AboMarque
AboMarque (opper, formerly TBS Group) provides subscription management, advertising CRM, audience-monetization, and distribution software and services for European media publishers, with offices in France, Italy, and Belgium.
- Company typePrivate
- Founded1995
- HeadquartersL'union, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AboMarque does
AboMarque, operating under the brand 'opper' (and formerly known as TBS Group), is a France-based, privately held software and services provider that supplies media publishers with the operational infrastructure to monetize audiences and content. Founded within a group whose media-industry work dates to the 1990s, the company sells a modular platform organized into three pillars — subsuite (subscription management with sub-modules mahalo and gestri), adsuite (advertising sales and CRM with sub-modules aloha and adresa), and marketingsuite (identity management, user engagement, audience retention, and data analytics) — together with the andzup data and prospecting solution and a services layer (le lab consulting, retail distribution, and customer services for subscriber relationship management).
The company's core technology is a domain-specific stack of content management, audience analytics, subscription billing, and CRM tools, delivered as SaaS subscriptions with consultative sales and strategic-marketing services attached. Its go-to-market is direct enterprise field sales targeting large European media groups, agencies, and independent publishers, with offices in France (Issy-les-Moulineaux HQ, plus Rennes, Marseille, Toulouse), Italy (Turin), and Belgium (Brussels). Pricing is quote-based and not publicly disclosed. The platform serves a named roster of enterprise customers including L'Equipe, Le Monde, LeBonCoin, Canal+, Marie-Claire, Skyrock, Dailymotion, Burda, Lagardère News, Philosophie Magazine, Oracom, AdMediaGroup, and Seedtag, with several relationships spanning more than a decade (Philosophie Magazine since 2006). The 2024 rebrand from TBS Group to opper, the Qualiopi training-quality certification, and the multi-language web presence (French, English, Italian) reflect ongoing investment in the European publisher vertical.
AboMarque firmographics
Firmographics- Name
- AboMarque
- Legal name
- opper
- Website
- https://abomarque.fr
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AboMarque (opper, formerly TBS Group) provides subscription management, advertising CRM, audience-monetization, and distribution software and services for European media publishers, with offices in France, Italy, and Belgium.
- Ownership category
- akta.pro rank
AboMarque industry classification
Industry- Product category
- Publisher Services
- NAICS
- Software Publishers (513210), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Billing, Payments & Subscription Support (BPAAABAC)
- akta.pro secondary industries
- Account-Based Marketing (ABM) Services (BPAFAKAG), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where AboMarque is headquartered
LocationHeadquarters
- HQ city
- L'union
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
AboMarque business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions: SaaS-based software solutions including subsuite, adsuite, marketingsuite, and data tools sold on subscription basis to media companies for content management, audience monetization, and CRM purposes
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
AboMarque product offering
Product offeringCore offering
AboMarque provides subscriber management, distribution logistics, and digital marketing services for press publishers, primarily in France and broader European markets. Operating as a service arm within the opper (formerly TBS Group) media technology platform, AboMarque leverages integrated software, data, and services to help publishers manage subscriber relationships, distribute print and digital titles, and run digital marketing campaigns. The company serves enterprise media customers including L'Equipe, Le Monde, Canal+, Marie-Claire, LeBonCoin, and Philosophie Magazine, providing end-to-end audience monetization and subscription lifecycle management.
Product overview
opper operates as a comprehensive media technology platform organized around three main pillars: software, data, and services. The software portfolio includes subsuite (subscription management with sub-modules mahalo and gestri), adsuite (advertising and CRM management with sub-modules aloha and adresa), and marketingsuite (ID management, user engagement, audience retention, and analytics). The data division offers andzup for prospecting and lead management. Services encompass le lab (subscription optimization consulting), retail (distribution management), and customer services (subscriber relationship management). The platform architecture is modular, allowing media companies to deploy individual solutions or integrate the full stack for end-to-end content monetization and audience management.
Differentiator
Problem solved
Functional benefit
Brands
- subsuite: Centralize, segment audience and monetize content
- adsuite
- marketingsuite
- mahalo
- gestri
- andzup
- the lab
- retail
- customer services
- qiota
Products and services
- AboMarque Subscriber Management Services Service offering that handles the end-to-end subscriber relationship for press publishers, including subscription billing, engagement, retention, and customer support. Targeted at newspapers, magazines, and digital media organizations needing to grow and retain paying audiences.
