Lazy Monday Games
Lazy Monday Games is a privately held, Edinburgh-based indie video game studio founded in 2015 that develops and self-publishes small-scale PC games—including Reveal the Deep, Final Directive, and Golf Gang—exclusively through the Steam marketplace to a global consumer audience.
- Company typePrivate
- Founded2015
- HeadquartersScotland, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Lazy Monday Games does
Lazy Monday Games (legal entity Lazy Monday Ltd) is a privately held indie video game development studio headquartered in Edinburgh, Scotland, founded in 2015 by brothers Andrew and Mitchell Baxter. The studio develops and self-publishes small-scale PC games, distributed exclusively through the Steam marketplace to a global consumer audience. Across its operating history it has released three titles spanning distinct genres: Reveal the Deep (2015), a short exploration game set in the wreck of a 19th-century steamship that sold over 150,000 copies and underwrote the founders' transition to full-time development; Final Directive (2018), a story-driven shooter set on an alien-infested space station; and Golf Gang (released May 19, 2022), a multiplayer precision racing game supporting up to 8 players online that was featured on Twitch Rivals and has become a streamer favourite. Golf Gang is explicitly the studio's first project worked on full time, marking the operational pivot from a student-era side project to a professional studio.
The studio's underlying technology stack is not disclosed beyond the use of a generic game development engine; there is no mention of proprietary engines, middleware, AI/ML systems, or live-service infrastructure. All three titles are sold as one-time perpetual-license purchases on Steam, with no subscription, DLC, or live-ops revenue model disclosed, and no publicly available pricing. Marketing and discovery are driven primarily by community and earned media: dedicated press and streamer contact channels, a formal presskit, and Twitch Rivals featuring for Golf Gang represent the studio's top-of-funnel efforts, while Steam serves as the sole bottom-of-funnel distribution point. The company is bootstrapped with no disclosed external funding, no parent company, no subsidiaries, no active hiring, and no enterprise or B2B contracts; its customer base is a long tail of individual Steam consumers.
Lazy Monday Games firmographics
Firmographics- Name
- Lazy Monday Games
- Legal name
- Lazy Monday Ltd
- Website
- https://lazymondaygames.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lazy Monday Games is a privately held, Edinburgh-based indie video game studio founded in 2015 that develops and self-publishes small-scale PC games—including Reveal the Deep, Final Directive, and Golf Gang—exclusively through the Steam marketplace to a global consumer audience.
- Ownership category
- akta.pro rank
Lazy Monday Games industry classification
Industry- Product category
- Indie Video Games
- SIC
- Services-Prepackaged Software (7372), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Casual/Hypercasual Game Studios (MPAFAAAG)
Keywords
Where Lazy Monday Games is headquartered
LocationHeadquarters
- HQ city
- Scotland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lazy Monday Games business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Game Sales: One-time purchase revenue from Steam game sales. Reveal the Deep sold 150k+ copies during the summer between high school and University, demonstrating successful indie game sales through the Steam platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard game purchase |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Lazy Monday Games product offering
Product offeringCore offering
Lazy Monday Games is an independent game development studio that designs, builds, and self-publishes original video games for distribution on the Steam platform. Its catalog spans a multiplayer precision racing/golf hybrid (Golf Gang), a story-driven shooter (Final Directive), and a short narrative exploration game (Reveal the Deep), sold to consumers as one-time purchases.
Product overview
Lazy Monday Games is a Scottish video game studio based in Edinburgh, founded in 2015 by brothers Andrew & Mitchell Baxter. The company operates as a single-product studio that has released three distinct games: Reveal the Deep (2015, an exploration game set in a 19th-century steamship wreck), Final Directive (2018, a story-driven shooter with alien mutants), and Golf Gang (2022, a multiplayer precision racing game). Golf Gang represents the studio's first full-time project, developed as a racing evolution of mini-golf with competitive online multiplayer for up to 8 players. All titles are distributed through Steam.
Differentiator
Problem solved
Functional benefit
Products and services
- Golf Gang A fast-paced multiplayer precision racer that combines racing and golf. Players balance speed with accuracy across courses, competing to finish fastest and use the fewest shots. Supports up to 8 players online and features competitive leaderboards. Featured on Twitch Rivals and sold via Steam to PC gamers.
