What Daystate does

Daystate Ltd is a UK-based manufacturer of premium pre-charged pneumatic (PCP) air rifles, founded in 1978 and headquartered in Eccleshall, Staffordshire. The company pioneered modern PCP technology and serves sports shooters, hunters, pest-control professionals, and target competitors across the UK, Germany, France, Spain, and Mexico. Its portfolio spans two technology platforms — mechanically driven rifles (Wolverine R, Huntsman Revere) built around the patented Harper Slingshot hammer and valve system, and electronically driven rifles (Alpha Wolf, Delta Wolf, Red Wolf, Blackwolf) using Mapped Compensation Technology (MCT), a Gun Control Unit (GCU), and touchscreen Advanced Velocity Technology (AVT). Regulated models incorporate HUMA-Air regulators via a partnership with the Dutch specialist.

The business makes money primarily through hardware sales of premium rifles (sold exclusively through an authorized dealer network under a MAP policy), a recurring accessories and parts e-commerce stream (magazines, barrels, silencers, stocks, batteries, branded apparel), factory-direct workshop services (servicing, high-power up-rating, calibre conversion), and higher-margin add-ons such as the £2,950 T2 Air Compressor and PRS co-designed accessories. Distribution combines a UK and international dealer channel with direct-to-consumer e-commerce for accessories and a sister-company relationship with BRK Brocock. Customer support is anchored by a 3-year warranty and a ~7-day workshop turnaround, with limited-edition drops (e.g., 250-unit Wolverine R Sapphire) used to drive scarcity and brand heat.

Name

Daystate

Legal name

Daystate Ltd

Website

https://daystate.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Daystate Ltd is a UK-based, family-owned manufacturer of premium pre-charged pneumatic air rifles for sports, hunting, and pest control, selling through authorized dealers across the UK and Europe with electronic and mechanical proprietary platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Eccleshall

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Air Rifle Sales: Primary revenue from manufacturing and selling premium PCP air rifles including Alpha Wolf, Delta Wolf, Blackwolf, Red Wolf, Huntsman Revere, and Wolverine R models. Products sold through authorized dealer network.
2. Accessories and Parts: E-commerce sales of accessories including stocks, magazines, batteries, chargers, silencers, muzzle adapters, filler probes, O-rings, clothing, and branded merchandise through online shop.
3. Servicing and Repair: Factory workshop services including mechanical gun servicing (£210), electronic gun servicing (£238), regulated gun servicing (£288), up-rating to high power (£390-540), calibre conversion (£443+), and labour at £78/hour.
4. T2 Air Compressor Sales: Sale of T2 Type 2 electric air compressor for charging PCP airguns and air tanks at £2,950 per unit.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Daystate manufactures premium PCP (Pre-Charged Pneumatic) air rifles for sports, recreational, and pest control shooting, with both mechanically-driven models (Harper Patent Slingshot system) and electronically-driven models (MCT/GCU). The company sells a portfolio of rifles (Alpha Wolf, Delta Wolf, Wolverine R, Huntsman Revere, Red Wolf, Blackwolf) through an authorized dealer network and direct e-commerce, complemented by accessories, parts, branded apparel, factory servicing, and an electric T2 air compressor.

Product overview

Daystate is the UK's premier airgun manufacturer producing world-beating PCP (precharged pneumatic) air rifles for sports, recreational, and pest control shooting. The product portfolio consists of two main technology platforms: mechanically-driven rifles featuring Harper's patented Slingshot hammer and valve system, and electronically-driven rifles featuring Mapped Compensation Technology (MCT) with Gun Control Unit (GCU). Core rifle products include the Alpha Wolf (advanced electronic PCP with AVT touchscreen and A.R.T barrel system), Delta Wolf (first 'smart' airgun with bullpup tactical design available in Smart, standard, and Performance variants), Wolverine R (mechanical PCP with HUMA-Air regulator), Huntsman Revere (regulated classic sporter), and Red Wolf (electronic PCP with LCD display). The ecosystem includes extensive accessories: Self-Indexing Magazines, Alpha Wolf Conversion Kit for Delta-to-Alpha conversion, T2 Air Compressor, 0dB silencer range, replacement stocks (Walnut, Laminate, Safari textured wood), PRS-designed precision accessories, batteries and chargers, rifle flight cases, and the Official Daystate Clothing Collection. Daystate also offers a 3-year warranty and customer support through dealer network.

Differentiator

Problem solved

Functional benefit

Brands

• Blackwolf: Premium PCP air rifle model line
• Alpha Wolf
• Delta Wolf
• Red Wolf
• Huntsman Revere
• Wolverine R
• Daystate Performance Center

