Neurolearning

What Neurolearning does

Neurolearning SPC is a neurotechnology company headquartered in Edmonds/Snoqualmie, Washington, founded in 2014 by physicians Drs. Brock and Fernette Eide and technologist Nils Lahr. It develops mobile-based cognitive and educational assessment tools, with its flagship product being a dyslexia screening test application that delivers a clinically validated risk indicator to users via smartphone or tablet. The product is built on a proprietary ML scoring system called Damon, architected with psychometrician Dr. Mark Moulton, that has been validated against samples of 814 and 569 users with reported sensitivity in the .978-.980 range and specificity in the .956-.981 range, and was peer-reviewed in Entropy Journal in 2024.

The company also offers the MIND Strengths Surveys (a strengths-based assessment framework that supports the underlying IP behind The Dyslexic Advantage book, which has reportedly sold over 200,000 copies) and the NL-DA Certified Professionals Program, which trains and credentials practitioners to administer and interpret Neurolearning's tools. Its business model is primarily transaction-based: individuals pay a one-time fee of $79.95 per screening test, while schools, nonprofits, and bulk professional users access tiered pricing of $34.95-$54.95 per test. Additional revenue is generated through the Certified Professionals certification program and an affiliate channel for credentialed practitioners, supported by partnerships with content/accessibility providers such as Bookshare and LearningAlly. The go-to-market is a hybrid of consumer product-led growth through app stores and a partnership-led motion into schools, dyslexia-focused nonprofits (e.g., the Dyslexia Foundation of Western Colorado case study), and credentialed practitioners, with English-language distribution claimed across the US, UK, Canada, and Australia.

Name

Neurolearning

Legal name

Neurolearning SPC

Website

https://neurolearning.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Neurolearning develops a mobile, ML-powered dyslexia screening app built on its proprietary Damon scoring system, serving individuals, families, schools, nonprofits, and credentialed professionals via per-test licensing and a certified-practitioner program.

Ownership category

akta.pro rank

Headquarters

HQ city

Snoqualmie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual/Family Screening Tests: One-time purchase model for individual and family dyslexia screening tests. Users purchase test slots that can be used by individuals ages 7-70. Volume discounts available for multiple test purchases (2-10 tests).
2. Professional Bulk Screening: Bulk purchase model for professionals (tutors, therapists, assessment professionals) with tiered pricing based on quantity (3-20+ test slots). Volume discounts apply.
3. School/Nonprofit Screening: Registered nonprofits and primary/secondary schools can purchase bulk test slots at discounted institutional rates (5-100 slots).
4. Certified Professionals Program: One-time purchase of $647 for the NL-DA Certified Professionals Training Course including certification, webinar access, forum access, and affiliate program participation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Neurolearning offers a mobile app-based dyslexia screening service for individuals ages 7-70. The screener uses the Damon machine learning scoring system (developed by Dr. Mark Moulton using matrix factorization) to analyze 600 data points from 300+ test questions across nine subtests, identifying challenges in four brain processes and four reading skills to determine dyslexia risk. Results are reviewed by expert doctors and accompanied by comprehensive reports and resources including Bookshare and LearningAlly access.

Product overview

Neurolearning offers a unified platform centered on its Dyslexia Screening Test App, complemented by the NL-DA Certified Professionals Program for clinical training and MIND Strengths Surveys for strengths assessment. The core screener analyzes cognitive and academic performance to generate risk assessments and detailed reports, while the certification program trains professionals to interpret and act on results. Users can qualify for Bookshare.org and LearningAlly resources based on screening results.

