Outlaws Edge
Outlaws All Stars is a privately held Australian cheerleading and dance training organization operating six academies across Queensland, Victoria, and South Australia, offering competitive, casual, and specialty programs for athletes of all ages and abilities.
- Company typePrivate
- Founded-
- HeadquartersBayswater, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Outlaws Edge does
Outlaws Edge operates under the trading name Outlaws All Stars and is a privately held, founder-owned cheerleading and dance training organization headquartered in Australia. The company runs six physical training academies across three states: Brisbane, Gold Coast, and Kedron in Queensland; Kilsyth South and Somerville in Victoria; and Nailsworth in South Australia. Its program portfolio spans Competitive Cheer (Cheer Stars Novice through All Star 1-6 and IASF Worlds teams), Casual Cheer (ACLP) as a low-cost entry pathway, Competitive Dance (Novice, All Star, and IASF Worlds levels), and specialty Flyers and Tumble classes. The company also operates a Wellness Hub connecting athletes with performance coaches, physiotherapists, and chiropractors, alongside a branded Pro Shop selling rhinestone apparel, backpacks, and water bottles through an e-commerce storefront.
The business operates on a direct-to-consumer, community-led model. Primary revenue derives from seasonal program registration fees billed annually for competitive programs and monthly for Casual Cheer, supplemented by merchandise sales through the Pro Shop. Go-to-market is multi-channel: social media (Facebook, Instagram, YouTube, SoundCloud), event-driven seasonal tryouts and competitions, content marketing via the website media page, and organic word-of-mouth referrals built on a stated family-culture positioning. No proprietary technology platform is disclosed; the organization relies on a Wix-hosted website, Jotform registration forms, and standard training methodologies. The company self-describes as 'one of the most awarded cheerleading and dance gyms in Australia.'
Operationally, Outlaws All Stars is a founder-owned private business with 11-50 employees and no external investment, parent company, or institutional ownership structure evidenced. It markets across all ages, genders, and abilities and is actively recruiting athletes for its 2026 season. No funding rounds, acquisitions, partnerships, patents, or regulatory actions are disclosed in the available material.
Outlaws Edge firmographics
Firmographics- Name
- Outlaws Edge
- Legal name
- Outlaws All Stars
- Website
- https://outlaws-edge.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Outlaws All Stars is a privately held Australian cheerleading and dance training organization operating six academies across Queensland, Victoria, and South Australia, offering competitive, casual, and specialty programs for athletes of all ages and abilities.
- Ownership category
- akta.pro rank
Outlaws Edge industry classification
Industry- Product category
- Cheerleading and Dance Training Services
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sports Combine, Tryout & Showcase Programs (MPAKAJAM)
Keywords
Where Outlaws Edge is headquartered
LocationHeadquarters
- HQ city
- Bayswater
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Outlaws Edge business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Program Registration Fees: Season-based registration fees for competitive cheerleading, casual cheer (ACLP), competitive dance, tumble, and flyers programs. Fees vary by program intensity and commitment level.
- Pro Shop Merchandise: E-commerce sales of branded merchandise including rhinestone apparel, water bottles, backpacks, jackets, and tote bags through their online Pro Shop (outlawsallstarsproshop.com).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Competitive Cheer - Full commitment program with competitive teams |
| Subscription | Annual | Competitive Dance - Full commitment dance program |
| Subscription | Monthly | Casual Cheer (ACLP) - Low cost, low commitment introduction to the sport |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Outlaws Edge product offering
Product offeringCore offering
Outlaws Edge (Outlaws All Stars) is a multi-location cheerleading and dance gym in Australia offering competitive and casual training programs across six academies in Victoria, Queensland, and South Australia. Its core offerings include tiered Competitive Cheer (Cheer Stars Novice through IASF Worlds teams), Casual Cheer (ACLP) low-commitment introduction, Competitive Dance (Novice, All Star, IASF Worlds), specialty Flyers and Tumble classes, a Wellness Hub for holistic athlete support, and an online Pro Shop for branded merchandise.
