BrozGroup

What BrozGroup does

BrozGroup Inc. is a privately held Japanese company founded in October 2009 and headquartered in Yokohama, operating a diversified portfolio across four business lines: Korean product import and distribution (PAKPAK KOREA), business design and turnaround consulting, web/video production and sales agency services, and incubation businesses (including amateur baseball media platform BBPARK and the Re.Birth SME M&A platform). The company holds exclusive Japan sales rights for two Korean-origin consumer products — the fravita premium vitamin shower filter (patented cartridge technology with 72,000mg vitamin C, CPL-sourced fragrances, distributed through 34 Hands retail stores and Rakuten, Amazon, Qoo10) and the OIISA 524 menstrual disc (Japan's first disk-type menstrual cup, made with WACKER medical-grade silicone, sourced from Korean femtech startup DEWEYLAB).

The company's revenue model is a hybrid of one-time consumer product sales (fravita at ¥3,330 per unit, OIISA 524 via e-commerce and retail), professional services fees for web/video production and turnaround consulting (over 200 web coding projects completed since 2010), transaction-fee sales agency commissions, and licensing/royalty income from Korean brand Japan distribution. Go-to-market is multi-channel: product-led growth via D2C e-commerce and retail for consumer goods, sales-led direct engagement for B2B consulting and Korean market entry support, and channel partnership through Hands as the anchor retailer. Founder and Representative Director Akinobu Miyazaki leads a team of 11-50 employees from the Yokohama headquarters with a secondary Wakayama base established in January 2025.

The company's strategic positioning is built on bridging Korean product innovation with Japanese market access, layered with SME consulting expertise and a women-and-wellness oriented femtech narrative supported by Kanagawa SDGs Partner certification (Period 7, December 2022). Recent operational milestones include fravita achieving Rakuten Daily Ranking #1 in the shower head category on December 4, 2025, and a national TV feature on Fuji TV's 'Doyowa Nanisuru!?' in January 2026.

Name

BrozGroup

Legal name

BrozGroup株式会社 (BrozGroup Inc.)

Website

https://broz.jp

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

BrozGroup Inc. is a privately held Japanese company that imports and distributes Korean consumer products (fravita shower filter, OIISA 524 menstrual disc) into Japan, operates business design and turnaround consulting, and runs incubation assets including SME M&A and baseball media platforms.

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Business consulting services
• Korean product distribution
• Turnaround consulting
• Market entry support
• Web production services

Headquarters

HQ city

Yokohama

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D

Revenue model

1. Product Sales (fravita): Direct sales of vitamin shower filters to consumers through e-commerce platforms (Rakuten, Amazon, Qoo10) and retail stores (Hands). Frava products priced at 3,330 yen per unit with approximately 1-1.5 month usage period.
2. Product Sales (OIISA524): Sales of menstrual disc products targeting Japanese women, addressing femtech market. Distributed through e-commerce and retail channels.
3. Web/Video Production Services: Corporate website development, video production, and advertising consulting services. Delivered over 200 web coding projects and multiple portal sites for recruitment and medical equipment industries.
4. Business Consulting: Turnaround consulting, financing consulting, and business regeneration support services. Includes PL optimization, KPI development, business process visualization, and financing support for SMEs.
5. Sales Agency Services: Performance-based sales agency services for companies lacking experienced sales staff. Takes commission on sales generated.
6. Japan Market Entry Support: Full-service support for Korean products entering Japanese market including marketing, site development, logistics, and sales rights arrangements. Current focus on premium vitamin shower filter fravita and DEWEYLAB femtech products.
7. Incubation Business: YouTube program management (GITV, 秋山配信局), baseball-related services (BBPARK, BBSCORE), and sports gym operations (Core Box Studio).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

BrozGroup operates a diversified Japanese business portfolio centered on Business Design Studio consulting (turnaround support, financing consulting, and P/L optimization for SMEs), exclusive distribution of Korean consumer products (fravita vitamin shower filter and OIISA 524 menstrual disc) into the Japanese market, and web/video production services. The company also runs an incubation business spanning amateur baseball media (BBPARK, BBSCORE), a women/children gym (CoreBox Studio), and YouTube program operations.

