What Marco Pierre White does

Marco Pierre White Restaurants is a UK-focused, franchise-and-licensing-led restaurant group operating approximately 50 venues across England, Wales, and Scotland, plus two international restaurants in Abu Dhabi, under the operating entity Black & White Hospitality Ltd (founded 2013 by Nick Taplin and celebrity chef Marco Pierre White). The portfolio spans eight (soon nine) restaurant concepts — including Steakhouse Bar & Grill (flagship), Mr. White's English Chophouse, New York Italian, Wheeler's Fish & Chips, Ale House, Bardolino Pizzeria, and Koffmann & Mr White's — covering casual to celebratory dining occasions under an 'affordable glamour' philosophy. Menus are personally developed and signed off by Marco Pierre White with the food team, supported by an in-house Culinary Academy for chef training.

The business makes money primarily through licensing and franchising its concepts to hotel and property operators (Hilton, Best Western, IHG, Accor, Mercure, Doubletree, and others), with secondary revenue from direct-to-consumer gift vouchers and merchandise via mpw.gifts, branded spirits (Mr White's London Dry Gin), private dining and corporate events, hotel-stay packages (Marco's Escapes), and set-menu promotions such as the £20 '1961' two-course offer. Marketing is driven by an email Rewards Club, social media, promotional seasonal offers, and PR leveraging Marco Pierre White's celebrity status as the first British chef awarded three Michelin stars. Operational reach is supported by a network of more than 2,000 employees across the group.

Go-to-market is hybrid: direct-to-consumer table dining via individual restaurant websites and reservations, plus an enterprise franchise/licensing channel targeting hotel and property owners seeking celebrity-chef F&B branding. The company has no public funding history, no parent company, and no disclosed institutional shareholders, with ownership and decision-making concentrated between Taplin and White.

Name

Marco Pierre White

Legal name

Black & White Hospitality Ltd

Website

https://mpwrestaurants.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Marco Pierre White Restaurants is a UK franchise-led restaurant group operating roughly 50 venues under eight-plus celebrity-chef-branded concepts, serving individual diners, families, and corporate guests across hotel and standalone sites.

Ownership category

akta.pro rank

Product category

Casual and Premium Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Celebrity chef restaurants
• Steakhouse bar grill
• Restaurant franchise concepts
• Hotel dining venues
• Affordable fine dining

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Dining: Revenue from food and beverage sales across all restaurant concepts including Steakhouse Bar & Grill, New York Italian, Mr White's English Chophouse, Wheeler's Fish & Chips, Ale House, and Bardolino.
2. Gift Vouchers: Sale of monetary gift vouchers through mpw.gifts website for use across the restaurant estate.
3. Merchandise: Sale of branded merchandise through the gifting website.
4. Franchise Fees: Master franchisor model where Black and White Hospitality licenses MPW brand concepts to hotel and property owners/investors.
5. Private Events and Group Bookings: Revenue from private dining, corporate events, and special celebrations including birthday parties and group bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Marco Pierre White Restaurants operates a franchise-based portfolio of branded dining concepts across the UK under Black & White Hospitality Ltd. The group delivers in-restaurant dining experiences spanning steakhouse, Italian, chophouse, seafood, and pub-style formats, complemented by branded gift vouchers, set menus, hotel stay-and-dine packages, and co-branded spirits. Franchising the MPW brand to hotel and property operators enables rapid expansion without owning the underlying real estate.

Product overview

Marco Pierre White Restaurants operates a portfolio of restaurant concepts across the UK under franchise agreements managed by Black & White Hospitality. The core product lineup includes six main restaurant brands: Steakhouse Bar & Grill (flagship steakhouse concept), Mr. White's English Chophouse (traditional British chophouse), New York Italian (Italian-inspired dining), Wheeler's Fish & Chips (seafood), Ale House (pub-style), and Wheeler's of St. James's (upscale seafood, world's oldest fish brand since 1856). Additional concepts include Bardolino Pizzeria, Koffmann & Mr. White's joint venture, and the newest Mr. White's by Marco Pierre White. Beyond dining, the company offers a gifting platform (mpw.gifts) selling vouchers and merchandise, the 1961 set menu product (two courses under £21), afternoon tea experiences, and Marco's Escapes hotel packages. The group has also launched branded spirits including Mr. White's London Dry Gin. Two international locations operate in Abu Dhabi, with approximately 50 UK venues serving over 2000 employees.