- AboMarque Distribution Logistics Service offering that manages, broadcasts, distributes, and analyzes titles for press publishers across physical and digital channels. Designed for publishers needing operational support for title distribution logistics and point-of-sale analytics.
- AboMarque Digital Marketing Services Digital marketing service for press publishers covering ID management, user engagement, audience monetization, retention campaigns, and data analytics. Includes strategic marketing consulting through 'le lab' to optimize subscription and marketing performance.
Companies that use AboMarque
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles1 record
AboMarque technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AboMarque partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights4 records
AboMarque competitors and assessment
Company assessmentBroad incumbents
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is a global marketing automation, customer engagement, and analytics platform used by enterprises including publishers. It is a broad incumbent alternative to AboMarque's marketingsuite for larger media organizations.
- Outbrain: Outbrain is a global content discovery and native advertising platform serving publishers and advertisers at scale. While much broader than AboMarque, it intersects in the digital advertising and audience monetization layer that AboMarque's adsuite addresses.
- Taboola: Taboola operates a large-scale content recommendation and monetization platform for publishers worldwide. It overlaps with AboMarque's ad and audience monetization value proposition but at a far larger scale and broader scope.
- HubSpot: HubSpot is a leading CRM and marketing automation platform used across industries including media. It represents a horizontal incumbent option that competes with AboMarque's adsuite CRM and marketingsuite capabilities at the broader enterprise tier.
Direct peers
- PressReader: PressReader operates a digital newspaper and magazine distribution platform with content licensing, retail, and analytics offerings. Its retail/distribution and analytics layer is comparable to AboMarque's 'retail' service for press title management.
- Piano: Piano is a digital media technology platform offering subscription management, paywall, audience engagement, and analytics tools for publishers. It directly competes with AboMarque's subsuite and marketingsuite across European and global press customers.
- Viafoura: Viafoura delivers audience engagement, commenting, community, and content monetization tools for digital publishers. It overlaps with AboMarque's marketingsuite capabilities around user engagement and audience retention.
- Zephr: Zephr provides a subscription experience platform for digital publishers and media brands, covering paywall logic, entitlement, and subscriber journey orchestration. It competes directly with AboMarque's subsuite and mahalo/gestri subscription management tools.
- Poool: Poool is a French subscription and paywall optimization platform serving online publishers with conversion, retention, and audience monetization tools. It is the most direct French-market overlap to AboMarque's subsuite offering.
Emerging players
- Permutive: Permutive is an audience data platform that helps publishers monetize first-party data through privacy-safe targeting and analytics. It is comparable to AboMarque's marketingsuite analytics and data-driven audience monetization focus, with overlapping publisher customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AboMarque social profiles
Digital presenceAboMarque compliance and trust
Trust signalCompliance1 record
AboMarque financial estimates
Financial estimateRevenue estimate
Valuation estimate
AboMarque leadership team
Management profileNumber of profiles
AboMarque funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AboMarque M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AboMarque
What does AboMarque do?
AboMarque provides subscriber management, distribution logistics, and digital marketing services for press publishers, primarily in France and broader European markets. Operating as a service arm within the opper (formerly TBS Group) media technology platform, AboMarque leverages integrated software, data, and services to help publishers manage subscriber relationships, distribute print and digital titles, and run digital marketing campaigns. The company serves enterprise media customers including L'Equipe, Le Monde, Canal+, Marie-Claire, LeBonCoin, and Philosophie Magazine, providing end-to-end audience monetization and subscription lifecycle management.
Is AboMarque a public or private company?
AboMarque is a private company. It is classified as unknown and is currently operating.
When was AboMarque founded?
AboMarque was founded in 1995. It employs 11 to 50 people.
Where is AboMarque based?
AboMarque is headquartered in L'union, France, in the Europe region.
How does AboMarque make money?
One revenue line is on record: software Subscriptions.
Who are AboMarque's main competitors?
Broad incumbents on record are Salesforce Marketing Cloud, Outbrain, Taboola and HubSpot. Direct peers are PressReader, Piano, Viafoura, Zephr and Poool. Permutive is listed as an emerging player.
Does AboMarque have an API?
No public API is recorded for AboMarque.
What industry is AboMarque in?
AboMarque's product category is Publisher Services. Its primary akta.pro industry code is BPAAABAC, Billing, Payments & Subscription Support, with a secondary code of BPAFAKAG, Account-Based Marketing (ABM) Services. Its NAICS code is 513210 and its SIC code is 7372.