- Final Directive A story-driven shooter set on a space station infested by alien mutants. Players must find the crew, contain the infestation, and survive. Sold via Steam to PC gamers.
- Reveal the Deep A short exploration game set in the wreck of a 19th-century steamship. Players navigate through expansive levels, uncovering the stories of the ship's demise and its passengers, and discover the secrets of the deep. Sold via Steam to PC gamers; reached 150k+ copies sold.
Quantifiable outcome
- Reveal the Deep achieved 150k+ copies sold, enabling full-time game development
Companies that use Lazy Monday Games
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Lazy Monday Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lazy Monday Games partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Lazy Monday Games competitors and assessment
Company assessmentBroad incumbents
- Coffee Stain Studios: Established indie developer/publisher (Goat Simulator, Deep Rock Galactic, Satisfactory) distributing on Steam. Comparable as a successful indie Steam-first studio/publisher, but larger and with broader portfolio scope.
- Supergiant Games: Critically acclaimed small-mid indie studio (Bastion, Hades) with a multi-title Steam portfolio built by a tight core team. Comparable in studio size and Steam-first distribution; broader franchise maturity provides an aspirational benchmark.
- Devolver Digital: Publicly listed indie games publisher and developer of multiple indie Steam titles. Comparable as the publisher archetype a small indie like Lazy Monday could partner with for capital and marketing scale.
- Team17: Long-running indie publisher (Worms, Overcooked, The Escapists) operating globally with multi-title Steam catalogues. Comparable as a potential publishing/distribution partner whose portfolio overlaps in casual/party indie games.
Direct peers
- Kinetic Games: Small UK-based indie studio (Edinburgh-adjacent in scale) that shipped Phasmophobia as a Steam Early Access hit with viral community momentum. Comparable small-team, party/multiplayer indie title that broke out via streamers and community content.
- Strange Loop Games: Small indie studio behind Eco, distributed via Steam with an emphasis on community and simulation. Comparable small-team, community-driven GTM and Steam-first publishing model.
- Yacht Club Games: Small independent studio that built and self-published Shovel Knight on Steam and consoles with a similarly tight team. Directly comparable to Lazy Monday as a small indie developer achieving breakout success with a single, distinctive PC-first title.
- Playtonic Games: Independent studio formed by ex-Rare developers, shipping Yooka-Laylee across PC and consoles. Comparable as a small indie team transitioning from a debut hit into multi-title portfolio development.
- Brace Yourself Games: Small indie studio known for Crypt of the NecroDancer and Industries of Titan, selling through Steam with a compact founding team. Closely comparable scale, GTM (Steam + community), and product-led model.
Emerging players
- Mediatonic: Developer of Fall Guys, a multiplayer party game that combined streamer exposure with casual mechanics. Highly comparable product overlap with Golf Gang as a multiplayer party title that scaled through Twitch/streaming virality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lazy Monday Games social profiles
Digital presenceLazy Monday Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lazy Monday Games leadership team
Management profileNumber of profiles
Profiles2 records
Lazy Monday Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lazy Monday Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lazy Monday Games
What does Lazy Monday Games do?
Lazy Monday Games is an independent game development studio that designs, builds, and self-publishes original video games for distribution on the Steam platform. Its catalog spans a multiplayer precision racing/golf hybrid (Golf Gang), a story-driven shooter (Final Directive), and a short narrative exploration game (Reveal the Deep), sold to consumers as one-time purchases.
Is Lazy Monday Games a public or private company?
Lazy Monday Games is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lazy Monday Games founded?
Lazy Monday Games was founded in 2015. It employs 1 to 10 people.
Where is Lazy Monday Games based?
Lazy Monday Games is headquartered in Scotland, United States, in the North America region.
How does Lazy Monday Games make money?
One revenue line is on record: game Sales.
Who are Lazy Monday Games's main competitors?
Broad incumbents on record are Coffee Stain Studios, Supergiant Games, Devolver Digital and Team17. Direct peers are Kinetic Games, Strange Loop Games, Yacht Club Games, Playtonic Games and Brace Yourself Games. Mediatonic is listed as an emerging player.
Does Lazy Monday Games have an API?
No public API is recorded for Lazy Monday Games.
What industry is Lazy Monday Games in?
Lazy Monday Games's product category is Indie Video Games. Its primary akta.pro industry code is MPAFAAAG, Casual/Hypercasual Game Studios. Its SIC code is 7372.