Northpoint

What Northpoint does

Northpoint (Northpoint Wellbeing Ltd) is a registered charity (no. 1057908) and BACP-accredited mental health provider founded in 1996 and headquartered in Hunslet, Leeds, with operations spanning Leeds, Calderdale, Wakefield and Kirklees. The organisation delivers talking therapies (including CBT), digital therapies via the SilverCloud by Amwell platform, school-based therapy for children and young people, and specialised programmes such as the Open Minds Partnership (CAMHS-tier), Calderdale Mental Health Support Team (MHST), Leeds Mental Wellbeing Service, and — launched September 2025 with NHS Accelerator funding — an Employment Advice service inside Primary Care Mental Health in partnership with Inspire North, Touchstone and Leeds Community Healthcare NHS Trust. Northpoint reports supporting 22,000+ people annually across 350+ schools and cites a 57% reduction in waiting times as an operational outcome metric.

The technology stack is centred on the licensed SilverCloud by Amwell digital CBT platform, supplemented by internal service delivery systems; Northpoint does not own proprietary AI models and currently frames AI through an exploratory partnership with Aire Innovate focused on triage, navigation, predictive analytics and AI-generated patient summaries, with a stated principle of using technology to support rather than replace human clinical judgement. A 2026 launch extends the digital catalogue into a SilverCloud-based Autism Support Programme for parents, guardians and carers of autistic children aged 5-18.

The business model is a non-profit, commissioned healthcare model. Revenue is generated through NHS contracts (Primary Care Mental Health, MHST, CAMHS, Talking Therapies), local authority commissioning and partnerships with universities (e.g., Leeds Beckett University for counselling placements and scholarships). Funding for innovation programmes has come from NHS Accelerator funding and grant sources. Pricing is contract-driven and not publicly disclosed; there is no direct-to-consumer or transactional pricing model visible in the data. Customer concentration is high, with NHS and local authority commissioning representing the dominant revenue base across multiple sub-contracts within West Yorkshire.

Name

Northpoint

Legal name

Northpoint Wellbeing Ltd

Website

https://northpoint.org.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Northpoint is a BACP-accredited UK mental health charity, founded 1996, delivering talking therapies, digital CBT (SilverCloud by Amwell) and CYP/school-based services across Leeds, Calderdale, Wakefield and Kirklees, supporting 22,000+ people annually.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Social Assistance (624), Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Mental Health Counseling & Therapy Services (K–12) (EDAJALAG), Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Mental health services
• Talking therapies
• Digital therapy programmes
• NHS commissioned services
• Children mental health

Headquarters

HQ city

Hunslet

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. NHS and Healthcare Commissioning: Northpoint operates as a charitable provider of mental health services, primarily funded through NHS contracts, NHS Accelerator Programme grants, and clinical commissioning groups. Services for children, young people, and adults across Yorkshire are commissioned by healthcare purchasers.
2. Partnership and Grant Funding: Services such as the Employment Advice pilot are funded through specific programmes like the NHS Accelerator Programme. The organization also receives support through partnerships with universities for student placements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Northpoint is a registered charity delivering mental health services to children, young people, and adults across Yorkshire. The organisation provides talking therapies (counselling and CBT), digital therapy programmes via the SilverCloud by Amwell platform, school-based mental health support, integrated Employment Advice within Primary Care Mental Health teams, and Child and Adolescent Mental Health Services (CAMHS). Services are funded primarily through NHS contracts, clinical commissioning groups, and programme grants.

Product overview

Northpoint is a charitable mental health services provider offering a portfolio of talking and digital therapies to children, young people, and adults across Yorkshire and surrounding areas. Their service portfolio includes in-person talking therapies, digital therapy programmes delivered via the SilverCloud platform, school-based therapy services, specialist Employment Advice services integrated within Primary Care Mental Health, Community Wellbeing Connector support, and Child and Adolescent Mental Health Services (CAMHS) through the Open Minds Partnership. The organisation helps more than 22,000 people annually, combining traditional therapeutic approaches with digital interventions to meet growing demand.

Differentiator

Problem solved

Functional benefit

Products and services

• Talking Therapies

Quantifiable outcome

• 57% reduction in overall wait times for children and young people through digital intervention
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, secondary and minor.

