What Asia Base Holding does

Asia Base Holding A/S is a Denmark-based private holding company founded in 1994 that operates a professional services firm (Asia Base Law & Projects) helping foreign companies — primarily from Europe and the United States — acquire, establish, and operate businesses in Mainland China. The company is headquartered in Aarhus, Denmark, with operational offices in Suzhou (China subsidiary, Asia Base Law & Projects (Suzhou) Co., Ltd.) and an ad-hoc presence in Guangzhou via a senior advisor. Its core services span the full lifecycle of foreign market entry: Legal Options Studies (analyzing enterprise type, financial structure, business scope, location, and tax optimization), Investment Feasibility Studies (regulatory submission-ready reports), Project Process Facilitation (hands-on management of Greenfield and M&A activities), Legal Document drafting, Registration and Incorporation, and an ongoing Corporate Compliance Monitoring system with a 5-step audit process. Supporting these are real-time China Market Dashboards tracking economic, price, manufacturing, and client-specific industry indices, plus standardized one-hour video sparring sessions priced at EUR 499.

The firm generates revenue primarily through project-based professional services engagements with foreign investors and multinational corporations; the bulk of pricing is quote-based and tailored to each engagement. It holds a 50% joint venture interest (DI-Asia Base Shanghai Business Services Co. Ltd.) with the Federation of Danish Industries for hands-on local hosting/facilitation under the 'Our Man in China' concept, and has been partnered with the Larive International consultancy network since 2002. The leadership team comprises approximately 9 professionals including founder/general manager Peter N. Rasmussen, CFO Summer Chen (Nanjing University, finance), senior lawyer Alex Wu (30+ years China legal experience), co-owner Kim Lindum (150+ projects led since 2006), CFA charterholder Penny Chen, and other legal counsel, compliance, and operations staff. The company carries professional indemnity insurance from AIG/CHARTIS and is privately held with no external institutional investment.

Name

Asia Base Holding

Legal name

Asia Base Holding A/S

Website

https://asiabase.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Asia Base Holding is a Denmark-based professional services firm (founded 1994) that helps European and US companies establish, acquire, and operate businesses in China through legal, feasibility, incorporation, and compliance advisory services, supported by a Suzhou operating subsidiary.

Ownership category

akta.pro rank

Product category

Foreign Investment Advisory Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Cross-Border M&A Advisory (FSAEAGAH)

akta.pro secondary industries

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), Corporate Finance & Capital Advisory (BPAHADAB), Banking Setup & Local Administrative Support (Registrations, Permits) (EDAIANAH)

Keywords

• China market entry advisory
• Foreign business establishment
• Corporate compliance monitoring
• Investment feasibility consulting
• Mergers and acquisitions advisory

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services & Consulting: Core revenue from professional consulting services including legal options studies, investment feasibility studies, project process facilitation, legal document drafting, registration and incorporation services, and corporate compliance monitoring. Revenue is project-based and engagement-specific.
2. Video Sparring Sessions: One-hour explorative and consultative video sparring sessions with experts offered at EUR 499 per session as a standardized service offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Asia Base helps foreign investors acquire, establish, and operate businesses in China through tailored consulting services including legal options studies, investment feasibility studies, project process facilitation for Greenfield and M&A, legal document drafting, registration and incorporation management, and ongoing corporate compliance monitoring. The firm supplements these advisory services with proprietary China Market Dashboards for real-time business environment tracking and standardized one-hour video sparring sessions with experts.

Product overview

Asia Base is a consulting firm (not a software/technology product company) that provides advisory services for foreign investors acquiring, establishing, and operating businesses in China. The offering consists of integrated consulting services rather than a unified software platform. Core services include Legal Options Studies (analyzing enterprise structure and tax optimization), Investment Feasibility Studies (regulatory submission-ready feasibility reports), Project Process Facilitation (hands-on project management for Greenfield and M&A), Legal Documents drafting (Articles of Association, contracts), Registration and Incorporation management, and Corporate Compliance Monitoring (a five-step compliance management system). Supporting these core services are China Market Dashboards (real-time market intelligence dashboards), Sparring Sessions (one-hour video expert consultations), and informational content through China Business Videos and China Commentaries.

