation estimate
PriceDekho leadership team
Management profileNumber of profiles
PriceDekho funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PriceDekho M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PriceDekho
What does PriceDekho do?
PriceDekho is a free online price comparison platform that aggregates and displays product pricing, specifications, and reviews from multiple Indian e-commerce retailers including Flipkart, Amazon India, Tata Cliq, and Croma. Users browse product categories such as mobiles, laptops, air conditioners, refrigerators, televisions, dishwashers, washing machines, and microwave ovens, then click through to partner retailers to complete purchases. PriceDekho monetizes by earning affiliate referral commissions from these partner retailers on redirected transactions.
Is PriceDekho a public or private company?
PriceDekho is a private company. It is classified as unknown and is currently operating.
When was PriceDekho founded?
PriceDekho was founded in 2014. It employs 501 to 1,000 people.
Where is PriceDekho based?
PriceDekho is headquartered in Jaipur, India, in the Asia region.
How does PriceDekho make money?
One revenue line is on record: affiliate Commission Revenue.
Does PriceDekho have an API?
No public API is recorded for PriceDekho.
What industry is PriceDekho in?
PriceDekho's product category is Price Comparison Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces. Its NAICS code is 4492 and its SIC code is 5961.