Alarm Guard Security Services

What Alarm Guard Security Services does

Alarm Guard Security Services is a privately held Canadian security provider founded in 2003 by Mike Chaudhary and headquartered in Toronto, Ontario. The company operates as Canada's #1 authorized master ADT dealer, distributing and supporting ADT-backed intrusion detection, video surveillance, access control, and 24/7 professional monitoring services to residential, commercial, and rental-property customers across all 10 Canadian provinces, with a documented expansion into the U.S. as of 2018. Its product portfolio centers on a smart home automation panel (touchscreen, Z-wave compatible, integrated with Alexa / Google Assistant / Apple HomeKit) and a full stack of wireless sensors, cameras, doorbells, smart locks, smoke/CO detectors, smart thermostats, and lighting controls, sold alongside DIY options acquired via DIYProtection.ca in March 2020.

The business model is anchored by recurring monthly monitoring subscriptions (typically $37–$50/month under 60-month agreements), with equipment heavily subsidized (over $1,200 of bundled gear in the standard plan), a one-time $199 installation charge, and incremental hardware and professional-services revenue. Go-to-market is a hybrid of direct inside sales (phone-based, 9am–9pm), field installation, a national Dealer Partner Program that supplies sub-dealers with CRM, e-contracts, weekly funding, and back-office support, and a self-serve DIY channel. The company is privately held with no disclosed funding rounds and reports a headcount of 51–100.

Name

Alarm Guard Security Services

Legal name

Alarm Guard Security Services inc

Website

https://alarmguardsecurity.ca

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Alarm Guard Security Services is Canada's #1 authorized master ADT dealer, providing residential and commercial intrusion detection, video surveillance, smart home automation, and 24/7 professional monitoring to homeowners, businesses, rental-property owners, and seniors across Canada.

Ownership category

akta.pro rank

Product category

Residential and Commercial Security Services

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Professional Monitoring (Burglar/Intrusion) (HSAHAAAA)

akta.pro secondary industries

Smart Home Security Automation & Integration (Monitored) (HSAHAAAF), Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH), Self-Monitored Intrusion Alarm Services (HSAHAAAB), Commercial & Industrial Alarm Monitoring (BPAKAFAB), Alarm Systems & Monitoring Kits Retail (CRAIAMAG)

Keywords

• Home security monitoring
• Commercial alarm systems
• Smart home automation
• Video surveillance services
• Access control systems

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Monthly Monitoring Services: Recurring monthly subscription fees for 24/7 professional monitoring services. Plans include basic intrusion monitoring as well as premium tiers with fire, flood, medical response, and smart home integration. Requires monitoring agreement typically spanning 60 months.
2. Security Equipment: Equipment bundled with monitoring plans. Company offers over $1200 in free equipment with professional monitoring plans. Additional equipment purchases available.
3. Professional Installation: Installation services offered with fees that may be waived depending on contract terms. $199.00 Customer Installation Charge mentioned for standard installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Alarm Guard Security Services sells, installs, and monitors wireless home and commercial security systems across Canada as the country's #1 authorized master ADT dealer. Core offerings include intrusion alarm systems, video surveillance/CCTV, access control, smart home automation panels, and life safety detectors (smoke, heat, carbon monoxide), backed by 24/7 professional monitoring delivered through ADT's monitoring infrastructure. Revenue is anchored in multi-year monitoring subscriptions bundled with subsidized equipment, plus professional installation services and a Dealer Partner Program.

Product overview

Alarm Guard Security Services is Canada's #1 authorized ADT dealer offering a comprehensive smart home and business security ecosystem. The core offering centers on wireless security systems (Home Alarm Systems and Commercial Security Systems) featuring the Smart Home Automation Panel with touchscreen control. The product portfolio includes security cameras, doorbell cameras, motion detectors, door/window sensors, smoke/heat detectors, carbon monoxide detectors, smart thermostats, door locks, and lighting automation—all integrated into a unified system with mobile app control for remote arm/disarm. Life safety is addressed through monitored smoke, fire, and CO detection. The company serves three primary segments: residential homeowners (with offerings like Rental Security and Senior Protection Alert/PERS), commercial/business properties, and DIY customers (through the acquired DIYProtection.ca platform). All systems are backed by 24/7 professional monitoring across Canada. A Dealer Partner Program enables third-party dealers to offer Alarm Guard-branded security solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Security Systems Wireless residential alarm systems with intrusion detection, WiFi connectivity, mobile app control, and 24/7 professional monitoring for Canadian homeowners. Bundled with multi-year monitoring contracts.
• Commercial Security Systems Business security solutions combining commercial alarms, video surveillance (CCTV), access control, window film, and intercom systems with professional monitoring for commercial properties.
• 24/7 Professional Monitoring Round-the-clock monitoring by licensed experts across multiple Canadian centers with verification before emergency dispatch, cellular backup, and police, fire, and medical response.
• Smart Home Automation Panel

