California Allstars

What California Allstars does

California Allstars (CALI) is a privately-held all-star cheerleading training organization founded in 2001 in San Marcos, California. The company operates seven owned-and-operated gym locations across California (San Marcos, Bay Area/Livermore, Camarillo, Ontario), Arizona (Mesa, Tucson), and Nevada (Las Vegas), serving more than 2,000 youth athletes aged approximately 4–18 with a coaching staff of over 100 tenured and visiting members — many of whom are CALI alumni themselves. Core offerings include tiered competitive cheerleading teams spanning novice through elite Level 7 plus Worlds-level competition, recreational tumbling and cheer classes, one-on-one private lessons, skills camps and clinics open to non-members, birthday parties and event rentals, and CALI-branded merchandise via the Cali Pro Shop and Rebel Store. Business operations are supported by iClassPro-based gym management software and a dedicated mobile app enabling enrollment, attendance tracking, and announcements.

The company monetizes primarily through subscription/recurring seasonal team-registration tuition for athletes placed on competitive teams, supplemented by recurring revenue from classes and private lessons, recurring camps/clinics open to members and non-members, one-time party and event-hosting fees, and hardware (merchandise) sales. Distribution is exclusively direct-to-consumer — no third-party resellers — via seven location-specific website booking portals, the mobile app, and annual in-person team tryouts held each May. Pricing is not publicly disclosed. Customer engagement is anchored to a community-led growth model under the "Faith Over Fear" / "CALI Family" cultural banner, with active alumni retention through the College Corner program that connects former athletes with collegiate cheer programs. California Allstars has accumulated multiple World Championship and NCA titles, positioning the program as a globally top-ranked all-star cheer organization. Ownership remains with founder Tannaz Kirichkow (Owner/CEO) and Jeff (Co-Owner); the business is family-controlled with no disclosed institutional funding.

Underlying technology is minimal and largely third-party: iClassPro for gym management, a standard iOS/Android app for member-facing workflows, and website booking portals. No proprietary technology, patents, or trademarks are disclosed. The core "technology" is the codified All-Star cheerleading training methodology — a structured progression across competitive levels 1–7 with emphasis on character development, teamwork, and athletic skill progression — delivered through human coaching rather than software.

Name

California Allstars

Legal name

CALIFORNIA ALLSTARS

Website

https://californiaallstars.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

California Allstars is a privately-held all-star cheerleading training organization operating seven owned gyms across California, Arizona, and Nevada. Founded in 2001, it serves over 2,000 youth athletes via competitive teams, classes, private lessons, camps, and branded merchandise.

Ownership category

akta.pro rank

Product category

Youth Cheerleading Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

akta.pro secondary industry

Sports-Specific Group Conditioning (HSADABAK)

Keywords

• All-star cheerleading training
• Competitive cheerleading teams
• Youth tumbling classes
• Cheerleading camps and clinics
• Private cheerleading lessons

Headquarters

HQ city

Livermore

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Team Registration/Tuition: Season-based team registration fees for athletes placed on competitive cheerleading teams (novice, prep, and levels 1-7). Athletes pay tuition for their competitive season which runs May through competition season.
2. Classes and Private Lessons: Recreational tumbling and cheerleading classes offered at all locations. Private one-on-one lessons available for personalized skill development in tumbling, stunts, and jumps.
3. Camps and Clinics: Skills-focused stunting and tumbling sessions available to both members and non-members. CALI Technique Camp and summer camp programs provide additional revenue and serve as recruitment channels.
4. Parties and Events: Birthday parties and event rentals offered at gym facilities. Private event hosting generates additional revenue while building community engagement.
5. Merchandise Sales: CALI branded merchandise sold through Cali Pro Shop (caliproshop.com) and Rebel Store. Apparel and gear sales provide revenue stream and brand visibility.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

California Allstars operates competitive all-star cheerleading teams across novice, prep, and levels 1–7 (including elite/Worlds-tier teams), alongside recreational tumbling and cheerleading classes, one-on-one private lessons, and skill-focused camps and clinics. Programming is delivered through seven owned gym facilities in California (San Marcos, Bay Area/Livermore, Camarillo, Ontario), Arizona (Mesa, Tucson), and Nevada (Las Vegas). Additional paid offerings include birthday parties and facility event rentals, plus branded CALI merchandise sold online through the Cali Pro Shop and Rebel Store.

Product overview

California Allstars operates a multi-location all-star cheerleading organization offering competitive teams, recreational classes, camps, and events across seven gym locations. The core offering consists of All-Star Cheerleading Teams at all competitive levels (novice through elite), supplemented by Tumbling & Cheerleading Classes for skill development, Camps and Clinics for intensive training, and Private Lessons for personalized coaching. Additional services include Parties & Events hosting, a Mobile App for enrollment and attendance management, the College Corner alumni program connecting athletes with collegiate cheer opportunities, and the Cali Pro Shop for branded merchandise. The organization uses iClassPro software for gym management operations.

