Conwood

Name

Conwood

Legal name

Conwood Company Limited

Website

https://conwood.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Conwood Company Limited is a Thailand-based manufacturer of fiber cement wood-alternative building materials, including eaves, ceilings, floors, walls, and decorative elements, serving residential developers, commercial clients, and homeowners across Thailand and Indonesia.

Ownership category

akta.pro rank

Product category

Fiber Cement Building Materials

NAICS

Wood Product Manufacturing (321), All Other Miscellaneous Wood Product Manufacturing (321999)

SIC

Concrete Products, Except Block & Brick (3272)

akta.pro primary industry

Engineered Wood Siding, Trim & Mouldings (IMAMACAI)

akta.pro secondary industries

Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF), Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI)

Keywords

• Fiber cement building materials
• Wood alternative products
• Construction materials
• Architectural building products
• Sustainable building solutions

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Wood Alternative Building Materials: Conwood generates revenue through the sale of fiber cement wood alternative building products including eaves/ceilings, floors, walls, decorative elements, and accessories. Products are sold through dealers, distributors, and modern trade channels in Thailand and Indonesia.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Conwood manufactures and sells fiber cement wood-alternative building materials across five main product categories: Eaves & Ceilings, Floors, Walls, Decorative elements, and Accessories. Products are made from Portland cement, cellulose fibers, and recycled materials in a silica sand-free process, replicating the texture and appearance of natural wood with superior durability, termite resistance, and weather resistance. The portfolio includes over 118 products sold through authorized dealers and Modern Trade channels in Thailand and Indonesia.

Product overview

Conwood is a wood-alternative building materials company offering a comprehensive portfolio of fiber cement products designed to replicate the appearance and durability of natural wood. The product portfolio spans five main categories: Eaves & Ceilings (including patented Eave 2In1, laths, ceiling borders), Floors (moldings, deck systems including the advanced Deck Core series with extended joist spacing, floor boards, handrails, and Beyond D-Lock system), Walls (lap siding with G0-G5 variants, Beyond C-Lock system, and diverse decorative panels including Array, ECP, Curve, Rhythm, and S-series), Decorative (door frames, fences, multi-purpose planks, sunshades, stair components), and Accessories (Conwood Color paint line with 20+ color options, sealers, and finishing products). The company also provides digital tools including a material calculator and Roomvo-powered visualizer. Products are manufactured using Portland cement and cellulose fibers, are silica sand-free, and carry certifications including ISO 9001, ISO 14001, ISO 45001, Singapore Green Label, Gold Green Label (Indonesia), and Thailand Green Label. Manufacturing facilities operate in Thailand (Saraburi) and Indonesia (Jababeka).

Differentiator

Problem solved

Functional benefit

Products and services

• Eaves & Ceilings Eaves, laths, and ceiling borders that bring a refined, natural wood look to any space while delivering enduring performance and protection. Designed for both interior and exterior applications, termite-resistant, weatherproof, and easy to install.
• Floors Flooring solutions designed to capture the feel and beauty of natural wood, durable, weather-resistant, and easy to install. Engineered to withstand heavy foot traffic, moisture, and extreme weather conditions. Includes the Deck Core series with extended joist spacing up to 60cm.
• Walls Wall solutions combining the warmth and elegance of real wood with the strength and versatility of advanced materials. Available in lap siding and decorative panels, suitable for interior and exterior use. Resistant to moisture, termites, and outdoor conditions.
• Decorative Decorative products designed to finish any space with the beauty of wood. Fine wood grain textures with customizable designs for sunshades, fencing, handrails, or stairs. Easy to install, damage-resistant, and built to withstand various weather conditions.
• Accessories Accessories designed to ensure Conwood products are finished and installed for long-term beauty and durability. Includes paints, stains, and T-lock system for installation.
• Calculator (Material Estimation Tool) Online material calculator tool that helps customers estimate materials needed for their projects, calculating pieces and square meter coverage with environmental impact equivalents (trees saved).
• Visualizer (Room Visualization Tool) Room visualization tool powered by Roomvo platform enabling customers to preview Conwood products in virtual room settings before purchase.

