What Poimukate does

Poimukate Oy is a Finnish steel roofing and facade profile manufacturer headquartered at Wahlforssinkatu 16, Joensuu, founded in 1964 and operating as a subsidiary of Ruukki Construction Oy since January 2023. The company produces pre-coated steel sheet profiles for residential and industrial buildings, with product families spanning Lukkosaumakatto Nostalgia (locking seam), Harmoniakatto (vertical seam), Tiilikuviokatto (Kruunukate and Tiilipoimu tile-pattern profiles), Poimulevykatto (corrugated sheets), Konesaumakatto (traditional standing seam), and a Julkisivuprofiilit facade profile range (PK15 through PK45R). All products are manufactured using Pural BT coating technology in three tiers — P50 (50-year technical warranty), P40 (40-year) and P25 (30-year) — and the Joensuu factory also sells pre-painted steel coils as raw material to installers and fabricators.

The company sells through a direct-to-customer model combining an interactive online roof price estimation tool with a four-region field sales manager structure covering southern, northern, central and eastern Finland. Customers include Finnish single-family homeowners and industrial builders purchasing one-time roof and facade packages with accessories (gutter systems, snow guards, roof bridges, ladders, trim). The company additionally offers turnkey roof installation and renovation services in the North Karelia region, bundling a 10-year installation warranty with up to 50-year material warranty and making Finnish "kotitalousvähennys" (household tax deduction) available to homeowners. Pricing is quote-based with no publicly disclosed tiers, and lead capture is driven through website forms, phone calls to the Joensuu sales line, and the regional sales managers. Certifications include CE marking for steel roofs and accessories. Poimukate is part of the larger Ruukki Construction Oy building-envelope group and cross-references Ruukki's broader facade cladding catalog (julkisivulamellit, julkisivukasetit) on its website.

Name

Poimukate

Legal name

Poimukate Oy

Website

https://poimukate.fi

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Poimukate Oy is a Finnish steel roofing and facade profile manufacturer, founded in 1964 and based in Joensuu, serving residential homeowners and industrial builders across Finland with Pural BT-coated roof profiles, accessories, and North Karelia installation services as a subsidiary of Ruukki Construction Oy.

Ownership category

akta.pro rank

Product category

Steel Roofing and Facade Manufacturing

NAICS

Roofing Contractors (23816), Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)

SIC

Sheet Metal Work (3444)

akta.pro primary industry

Metal Roofing Systems (IMADAFAB)

akta.pro secondary industries

Flashing, Edge Metal & Roof Accessories (IMADAFAJ), Roof Installation & Replacement (HSAPAKAA), Roofing Materials Retail (Shingles, Underlayment, Flashing) (CRAIAEAC)

Keywords

• Steel roofing profiles
• Metal facade cladding
• Roof safety products
• Rainwater systems
• Roof installation services

Headquarters

HQ city

Joensuu

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Steel roofing products: Sale of pre-coated steel roof profiles including Lukkosaumakatto (Nostalgia), Harmoniakatto, Tiilikuviokatto (Kruunukate, Tiilipoimu), Poimulevykatto, and Konesaumakatto. Products sold with various coating options (P50, P40, P25).
2. Roof accessories and components: Sale of roof accessories including gutter systems, safety products (snow guards, roof bridges, ladders), roof lists, flashing, and other components needed for complete roof installation.
3. Installation and renovation services: Complete roof installation and renovation services offered in North Karelia region. Includes professional installation with 10-year warranty on installation work and up to 50-year warranty on the steel roof itself.
4. Coil materials (Kelat): Sale of pre-painted steel coils from factory ready warehouse in Joensuu. Customers can quickly obtain raw material for their own needs. Available in 0.5mm and 0.6mm Pural BT variants in various colors.
5. Facade profiles (Julkisivuprofiilit): Sale of facade profiles including PK15, PK18, PK20R, PK35, PK45E, and PK45R for building exterior cladding applications.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Poimukate manufactures and sells coated steel roofing profiles (lock-seam Nostalgia, standing-seem, corrugated, and tile-pattern profiles), steel facade profiles, roof safety products, rainwater systems, and roof trim/accessories at its factory in Outokumpu, North Karelia. The company packages its manufactured profiles with on-site installation and roof-renovation services for homeowners, housing associations, and light-commercial/agricultural building owners across Eastern Finland. Order intake is handled through direct sales managers, an online quote/area-calculation tool, and factory pickup.

Product overview

Poimukate Oy is a Finnish steel roofing and facade manufacturer with nearly 60 years of experience, operating as part of Ruukki Construction Oy since 2023. The company offers a comprehensive portfolio of steel roofing products including Lukkosaumakatto Nostalgia (standing seam), Tiilikuviokatto (tile-patterned profiles including Kruunukate and Tiilipoimu), Poimulevykatto (corrugated sheets in multiple profiles), Harmoniakatto (modern vertical seam), and Konesaumakatto (traditional standing seam). Supporting products include Kattoturvatuotteet (roof safety products), Sadevesijärjestelmä (rainwater drainage), and Kattolistat (roof trim and accessories). The company also manufactures Julkisivuprofiilit (facade profiles) and provides installation/remodeling services in North Karelia. All products feature high-quality pre-coated steel with P50 (50-year technical warranty), P40 (40-year), or P25 (30-year) coating options.

