What Le Gavroche does

Le Gavroche is a heritage British-French culinary brand, founded in 1967 by brothers Albert Roux OBE and Michel Roux OBE at 43 Upper Brook Street in Mayfair, London. For 57 years it operated as a classical French fine dining restaurant and was the first UK establishment to be awarded one, two, and three Michelin Stars, while also pioneering the set-price lunch format in Michelin-rated restaurants. The Mayfair restaurant ran its final service on 13 January 2024 and permanently closed; the trading entity, Chez Roux Limited, is now pursuing a brand-extended model through pop-up dining events in the UK and abroad and a direct-to-consumer e-commerce store hosted on Squarespace.

The e-commerce catalogue includes signed cookbooks by Michel Roux Jr and Albert Roux (the Le Gavroche Cookbook, Michel Roux at Home, The French Revolution, The French Kitchen, A Life in the Kitchen, Les Abats, and Albert Roux's memoir), a signature kitchen knife collection manufactured in Japan by Global in Cromova18 steel, an exclusive Le Gavroche Gin distilled with 28 botanicals at 41% ABV, Champagne Grand Cru and Rosé selections from A.R. Lenoble, and a Côtes du Roussillon Blanc 2018 co-produced with Michel Chapoutier. Apparel, tableware, and commemorative merchandise (Halcyon Days enamel plates, butter knives, ties, aprons, t-shirts, tea towels) complete the assortment. Products are priced from £8.50 for accessories up to £899.99 for the 10-piece knife block set, with age verification required for knife purchases.

The business model is asset-light brand monetisation: trading on the Roux family heritage and Michel Roux Jr's personal reputation to drive direct-to-consumer sales of premium licensed and co-developed products worldwide. Customers are food enthusiasts, home cooks, Roux family brand loyalists, industry professionals, and collectors of signed cookbooks and commemorative items. Distribution is exclusively through the website plus international pop-ups, with no third-party retail channel or wholesale mentioned. The associated corporate catering business, Chez Roux, operates separately and continues under the Roux family umbrella.

Name

Le Gavroche

Legal name

Chez Roux Limited

Website

https://le-gavroche.co.uk

Company type

Private

Founded year

1967

Operating status

Closed

Headcount range

51–100 employees

Short description

Le Gavroche is a heritage British-French culinary brand and former three-Michelin-star restaurant, founded in 1967 by the Roux brothers. After its Mayfair restaurant closed in January 2024, the brand now operates through international pop-ups and a direct-to-consumer e-commerce store selling signed cookbooks, premium knives, and exclusive wines and spirits.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel

Revenue model

1. E-commerce Merchandise Sales: Sale of branded merchandise including apparel (t-shirts, aprons, sweatshirts, beanies), accessories (bags, ties, brooches, keyrings, water bottles), tableware (plates, butter knives), and commemorative items. Revenue is one-time per transaction.
2. Book Sales: Sale of cookbooks authored by Michel Roux Jr and Albert Roux, including signed copies. Books include Le Gavroche Cookbook, Michel Roux at Home, The French Revolution, The French Kitchen, A Life in the Kitchen, and Les Abats. Also includes Albert Roux's memoir.
3. Wine and Spirits Sales: Sale of Le Gavroche-branded and partnered beverages including Le Gavroche Gin (28 botanicals, 41% ABV), Michel Roux Jr & Michel Chapoutier Blanc 2018 white wine, Champagne Grand Cru Blanc de Blancs Sélection Albert Roux, and Champagne Rosé Sélection Albert Roux.
4. Kitchen Knife Sales: Sale of Michel Roux Jr signature knife collection in partnership with Global, including individual knives, knife sets (4, 6, 7, 10 piece), and specialized knives for meat and fish. Products include age verification requirements for purchase.
5. Pop-up Events: Temporary restaurant appearances around the world, bringing the Le Gavroche dining experience to various international locations through pop-up events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Le Gavroche operates a direct-to-consumer e-commerce store selling signed cookbooks, Michel Roux Jr-branded Global knife sets, premium wine and spirits (Le Gavroche Gin, Champagne Sélection Albert Roux, Michel Roux Jr & Chapoutier white wine), apparel, and Halcyon Days tableware, alongside paid pop-up dining experiences in the UK and abroad. The brand monetises the 57-year legacy of the Roux family's former two Michelin-starred Mayfair restaurant, which permanently closed in January 2024.

