Range of Motion

What Range of Motion does

Range of Motion (ROM) Dance Studio is a privately held, single-location dance education business founded in November 1991 by CeCe Farha (now CeCe Farha Wieser) in Oklahoma City, Oklahoma. The studio operates as a DBA under CeCe Farha Wieser and is located at 7210 W. Hefner Rd., Oklahoma City, OK 73162, having expanded from its original single-room location at Penn and Hefner Road. It provides in-person dance instruction across multiple disciplines—Ballet, Jazz, Tap, Hip-Hop, Modern, and Musical Theater—to students ranging from age 2 through adult, organized into progressive levels from beginner (Storybook Steps for ages 2–4, Pre-Dance ages 3–6) through Level 8, plus a pre-professional PROFO track for aspiring dancers ages 13 and older.

Name

Range of Motion

Legal name

CeCe Farha Wieser DBA Range of Motion Dance Studio

Website

https://rangeofmotion.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Range of Motion is a privately held, single-location Oklahoma City dance studio founded in 1991, providing in-person Ballet, Jazz, Tap, Hip-Hop, Modern, and Musical Theater instruction from ages 2 through adult, plus a pre-professional PROFO track and an annual Washington Ballet Summer Intensive partnership.

Ownership category

akta.pro rank

Product category

Dance Studio Services

NAICS

Fine Arts Schools (61161), Dance Companies (71112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYEDAMAAAH

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

SECONDARYMPAGADAA

Classical Ballet (Full-Length & Repertoire)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

SECONDARYMPAGADAI

Youth/Student & Community Dance Recitals

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

SECONDARYMPAGADAC

Dance Theatre (Narrative/Experimental)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

Keywords

• Dance studio instruction
• Ballet training programs
• Pre-professional dance
• Youth dance education
• Dance summer intensive

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Dance Class Tuition: Monthly, semester, or annual tuition payments for dance classes. Family tuition rates available with discounts for additional family members. Yearly payment offers 10% discount; semester payment offers 5% discount. Power Dancer Series discounted enrollment available.
2. Power Dancer Series: Bundled class packages at discounted rates: Levels 2-3 ($240/month), Level 4 ($255/month), Levels 5-7 ($370/month). Includes 2 ballet classes, jazz, tap, and hip-hop classes per week.
3. Enrollment Fees: Yearly enrollment fee per dancer paid at enrollment. First month tuition discounts available for predance students (50% off first month).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Range of Motion Dance Studio provides in-person dance instruction in Ballet, Jazz, Tap, Hip-Hop, Modern, and Musical Theater for students ages 2 through adult, organized into a structured progression of levels (Storybook Steps, Pre-Dance, Levels 1-8, Teen Level, and the pre-professional PROFO track). It also offers the Power Dancer Series bundled class packages and an annual Washington Ballet Summer Intensive hosted in partnership with The Washington Ballet. Enrollment is conducted at the Oklahoma City studio with year-round free first-class placement trials.

Product overview

Range of Motion Dance Studio is a dance education service provider offering a portfolio of structured programs. The core offering consists of multi-level dance classes (Ballet, Jazz, Tap, Hip-Hop, Modern, and Musical Theater) for ages 2 through adult. The PROFO Training Program serves as the advanced, professionally focused track for aspiring dancers ages 13+. The Power Dancer Series provides a discounted bundled class package with mandatory attendance. The Washington Ballet Summer Intensive is a prestigious partnership bringing professional ballet company members from Washington DC for intensive training. All programs are rooted in classical technique with a structured progression from Storybook Steps (ages 2-4) through Level 8 and PROFO.

Differentiator

Problem solved

Functional benefit

Products and services

• Dance Classes (Ballet, Jazz, Tap, Hip-Hop, Modern, Musical Theater) Recreational and competitive dance instruction across Ballet, Jazz, Tap, Hip-Hop, Modern, and Musical Theater for students ages 2 through adult, organized into progressive levels based on age and skill (Storybook Steps ages 2-4, Pre-Dance ages 3-6, Levels 1-8, Teen Level, and PROFO pre-professional).
• PROFO Training Program (Professional Focus)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Washington BalletcoreStrategic or Co-development Partner · 8 June 2026Range of Motion and The Washington Ballet partnership brings professional company members from Washington DC to Oklahoma City for annual Summer Intensive programs. CeCe Farha serves as faculty member of The Washington Ballet (since 1999), Children's Rehearsal Director for the School of Washington Ballet, and choreographer for The Washington Ballet Company. ROM students have opportunities to train at the Washington School of Ballet and perform at the John F. Kennedy Center for the Performing Arts.

Scale indicators3 records

Recent moves8 records

Expansion highlights1 record

Direct peers

• Houston Ballet Academy: Major U.S. professional ballet school with a structured academy (pre-professional levels) and summer intensives. Comparable to ROM's PROFO and Summer Intensive tracks in targeting aspiring young professionals through company-affiliated training.
• The Washington School of Ballet: The professional ballet academy that is ROM's exclusive partner through CeCe Farha, offering the same age-tiered pre-professional ballet pathway. Comparability is direct in curriculum, level structure, and career-track mission, though it operates in a different metro.
• Steps on Broadway: Long-running multi-discipline dance studio in NYC offering open-enrollment classes across ballet, jazz, tap, modern, hip-hop to children and adults. Directly comparable to ROM in product breadth (multi-discipline) and age range served.
• Pacific Northwest Ballet School: Professional ballet academy offering graded levels from beginner through pre-professional with summer intensive programming. Highly comparable to ROM in mission, level structure, and pre-professional pathway, though in a different region.
• Oklahoma City Ballet: Oklahoma City's leading professional ballet company and school, operating in the same metro with overlapping pre-professional training and a competing brand for serious ballet students. Most directly comparable peer given shared market, age range, and ballet-centric curriculum.

Broad incumbents

• School of American Ballet: The pre-eminent U.S. ballet training academy affiliated with New York City Ballet, focused on advanced pre-professional training. Comparable as a top-tier ballet training institution serving the same PROFO-level aspirational cohort.
• Joffrey Ballet School: Nationally recognized ballet/dance training organization with multiple levels, summer intensives, and open enrollment tracks. Comparable to ROM as a serious-dance training destination, but broader in scope and geographic reach.

Regional players

• Ballet West Academy: Regional professional ballet academy in Salt Lake City with structured levels and pre-professional program. Comparable to ROM in regional professional-ballet-school positioning and academy level structure.
• Central Pennsylvania Youth Ballet: Respected regional ballet school focused on pre-professional training and summer intensives. Comparable to ROM's PROFO and Summer Intensive model in mission and target student profile, though in a different region.

Emerging players

• Tremaine Dance Convention: National dance competition/convention organizer that partners with studios like ROM for student competition participation. Comparable as a complementary ecosystem participant serving the same competitive-track dance students and families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wix
• Instagraminstagram.com/wix
• LinkedInlinkedin.com/company/range-of-motion-dance-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Range of Motion