Differentiator

Problem solved

Functional benefit

Brands

• Nostalgia: Lock seam roof series combining traditional Finnish sheet metal roof aesthetics with modern materials and durable finish.
• Harmonia
• Kruunukate
• Tiilipoimu

Products and services

• Lukkosaumakatto Nostalgia (Lock-seam roof Nostalgia) Lock-seam (lukkosauma) coated steel roofing profile, manufactured to order at the Outokumpu factory for residential and light-commercial buildings; sold with optional installation.
• Harmoniakatto (Vertical seam roof) Vertical-seam (pystysauma) coated steel roofing profile, made to order for residential, holiday-home, and light-commercial roofs.
• Tiilikuviokatto Kruunukate (Tile-pattern roof Kruunukate) Coated steel tile-pattern roofing profile (Kruunukate variant) for residential and holiday-home buildings.
• Tiilikuviokatto Tiilipoimu (Tile-pattern roof Tiilipoimu) Coated steel tile-pattern roofing profile (Tiilipoimu variant) for residential and holiday-home buildings.
• Poimulevykatto (Corrugated roof) Corrugated coated steel roofing profile for residential, agricultural, and light-industrial buildings; supplied to order in custom lengths.
• Konesaumakatto (Standing seam roof) Standing-seam (konesauma) coated steel roofing profile for traditional Finnish roofs and premium residential projects.
• Julkisivuprofiilit (Facade profiles) Coated steel facade profiles (julkisivuprofiilit) for residential, agricultural, and light-industrial building envelopes.
• Kattoturvatuotteet (Roof safety products) Roof safety products including snow guards, walkways, ladders, and anchor points, supplied with installation to support Finnish roof-safety regulations.
• Sadevesijärjestelmä (Rainwater system) Coated steel rainwater drainage system (gutters, downpipes, fittings) designed to match Poimukate roof profiles.
• Kattolistat ja tarvikkeet (Roof trim and accessories) Roof trim pieces and installation accessories (flashings, eaves profiles, fasteners) sold together with roofing profiles.
• Pienkelat (Small coils) Small-format coated steel coils (pienkelat) supplied by Ruukki, sold for further on-site profiling by professional customers.
• Asennus- ja kattoremonttipalvelu (Installation and roof renovation service) Turnkey roof installation and roof renovation service delivered by Poimukate's own crews for residential and small commercial customers.

Quantifiable outcome

• 50-year technical warranty on P50 coating steel roofs
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Ruukki Construction OycoreStrategic or Co-development Partner · 1 January 2023Poimukate Oy operates as part of Ruukki Construction Oy starting from January 2023. This partnership provides access to a larger construction envelope ecosystem including facade claddings (julkisivulamellit, julkisivukasetit) and expanded distribution network.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Plannja (SSAB): Swedish/Nordic metal roofing, facade and rainwater systems brand owned by SSAB. Comparable product range of coated steel roof profiles and Nordic market presence, competing directly with Poimukate in premium residential roofing.
• Lindab: Nordic building envelope company offering steel roofing, rainwater systems and wall profiles. Closely comparable to Poimukate in profile-based metal roofing products and in serving Scandinavian residential and commercial customers.
• Catnic (Tata Steel): UK/European metal roofing, cladding and flooring brand owned by Tata Steel. Comparable in coated steel profile manufacturing and serving residential and commercial builders in European markets.
• Areco: Swedish manufacturer of profiled steel roofing and facade products for residential and commercial buildings. Direct Nordic peer with overlapping standing seam and corrugated profile products.
• Weckman Steel Oy: Finnish manufacturer of profiled steel roofing, facade claddings and rainwater systems, headquartered in Finland. Direct overlap with Poimukate in product portfolio, customer segments (residential and industrial) and domestic distribution channels.
• Gerard Roofs: Manufacturer of pressed metal tile roofing profiles (tile-pattern steel roofs) distributed globally. Direct comparable to Poimukate's Kruunukate and Tiilipoimu tile-pattern profile products.

Broad incumbents

• Kingspan Group: Global leader in building envelope solutions including insulated panels and metal roofing systems. Larger incumbent operating across residential, commercial and industrial construction with overlapping roofing product categories.
• SSAB: Nordic steel manufacturer producing coated steel coils for construction and owning the Plannja roofing brand. Functions as both a key supplier of pre-coated steel to Poimukate and a competing branded roofing manufacturer via Plannja.

Regional players

• Metrotile: New Zealand-based manufacturer of metal tile and shake roofing profiles with global distribution. Comparable in tile-pattern steel roofing technology, though operating primarily outside Northern Europe.

Emerging players

• BILKA Steel: Romanian manufacturer of complete metal roofing systems, gutters and accessories. Emerging European player in residential metal roofing with a comparable full-package product offering to Poimukate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PoimukateOy
• LinkedInlinkedin.com/company/poimukate-oy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poimukate