What Huma-Air bv does

Huma-Air bv is a Netherlands-based, founder-owned direct-to-consumer retailer and aftermarket parts designer specializing in airguns and precision tuning components. Founded in Borne by Huub and Marc (whose names form the brand), the company operates huma-air.com as its sole distribution channel and ships worldwide from its Scholtensoven 19A headquarters in 7621HA Borne, accepting payment in EUR, USD, GBP and INR.

The company's product portfolio spans three layers. First, it retails complete airguns-PCP, CO2 and spring-powered rifles plus air pistols-from brands including FX Airguns, AEA, Daystate, Epic, Diana, Hatsan, Gamo, Weihrauch and others across calibers from .177 to .72, with prices from roughly €170 for entry-level rifles to over €3,700 for premium models. Second, it designs and sells proprietary tuning parts-including the Huma-Air branded external regulators (from ~€95), MOD40X sound moderators, caliber exchange sets with V2 dual-hole transfer ports, and factory-tuned FX Impact rifles priced from €1,681-positioning it as a tuning specialist across 40+ compatible brands. Third, it carries support equipment (HPA compressors, fill probes, bottles, pressure gauges), optics, maintenance consumables, slugs/pellets, and a newly added home-defense / less-lethal category (e.g., T4E and the Vesta Sentinel .50 CO2 pistol).

Huma-Air's revenue model is one-time unit sales across all categories, with pricing varying by tier (entry/mid/premium for rifles; €5-200 for tuning parts; €4-50 for consumables). It serves a horizontal enthusiast customer base: casual plinkers, hunters, competitive marksmen, and self-tuners seeking brand-agnostic aftermarket upgrades. Distribution is exclusively direct e-commerce supported by organic social (Facebook, Instagram, YouTube) and email marketing, with same-day dispatch for orders placed before 14:00 GMT+1 and a 9.9/10 customer satisfaction rating across 5,100+ reviews.

Name

Huma-Air bv

Legal name

HUMA-AIR B.V.

Website

https://huma-air.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Huma-Air bv is a Netherlands-based, founder-owned direct-to-consumer retailer and aftermarket tuning-parts designer for airguns, selling complete rifles, proprietary regulators, moderators and support equipment across 40+ brands to hunting, sport-shooting and tuning enthusiasts worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Borne

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Airgun Sales: Sale of complete airguns including PCP rifles, CO2 rifles, spring-powered rifles, and air pistols across multiple calibers (.177 to .72). Products range from entry-level to premium models with prices from approximately €170 to over €3,700.
2. Tuning Parts and Accessories: Sale of aftermarket tuning parts, regulators, and performance upgrades for various airgun brands. Includes items like external regulators (from €156), magazines, barrels, and power upgrade components.
3. Maintenance Products: Sale of maintenance supplies including lubricants, oils, cleaning products, O-ring tools, and leak detection sprays for airgun care and servicing.
4. Air Charging Equipment: Sale of air charging equipment including HPA compressors, pressure gauges, fill probes, hoses, and cylinders for charging PCP air rifles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Huma-Air bv is a Netherlands-based direct-to-consumer retailer and specialist tuner of airguns and related components. It sells complete air rifles (PCP, CO2, spring-powered) and pistols, alongside own-brand and third-party tuning parts, regulators, moderators, optics, ammunition (slugs and pellets), air-charging equipment (HPA compressors, fill probes, gauges), and maintenance supplies across 40+ airgun brands with worldwide shipping.