Products and services

• Alpha Wolf PCP Air Rifle World's most advanced PCP air rifle with computerised programmable operating system, AVT touchscreen display, digitally-controlled HUMA-Air regulator, and fast-swap interchangeable ART barrel system. Targeted at precision shooters.
• Alpha Wolf Safari Edition High-power variant of the Alpha Wolf with high-grip practical ambidextrous textured wood stock and bronze-anodised monocoque frame, designed for hunters and extreme-range target shooters.
• Delta Wolf PCP Air Rifle First 'smart' airgun with touchscreen-controlled AVT, integral chronograph, bullpup tactical design, and modular stock. Available in Smart, standard, and Performance variants.
• Delta Wolf Performance Most powerful Delta Wolf variant with Ultra Fast-Flow Valve delivering up to 15% more muzzle energy and up to 115 ft/lbs in .30/7.62mm caliber.
• Delta Wolf Smart Simplified electronic PCP with 'lite' electronics platform that computes without integral chronograph, making it easier to operate at a lower price point.
• Wolverine R PCP Air Rifle Mechanical PCP air rifle with air-regulated action, side-lever cocking, HUMA-Air regulator partnership, and mechanical safety with bolt-open deactivator. Available in C Type, B Type, Hilite, and HP Hilite configurations.
• Wolverine R Sapphire Limited Edition Limited edition Wolverine R (250 units worldwide) with newly shaped blue laminate stock and matching finish. UK sales exclusively through The Airgun Centre.
• Huntsman Revere PCP Air Rifle Classic-styled laminated or walnut thumbhole sporter stock PCP air rifle with regulated action and HUMA-Air regulator for maximum shot-to-shot consistency.
• Blackwolf PCP Air Rifle Air rifle model featured in the 2025/2026 Daystate product range with dedicated handbook documentation.
• Daystate T2 Air Compressor Electric 240v mains PCP airgun/bottle charging compressor capable of filling to 300 BAR. Fills a 10-litre tank from empty in 30 minutes. Priced at £2,950, UK-only shipping.
• Alpha Wolf Conversion Kit Kit to convert Delta Wolf bullpup to Alpha Wolf sporter configuration, including laminate stock, optic rail, cheekpiece riser, and DTD adaptor for firmware updates. Priced at £600.
• Daystate Factory Servicing and Repair Factory workshop services including mechanical gun servicing (£210), electronic gun servicing (£238), regulated gun servicing (£288), high-power up-rating (£390-540), calibre conversion (from £443), and workshop labour at £78/hour.

Quantifiable outcome

• Up to 15% more muzzle energy with Ultra Fast-Flow Valve in Performance models
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HUMA-AircoreTechnology or IntegrationInternational Dutch regulator specialist developed in partnership with Daystate. HUMA-Air regulators are incorporated into Huntsman, Wolverine and Renegade line-ups, as well as Alpha Wolf and Delta Wolf electronic models. The measured air control maximizes shot-to-shot consistency, improves accuracy, and delivers greater number of shots per fill.
• Precision Rifle Services (PRS)coreTechnology or IntegrationAccessory studio PRS designs and manufactures a range of top-line accessories specially made for Daystate Delta Wolf, Alpha Wolf, Blackwolf, and Red Wolf models. Products include adjustable buttplates, bipods, cheek risers, and ARCA/Picatinny rails.
• MTC OpticsminorStrategic or Co-development PartnerPartner scope brand for Daystate. MTC Optics logo appears on Daystate clothing items alongside Daystate branding. Scopes by MTC are recommended and sold through Daystate dealer network.
• BRK (Brocock)coreStrategic or Co-development PartnerSister company under same corporate ownership. BRK Brocock products recommended for use with Daystate T2 compressor. Cross-branded merchandise sold through Daystate shop (e.g., branded mugs featuring Ghost rifle).

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Hatsan: Turkish airgun manufacturer producing PCP, semi-auto, and break-barrel rifles. Competes with Daystate in regulated PCP and high-power hunting categories, with stronger price-led positioning in international markets.
• Crosman: US-based airgun, BB gun, and pellet manufacturer with strong North American retail distribution. While Daystate does not currently serve the US, Crosman represents a benchmark for the US market structure Daystate would enter if it expands there.
• Umarex: German airgun, BB gun, and replica-firearm powerhouse with broad product portfolio spanning budget to premium (including the Walther and Beretta airgun lines). Significantly larger and broader than Daystate; competes at multiple price tiers with broader distribution.
• Gamo: Spanish airgun manufacturer owned by Beretta, with a broad PCP and break-barrel portfolio targeting the mid-market. Overlaps with Daystate in PCP regulation and European distribution, though positioned at lower price points.

Direct peers

• Weihrauch: German premium airgun maker best known for its HW100 series regulated PCP rifles. Comparable premium-brand positioning with strong reputation for accuracy and reliability in the European sporting and competition segment.
• FX Airguns: Swedish manufacturer of premium PCP and electronic air rifles (e.g., Impact, Crown, Maverick). Most direct competitor to Daystate in regulated, programmable, high-power PCP airguns with overlapping price points and identical end customers (target shooters, hunters, pest controllers).
• Air Arms: UK-based PCP and springer air rifle maker (S400, HFT 500, TX200). Head-to-head UK competitor explicitly cited in Daystate customer testimonials as a brand being abandoned in favour of Daystate products.
• BSA Guns: Historic UK air rifle manufacturer (now owned by Gamo/Beretta) producing PCP and break-barrel rifles. Another direct UK competitor cited by name in Daystate customer testimonials as a brand Daystate displaces.
• Diana Airguns: German airgun manufacturer with a long heritage in spring-piston and regulated PCP rifles (e.g., D34, Chione). Competes with Daystate in regulated PCP and traditional sporting-stock segments for hunting and target shooters.
• BRK Brocock: UK PCP air rifle manufacturer confirmed as a sister company to Daystate under common ownership. Overlapping PCP product range (Brocock/BKR rifles) with shared R&D and cross-promotion (T2 compressor recommended for Brocock rifles; cross-branded merchandise).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/DaystateLtd
• Facebookfacebook.com/daystateltd
• Instagraminstagram.com/daystate_factory_uk
• Xx.com/daystateltd
• LinkedInlinkedin.com/company/daystate-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daystate