Quantifiable outcome

• 50% of fiber pulp derived from local recycled materials
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Siam City Cement Public Company LimitedcoreStrategic or Co-development Partner · 1 January 2003Parent company that founded Conwood in 2003. Siam City Cement is a leader in the development and supply of advanced building materials. Conwood operates as a dedicated member of the Siam City Cement group, benefiting from its reputation for innovation, sustainability, product quality, customer service, and employee dedication.
• INSEE LBM (INSEE Light Building Materials)coreStrategic or Co-development PartnerBusiness group under Siam City Cement Public Company Limited. INSEE LBM supports education and community development initiatives alongside Conwood. The partnership focuses on sustainable building solutions and corporate social responsibility programs.
• INSEE EcocycleminorStrategic or Co-development PartnerWaste management partner that receives leftover material from Conwood's cutting operations. Materials are fully recycled for cement production, ensuring zero waste from cutting operations.
• Container Company (Thailand) LimitedminorChannel Partner/ Reseller/ DistributorArchitect partner for BOXMODi prefabricated container home project. Conwood products are used in their container-to-home conversions.
• Jarerut Building MaterialsminorChannel Partner/ Reseller/ DistributorBuilding materials supplier partner for the BOXMODi project, providing materials and distribution support.
• Balai Besar Selulosa IndonesiaminorStrategic or Co-development PartnerIndonesian government body collaborating with Conwood to explore and develop more sustainable fiber sources for product manufacturing.
• Badan Riset dan Inovasi Nasional (BRIN)minorStrategic or Co-development PartnerIndonesian National Research and Innovation Agency partnering with Conwood to develop sustainable fiber sources, including trials of Empty Fruit Branches (EFB) from palm oil plantations.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• James Hardie Industries: Global leader in fiber cement building products including siding, trim, and backer board. Most direct functional peer to Conwood, competing in the same fiber cement wood-alternative category and serving architects/developers with overlapping product portfolios.
• Nichiha Corporation: Japanese manufacturer of fiber cement exterior siding and architectural wall panels. Directly comparable as a fiber cement specialist serving Asian residential and commercial construction markets with similar specification-driven sales motion.
• Hume Cemboard Industries: Malaysian manufacturer of fiber cement boards and wood-alternative panels. Comparable regional fiber cement peer with overlapping product categories (ceiling, wall, eaves) for residential and light commercial construction in Southeast Asia.
• PT Eternit Indonesia: Indonesian fiber cement products manufacturer operating in the same Indonesian market as Conwood. Directly competes on roofing, wall, and ceiling panels, serving similar developer and contractor channels in Indonesia.

Broad incumbents

• Knauf: German-headquartered global building materials group with drywall, boards, and facade systems. Comparable as a larger incumbent supplying similar wall and ceiling product categories with sustainability certifications to construction projects.
• SCG (Siam Cement Group): Thai industrial conglomerate with extensive building materials and cement businesses that overlap with Conwood's product categories. Comparable as a regional incumbent competing for similar real estate developer and architect specifications in Thailand.
• Saint-Gobain: Global building materials conglomerate with presence in fiber cement boards, insulation, and facade systems across Asia-Pacific. Overlaps with Conwood in specification-led construction materials and competes for architect-driven specifications.
• Etex Group: Belgium-headquartered global building materials group with significant fiber cement siding and panel brands (e.g., Cedral, Equitone). Comparable as a larger incumbent in the fiber cement category with broader geographic reach and portfolio.

Regional players

• CSR Limited: Australian building products group with fiber cement, plasterboard, and related construction materials. Adjacent peer in the fiber cement category but serves primarily Australian markets rather than SEA geographies.
• BGC Fibre Cement: Australian manufacturer of fiber cement products for residential and commercial construction. Comparable in product technology and specification-driven channel, but operates primarily in Australia/NZ rather than SEA, limiting direct competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CONWOODTHAILAND
• Facebookfacebook.com/conwoodID
• Instagraminstagram.com/conwoodthailand
• TikToktiktok.com/@conwoodth
• Xx.com/conwoodmedan
• LinkedInlinkedin.com/company/conwood-indonesia

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conwood