Product overview

Huma-Air bv is a Netherlands-based specialist retailer and tuner of airguns and related components. The company offers a comprehensive portfolio organized around three pillars: (1) complete airguns including PCP rifles, CO2 rifles, spring-powered rifles, and air pistols from brands like FX Airguns, AEA, Epic Airguns, Daystate, and others; (2) proprietary tuning products including airgun regulators, power upgrade kits, caliber exchange sets, and FX-brand accessories; and (3) support equipment including air charging systems (compressors, fill probes, hoses), moderators, optics, maintenance supplies, and ammunition (slugs, pellets, home defense rounds). The company also provides factory-tuned versions of popular rifles like the FX Impact series. Products are available across 40+ compatible brands and ship worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Rifles Complete air rifles including PCP, CO2, and spring-powered models for hunting, sport shooting, and plinking applications, from entry-level to premium categories.
• Air Pistols Air pistols for training and sport shooting, available in CO2 and PCP configurations.
• Airgun Regulators Externally adjustable inline PCP pressure regulators with integrated fillset for consistent shot-to-shot performance across multiple airgun models.
• Tuning Parts Aftermarket tuning components including regulators, power upgrade kits, barrel accessories, and performance parts for 40+ airgun brands such as FX, Daystate, Brocock, and others.
• Airgun Moderators Sound moderators and muzzle devices including the Huma-Air MOD40X and quick-detach models for noise reduction on airguns.
• Air Charging & Fittings Complete air charging solutions including fill probes, hoses, couplers, valves, bottles, cylinders, pressure gauges, and HPA compressors for charging PCP air rifles.
• Optics & Mounts Sighting solutions including rifle scopes, night and thermal vision, red dots, lasers, range finders, scope mounts, and rails.
• Slugs & Pellets Ammunition for airguns including airgun slugs and pellets in various calibers, plus home defense projectiles (T4E).
• Maintenance Products Cleaning, lubrication, and maintenance supplies including silicone grease, oils, leak detection sprays, O-ring tools, cleaning brushes, bore snakes, and testing equipment.
• Home Defense Self-defense airguns and related products including T4E rubber ball pistols and launchers.
• FX Accessories Proprietary accessories for FX Airguns including barrels, probes, transfer ports, magazines, power upgrades, bottles, cylinders, and chronographs.
• Huma-Air PCP Compressor 300 bar High-pressure HPA air compressor capable of 300 bar (4500 PSI) for filling PCP air rifle reservoirs.
• FX Radar Pocket Chronograph V2 Compact chronograph for measuring pellet velocity, priced at €139.00 (reduced from €179.00).
• FX Impact Tuned Rifles Factory-tuned and upgraded FX Impact air rifles including M4 Black Tuned (from €1,681.00) and M4 Copper Tuned models with enhanced performance.
• FX Impact Caliber Exchange Sets Caliber conversion kits for FX Impact rifles including V2 Dual Hole Transfer Port and high-flow pin or pellet probe options.

Quantifiable outcome

• Orders placed before 14:00 (GMT+1) are dispatched same day
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• FX Airguns: Swedish premium airgun manufacturer and brand that Huma-Air actively resells and tunes for. While primarily a manufacturer, FX's growing direct-to-consumer presence makes it a partial competitor to Huma-Air's own FX branded business.
• Umarex: German airgun and replica manufacturer with broad product portfolio across price points. Comparable to Huma-Air as an established airgun brand whose products make up a share of Huma-Air's catalog assortment.
• Weihrauch: German manufacturer of premium spring-powered air rifles. Comparable to Huma-Air as a benchmark European airgun brand whose products Huma-Air distributes and supports with tuning parts.
• Crosman: Major US airgun and ammunition manufacturer (Crosman, Benjamin, Pellet CC). Comparable to Huma-Air as a competing supplier of entry- and mid-level airguns and pellet ammunition carried alongside premium brands.
• BSA Guns: Historic British airgun manufacturer producing rifles and accessories. Comparable to Huma-Air as a legacy airgun brand partnered with Huma-Air for tuning parts and aftermarket support.

Direct peers

• Airgun Depot: US airgun e-commerce retailer carrying PCP, CO2, and spring-powered rifles plus accessories from major brands. Comparable to Huma-Air as a direct-to-consumer airgun retailer with broad brand coverage and tuning-focused assortment.
• Pyramyd Air: Largest US-based airgun retailer offering PCP rifles, CO2 rifles, accessories, and tuning products across many brands. Directly comparable to Huma-Air as a multi-brand airgun e-commerce specialist, though operating at significantly larger scale in the North American market.
• Range Right: UK airgun retailer selling rifles, accessories, pellets, and optics with international shipping. Comparable to Huma-Air as a European e-commerce specialist serving enthusiast shooters across multiple brands.
• Airguns of Arizona: US airgun retailer specializing in PCP rifles, tuning, and high-end airgun accessories with strong focus on customer service. Comparable to Huma-Air's DTC-oriented enthusiast positioning and tuning part assortment.
• The Airgun Centre: UK-based airgun retailer offering rifles, pistols, tuning parts, and accessories across multiple brands with workshops and tuning services. Comparable to Huma-Air as a multi-brand specialist with a strong tuning/aftermarket component.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCz0dOJFd4mOQPG-mFViLjlw
• Facebookfacebook.com/Humaregulator
• Instagraminstagram.com/humaairregulators
• LinkedInlinkedin.com/company/huma-air-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huma-Air bv