Product overview

Le Gavroche is a historic two Michelin-starred French restaurant founded in 1967 by Albert and Michel Roux, which permanently closed its doors in January 2024 after 57 years of service. The company now operates as an e-commerce platform selling branded merchandise through its E-Shop, including signed cookbooks by Michel Roux Jr and Albert Roux, premium kitchen knives from the Michel Roux Jr Global Collection (developed with Global), alcoholic beverages (gin, champagne, and wine selections curated by the Roux family), and apparel/merchandise such as aprons, t-shirts, and accessories. The e-commerce offering is built on Squarespace and does not include any AI-powered or technology-based products.

Differentiator

Problem solved

Functional benefit

Products and services

• Signed Cookbook Collection (Le Gavroche, Michel Roux at Home, The French Revolution, The French Kitchen, A Life in the Kitchen, Les Abats, My Life in Food) Collection of seven signed cookbooks by Michel Roux Jr and Albert Roux OBE covering classical French cuisine, regional French cooking, offal recipes, home cooking, and the Roux family memoir; sold via the Le Gavroche e-shop to home cooks and Roux family collectors.
• Michel Roux Jr Global Knife Collection Range of professional kitchen knives and knife block sets (4, 6, 7 and 10-piece) co-developed with Global using Cromova18 stainless steel, etched with Michel Roux Jr's signature, including teppanyaki steak, utility sushi, cook's, filleting, carving and bread knives; requires AgeChecked age verification at purchase.
• Le Gavroche Gin Premium Le Gavroche-branded gin combining 28 botanicals (floral, herbaceous and spice flavours evoking Provence) at 41% ABV, produced in partnership with a leading UK distillery.
• Champagne Sélection Albert Roux (A.R. Lenoble) A.R. Lenoble Grand Cru Blanc de Blancs Brut and Rosé Brut Champagne selected by Albert Roux, 12% ABV, sold exclusively through the Le Gavroche e-shop.
• Le Gavroche - Michel Roux Jr White Wine Michel Roux Jr & Michel Chapoutier Blanc 2018 from Côtes du Roussillon, a blend of Grenache Blanc, Grenache Gris and Macabeu, produced in collaboration with French winemaker Michel Chapoutier.
• Le Gavroche Champagne Bundle Bundle combining the A.R. Lenoble Blanc de Blancs and Rosé Champagne Sélection Albert Roux with a free Michel Roux tea towel, priced at £115 (reduced from £130).
• Le Gavroche Branded Apparel Branded apparel line including the Rooster Chef T-Shirt (£20), Soufflé Suissesse T-Shirt, Le Gavroche Apron (£30), Michel Roux Apron, Chez Roux Beanie and Chez Roux Unisex Quarter-Zip Sweatshirt (£50), made in organic cotton and acrylic knit.
• Le Gavroche Tableware and Collectibles Premium Le Gavroche-branded tableware and collectibles including a Halcyon Days enamel plate (£125) and handmade 19cm Le Gavroche butter knife (£80).
• Le Gavroche Branded Accessories Range of branded accessories including a green Le Gavroche Silk Tie (£15), Le Gavroche Brooch (£12), Le Gavroche Cotton Bag (£8.50), handmade Silver Keyring (£100), 500ml Le Gavroche Water Bottle (£25) and limited-edition Christmas 2025 tea towel (£15).
• Le Gavroche Pop-up Dining Events Paid pop-up dining experiences operating the Le Gavroche kitchen temporarily at venues in the UK and abroad after the Mayfair restaurant's permanent closure in January 2024, monetising the Roux family's culinary heritage directly to diners.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Leading UK DistilleryminorOEM/ Whitelabel/ Licensing PartnerPartnership with one of the UK's leading distilleries to produce Le Gavroche Gin. The gin combines 28 botanicals bringing together floral, herbaceous, and spice flavours to create the essence of Provence. 41% ABV.
• A.R. LenoblecoreStrategic or Co-development PartnerPartnership with Champagne house A.R. Lenoble to produce Champagne Grand Cru, Blanc de Blancs Sélection Albert Roux and Champagne Rosé Sélection Albert Roux. These wines are sold exclusively through the Le Gavroche e-shop.
• Michel ChapoutiercoreStrategic or Co-development PartnerCollaboration with renowned French winemaker Michel Chapoutier to produce Le Gavroche - Michel Roux Jr & Michel Chapoutier Blanc 2018, Cotes du Roussillon white wine featuring Grenache Blanc, Grenache Gris, and Macabeu.
• Global (Knives)coreOEM/ Whitelabel/ Licensing PartnerPartnership with Global to produce the Michel Roux Jr Signature knife collection. Includes various knife sets and individual knives designed for professional and home use. Knives made in Japan from Cromova18 steel with Michel Roux Jr signature etched on blades.
• Halcyon DaysminorOEM/ Whitelabel/ Licensing PartnerPartnership with Halcyon Days to produce Le Gavroche branded enamel plates, continuing the restaurant's luxury tableware tradition for retail sale.

