Dual

What Dual does

Dual is a Buenos Aires-headquartered digital marketing agency that has operated continuously since 2005, providing end-to-end digital communication services to B2B clients across Latin America and the United States. The firm serves a broad vertical mix spanning tourism, real estate, automotive, consumer brands, fashion, financial services, technology, healthcare, education, government, events, and beauty, with functional focus areas including brand awareness, customer acquisition, lead generation, e-commerce sales, and app installations. Its service portfolio covers digital strategy aligned to the customer journey, online media planning and execution including programmatic, branding, and growth marketing, delivered under a sales-led, consultative B2B motion.

The agency operates through two delivery brands: the main Dual agency for full-service digital communication, and Convertics, a specialized sub-brand dedicated to performance and growth marketing outcomes (e-commerce sales, commercial leads, registrations, and app downloads). Technology is described as "proprietary tools and platforms" with no further technical detail disclosed; no AI/ML capabilities, APIs, software products, or patents are documented in the source material. The firm holds Google Partner, Facebook Business Partner, Interact, CACE, and Tienda Nube partner credentials, which serve as the primary ecosystem relationships.

Dual is a privately held, founder-controlled agency with no external institutional investors, parent company, or disclosed funding events identified. The leadership team consists of co-founders Federico Viciano (industry experience since 2000) and Gonzalo Mosi (industry since 2010, postgraduate in digital marketing). Revenue derives from professional service engagements likely structured as project-based or retainer work, with no public pricing or rate card disclosed. Distribution is direct B2B across LATAM and the USA via consultative sales, with no channel partners, resellers, or marketplace distribution in evidence.

Name

Dual

Website

https://dual.ag

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Dual is a Buenos Aires-based digital marketing agency founded in 2005, serving B2B clients across Latin America and the USA with digital strategy, online media, branding, and performance marketing through its main brand and a growth-marketing sub-brand, Convertics.

Ownership category

akta.pro rank

Headquarters

HQ city

Núñez

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: The agency generates revenue through providing a suite of digital communication services including digital strategy, online media planning and implementation, branding, and growth marketing. Revenue is derived from professional service engagements with clients across Latin America and the USA, likely on a project or retainer basis.
2. Convertics - Growth Marketing: A specialized performance and growth marketing agency focused on e-commerce sales, commercial leads, app registrations, and downloads. This sub-brand operates as a distinct business unit within Dual, likely monetized through performance-based or service fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Dual is a digital marketing agency that delivers end-to-end digital communication solutions, including digital strategy aligned to each client's customer journey, online media planning and buying (including programmatic), brand positioning, and growth/performance marketing through its Convertics sub-brand. Services are delivered by an interdisciplinary team of creatives, technologists, and analysts using proprietary in-house tools and span verticals such as tourism, real estate, automotive, fashion, finance, technology, government, and healthcare across Latin America and the USA.

Product overview

Dual operates as a digital agency offering a unified portfolio of digital communication solutions. The core offering is Dual itself (the main agency), supplemented by Convertics, a specialized sub-brand focused on growth marketing and performance advertising. Dual also provides digital strategy, online media services, and programmatic campaign management as part of its service offering. The company has operated since 2005 and serves across Latin America and the USA.

Differentiator

Problem solved

Functional benefit

Brands

• Convertics - Growth Marketing: Specialized digital marketing agency focused on performance and growth marketing, including e-commerce sales, commercial leads, registrations and app downloads.

Products and services

• Dual - Digital Strategy (Estrategia Digital) Strategic digital communication service aligning brand actions within the customer journey to the client's business objectives; serves mid-market and enterprise clients across Latin America and the USA.
• Dual - Online Media Services (Medios online / Media Services) Planning and execution of online media campaigns across platforms and programmatic channels to build awareness, drive installs, and reinforce brand recall, with local invoicing and campaign effectiveness reporting.
• Convertics - Growth Marketing Specialized growth and performance marketing service targeting measurable outcomes including e-commerce sales, commercial lead generation, registrations, and app downloads; serves digital-first and e-commerce clients.

Segments12 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerDual holds official Google Partner certification, indicating proficiency in Google advertising platforms and campaign management. This partnership enables Dual to run certified Google Ads campaigns for clients and access Google's partner resources and support.
• Meta / FacebookcoreGTM or Marketing PartnerDual is a designated Facebook Business Partner with verified expertise in Meta advertising solutions including Facebook and Instagram campaign management. This enables certified social media advertising services for clients.
• CACE (Cámara Argentina de Comercio Electrónico)minorGTM or Marketing PartnerDual is a member of CACE, Argentina's leading e-commerce chamber. Membership provides industry networking, benchmark data, and credibility within the Latin American e-commerce ecosystem.
• Tienda NubecoreTechnology or IntegrationDual holds official Tienda Nube Partner status, enabling integration with one of Latin America's leading e-commerce platforms. This allows Dual to offer integrated e-commerce setup and marketing services to clients using the Tienda Nube platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Huge: Global digital agency with strong LATAM presence offering strategy, design, and performance marketing. Highly comparable to Dual as a full-service digital agency serving multi-vertical clients across the Americas.
• David: Buenos Aires-headquartered creative and digital agency with global brand accounts. Directly comparable to Dual as a Buenos Aires-rooted digital agency competing for similar LATAM and US brand mandates.

Others

• Globant: Argentina-headquartered global digital and technology services company. Not a direct agency competitor, but shares Dual's Buenos Aires talent pool and increasingly competes for digital and marketing-tech engagements.

Broad incumbents

• VMLY&R: Global creative and digital network with operations across LATAM. Comparable to Dual as an integrated advertising and digital agency but with significantly broader geographic and capability footprint.
• R/GA: Global digital agency with a Buenos Aires office focused on brand transformation, experience design, and performance marketing. Competes with Dual for digital mandates but at enterprise scale.
• Wunderman Thompson: Global marketing communications network with an Argentina office offering advertising, digital, and data services. Overlaps Dual on digital strategy and media but operates at far larger scale with a broader service portfolio.
• Digitas: Publicis-owned global digital agency network with LATAM offices offering media, creative, and digital transformation. Competes with Dual for digital strategy and media-buying engagements across the region.

Emerging players

• MediaMonks (S4 Capital / Monks): Global digital-first production and performance marketing company with growing LATAM presence. Comparable to Dual (especially Convertics) on performance marketing, content, and digital production, but at much larger scale.
• Insitum: LATAM-based digital innovation and customer-experience consultancy (now part of Accenture). Comparable to Dual on the digital strategy and customer-journey side, particularly for enterprise clients.
• Rock Content: LATAM-origin content marketing and digital services platform serving the Americas. Adjacent to Dual — overlaps on content, SEO, and digital marketing services for mid-market and enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DualAg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dual