Maquoketa Valley Electric Cooperative

What Maquoketa Valley Electric Cooperative does

Maquoketa Valley Electric Cooperative (MVEC) is a member-owned, not-for-profit electric distribution cooperative headquartered in Anamosa, Iowa. Founded in 1935 to bring electricity to underserved rural communities, MVEC now serves approximately 14,000 member-owners across nine east central Iowa counties and self-describes as one of the largest electric cooperatives in the state. The cooperative operates its own electric power distribution infrastructure and, through its wholly-owned MVlink subsidiary, a fiber optic network delivering high-speed internet, telephone, and managed WiFi services to both residential and business members.

The cooperative's product portfolio centers on two core service lines: traditional electric distribution (with 24/7 service, outage reporting and restoration, and a range of member programs) and MVlink fiber internet/phone (offered under residential and business price packages with managed WiFi, mesh units, and WiFi routers). Supporting offerings include energy efficiency rebates, the Heat Plus heating rate program, security/yard lights, Budget Billing, Lifeline Assistance, RECare hardship support, and renewable energy programs (Watts Green and On Site Generation). The underlying technology is a combination of physical electric distribution assets and a fiber-to-the-premises network, accessed by members through online portals for billing and account management.

MVEC's business model is subscription-recurring across both electricity and broadband, with revenue generated through monthly member bills. Members hold an ownership interest in the cooperative and participate in a patronage dividend program, with governance provided by a nine-member board of directors who are themselves cooperative members. Distribution is direct through cooperative-owned infrastructure, supplemented by a local office, phone support, and online self-serve portals. Marketing is community-based, leveraging local events, newsletters, social media, and the national Touchstone Energy Cooperatives brand affiliation. The cooperative received the 2025 American Customer Satisfaction Index (ACSI) award for customer satisfaction.

Name

Maquoketa Valley Electric Cooperative

Legal name

Maquoketa Valley Electric Cooperative

Website

https://mvec.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

101–250 employees

Short description

Maquoketa Valley Electric Cooperative is a member-owned electric and fiber internet cooperative headquartered in Anamosa, Iowa, serving 14,000 member-owners across nine east central Iowa counties since 1935.

Ownership category

akta.pro rank

Product category

Electric Utility Distribution

NAICS

Electric Power Distribution (221122), Electric Power Transmission, Control, and Distribution (22112)

SIC

Electric Services (4911)

akta.pro primary industry

Electric Cooperatives (Rural/Member-Owned Utilities) (EUADABAC)

akta.pro secondary industry

Rural Broadband & Cooperative Fiber Operators (HDAIACAG)

Keywords

• Electric power distribution
• Fiber internet services
• Rural electric cooperative
• Member-owned utility
• Energy efficiency programs

Headquarters

HQ city

Anamosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Technology or R&D

Revenue model

1. Electric Utility Services: Electric power distribution to 14,000 member-owners across nine east central Iowa counties. Revenue generated through monthly electricity bills based on usage. Members are also owners with patronage dividend program.
2. MVlink Fiber Internet/Phone: High-speed fiber internet and telephone services provided to residential and business customers as an additional service offering beyond electricity.
3. Energy Programs and Rebates: Various energy efficiency programs, rebates for improvements, security lights, and budget billing options that help manage customer utility costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Maquoketa Valley Electric Cooperative distributes electric power to 14,000 member-owners across nine east central Iowa counties and provides high-speed fiber internet and telephone services through its MVlink subsidiary. Revenue is generated through monthly electricity bills based on usage, plus recurring fiber internet/phone subscriptions, with additional revenue from energy efficiency programs, rebates, security lights, and budget billing options.

Product overview

Maquoketa Valley Electric Cooperative (MVEC) operates as a dual-service utility cooperative offering both electric power distribution and high-speed fiber internet/phone services. The core product portfolio centers on MVlink Fiber Internet (residential and business packages with managed WiFi, mesh units, and telephone service) alongside traditional electric service. The cooperative provides supplementary programs including energy efficiency incentives (Heat Plus Program, Rebates), billing assistance (Budget Billing, Lifeline Assistance, RECare), security lighting, and renewable energy options (Watts Green, On Site Generation). Members access services through an online customer portal for account management, billing, and payments.

Differentiator

Problem solved

Functional benefit

Brands

• MVlink: Fiber internet and telephone services offered by Maquoketa Valley Electric Cooperative

Products and services

• MVlink Fiber Internet High-speed fiber optic internet service offering residential and business price packages, telephone service, managed WiFi, mesh WiFi units, and WiFi routers for members in east central Iowa.
• Electric Service Electric power distribution services to 14,000 members in nine east central Iowa counties with 24/7 service availability, including outage reporting, service restoration, and general electrical services.
• Heat Plus Program Heating rate program for geothermal, air source heat pumps, or qualifying electric heating systems to promote energy efficiency.
• Security Lights (Yard Lights) Security lighting service for member properties, providing outdoor illumination for safety purposes.
• On Site Generation On-site generation program allowing members to install and connect personal power generation systems.
• Watts Green Renewable energy program supporting green energy initiatives for members interested in sustainable power options.

Quantifiable outcome

• 24/7 service availability

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• MidAmerican Energy: Investor-owned utility serving much of Iowa with regulated electric and natural gas service; broad incumbent with overlapping service territory and a benchmark for rate, reliability, and electrification initiatives in the state.
• Mediacom Communications: Large Iowa-headquartered cable broadband provider with significant rural and small-town footprint; competing broadband incumbent relevant to MVlink's fiber growth thesis.

Direct peers

• East Central Iowa Rural Electric Cooperative: Iowa-based rural electric distribution cooperative serving a comparable member-owner base with electric service and member-focused programs in the same regional market as MVEC.
• Hawkeye REC: Iowa rural electric cooperative providing electric distribution and broadband services to members across eastern Iowa counties, with overlapping customer base and service offerings relative to MVEC.
• Jo-Carroll Energy: Illinois-based member-owned electric cooperative that also operates a fiber internet subsidiary (Sand Prairie Fiber), directly mirroring MVEC's electric-plus-fiber dual-utility model.
• MiEnergy Cooperative: Member-owned rural electric cooperative operating across southeast Minnesota and northeast Iowa that also operates a fiber broadband subsidiary, making it a direct analog of MVEC's dual electric-plus-fiber model.
• Heartland Power Cooperative: Iowa-based rural electric cooperative providing electric distribution and member services across multiple counties; structurally and operationally comparable to MVEC's cooperative model.
• Allamakee-Clayton Electric Cooperative: Northeast Iowa rural electric distribution cooperative serving farms, residences, and small businesses — directly comparable geography, scale, and member-owned structure to MVEC.
• ITC (Iowa Telecommunications): Iowa-focused fiber network and broadband services provider that competes in similar rural and small-town markets and serves as a comparable fiber ISP peer to MVlink.

Others

• Aureon: Iowa-based network and IT services provider serving rural telecoms and cooperatives with backhaul, managed services, and fiber network support — a relevant ecosystem partner and indirect peer to MVlink's fiber operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mvec_ia
• Facebookfacebook.com/MaquoketaValleyElectricCooperative

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maquoketa Valley Electric Cooperative