Scale indicators5 records

Recent moves13 records

Expansion highlights9 records

Direct peers

• Marcus Wareing: Trained under Albert Roux at Le Gavroche and now runs Michelin-starred restaurants and consumer-facing culinary ventures in the UK. Direct comparable as a Roux-trained chef-led brand.
• Rick Stein: Chef, restaurateur, cookbook author, and TV presenter with branded seafood restaurants and consumer products. Comparable as an established UK chef brand with cookbooks, restaurants, and food retail.
• Jamie Oliver Restaurant Group: Celebrity chef brand with cookbooks, kitchenware, food products, and restaurant concepts (most UK restaurants closed). Directly comparable trajectory of a UK chef brand pivoting from restaurants to products and content.
• Gordon Ramsay Restaurants: Gordon Ramsay was trained at Le Gavroche and now operates a global restaurant group alongside branded cookbooks, kitchenware, and a TV-driven culinary brand. Directly comparable as a Michelin-trained chef brand monetized through restaurants and consumer products.
• Pierre Koffmann: Trained at Le Gavroche under Albert Roux and founded La Tante Claire in London. Operates restaurants and branded food products (Koffmann's range). Direct comparable as a Roux-trained chef brand.
• Raymond Blanc: French-born chef running Belmond Le Manoir aux Quat'Saisons with cookbooks and branded culinary products. Comparable as a French-rooted fine-dining chef brand with strong UK presence and product extensions.
• Marco Pierre White: Former Le Gavroche chef and the first UK chef to earn three Michelin stars. Operates restaurants, cookbooks, and branded food products—directly comparable celebrity-chef brand with strong UK recognition.
• Heston Blumenthal / The Fat Duck Group: Multi-Michelin-starred chef running The Fat Duck and Dinner restaurants with branded products and TV content. Comparable as a high-end chef-led brand extending beyond restaurants.

Emerging players

• Yotam Ottolenghi: Chef-led restaurant and deli group with globally bestselling cookbooks and consumer products. Comparable as a chef brand monetized across restaurants, cookbooks, and packaged goods, though with a more contemporary positioning.

Broad incumbents

• The Wolseley (Corbin & King): Iconic Mayfair all-day restaurant and London institution in the same fine-dining category as Le Gavroche. Comparable as a heritage London dining brand, though it remains an active restaurant operator rather than a product-led brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/legavroche
• Xx.com/michelrouxjr
• LinkedInlinkedin.com/company/le-gavroche-london

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Gavroche