Quantifiable outcome

• Homes with integrated smart security systems experience 30% fewer break-ins
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• DIYProtection.caminorStrategic or Co-development Partner · 25 March 2020Alarm Guard Security acquired DIYProtection.ca, an online do-it-yourself security platform serving families across Canada. The acquisition expanded Alarm Guard's service offerings to include self-installation options for budget-conscious customers.
• ADT (via Alarm Guard as Master Dealer)coreChannel Partner/ Reseller/ DistributorAlarm Guard Security is Canada's #1 authorized master ADT dealer. The partnership provides access to ADT's 125+ years of security experience, monitoring infrastructure, and brand recognition. Alarm Guard offers ADT Pulse smart home security systems with remote security, climate control, home automation, and fast alarm response capabilities.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Frontpoint Security: DIY wireless home security with professional monitoring and smart home integrations. Comparable to Alarm Guard's DIY channel and adjacent to its pro-install base; primarily US-focused but illustrates the DIY-plus-monitoring hybrid category Alarm Guard is targeting via DIYProtection.ca.
• Ring (Amazon): Amazon-owned DIY home security ecosystem anchored by video doorbells and cameras, with optional low-cost professional monitoring. Comparable to Alarm Guard on the consumer/DIY end and a structural threat to traditional monitored security pricing across the category.
• SimpliSafe: DIY-installed home security system with optional professional monitoring. Comparable to Alarm Guard's DIYProtection.ca offering on no-contract, self-install positioning, but with a US-centric footprint and brand that pressures monitoring ARPU across North America.

Direct peers

• Lorex Technology: Canadian-headquartered video surveillance and security camera company serving both residential and commercial markets. Comparable on the video/CCTV component of Alarm Guard's offering and on Canadian origin, though Lorex skews more toward equipment retail than monitored services.
• Rogers Smart Home Monitoring: Rogers' residential smart home and security service sold across Canada, particularly Ontario. Competes head-to-head on professionally monitored intrusion, video, and smart home automation, with Rogers' cable and wireless bundle as the primary differentiator.
• Vivint Smart Home: US-focused smart home security provider offering professionally monitored intrusion, video, and automation with proprietary equipment and a direct-to-home sales model. Directly comparable on product breadth and smart home positioning; not currently active in Canada but represents the type of competitor that could enter the market.
• TELUS SmartHome Security: TELUS's residential and small-business security offering in Western and central Canada, bundled with TELUS home services. Directly comparable to Alarm Guard on intrusion monitoring, smart home integration, and Canadian geographic coverage, but backed by a national telco with cross-sell leverage Alarm Guard lacks.
• Bell Smart Home: Bell Canada's residential security and home automation offering, distributed through Bell's national footprint. Directly comparable on monitored alarms, video, and smart home integration, with Bell's broadband and wireless bundle as competitive leverage.

Broad incumbents

• ADT: The master brand Alarm Guard operates under as Canada's #1 authorized master ADT dealer. ADT is the dominant North American incumbent in professionally monitored security; while Alarm Guard is a partner rather than a direct competitor in Canada, ADT's overall portfolio, R&D, and brand investment directly shape Alarm Guard's positioning.

Others

• DSC (Johnson Controls): Toronto-based manufacturer of intrusion alarm panels, sensors, and security equipment sold through professional installers. Comparable as an upstream equipment supplier whose products underpin Alarm Guard-style installation businesses, rather than as a direct channel competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/alarmguard
• YouTubeyoutube.com/@alarmguard9951
• Facebookfacebook.com/AlarmGuardca
• LinkedInlinkedin.com/company/alarmguardca
• Instagraminstagram.com/alarmguardca

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alarm Guard Security Services