Product overview

BrozGroup is a multi-business company operating in Japan with a portfolio of consumer products and business services. The company primarily operates as an importer and distributor of Korean-origin consumer goods, most notably the fravita vitamin shower filter and OIISA 524 menstrual disc (both sourced from Korean startups), alongside various digital media properties (BBPARK baseball media, CoreBoxStudio gym, MamaTokids Plus) and business consulting services (web production, business design, turnaround consulting, and Korean product Japan entry support). The products include both physical goods and digital platforms/services, unified by the company's focus on Korean product importation and startup incubation.

Differentiator

Problem solved

Functional benefit

Brands

• fravita: Premium vitamin shower filter product from Korea; converts any shower into a beauty and relaxation experience with vitamin C, moisturizing ingredients, and aromatherapy scents.
• OIISA
• BBPARK (ベースボールパーク)
• BBSCORE
• コアボックススタジオ (Corebox Studio)
• ママトキッズプラス (Mamatokids Plus)
• PAKPAK KOREA
• Re·Birth (リ・バース)
• コーディング工房 (Coding Kobo)
• Growsell
• 女性は地球を救う ~GITV~

Products and services

• fravita Vitamin Shower Filter (フラビータ) Korean-origin premium vitamin shower filter that connects between the shower head and shower hose. Converts regular showers into beauty and relaxation experiences by infusing water with vitamin C, moisturizing ingredients, and aromatic fragrances sourced from CPL. Available in 12 fragrance varieties at 3,330 yen per unit, distributed through Rakuten, Amazon, Qoo10, and 34 Hands retail stores nationwide in Japan.
• OIISA 524 Menstrual Disc (月経ディスク) Japan's first disk-type menstrual cup developed by Korean femtech startup DeweyLab. Made from 100% medical-grade WACKER silicone, designed for stress-free periods allowing swimming, exercise, and hot springs during menstruation. BrozGroup holds exclusive Japanese sales rights under partnership announced May 30, 2022.
• Business Design Studio (ビジネスデザインスタジオ) Business design consulting service covering project conceptualization, business alliance formation, new business model planning, profit optimization, and back-office systematization. Includes business turnaround and fundraising consulting services targeting Japanese SMEs and startups. Delivered through direct sales engagement.
• PAKPAK KOREA (韓国商品 日本進出支援事業) Korean product Japan market entry support service covering marketing, website development, and logistics. Currently supports premium vitamin shower filter 'fravita' and Korean femtech startup DeweyLab products, providing end-to-end Japan market entry for Korean brands in beauty, health-tech, and lifestyle sectors.
• Business Produce (ビジネスプロデュース事業) Web/video production and advertising consulting services including corporate website development, webCM video production, and sales promotion outsourcing. Past clients include listed company subsidiaries, medical equipment manufacturers, and recruitment portal developers (200+ web coding projects completed). Also includes performance-based sales agency services for companies lacking experienced sales staff.
• Re·Birth M&A Platform (リ・バース) Small-to-medium enterprise M&A and business transfer platform featuring unique support chat functionality and user rating system for buyers and sellers. Connects sellers and buyers of businesses with sales under 100 million yen.
• BBPARK (ベースボールパーク) Amateur Baseball Media Amateur baseball media platform providing free baseball score web app (BBSCORE), event planning for baseball organizations, and baseball school operations as part of the company's incubation business.
• CoreBox Studio (コアボックススタジオ) Gym Women and children specialized gym offering fitness services for female members and their children, operated as part of BrozGroup's incubation business.

