NOUVELLE ATTITUDE

What NOUVELLE ATTITUDE does

NOUVELLE ATTITUDE is a French Social and Solidarity Economy enterprise (entreprise d'insertion par l'activité économique) operating as a wholly-owned subsidiary of Groupe La Poste. Founded in 2008 and headquartered in Montigny-le-Bretonneux, the company operates 6 regional platforms across France and a workforce of 11-50 employees to deliver circular economy services including professional sorting and logistics (paper, textiles, office waste), equipment repair and refurbishment (computers, technical equipment, transport carts), IT asset secure data erasure (GDPR-compliant), and maintenance services for micro-mobility and electric-assisted bicycle (VAE) fleets. Its flagship consumer product, the 'Vélo du Facteur' — a refurbished VAE sourced from La Poste's professional fleet — is sold through 230+ post offices and laposte.fr.

The company's technology and methods center on standardized refurbishment processes: a 36-point bicycle inspection protocol, EN 15194 (AFNOR) compliant reconditioning for electric bicycles with battery replacement, anti-theft bicycle marking/tracking, and APAVE quality control. It maintains ISO 26000 certification (since 2017) and QUALIOPI certification for its training center (RNCP 37007-aligned 'Mécanicien Vélo à Assistance Électrique' certification co-developed with Etudes et Chantiers). Its proprietary technical competencies are underpinned by the social mission of integrating people distant from the labor market, with a 75% dynamic exit rate into employment or qualifying training.

The business model combines professional services (repair, refurbishment, logistics, fleet maintenance — primarily quote-based with multi-year enterprise contracts), hardware sales (refurbished VAE bicycles via retail channel), and certified training programs. Commercial customers include La Poste (parent and anchor), Nespresso, Enedis, Loxam, Colissimo, and the City of Paris, alongside local authorities. GTM motion is enterprise field sales targeting businesses and government bodies, supplemented by a B2C retail channel via La Poste's post office network. Revenue concentration on La Poste is structurally high given parent-subsidiary relationship and anchor fleet supply.

Name

NOUVELLE ATTITUDE

Legal name

Nouvelle Attitude

Website

https://nouvelle-attitude.fr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

NOUVELLE ATTITUDE is a French social insertion enterprise (subsidiary of Groupe La Poste) operating 6 platforms that deliver circular economy services — equipment repair, sorting and logistics, and refurbished electric bicycle sales — to enterprise, government, and consumer customers across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Buc

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Others

Revenue model

1. Repair and refurbishment services: Professional repair and refurbishment services for equipment including computers, technical equipment, transport carts, badges and cards, returning materials to operational condition for reuse.
2. Logistics and preparation services: Sorting, massification, weighing, logistics preparation for professional textiles, paper and office waste before sending to specialized recycling partners. Also includes order preparation, packaging, mailings, digitization and reporting.
3. Reconditioned electric bicycle sales: Sale of refurbished electric assisted bicycles (VAE) from professional fleets, primarily from La Poste. Bicycles are cleaned, disassembled and entirely refurbished with new safety components.
4. Fleet maintenance services: Preventive and curative maintenance services for micro-mobility fleets including fleet reconditioning for second life, free-service fleet management including repark and battery swaps.
5. Professional training: Training programs for bicycle mechanics and micro-mobility professionals, including certification pathways aligned with RNCP 37007 standards.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

NOUVELLE ATTITUDE is a French state-conventioned social insertion enterprise (subsidiary of Groupe La Poste) that delivers circular economy services to enterprises, local authorities, and individuals. Its core offerings include equipment repair and refurbishment, sorting/logistics for paper, textiles and office waste, and the refurbishment, maintenance, and sale of electric-assisted bicycles (VAE) under the 'Vélo du Facteur' brand. It also operates a QUALIOPI-certified training center for cycle mechanics and micro-mobility professions.

Product overview

NOUVELLE ATTITUDE is a social integration enterprise offering four interconnected service lines: (1) Réparation & Remise à neuf for equipment repair and refurbishment, (2) Tri et logistique for sorting and logistics operations, (3) Mobilité douce centered on refurbished electric bikes (Vélo du Facteur) with fleet maintenance services, and (4) Centre de Formation providing certified training in cycle mechanics. The company operates as an insertive employment organization within the La Poste Group, combining circular economy services with social impact through professional integration.

Differentiator

Problem solved

Functional benefit

Brands

• Le vélo du facteur: Reconditioned electric assisted bicycle (VAE) from La Poste's professional fleets, sold to individuals and businesses.
• Centre de Formation Nouvelle Attitude

Products and services

• Réparation & Remise à neuf (Repair & Refurbishment)
• Tri et logistique (Sorting & Logistics)
• Centre de Formation (Training Center)
• Mobilité douce (Soft Mobility Services)
• Vélo du Facteur Reconditionné (Refurbished E-Bike)

Quantifiable outcome

• 75% of insertion program participants access employment or qualifying training
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Etudes et ChantierscoreStrategic or Co-development PartnerStrategic partnership for co-creating the 'Mécanicien Vélo à Assistance Électrique' (Electric Bicycle Mechanic) certificate and its registration with France Compétences Specific Directory.
• Ecologic (Groupe La Poste)coreStrategic or Co-development PartnerIntegrated into Groupe La Poste's Ecologic approach focused on carbon emission reduction and compensation, supporting environmental sustainability goals.
• Pôle EmploicoreOthersEmployment partner identifying and directing people toward integration pathways adapted to their situation and skills.
• PLIEcoreOthersLocal employment integration service coordinating personalized employment pathways.
• Cap EmploicoreOthersDisability employment service helping people with disabilities access integration programs.
• Mission LocalecoreOthersYouth employment service supporting young people in their professional integration.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Murfy: French circular economy company offering appliance repair services with refurbished resale, focused on extending equipment lifecycle. Comparable in the equipment refurbishment and RSE-driven service positioning, though operating in a different product category (appliances vs. e-bikes).

Others

• APF France Handicap: Major French social economy organization running adapted enterprises employing people with disabilities. Comparable through the conventioned social enterprise model and state-recognized insertion/adaptation status, though focused on disability employment rather than circular economy services.

Broad incumbents

• Emmaüs France: Large French social economy network operating second-hand goods collection, refurbishment, and resale with an integration mission. Comparable in social insertion framework and circular economy operations, but at significantly greater scale and broader scope across goods categories.
• Veolia Environmental Services: Global environmental services and waste management leader with significant French operations in paper/cardboard sorting and recycling. Overlaps with Nouvelle Attitude's sorting and logistics preparation services for paper and office waste at vastly greater scale and scope.
• Paprec Group: One of France's largest privately-held recycling and waste management groups with national platform operations. Overlaps with Nouvelle Attitude's waste sorting, massification, and recycling preparation services at much larger scale, though without the social insertion dimension.

Direct peers

• Envie: National French federation of insertion enterprises specializing in refurbishment and resale of appliances and equipment. Closely comparable business model: social insertion combined with circular economy equipment refurbishment, serving similar B2B and consumer channels in France.
• Upway: French-headquartered company specializing in the refurbishment and resale of electric bicycles, with operations across multiple European countries. Direct overlap with Nouvelle Attitude's VAE refurbishment and consumer resale business, though without the social insertion dimension.
• Les Ressourceries: French network of local ressourceries combining reuse, repair, and social insertion activities. Directly comparable mission (circular economy + social impact) and comparable scale of regional operations, though more distributed and decentralized than Nouvelle Attitude.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nouvelleattitud
• YouTubeyoutube.com/@nouvelleattitude6021/videos
• Facebookfacebook.com/nouvelleattitude.fr
• LinkedInlinkedin.com/company/nouvelle-attitude

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOUVELLE ATTITUDE