• Inspire NorthcoreStrategic or Co-development Partner · 1 September 2025Collaborated with Inspire North alongside Touchstone and LCH NHS Trust to design Employment Advice service embedded within Primary Care Mental Health teams. Partnership focused on creating integrated referral pathways and establishing effective service remit within NHS systems.
• TouchstonecoreStrategic or Co-development Partner · 1 September 2025Collaborated with Touchstone alongside Inspire North and LCH NHS Trust to design integrated Employment Advice service for Primary Care Mental Health in Leeds. Contributed to establishing referral pathways and inclusion criteria.
• Leeds Community Healthcare (LCH) NHS TrustcoreStrategic or Co-development Partner · 1 September 2025Partnership with LCH NHS Trust to develop Employment Advice service embedded within PCMH. LCH's data team collaborated to develop screening tools and service templates aligned to reporting requirements. Two EA practitioners recruited internally for rapid mobilisation.
• SilverCloud by AmwellcoreTechnology or IntegrationCollaboration with SilverCloud by Amwell to deliver digital mental health programmes. Adapted 'Supporting a Child with ADHD' content into programmes for parents of autistic children. Northpoint tested early drafts, reviewed therapeutic content, and provided clinical feedback to shape programmes aligned with neurodiversity-affirming practice. Programme includes modules on understanding autism, coregulation, school challenges, and wellbeing.
• Leeds Beckett UniversitycoreStrategic or Co-development PartnerPartnership offering hands-on placement opportunities for MA Integrative Counselling students. Jointly offers fee bursaries for the counselling course, prioritising Black, Asian, and other people of colour. Northpoint has supported twelve students through the scholarship scheme. Students provide counselling support to parents and carers across Leeds school clusters.
• Aire InnovatesecondaryTechnology or IntegrationCollaboration with Aire Innovate on AI implementation in mental health services. Dr Michael Odling-Smee participated in Leeds Digital Festival event discussing AI for triage, service navigation, and reducing digital inequality. Exploring predictive analytics and AI-generated patient summaries.
• John SharryminorStrategic or Co-development PartnerProgramme writer collaborated with Northpoint and SilverCloud to adapt existing ADHD content into new guided digital programmes for parents and carers of autistic children.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ieso Digital Health: UK NHS-commissioned provider of digital cognitive behavioural therapy with similar talking-therapy-plus-digital model. Comparable in delivering CBT-based mental health services through NHS referral pathways and competing for the same Integrated Care Board contracts, with overlapping therapist-led digital intervention approach.
• Rethink Mental Illness: UK charity providing mental health services, advice, and support groups with NHS and local authority commissioning. Comparable charitable model delivering mental health services including talking therapies, peer support, and crisis services, with overlapping NHS referral pathways and BACP-aligned delivery.
• Together (mental health charity): UK mental health charity providing advocacy, support, and recovery services with NHS and local authority contracts. Comparable as a third-sector mental health provider with overlapping NHS commissioning relationships and similar service portfolio spanning advocacy, talking therapies, and community-based support.
• Relate: UK charity providing counselling and relationship support, with BACP-accredited services and commissioned delivery through local authorities and NHS partners. Comparable charitable model delivering BACP-accredited talking therapies across regions, with similar commissioner mix and adult counselling focus.
• Turning Point: UK social enterprise providing mental health, substance use, and learning disability services with NHS and local authority contracts. Comparable as a third-sector provider of commissioned mental health services with similar operating model, including NHS referral delivery and BACP-aligned practice, though with broader geographic reach.
• Richmond Fellowship: UK charity providing mental health services including talking therapies, employment support, and community-based interventions with NHS commissioning. Comparable in offering integrated mental health and employment support (similar to Northpoint's Employment Advice service), with overlapping service model and commissioner base.
• Kooth: UK digital mental health platform commissioned by the NHS for children and young people. Directly comparable to Northpoint's children and young people digital therapy programmes delivered through schools, including CBT-based content, practitioner support, and NHS referral pathways. Both serve the same commissioner and population segment with overlapping digital mental health offerings.
• Mind (UK charity): The UK's largest mental health charity providing information, support, and services across England and Wales. Comparable as a charity delivering mental health services to adults and young people, with overlapping talking therapy, advocacy, and NHS/local authority commissioning relationships, though at much larger national scale.
• Charlie Waller Trust: UK mental health charity focused on young people and education settings, funding mental health support in schools and training programmes. Comparable in youth mental health focus and school-based delivery model, though positioned more as a funder/training body than direct service provider.

Broad incumbents

• Headspace Health: Global digital mental health platform offering meditation, therapy, and coaching to consumers and through B2B partnerships. Comparable in the digital mental health delivery category and CBT/therapy content offerings, though operating at much larger scale, consumer-direct, and international rather than UK NHS-commissioned charity model.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NorthpointMH
• LinkedInlinkedin.com/company/northpointmh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northpoint