Differentiator

Problem solved

Functional benefit

Brands

• Steakhouse, Bar & Grill: Flagship steakhouse concept featuring signature steaks and classic English and French dishes
• Mr. White's English Chophouse
• New York Italian
• Wheeler's Fish & Chips
• Ale House
• Mr White's by Marco Pierre White

Products and services

• Steakhouse Bar & Grill Flagship steakhouse restaurant concept serving signature steaks alongside timeless English and French classics for individual diners, families, and hotel guests across multiple UK locations.
• Mr. White's English Chophouse Traditional British chophouse concept focused on succulent joints of meat, steaks, grills, and chops, for individual diners, families, and hotel guests seeking British heritage dining.
• Marco's New York Italian Italian-inspired restaurant concept drawing from Marco Pierre White's Italian heritage and love for New York, serving pasta, pizza, and classic Italian dishes to families and casual diners.
• Wheeler's Fish & Chips Casual seafood restaurant concept offering classic fish dishes and traditional fish and chips preparations, drawing on the heritage of the original Wheeler's brand established in 1856.
• Ale House Pub-style dining concept offering casual food and drink in a relaxed, unpretentious atmosphere for families and casual diners.
• Wheeler's of St. James's Upscale seafood restaurant reviving the original Wheeler's brand established in 1856, offering classic seafood recipes and signature dishes such as pan-fried red mullet, grilled Dover sole, and fish cake with poached duck egg.
• Bardolino Pizzeria Bellini & Espresso Bar Italian pizzeria concept offering pizzas and espresso beverages as part of the eight MPW restaurant concepts.
• Koffmann & Mr. White's Brasserie-style joint venture restaurant by Pierre Koffmann and Marco Pierre White located at The Abbey Hotel in Bath, featuring classic French and English cuisine.
• Mr. White's London Dry Gin Exclusive London Dry Gin brand created by Marco Pierre White, sold as branded merchandise through the mpw.gifts platform.
• 1961 Set Menu Value-priced set menu offering two courses (starter and main meal) with a drink voucher for under £21, named after Marco's birth year, available across participating UK MPW restaurants.
• Afternoon Tea Experience Traditional afternoon tea experience with sandwiches, scones, sweet treats, tea/coffee, and a cocktail per person, redeemable at participating Chophouse, Steakhouse, and New York Italian venues.
• Gift Vouchers (mpw.gifts) Online gift voucher platform offering monetary vouchers and merchandise for use across the MPW restaurant estate, with promotional discounts during sales events.
• Marco's Escapes Stay, dine, and escape package offering bundling hotel accommodation with dining experiences at MPW restaurants located in partner hotels across the UK.