Differentiator

Problem solved

Functional benefit

Products and services

• Legal Options Studies Tailored legal options studies analyzing enterprise type, financial structure, business scope, location, and tax/cost benefits for foreign companies investing in China, enabling clients to structure investments optimally before committing capital.
• Investment Feasibility Studies Feasibility study compilation and editing services for enterprise establishment or M&A in China, including business strategy definition, investment budgeting, and regulatory submission preparation.
• Project Process Facilitation Hands-on project management and advisory services for Greenfield and M&A activities, including partner and site selection, negotiation and closing, and lease or acquisition of land and buildings across Mainland China.
• Legal Documents Drafting Drafting of vital legal documents including Articles of Association, minutes of meetings, memorandums of understanding, letters of intent, resolutions, declarations, contracts, and application documents for registration of foreign legal entities in China.
• Registration and Incorporation Management and oversight of registration and incorporation for foreign representation offices and enterprises across Mainland China, with no affiliation to any particular investment zone.
• Corporate Compliance Monitoring Five-step tailored corporate compliance management system including situation analysis, approval and registration requirements development, document organization, auditor review, and compliance status reporting for foreign-invested enterprises in China.
• Sparring Sessions Standardized one-hour video conference expert consultation sessions via Skype for clarifying investment options, business model inspiration, and troubleshooting China business establishment and restructuring challenges, priced at EUR 499 per session.

Quantifiable outcome

• Over 300 successful M&A and foreign business establishment projects completed
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Larive InternationalcoreStrategic or Co-development Partner · 1 January 2002Larive International is a network of consultancies throughout Asia, Central and Eastern Europe, Turkey and East Africa. Since 2002, Asia Base has represented Larive in Mainland China, guiding customers and business partners in developing, implementing, and realizing their goals in high-growth markets.
• DI-Asia Base (Shanghai) Business Services Co. Ltd.coreStrategic or Co-development PartnerAsia Base is 50% shareholder in a joint venture with the Federation of Danish industries. DI-Asia Base specializes in hosting and facilitating client businesses through the concept 'Our Man in China', providing hands-on local support services.
• Federation of Danish IndustriescoreStrategic or Co-development Partner50% joint venture partner in DI-Asia Base (Shanghai) Business Services Co. Ltd., specializing in hosting and facilitating client businesses through the 'Our Man in China' concept.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dezan Shira & Associates: Asia-focused advisory firm specializing in market entry, establishment, tax, compliance and M&A support across China and ASEAN — directly overlapping Asia Base's China entry, incorporation, and compliance mandates from European clients.

Broad incumbents

• Vistra: International corporate services firm providing entity setup, accounting, tax and compliance across jurisdictions including China — comparable to Asia Base's registration, incorporation and corporate compliance offerings.
• PwC China: Big Four firm providing corporate establishment, tax structuring, deal advisory and compliance services across Mainland China, competing for similar mid-market and enterprise China-entry engagements.
• BDO China: Global accounting and advisory network operating in China, providing tax, advisory and corporate services to foreign-invested enterprises — competes for the same cross-border establishment and compliance mandates.
• Mazars China: International accounting and advisory network with China presence providing audit, tax, deal advisory and corporate services — overlaps Asia Base's corporate finance and compliance engagements.
• KPMG China: Big Four professional services firm offering tax, legal, advisory, and M&A services to multinationals entering or restructuring in China — broader portfolio but directly competes for large-enterprise cross-border mandates.
• TMF Group: Global provider of compliance, entity incorporation, accounting and corporate secretarial services — competes directly with Asia Base on foreign entity registration and ongoing corporate compliance in China.
• EY China: Big Four advisory and assurance firm in China covering cross-border M&A, tax planning, legal services and compliance — overlaps with Asia Base's M&A and corporate compliance work for foreign-invested enterprises.
• Deloitte China: Big Four firm offering enterprise registration, M&A advisory, tax and compliance services to foreign companies in China — comparable at the high end of Asia Base's enterprise client book.

Emerging players

• China Briefing (Dezan Shira): Subscription media and advisory platform covering China market entry and compliance — competes with Asia Base's thought leadership, dashboards, and educational content marketing channels targeting foreign investors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Base Holding