Product overview
Outlaws Edge (Outlaws All Stars) is a multi-location cheerleading and dance gym in Australia operating as a unified program portfolio. The core offerings include Competitive Cheer (with levels from Novice to IASF Worlds teams), Casual Cheer ACLP (low-cost introductory program), and Competitive Dance (with Novice, All Star, and IASF Worlds options). Specialty programs include the Flyers Program and Tumble Program. The company also operates a Pro Shop selling branded merchandise and provides a Wellness Hub offering holistic health support. All programs are available across multiple Australian locations in Queensland, Victoria, and South Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Competitive Cheer
Companies that use Outlaws Edge
Customer profileSegments5 records
Ideal customer profiles3 records
Outlaws Edge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Outlaws Edge partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Outlaws Edge competitors and assessment
Company assessmentOthers
- Nfinity Athletic: Specialist cheerleading-apparel and footwear manufacturer. Comparable as an ecosystem supplier whose products Outlaws families purchase through the Pro Shop and competition cycles.
Direct peers
- Top Gun All Stars: Multi-location all-star cheerleading gym with elite international competition teams. Comparable in its tiered program model (Novice through Worlds) and family/community-driven culture.
- The Stingray Allstars: All-star cheerleading program offering leveled teams from beginner to elite. Directly comparable in competitive cheer programming and Worlds team pathways.
- California Allstars: Multi-location all-star cheerleading gym with elite Worlds teams. Comparable in tiered program structure and premium positioning anchored on competitive results.
- Woodlands Elite Cheer Co. Texas-based multi-location all-star cheerleading gym with elite teams and a strong awards record. Comparable in scale, multi-location model, and competition-focused positioning.
- Cheer Athletics: U.S.-based all-star cheerleading gym operating multiple locations with elite-level teams and a Worlds pipeline. Closest direct comparable in program structure, athlete progression tiers, and competitive positioning to Outlaws All Stars.
- GymTyme Allstars: All-star cheerleading program with multiple locations and a reputation for elite-level teams. Comparable in athlete progression structure and competitive dominance.
- Cheer Sport Sharks: Australian all-star cheerleading gym with multiple locations. Closest in-country peer, directly competitive for the same Australian athlete pool and competition circuit.
- Bracewell All Stars: Australian all-star cheerleading program offering competitive and recreational cheer. Comparable in regional program mix and target athlete base within Australia.
Broad incumbents
- Varsity Spirit: Largest U.S. operator in the all-star cheerleading ecosystem, running competitions, camps, and apparel. Comparable as the dominant ecosystem player shaping the all-star cheer market Outlaws competes within.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Outlaws Edge social profiles
Digital presenceOutlaws Edge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outlaws Edge leadership team
Management profileNumber of profiles
Outlaws Edge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outlaws Edge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outlaws Edge
What does Outlaws Edge do?
Outlaws Edge (Outlaws All Stars) is a multi-location cheerleading and dance gym in Australia offering competitive and casual training programs across six academies in Victoria, Queensland, and South Australia. Its core offerings include tiered Competitive Cheer (Cheer Stars Novice through IASF Worlds teams), Casual Cheer (ACLP) low-commitment introduction, Competitive Dance (Novice, All Star, IASF Worlds), specialty Flyers and Tumble classes, a Wellness Hub for holistic athlete support, and an online Pro Shop for branded merchandise.
Is Outlaws Edge a public or private company?
Outlaws Edge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Outlaws Edge founded?
Outlaws Edge was founded in -1. It employs 11 to 50 people.
Where is Outlaws Edge based?
Outlaws Edge is headquartered in Bayswater, Australia, in the Oceania region.
How does Outlaws Edge make money?
Two revenue lines are on record. Program Registration Fees are the primary driver. The others are pro Shop Merchandise.
Who are Outlaws Edge's main competitors?
Nfinity Athletic is listed as an others. Direct peers are Top Gun All Stars, The Stingray Allstars, California Allstars, Woodlands Elite Cheer Co., Cheer Athletics, GymTyme Allstars, Cheer Sport Sharks and Bracewell All Stars. Varsity Spirit is listed as a broad incumbent.
Does Outlaws Edge have an API?
No public API is recorded for Outlaws Edge.
What industry is Outlaws Edge in?
Outlaws Edge's product category is Cheerleading and Dance Training Services. Its primary akta.pro industry code is MPAKAJAM, Sports Combine, Tryout & Showcase Programs. Its NAICS code is 71394 and its SIC code is 7997.