Differentiator

Problem solved

Functional benefit

Brands

• Cali Pro Shop: Online merchandise store for CALI branded gear and apparel
• Rebel Store

Products and services

• All-Star Cheerleading Teams Flagship competitive cheerleading program offering team placements for all skill tiers — novice, prep, and elite levels 1 through 7 (including Worlds-level teams) — where athletes train and compete at regional, national, and world championship events. Season runs from May team placements through the competition season.
• Tumbling & Cheerleading Classes Recreational, non-competitive skill-based classes offered at all gym locations for athletes of all levels — from Cheer 101 through advanced tumbling and flexibility training. Available to members and non-members on a class-by-class registration basis.
• Private Lessons One-on-one training sessions with CALI coaches focused on personalized skill development in tumbling, stunts, or jumps, with individualized training plans.
• Camps and Clinics Skills-focused stunting and tumbling sessions including the CALI Technique Camp and summer camp programs, open to both members and non-members as intensive short-duration training and recruitment events.
• Parties & Events Birthday party hosting and private facility rentals at CALI gym locations, providing venue space and supervised events for athletes, families, and community groups.
• Cali Pro Shop Merchandise Online store selling exclusive CALI-branded apparel, gear, and accessories. Operates at caliproshop.com with a secondary Rebel Store at californiaallstarsproshop.com.

Named customers16 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• RegenexminorOthers · 1 January 2026Las Vegas location sponsor for 2026-2027 season. Regenex provides healthcare/regenerative medicine services to the Vegas community.
• Arrow AlignmentminorOthers · 1 January 2026Las Vegas location sponsor for 2026-2027 season. Arrow Alignment provides alignment services.
• GrowCore PilatesminorOthers · 1 January 2026Las Vegas location sponsor for 2026-2027 season. Fitness studio providing Pilates services that complement cheerleading training.
• Truman OrthodonticsminorOthers · 1 January 2026Las Vegas location sponsor for 2026-2027 season. Orthodontic services for athletes and families.
• FSI+ (Express Flooring)minorOthers · 1 January 2026Las Vegas location sponsor for 2026-2027 season. Flooring services.
• Walter J. Willoughby, Jr., M.D.minorOthers · 1 January 2026Las Vegas location sponsor for 2026-2027 season. Medical provider serving the Las Vegas community.
• The 702 FirmminorOthers · 1 January 2026Las Vegas location sponsor for 2026-2027 season. Law firm based in Las Vegas area code 702.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GymTyme Allstars: Utah-based elite all-star cheerleading program with nationally competitive teams; comparable in coaching depth, level-based team placement, and championship positioning.
• Cheer Extreme: North Carolina-based multi-location all-star cheerleading program with elite-level teams and championship pedigree; comparable in scale, multi-gym operations, and Worlds/National competitive positioning.
• Stingray Allstars: Florida-headquartered all-star cheerleading gym with multiple gyms and elite teams; comparable in subscription-based tuition, tryout-driven intake, and championship-validated brand.
• Spirit of Texas Cheer: Texas-based multi-location all-star cheerleading organization with large athlete rosters and competitive teams at every level; similar in scale, geographic clustering, and program tiering.
• Top Gun All Stars: Florida-based all-star cheerleading powerhouse with multiple World Championship titles and a multi-location model; directly comparable in athlete development pathway and competitive results.
• Cheer Sport Sharks: All-star cheerleading program with California presence and additional locations; directly competitive in overlapping California markets with comparable program structure.
• Cheer Athletics: Plano, Texas-based all-star cheerleading gym and one of the most globally decorated programs in the sport, with multiple World and Summit championship titles and a multi-location footprint analogous to California Allstars' model.
• Woodlands Elite: Texas-based multi-location all-star cheerleading program known for elite-level team success and large athlete base; comparable in multi-gym operating model and competition results.

Regional players

• Pacific Coast Mavericks: California-based all-star cheerleading program operating in overlapping California markets; comparable offering but geographically limited versus California Allstars' multi-state footprint.

Broad incumbents

• Varsity Spirit: Dominant broader-incumbent operator in the U.S. cheerleading industry, running uniforms, competitions (including Summit and Worlds), and media; relevant competitor and ecosystem counterparty to California Allstars' program model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheCaliAllStars
• Facebookfacebook.com/TheCaliforniaAllStars
• LinkedInlinkedin.com/company/california-allstars

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Allstars