Differentiator

Problem solved

Functional benefit

Products and services

• Neurolearning Dyslexia Screening Test App A mobile-based dyslexia screening application for individuals ages 7-70 that analyzes 600 data points from over 300 test questions to assess risk across four key brain processes and four reading skills. Includes nine subtests (vocabulary, sound discrimination, visual attention, rapid naming, sequential memory, sound elision, word reading, nonsense word reading, reading comprehension) and delivers expert-reviewed results.
• NL-DA Certified Professionals Program
• MIND Strengths Surveys Self-assessment surveys that help individuals identify unrecognized cognitive strengths associated with dyslexic thinking patterns, based on the framework described in The Dyslexic Advantage book by Drs. Brock and Fernette Eide. Available as a free survey via the Neurolearning portal.
• Screener Reports Suite Three report types delivered after testing: (1) Overview Report providing an immediate summary suitable for schools/employers; (2) Comprehensive Report with Videos offering a deep dive with 20+ explanatory videos; (3) Report Summary Letter — a personalized expert-reviewed analysis prepared by Dr. Brock Eide within 24 hours of test completion.

Quantifiable outcome

• 95% reliability in dyslexia screening
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Bookshare.orgminorOthersUsers who qualify through the Neurolearning screening can gain free access to Bookshare, a large library of books accessible through text-to-speech readers. This provides additional value to users by connecting them with accessible reading resources.
• LearningAllyminorOthersUsers who qualify through screening can access LearningAlly resources. LearningAlly provides audio textbooks and reading support for individuals with dyslexia and visual impairments.
• Dyslexic Advantage NonprofitcoreStrategic or Co-development PartnerCo-founded by Drs. Brock and Fernette Eide, the Dyslexic Advantage 501c3 nonprofit (dyslexicadvantage.org) has over 100,000 worldwide members. The nonprofit provides information on identifying, cultivating, and using essential strengths of the dyslexic mind. Neurolearning SPC operates as a separate for-profit entity building on this mission.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Others

• Learning Ally: Nonprofit provider of audio textbooks and reading supports for dyslexic and visually impaired learners. Already a Neurolearning partner for downstream resource access; comparable as part of the post-screening accommodation ecosystem serving the same end user.
• Benetech / Bookshare: Accessible ebook library serving individuals with reading barriers including dyslexia; existing Neurolearning referral partner. Comparable as downstream resource in the same dyslexia accommodation ecosystem; not a screening competitor but adjacent in the user journey.
• Understood.org: Nonprofit resource hub for parents of children with learning and attention differences, co-founded by 15 leading nonprofits (including the National Center for Learning Disabilities). Comparable as a top-of-funnel awareness and resource destination for the same parent buyer; adjacent rather than directly competitive.

Emerging players

• Ghotit: Software vendor of dyslexia-focused writing/spelling tools and assistive technology. Comparable as a digital tool serving the same dyslexic population; differs by focusing on the writing/output layer rather than assessment.

Direct peers

• Lexercise: Lexercise offers an online dyslexia screener combined with structured-literacy tutoring, directly competing with Neurolearning in app-based dyslexia screening and serving the same parent/professional buyer. Comparable screening-plus-intervention model targeting the same individuals and families seeking affordable alternatives to neuropsych evaluation.
• Nessy Learning: Nessy sells digital dyslexia screening and intervention programs for schools and families, with established UK/international presence. Directly comparable on screening product category, age range, and target customer (schools, parents, tutors) as Neurolearning.

Broad incumbents

• Wilson Language Training: Provider of structured-literacy curricula and credentialing (Wilson Reading System), widely adopted in US schools for dyslexia intervention. Comparable as a clinical/professional authority in dyslexia; competes in the same school-procurement channel but at the curriculum/intervention layer rather than screening.
• Texthelp: Provider of literacy and accessibility tools (Read&Write, EquatIO) widely deployed in K-12 and higher education. Comparable as an EdTech literacy vendor selling to schools serving dyslexic learners; broader portfolio positions it as an incumbent with overlapping school-channel access.
• Microsoft Learning Tools / Immersive Reader: Free, broadly distributed reading accessibility features within Microsoft 365 used by many dyslexic students in schools. Comparable as a low-cost/freemium assistive tool for the same population; threatens Neurolearning by being free and ubiquitous in institutional settings.
• Lindamood-Bell: Established clinical provider of intensive literacy and dyslexia intervention with proprietary programs (LiPS, Seeing Stars). Comparable as a clinical authority in the same dyslexia space but operates center-based rather than app-based screening; represents the high-cost incumbent Neurolearning disrupts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/edusysnet

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neurolearning