Quantifiable outcome

• Served 30,000+ covers during Eat Out to Help Out scheme
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Dutch BarnminorGTM or Marketing Partner · 13 May 2026Partnership for World Cocktail Day creating exclusive cocktails available for summer period launching on 13th May.
• 6 O'Clock GinminorGTM or Marketing Partner · 13 May 2026Partnership for World Cocktail Day creating exclusive cocktails available for summer period launching on 13th May.
• Louis Pommery EnglandcoreGTM or Marketing PartnerOfficial Sparkling Wine partner for RHS Chelsea Flower Show 2026. Competition offering VIP hospitality tickets to the show with Louis Pommery England.
• Hawkstone Beer (Jeremy Clarkson)coreGTM or Marketing PartnerLandmark British collaboration providing complimentary bottles of Hawkstone Premium Lager or IPA for Father's Day promotions.
• Bloom & WildminorGTM or Marketing PartnerSpring partnership celebrating arrival of flowers and flavour. Discount codes for Bloom and Wild products sent to diners who book between 1st April – 30th June 2026.
• Campbell Brothers LtdcoreOthersPrimary meat supplier providing Red Tractor Assured meat that is traceable, safe and farmed with care. Supplies chicken, lamb, and premium beef to Black and White Hospitality Group.
• Direct SeafoodscoreOthersLeading fresh fish supplier to UK restaurant and catering trades. Committed to responsible and sustainable fishing practices.
• Red TractorcoreOthersAssurance scheme ensuring food is traceable, safe and farmed with care. All meat supplied across B&W group is Red Tractor Assured.
• TeapigscoreOthersEthically sourced tea brand with charitable scheme committed to giving back to tea growing communities. Donations to Point Foundation in Rwanda have reached close to £400,000.
• NEAT GinminorGTM or Marketing PartnerNew gin brand created by soap opera star, stocked across Black and White Hospitality restaurant estate at 50 sites.
• Cygnet GinminorGTM or Marketing PartnerAward-winning gin distillery partnered for World Gin Day providing new range of gin specials across restaurant estate.
• Pierre KoffmanncoreStrategic or Co-development PartnerJoint venture brasserie style eaterie Koffmann & Mr White's by two of the UK's most influential chefs. Located at The Abbey Hotel in Bath.
• Redefine MeatminorOthersRevolutionary plant-based dishes introduced across UK-based restaurants for Veganuary and general menu expansion.
• Black and White HospitalitycoreStrategic or Co-development PartnerMaster franchisor company founded in 2013 by Nick Taplin and Marco Pierre White. Owns franchise rights to eight MPW restaurant concepts.

Scale indicators8 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• Hawksmoor: UK steakhouse group with multiple sites and a strong brand in premium beef-led dining. Comparable to MPW's flagship Steakhouse Bar & Grill concept and chophouse positioning.
• Jamie Oliver Restaurant Group: UK-based celebrity-chef restaurant chain (Jamie's Italian heritage plus newer concepts) targeting casual mid-market diners. Comparable to MPW in celebrity-chef brand-led UK casual-dining positioning.
• Rick Stein Restaurants: UK celebrity-chef restaurant group (seafood-focused) operating multiple branded venues, rooms and cookery school. Comparable to MPW in celebrity-chef brand, multi-concept portfolio, and ancillary product (school, merchandise).
• Bill's Restaurants: UK casual-dining chain operating multiple-branded sites across the country. Comparable on multi-site UK casual-dining footprint, family-friendly positioning, and broad-occasion appeal.
• Gordon Ramsay Restaurants: Operates a global portfolio of celebrity-chef branded restaurants (steakhouses, brasseries, fine dining) often embedded in hotels. Closely comparable to MPW in franchise/licensed model, premium positioning, and reliance on a single chef's brand.
• Gaucho: UK steakhouse chain operating multiple premium steak restaurants. Directly comparable to MPW Steakhouse Bar & Grill on cuisine focus, customer segment, and dining format.
• Tom Kerridge: Celebrity-chef-led UK restaurant group (Hand and Flowers, Kerridge's Bar & Grill). Comparable on celebrity-chef brand-led premium casual/fine dining, though smaller and not franchise-distributed.

Broad incumbents

• Wagamama: Large UK-headquartered casual-dining chain with extensive UK and international footprint. Comparable on multi-site UK casual-dining operations and scale of distribution, though cuisine-focused and not celebrity-chef led.
• D&D London: Owner-operator of a large portfolio of premium UK restaurants and event venues (including hotel-embedded locations). Comparable on multi-concept premium dining scale and hotel/channel mix.
• The Ivy Collection: Established UK restaurant group operating multiple all-day dining brasseries and grills. Comparable in scale and broad-appeal casual dining positioning, but without a single celebrity-chef anchor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MPWRestaurants
• Instagraminstagram.com/mpwswansea
• Xx.com/MPWRestaurants
• LinkedInlinkedin.com/company/marco-pierre-white-steakhouse-and-grill-newcastle

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marco Pierre White