Quantifiable outcome

• Video production company achieved significant black ink within 1 year from debt overload through PL optimization and KPI implementation
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• DEWEYLABcoreStrategic or Co-development Partner · 30 May 2022Korean femtech startup developing innovative menstrual products. BrozGroup holds exclusive sales rights for Japan for DEWEYLAB's OIISA 524 menstrual disc, the first disk-type menstrual cup in Japan. The partnership includes crowdfunding success (November 2022) and ongoing product development collaboration targeting gender innovation and women's health.
• CPL ( fragrances)coreTechnology or IntegrationWorld-leading fragrance manufacturer providing specially sourced raw materials for fravita's proprietary scent formulations. BrozGroup uses CPL fragrances to create the 12 unique aromas available in the fravita vitamin shower filter product line.
• Hands (ハンズ)coreChannel Partner/ Reseller/ DistributorMajor Japanese retail chain with 34 stores nationwide from Hokkaido to Okinawa. Hands serves as primary retail distribution partner for fravita products, offering both in-store purchase and online store availability. Products featured with dedicated placement in stores nationwide.
• WACKER (ドイツ・パーカー社)coreTechnology or IntegrationOne of the world's three major silicone companies providing medical-grade silicone for the OIISA 524 menstrual disc. BrozGroup sources WACKER's high-quality silicone materials for the product's 100% medical-grade construction, manufactured in clean room facilities in Korea.
• Kanagawa PrefectureminorStrategic or Co-development PartnerRegional government partnership through the Kanagawa SDGs Partner program. BrozGroup registered as a Period 7 SDG Partner on December 22, 2022, recognized for activities addressing gender innovation, menstrual health, and environmental sustainability through the OIISA 524 product line.
• Bath Sommelier Matsunaga (松永武)minorOthersBath expert and 'Bath Sommelier' who tested over 50,000 bath products and featured fravita on Fuji TV's national program 'Dayoisu nanisuru' as the 'strongest bath goods'. His endorsement on the popular TV segment 'Yoyaku no Toru 10-min Teacher' generated significant media exposure.
• Rainbow Ikeda (レインボー池田)minorOthersComedian and beauty enthusiast known as a 'beauty man' who tested fravita on TV. Commented 'This is new! It feels good and smells great' during the segment, providing celebrity endorsement for the product's vitamin-infused shower experience.
• Hands Online StoreminorChannel Partner/ Reseller/ DistributorE-commerce channel through Hands' official online store (hands.net) for nationwide delivery of fravita products. Complements physical store presence with 24/7 online purchasing capability.
• 株式会社ワオット (Waott)minorStrategic or Co-development PartnerRelated company (associated company) operated separately from BrozGroup, focused on sports-related business. Operates YouTube program 'Akiyama Distribution Bureau' (秋山配信局) and manages various sports-related projects including baseball school operations.
• 株式会社イエステージ (Yestage)minorOthersRegional revitalization company in Wakayama where CEO Miyazaki Akinobu serves as board director since September 2024. Represents BrozGroup's expansion into regional activation initiatives alongside Korean import/export business.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• I-ne Co., Ltd. Large Japanese cross-border beauty company operating multiple consumer brands including Korean-origin lines, with national retail and e-commerce distribution. Broader incumbent version of BrozGroup's Korean-import-and-distribute model.
• BayCurrent Inc. Japan's leading strategy and operations consulting firm. Broadly comparable to BrozGroup's Business Design Studio and turnaround consulting practices.
• ABeam Consulting: Major Japanese management consulting firm with deep business transformation practice including turnaround and finance advisory. Broadly comparable to BrozGroup's Growsell business revival and PL/KPI consulting services.

Direct peers

• fermata Inc. Leading Japanese femtech startup offering period, sexual-health and wellness products. Directly comparable to the OIISA 524 menstrual disc line distributed exclusively by BrozGroup in Japan.
• M&A Capital Partners: Listed Japanese M&A intermediary specializing in SME succession deals. Directly comparable to Re·Birth's SME M&A and business transfer platform with chat support and seller/buyer ratings.
• Styling Life Holdings: Japanese beauty/cosmetics distributor that brings Korean and Western brands to Japan via retail and e-commerce. Directly comparable to BrozGroup's PAKPAK KOREA exclusive distribution model for Korean personal-care brands.
• Japan M&A Center: Japan's leading SME-focused M&A intermediary with a national advisor network. Directly comparable to BrozGroup's Re·Birth M&A platform, which serves small-to-medium enterprises with business succession needs in Japan.
• Diva International: Canadian maker of the DivaCup, one of the world's best-known menstrual cup brands. Direct comparable in the menstrual-care product category adjacent to OIISA 524.
• The Flex Company: US-based brand behind the global Flex Disc menstrual disc. Direct product-category competitor to BrozGroup's distributed OIISA 524 disc in Japan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BrozGroup
• YouTubeyoutube.com/channel/UCg9ICJeWRVyLVEpF6lJy7Uw
• Facebookon.fb.me/h6lF8L
• Instagraminstagram.com/524oiisa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrozGroup